zuozhe：huarenjiazucaifu wangxiaobo

1.二代的创业心理

zaiwomenduijiazuqiyeerdaideguanchashiyuzhong，youyigehuatishiraobuguoqude，neijiushizheixiefuyuerdaimendeziwochuangye。erdaidechuangyexingweiguanhujiazuduihoudaidechengzhangqidaiyuguihuaanpai，ziranbeishoufubeimendezhongshi。

shehuiyehenguanzhu。caijingmeitijiuhenxihuanbaodaofuyuerdaimendechuangyegushi，tebieshiyixiezhimingqiyejiazudechuangyegushi——tamenhuoshibaile，huozuochengle。xianran，zheigerenqundechuangye，shudeduo，chengdeshao。

zheiyebuxiqi。chuangyezheijianshi，yuanbenjiushidagailvshibai、xiaogailvshengchude。youguanchuangyedelilunheshujuyizaishuomingzheiyidian。cong1daonnan，cong0dao1gengnan。zhenggechuangyerenqundoushiruci，budandanfuyuerdaidechuangye。

tantaojiazuqiyeerdaidechuangyexinli，shiyouyisideshiqing。zuorenheyijianshiqing，beihoudouyoudongjihemude。youdeshizhixiangzhuanqian，youdexihuanwajueyiyi，youdexiwangjianeryouzhi，rucidengdeng。fuyuerdaishenghuoyouwo，danyiranyoujingshenshixiandezhuiqiu，yeyouzengjiahejileicaifudebenneng。

shulizheixieerdaimendechuangyexinlihuodong，datikeyiguinawei：

1）buyuanjirenlixia，buxiangzaibierenneilidagong。dagongjiuyaobeirenguan，jiuyoubeirenkaohedeyali，youxiefuyuerdaibuyuanrenshou；

2）buxiangjiejiazuqiyedeban，shenzhibuxiangzaijiazuqiyeligongzuo，xiangzilimenhu，zuozijixihuandeshiqing，huotongguochuangyelaizhengmingziji；

3）yinweijiazuzuoqiye，erdaiduizuoqiyezheijianshicongxiaoerrumuran，huojuedefubeideshiyehesaidaobugouyouqianli，shouguogenghaojiaoyudeerdai，huiqingxiangyuqugengqianyandelingyuzhongmosuo；

4）youxieerdaihuizaijiazuqiyedezhusaidaozhong，zuoyixieyanshengdexiangguandechuangyexiangmu；

5）dangranhaiyouyixie，shizaimeixiangqingchuyaozuoshenme，jiukangqilechuangyedeqizi。

yinweiyoujiazuzijindezhichi，youquancengherenmai，zhishaozaiqibushang，yuputongjiatingdexinshengdaixiangbijiao，jiazuerdaishizhanjuyoushide。zhishizheizhongyoushiweibinengyizhibaochixiaqu。chuangyedechenggong，wangwangxuyaotianshidilirenhe，huozheshuoxuyaoyoushiyoudaoyoushu。erdaichuangyezheshifounenggentamendefubeiyiyang，juyoumianduikunnandeyizhili、chuyudigushidefandanli，zheihennanshuo。

suoyi，congdagailvshangkan，jiazuerdaimentongchangrenaoqibu，didiaoshouchang。woshuozheijuhua，buhanbandianbianyi。yuanyiquchangshikaituozhe，worenweidouzhideguzhanghuanying。zaichuangyezhong，shisushijieguranhuiyichengbailunyingxiong，danshibaizhongjiushichuangyezhechangchangbudebumianlindejingkuang，huozheshuozheizhudingshichuangyeshengyazhongdeyibufenjingli。

2.失败者定律

erdaichuangye，youmeiyouchenggongzhedinglv，huozheyoumeiyoushibaizhedinglv？

wangsicongnalefuqindeqian，qidongpusiziben，saguoyixiewang，dansihubingbulixiang；huayigongziwangfuye，yeshiquzuotouzi——leisideanlijiutaiduole。yidaizuoshiyedejiazu，tamendeerdaijinrutouzilingyu，zheishipubianxianxiang。ruguoyidaishizuoshiyede，erdaibujiefubeideban，ershixuanzelelingqiluzaoyezuoshiye，zheizhongqingkuangyoumeiyouni？bunengshuomeiyou，dankeweiliaoliaowuji——congjiankuchengdudaoshenghuofangshi，henduoerdaidounanyirongren。

congwofangwenguodexuduojiazuxinshengdaideqingkuanglaikan，yileishijieban：nannverdaijunyoujiebanzhe，zheigerenqundeshenghuodatiyebijiaopingwen，yinweiyoufubeidaxiadejichu，zhishaoyoulaobenzai，dangranyeyoushaoshubafumudeqiyejizaotale；yileishitiaochulaidanduchuangye，youchengzhangbucuode，danduoshumimang；haiyoudezaisuoweide“dachang”hedajinrongjigoulilian，qidaizaixinjingjilingyuyoutouzijihuihuozhezaixinjingjilingyuchuangye，buguochengdaqizheyeshao。

erdaichuangye，wowufazongjiesuoweidechenggongzhedinglv，danshibaizhetongchangyouyixieneizaixiangsixing。

