新国潮大会丨『朱炳仁·铜』品牌创始人朱军岷：新国潮下的匠人品牌

7yue29ri，youshanghaibaoyejituan|jiemianxinwenzhubandeshoujie【xinguochaodahui】yuanmanluomu。『zhubingren·tong』pinpaichuangshirenzhujunminfabiaozhuzhiyanjiang《xinguochaoxiadejiangrenpinpai》。

来源：界面新闻

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zai2005nianwomenzuzhilehenduodekaifatuandui，kaishizaizhongguo，shenzhizaiguowaikaishikaocha。womenkaochalegezhonggeyangdewenchuangchanpin，baokuoriben、hanguo、ouzhou、meiguo。womenshejidaodegezhonggeyangdeshejichaoliu，birushuogongyefeng、jijianfeng、beioufeng、rihanfeng。womenzonghelesuoyoudeliuxingyuansu，kaishikaifachanpin。zheishi2005niandeshihouwomenzuodechanpin，xianzainiqukan，yidianwentiyemeiyou，birushuowomenzuomao，maomimengchong，zheixiexianzaifeichangzhiyuxi，duiba？womenzuodexishoupen，shiqudaiyuweishengjiandeyixiecipen，duiba？zheigejiao“xiaofeishengji”。womenbianshangzuolezhutai，duiba？zheigejiao“meihaoshenghuo”，keyiquxiangshouzhuguangwancan。chanpinmeiyouwenti，danshigenbenmaibudong。cong2005niankaishi，womenshengchandaliangdezheixiezuopin，danshimeiyourenhedeshichangfankuihexiaoshou。wobenrenyeshi（zai）jianchi，jianchidaole2014nian，huozheshuozai2013nianzuoyou。weishenmezai2005nianwomenkaishikaifachanpin，zhidao2013nianmanzhangdezheiduanshijiannei，womenyizhishichuyuyigekuisundezhuangtai，chuyuyigepeiqiandezhuangtai，chuyu“jiaohaobujiaozuo”deyigezhuangtai。yinweidangshiwoyeshichuangyezhe，hulveleyixiezuijibendeshangyeluoji。

birushuo，womenquzuowomendekequndehuaxiang，quzuowomendechanpindefenxi。zai2005niandeshihou，womenguojiazhenggexiaofeiderenqun，xiaofeidelinianhaimeiyoudaodaguanyuwenhuaxiaofei，guanyuchuantongwenhuaxiaofeidezheiyangyigedianshang。nikanwomendeshejiduiba？doumeiyouwenti，danshiwomendegoumairenqunhewomenbupipei，hezheixiechanpinbupipei。dangshi2005nianzhidao2013nianzuoyou，suoyouduitongyourenzhi、nenggouyougoumaili、yuanyilaimaitongderenjibenshangkeyishuoshi50suiyishang，shenzhishi60suiyishang。neimetamenduiwomentichulaisuoweidezheizhongjingzhideshishangdeshenghuoqishishimeiyouganjuede，tamenxihuandehaishichuantongwenhua，xihuandeshishouzuo。zheizaimanzhangdeshijiannei，womeiyouzongjiechulai，（zheixie）zongjieshiwohoumianzongjiede。suoyiwoshuo“chao”youmeiyou？“chao”shiyoude，danshiwomengandetaizaole。womencong2015nianjiukaishiganwenchuangde“chao”，ganfeiwuzhiwenhuayichanzoujinshenghuode“chao”，ganjueshaoweizaoleyidian。youqishiwomenkaifadezhenggechanpin，genwomendegoumairenqunqixubupipei。zheixiechanpinruguofangdaoxianzai，worenweishiyoushichangde，shishishangwomenxianzaihuiguolaiyouzaizuozheixiedongxi。danzai2013nianyiqian，zhenggexiaofeidexingshibingbushiwomenqiwangdezhenggeluoji，zhenggeshengtai。

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weishenmeshuoyaobagugongwenhuadaihuijia，zhinengzuowenchuang？xianeryijian，yinweigugongdewenwunishidaibuhuijiade，nizhinengtongguowenchuangkaifa，bafuhangugongyuansudewenchuangchanpindaihuijia。taweishenmeyaotichuzheigexiangfa？qishizaihenduochanghewoyetichuzheiyangyigeguandian，yebuzhidaoshibushizhengque。worenwei2013nianshizhongguowenchuangdeyuannian。yinweizaizheigeshijianwangqian，womenbuzhidaowenchuangshishenme，womenbuzhidaowenchuanggaizuoshenme。suoyoudebowuguanwenchuang，suoyoudejingqudelvyoujinianpindoushiqianpianyilvde。dajiashuodeshineizhongdidangde、dizhide、liezhide，baokuodangshidegugongyeshizheiyangdeqingkuang。bingxiangtie、yaochikou、mingpianjia、shuqian、taiyangmaojiushizheixiedongxi，zheidongxishibushi（wenchuang）？zheixiedongxikendingshibufuhegugongduiyuwenchuangdexuqiu。erqiedangshiwomenbaodao，zhengchuyuwenchuangkaifadeyigegaofeng，tamenbaodaoshangmianyouhenduodewenchuangpinpai。xiangguoligugongbowuguan、falanci、liuligongfangdengtuichuledaliangde，keyishuodangshiwomenwensuoweiwendewenchuangchanpin，yechongjilezhenggezhongguodaludewenchuangxingye。neime2013nianshihou，danyuanzhangshangtaiyihou，tichu“bagugongwenhuadaihuijia”，jiuzhaodaolewofuqinzhubingrenxiansheng。tatichuwomengugongyaozuowenchuang，xiwangzhubingrendashilaicanyuwenchuangdekaifa。

