文|青眼

qingyanhuoxi，jinqi，yingguomeizhuangpinpaizelensgengxinshexianxiaoshoupinpaijiahuodewangdianmingdan，shuliangyida88jia。wuduyouou，sitafuqianbujiuyegongbule15ge“gaofang”dianpumingdan。

erjuqingyanbuwanquantongji，jiezhimuqianyiyoushu10gepinpaifabudajiashengming，gongkaipuguangle193jiawangdian，zheixiedianpubianbutaobao、douyin、kuaishougedapingtai，ruheyouxiaohanweibeishuihuojiahuo“qiangzou”deshengyi，chengweipinpaiheshichangzuiguanzhudewenti。

近200家店铺被曝光

zaozaijinnian1yue，qingyanhaowaijiuzhuyidaozelenszaiguanfangweiboshangfabuleyizeshengming，chengxiaoshouzhengpinqudaojinbaokuo4ge，tongshigongbuleyizhangchuanjiamaodianpumingdan，bishiyou61jiawangdianbeipuguang。budao3geyueshijian，zheifenmingdanyijingzengzhi88jia。

zelensbingfeigeli，jinqi，sitafuzaiyifenshengmingzhongmingque，qipinpaishouquanxiaoshouqudaojinweiceptaphilsitafuqijiandian（tianmaopingtai）、sitafujingdongziyingguanfangqijiandian、pinpaixianshangshouquandezhuanmaidianjipingtaiziyingqudao、pinpaixianxiashouquandelingshoushangqudao，binggongkaile15jiafeiguanfangshouquandianpumingdan。sifulanbiaoshi，meiyouduizhei15jiadianshangpingtaidedianpushouquanhuogonghuo，bingtixingguangdaxiaofeizhejinshenxuanze。

zhidezhuyideshi，zaizhei15jiadianzhongyoubushaodazhe“zhiying”“mianshui”demingyi，shixiaofeizhejiyihunxiaowurenweishiguanfangshouquandian，wuyiweiqishoumaidechanpinlaiziguanfang。juqingyandiaocha，muqianzaigepingtaishangyichaxunbudaozheixiedianpudexiaoxi。

juqingyanlejie，muqianceptaphilsitafuqijiandian（tianmaopingtai）yiyou147wanfensi，qimingxingchanpindabaiguanyuexiaoda7wan+，qiguige250gshoujia99yuan、550gshoujia168yuan。buguo，qitataobaocdiandejiageyuandiyuguanfangshoujia。biru，zaitaobaoceptaphilhuiyuandiannei，550gdedabaiguanjinshou82.5yuan，jiagebudaoguanfangdiandeyiban。

qingyanfaxian，zheijiataobaoceptaphilhuiyuandianbingbuzaishangshu15jiade“heimingdan”nei，weilejiezhenshiqingkuang，qingyanzixunqi“shifouyouguanfangshouquan”，duifangkefuzhihuifu“baozhengbaifenbaiyuanzhuangzhengpin，bingzhichizhuanjuyanhuo”。ranerjingeliangtian，zheijiadianpujiuyigaimingwei“dabaiguanhuiyuandian”，shangshudabaiguanchanpinyeyixiajia。duiyuweihegaiminghexiajiachanpinyishi，jiezhimuqian，shangjiazanweihuifu。

sitafuguanfangkefuzegaosuqingyan，“taobaoceptaphilhuiyuandianbushiwomendezhengguishouquanqudao，wufabaozhengchanpinpinzhiheshiyongxiaoguo”。

shishishang，bujinshizelens、sitafudianpubei“shanzhai”，zheizhongmaopaixingweizaimeizhuanglingyuyijingfanlanchengzai。juqingyanbuwanquantongji，muqianyou12gepinpaigongkaileshanzhaidianpumingdanhuojinxingdajiahuodong，qizhongsitafu、zelensdenggong5gejinkoumeizhuangpinpai，jiguohuopinpaiqiechugongpuguangle193jiadianpu，lingwaiboruimei、fuqingdengguohuopinpaiyebeijiahuokunrao。kejian，chuleyouzhimingdudeguojidapai，xianzaiyuelaiyueduodexinruipinpaiheguowaixiaozhongpinpaikaishibei“zaojiashang”dingshang。