1）renzhibugou。xuduoerdaidejiaoyubeijingguangxian，danqueshaoshizhannengli，yequeshaozaijintianbeijingxiadechuangyerenzhi。dulisikaodeshao，suidaliudeduo。xiaoyuanjiaoyuyuzhenduinianqingrendechuangyezhidaozhijian，youyidingdetuojie。

2）chikuzhunbeibuzu。doushuochuangyeweijian，chuangyezhongjiushigekuhuoleihuo，shichuangyezhecongzaoshangqichuangdaowanshangshuixiajihudouchenjinruqizhongdekuchashi，hennanyougongzuoheshenghuodequfen。youyixieerdaihennanzuodaozheidian。

3）fandanlibugou。chuangyezhezaixushuyuanjingshimingjiazhiguanshijiqingpengpai，dandaolerifuyirideshicaocengmian，naixinjiubugoule，tebieshiyudaokunnanhedigushi，changchanghuixianru“erdaijiongjing”——jialitiaojianzheimehao，weishenmeyidingyaoguozheimexinkudeshenghuoni？

4）yiqishichuangye。youyixieerdaichuangye，duixiangguanchuangyelingyudedicengluojibingmeiyouqingxidepouxi，youdeshenzhidanchunweilezhengmingjifubeikan，yiqiyongshichengfenjiaoduo——youzheizhongqingxuzuoweichufadiandechuangyeerdai，shibailvtongchanggenggao。

3.特殊的家族资产

有没有知名的二代，完全摆脱父辈而独立行走，并闯出一番天地的？也许有，但数量一定极少。联想柳传志之女柳青，算是二代中知名度较高的，且没有在联想平台里发展做事，但她也不是独立创业，而是依托于滴滴平台成长。

当下知名的企业二代，几乎都是站在父辈的肩膀上而得以被人看见。比如新希望刘永好之女刘畅、娃哈哈宗庆后之女宗馥莉、碧桂园yangguoqiangzhinvyanghuiyan，yijishimaojituanxurongmaoyiziyinvxushitanyuxuweiwei，dengdeng。wangsicongshiyouming，dantazhongjiubingmeiyouchuangdangchuyitiaoshuyuzijidedaolulai，tademing，tongyanggenqifuwangjianlinmiqiexiangguan。

zheiyangdexianxiangshuoming，yaobuqiyejiadezinv，haiyoukenengbaituofubeiduzichuangdang——jinguanburongyi，danzhongjiuyouxiexudejihui，dantoubuqiyejiadezinv，queshaoyoukenengwanquanzaifubeideshinengzhiwaidulixingzou。ruguoxinshengdaibuzaijixushangyeshiye，zhuanxiangkeyan、yishu，zheidaoshiyoukenengde，danruguorengranzaishangyelingyu，jibenshangmeifabaituofubeide“rulaidazhang”。

zheijiuhaobijiazuyouyisoudachuan，erxinshengdaishuo，wobuxiangdaizaichuanshang，woyaolingzaoyizhixiaoshanban，ranhoubaxiaoshanbanmanmanbianchengdachuan。

xinshengdairuguozuozheizhongxuanze，shimingzhizhijuma？huoxurenzhejianren，dantongchangeryan，zheibushilixingdexuanze。dangtamenyujiazudeteshuzichanbaochiyidingjulishi，tamenyeshiquleyoushi——meiyourenhuizheimequzuo。lixingdexinshengdai，douhuishenzhongduidaizijijiazuduyoudeteshuzichan。

zhuanmenyanjiuhuarenjiazuqiyedefanbohongjiaoshouyudanmaixuezhebannadesencengjingzongjieguojiazudeteshuzichan，renweijiazudexingshiyuchuantong、jiazhiguan，yijirenmaigouchenglejiazudeteshuzichan。xiangbiyuteshuzichan，qiyezichanhejinrongzichandadikeyishiweijiazudeyibanzichan。

yezhengyinci，youxiexinshengdaidechuangye，congtishengchenggonggailvchufa，weiraoyouqianjingdefubeichanyezhankai。zheiqueshibushiweiyizhongbucuodexuanze。jiazuderenmai，bujinjinshizhengshangguanxizheileifanrenjiziyuan，yebaokuolezaixiangguanchanyelingyuchendianxialaidegezhongziyuan。tangruofubeidechanyeyijingdaoleshizilukou，zheizhongxuanzejiuyaogengweishenzhong。zheigeshihou，henyoujitanggandeyijuhua——“fangxiangbinuligengzhongyao”，kenengjiushiyongle。

dangran，chuangyezhishiyizhongshenghuofangshi。qiyejiadezinv，wanquankeyibucongshishangye，erquguozijigengxiangyaodeshenghuo。zheishimeigerendexuanzewenti，yegenbutongjiazudejingkuangyouguan。