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suoyizheijiushiwomendangshiganshangle“chao”，womennenggoujinrugugongzuihexindejingqulimianzuozhanlan。qishiwomendangshizhendehenruoxiao。nishuopinpaiyehao，nishuoqiyeyehao，zhendeshifeichangweibuzudaodeyijiaqiye，yigegenbenmeiyoubapinpaizuochulaideqiye，danshiwomenyinweiyouzheiyangdejiyuanqiaohe，womenjinrulegugong，bingqieshoudaolexiaofeizhe、shoudaoleguanzhongdexiai。yinweiwomenzaichanpinkaifashangqueshifuheledangshideren，baokuoxianzaideren，duiyuzhongguochuantongwenhuadegaodu、dingjidexuqiu，zheigegenwo2005niandao2013nianshihouzuodewanquanbuyiyangle，tashihuidaolebenshenyingyoudegaodu。zheijiushidangshi，wogangcaijieshaode《wuniutu》，womenzuochenglewutouniu，（jiao）wufulinmen。zheigeshiguojiadeyixielingdaoceng，yinweitamenyaoxuanyixieguolideshihou，jiuhuidaowozheigedianlilai，keyidaodianlilaixuan。houlai，jiushiyinweidanyuanzhangdalikaifawenchuangdeshihou，quanguolaobaixingdouzhidao，gugongwenchuangzuodefeichanghao。neimeguojia，baokuogegebumen，tayouchufangdeshihou，tahenzirandejiuxiangdaozaigugonglaixuanjianliwu。zaigugongdeshihou，tamenyejingchanghuituijiandaowomendetongqiguan，yinweitongqidaibiaozhezhongqi，feichangyouxingzheitaowuniuyesuizhewomenguojialingdaorenyechufanglemeiguo，songjilemeiguodelingdaoren。

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neimewogangcaishuodaole“chao”，zheigeshihoushizhenzhengdelaile。danshihenmingxian，ruguowomenqukanqiantangjiangchaodehua，jiaoyonglichaotou。haiyouyige，chaoqishiyeshihenweixiande，niyaoyonglichaotou，niyidingshiyaowusuoweiju，bingqiezishenyaoyouhenqiangdadenengli，nicainengjiayuchaoshui。jiushiwomenzaizhenggeguochengzhong，zhongjianruguoyouyigehuanjiemeiyouguoqudehua，kenengjiuganbushangzheiyibolangchao。neimeduiyuchuantongwenhua，ruhebatazhuanhuadaowenchuangdeguocheng，womenyezongjiechuleyixiejingyan。birushuo，womendechanpinyaotixianwomendeshougong，zheishiwoyizhizaiqiangdiaodeduiba？jiushinisuoyoudechanpin，nibushijixiehuadechanpin，yinweinishiyongtongzuode，nibushimaiwujinjian，nibushimaizilaishuilongtou，nibushimaimenbashou。womenshiyongtongzhuzuo，danshiwomenbushiwujinjian，womenbushigongyehuachanpin，womenshichuantongfeiyi，womenshiyaoshouzuo。neimeshouzuoyouhepiliang，hepinpaideyunying，baokuochengbendekongzhi、zhiliangdekongzhi，taqishishiyouyidianmaodunde。ruhebaozhengzhenggepicidezhiliangdetongyixing，bingqienenggourangyigedajianenggoujieshoudejiagelaigoumai，suoyiwomenyezuolefeichangduodezheizhongyanjiu。ruhetongguoyixieliushuixianlaijiangdichengben，ranhouzenmetongguozaiqiwushangdezheizhongshougongdehenjilaibiaoxianjiangrenduiyuzheizhongqiwudelijie。zaizheigefangmiandezheizhongjiehe，worenweihaishiqudelechenggongde。