tongshi，zaizheixie“feiguanfangshouquan”dedianpuzhong，yecunzaibushaodianpuzaiguanfangweiquanhouercishangjiachanpindexianxiang。rujulaboratorios vinasguanfangfabuxiaoxixianshi，shexianshoumaivinasyueguangjinghuajiahuodewvastnyingxiaohaiwaidian、puruncharundengdianpuzaiguanfanggongkaijinggaohou，cunzaiercishangjiadeqingkuang。weihenenggourucichangkuang？mouxingneirenshijieshidao：“jiahuazhuangpinchengbendi、lirunda，baolidequshirangbufafenziyishenshifa。tebieshibaopin，guangweixiaofeizheshuzhi，haimianquxuanchuantuiguangdechengben。”

ciwai，fuqingguanfangzaipinduoduodajiashihaigongkailezheiyitaoshoujiabihuanlianlu：“zhizaojiahuo—yinshuajiadeerweima—jinrujiadechaxunwangzhan—xianshigoumaichanpinweizhengpin”。

huaxiziyecenggongkaitoulu，zaozai2019nian5yuejiufaxianshichangshangduogequdaochuxianleyu“huaxizi”chanpingaoduxiangsidechanpin。qizhongyouxiezhijieshigaofangjiahuo，quanmianzaojia，congchanpinbaozhuanghedaoyemianshijuedenggegefangmianfangmaochanpin，shenzhiweizaohuaxizisuoshugongsidegongzhanghepinpaishouquanshu，jiamaofangweichayanwangzhan，shuyuyitiaolongshizhijiashoujia。

“bujinshixinruipinpai，xiaozhongpinpaiyeyoujiahuo，zaojiashangbuhuifangguorenhezhuanqiandeshiji，jiahuohaihuifenyingwenban、waimaoban、guojiandingappban，nengguojiandingdebudaibiaotashizhenhuo，zaojianengwanchuhualai。”xiaohongshumoumeizhuangbozhubiaoshi。

congzaibaozhuangjichengfenshangjinxingfangzhi，daorujindezaojiashanghaiweijiahuozuohaoshouquanzhengming、kaifapeitaodechaxunliucheng，rangxiaofeizhexinyiweizhen。zuyizhengmingrujinzaimeizhuangxingye，zaojiayijingxingchengwanzhengdeheisechanyelian。

直播平台成假货流通新阵地

bujingezhongzaojiashouduancengchubuqiong，jiahuodeliutongshichangyezaiquanqudaomanyan。douyin、kuaishoudengxinxingdianshangzhibopingtaizaicuihuaxinpinpai、xiaozhongpinpaijueqidetongshi，yezhengzaichengweijiahuodexinliutongzhendi。shangshupinpaisuopuguangdedianpu，jiuyouyibufenshifenbuzaizhibopingtai。

juheimaotousufabu《2021shidaxiaofeiluanxiang》xianshi，qizhongzhibodaihuoxujiaxuanchuanwentishoudangqichong，“zhibo”xiangguantousuchao7wantiao，tuchuwentijiubaokuochanpinzhiliangcha，shenzhizhijiashoujia。

zaixiaohongshushang，guanyu“zhibojianjiahuo”debijiyida3800+pian，youbushaoxiaofeizhefanyingzaizhibojianmaidaojiahuo，erqiemingxingyirenyeshiyoubaolei。

zhibodianshangdehuore，xiyinlebushaomingxing、wanghongxiahai“laojin”，danqunianzhuzixiaocengbeibaochuzhibojianmaijiahuo，daihuodehuazhuangpindabufenfazihuaqiangbei；chenyirugengshizaizhibojianbeixiaofeizhezhijiekongsu“maijiahuo”；1yuanmiaosha、9.9yuandejinghuayexiaoyang、29.9yuandedapaikouhongduocichuxianzaimingxingwanghongzhibojian，zhenjialingrenzhiyi。

“muqianlaikan，zai1688、pinduoduo、taobao、weibo、xiaohongshu、douyindengqudaodouyoubutongxingshidejiahuochuxian，qielvjinlvfan，yigejiahuolianjiebeitousushanchu，tayoukenengyouhuiyilingwaiyizhongfangshizailingyigedifangchuxian。”huaxizidajiaxiangguanfuzerenrenwei，jiahuomanyanyijingyanzhongqinhailehuazhuangpinxingyedejiankangfazhan，hulianwangpingtaiyingjinmixiezuogongtonglaidajijiahuo。

duipinpaieryan，jiahuobujinqinzhanlezhengguichanpindeshichangfene，yehuiyanzhongsunhaipinpaixingxianghekoubei；duiqudaoeryan，jiahuoqinrushidequdaoshengtaihuanjingyulonghunza，ganraolexiaofeizhedexuanze；duixingyeeryan，fanlandejiahuochengweilexingyefazhanguochengzhongde“banjiaoshi”，tuozhulezhenggexingyedefazhanbudiao。

“净网”是持久战

muqianlaikan，pinpaimendedajiachengxiaosihubingbu“leguan”。qingyanfaxian，zaiyixiedianshangpingtai，yirankeyifaxianxuduofeiguanfangqudaodeshangpin，shenzhishi“gaofang”mendianxinxi。

zhenduicileixianxiang，guojiaduijiahuodexiangguanzhengceyezaibuduanshoujin。juyangshixinwenbaodao，weizhengqueshenliwangluoxiaofeijiufenanjian，yifabaohuxiaofeizhehefaquanyi，zuigaorenminfa3yue2rifabule《guanyushenliwangluoxiaofeijiufenanjianshiyongfalvruoganwentideguiding(yi)》，bingjiangyu3yue15riqishixing。qizhongdishiyitiaoguiding，pingtaineijingyingzhekaishewangluozhibojianxiaoshoushangpin，qigongzuorenyuanzaiwangluozhibozhongyinxujiaxuanchuandengjixiaofeizhezaochengsunhai、xiaofeizhezhuzhangpingtaineijingyingzhechengdanpeichangzerende，renminfayuanyingyuzhichi。

qunian1yue1rishishide《huazhuangpinjianduguanlitiaoli》yemingqueguidingledianzishangwupingtaijingyingzhedezeren。duiyujiahuofanlandexianxiang，alizaoyichengliledajialianmeng，jinliangniandouyin、xiaohongshudengpingtaizishenyezaijiaqiangguanli。rudouyindianshanggoujianle“jiahuofangzhiquanjingshituxitong”，gaixitongquannianshanchuqinquanlianjiechao23wantiao，chufadarenqinquanxingweichao3wanci，fengshaqinquandianpuchao1wange。

“youyuzaojiayuantounanyichazheng，jiazhijudadeliyiqushi，jishimianlinweifadefengxian，xuduo‘xiaozuofang’yirantingerzouxian，daozhihuazhuangpindejiamaochanpincengchubuqiong，dajiaxingshishifenyanjun。”youhuazhuangpinqiyegongkaihuyu，zheishiquanxingyegongtongmianlindewenti，chuleqiyezhiwai，gengxuyaoduofanglianheshishigengyoulidedajiacuoshi，rangjiahuowuchudunxing。tongshiyeyinggaijingxingxiaofeizhe，yangchengzhengpinyishi，gongtongdajizhijiashoujiadeweifafanzuixingwei。

congxiaofeizhedejiaodueryan，“jianyixiaofeizhedaopinpaiguanfangshouquandezhengguiqudaogoumai，zheishizuikekaodefangshi。”moupinpaifangyebiaoshi，maidaojiahuoyidingyaoyongyuweiquan，xiangguanfangjubao，yongfalvlaiyanchengzheixiehaiqunzhima。

“jiangdajiajinxingdaodi”buguangshiyijukouhao，gengxuyaoguojia、pingtai、pinpai、xiaofeizhedengduofangdelianhexingdong，weiyoucicainengrangzhengguiqiyehexiaofeizhexiangshoudaochanyegaozhiliangfazhandehongli。