tongzheigedongxiwoyizhizaishuo，ruguotalikailewenhua，tashimeiyourenhedejingzhengli。ruguotalikailegongyi，ruguotalikailelishi，tameiyourenhedejingzhengli，woshuodejingzhenglishiheta（yu）qitacailiaoxiangbi。birushuonishuoyikuaitong，nibufuyutawenhuaneihan，bufuyutashouyi，bufuyutalishi，tajingzhengbuguobuxiugang，jingzhengbuguolvhejin、boli、suliao，tameifajingzheng，duiba？tacongjiaweishangshuo。dangshizai2005niandao2013nian，womenjiushijiandandirenweitongshigecailiao，womenbatongcailiao（dezuopin）zuochulaile，womenmeiyoufuyutahenhaodewenhuahegongyijiazhi。neimexianzaiwomenzhaodaolezheiyangyigetongdejiehe，yeshiguigongyu，yaodeyiyuchuantongwenhuade“chao”gangganghaodaolai。bingqiewojuedetayeshiyuelaiyuesheng，wanmabenteng。zaikejiandeweilai，dajiaduiyuzhongguochuantongwenhuadezheizhongxiai，zheizhongchengduyidinghuiyuelaiyueshen、yuelaiyueqiang。suoyizaizheigeshijiandianshangjinru“guochao”yidingmeiyouwan，jiuxiangwomenkenengqudebijiaozao，danshixianzaiqu，xianzaijiaruyeyongyuanbuhuiwan。suoyiwoyezaisikaolingwaiyigehuati，jiushiwomendeguochaochanpin，ruhenenggoukuaisuderangdajianenggoujieshou，bingqietayouyixiegongyinenggoutixianchulai。

birushuowomenzheigeipyeshibijiaolihai，zheishiyigesonghuizongde“ruihe”，womenzuolezhengtaochahu，baokuowotaishangdechahu。zheiyeshiwomendewanghongchanpin，yizhiyizhizaihuojiang，huolehaoduodedajiangdeyigedanpin。zheiyeshituolewomensonghuizongdefu，tuolezheimedingjide，dingliudezheifuminghua《ruihetu》defuqi，daidonglewomenzhenggexiaofei。baokuoxianzaizheilikandaodeshiwomenhe《guojiabaozang》laihezuode，jiushiwozheilidezheitoushenlu“jiuselu”。gen《guojiabaozang》dunhuangipdejiehe，womenzuoledaliangdeludeticai，yeshishoudaolehenhaodehuanying。yinweiwobenrengangcaijieshaole，wotongshiyeshizhejiangshengdegongyimeishudashi，yeshifeiyichuanchengren，neimebenshenzaijiyishangshiyaoyouyidingdezhuiqiu，yaoyouyidingdechuangzao。zheiyeshiwoyizhizainulizaiyanjiudeyigeketi，jiushichuantongjiyiruhehuohua、ruhexianjie、ruhegenjin？womenduiyuwenhuadexuqiu，guochaoyehao，chuantongwenhuayehao，yuelaiyuewanggaoji，wangshendu（de）fangxiangfazhan，zheigeshidajiakeyilijiede。gangkaishidajiakenenghaishirenshibushen，chanpinkenengbijiaoyouzhi，cengcikenenghaimeiyoumanmantisheng。

danshizheige“chao”gualekuai10nianle，neimexiaofeizheduiyutongyangshi“guochao”，taduiyuzheizhongjiyideyaoqiu，duiyubiaoxiandeyaoqiu，shiyuelaiyuegao，tadeyanjieyeshiyuelaiyuekuanguang。zheigeshihounichuantongdejiyiruguomoshouchenggui，suirannishilaojiyi，kenengbiandezuihouyaolaibaohuni。yinweinigenbushangxiandairendexuqiu，youqishigenbushangxiandairenshenmei。laodejiyiruhehexiandaideyishu，zenmebatajieheqilai，suoyizheilizuoleyidiansikaogendajiafenxiang。zheishiwozuijinzuodeyixiezuopin。yinweiwozaihangzhou，zaisongyundefayuandi，songyundemimandi，womenhangzhoubiandidoushisongwenhua。neimesongwenhualimiandezheixieshanshanshuishui，songhuashizhongguohuadeyigedianfeng。ruheyongtong，ruheyongchuantongdejiyilaibiaoxianchusonghualimiandezhongguoshanshuideqiyun。jidajiazaikanyixia，zuijindewozijibenrendeyixiechuangzuodelinian，zheijiushizaichuantongdejifashangdeyixietisheng。chuantongdediaoketashimeiyoubanfabazheizhongqiyun、bazheizhongchouxiang、bashengdonggannenggouzuochulai。suoyigangcaishuodaole，suiranshichuantongjiyi，danhaishiyaoyushijujin，haishiyaohedangxiadexuqiu，dangxiadewenhuachuangzaobata（men）zuoyigehenhaodejiehe。

haode，wojiujiangdaozheili，xiexiedajia。

感谢本次论坛机构支持奥纬咨询、官方贵宾伴手礼朱炳仁·铜。

更多新知新动态，尽在2022【新国潮大会】