编者按：

随着大资管时代来临，中国的房地产正迎来一个前所未有的新发展周期，在挑战与机遇并行的当下，高端改善居住需求与城市资产焕新的交融带来了更为巨大的市场，客户多元化的资产配置需求和市场多样化的运营服务需求亟待满足。作为汇集城市发展思考的“C20中国城市更新力”系列专题策划已经持续进行了四年，本期将对话北京嘉德至鼎房地产顾问有限公司创始人张菲菲，就资产再生、价值赋能、营销保障等话题，展开讨论。

congzhenggefangdichanyingxiaofazhanlujinglaikan，xianzaidefangdichanshichangyijingcongyigexinfangzengliangshidai，laidaolecunliangshidai。congduoniandefangdichanyingxiaojingyanhejileizhongkandao，shijizenglianghecunliangduiyudichanyingxiaozheigejiaoselaijiang，tayouzhebuyiyangdejingyanxuqiu。

shishishang，zaizhenzhengdedaziguanshidai，buzhishizaiciqiandezengliangshidaikantudijiazhi，ershiyaogengduodekanneixieyijingzaitudishangshenggenfayadezichanbenshenbeihoudejiazhi。suoyiguanyuzhenggedaziguanshidaiwomenyizhiqiangdiao4geci，“zichanzaisheng”、“zichanguanli”、“yingxiaobaozhang”，yiji“zichantuichu”。

zaizheigeyingxiaofazhanguochengzhong，zhuyaojiushixianyaoduizichanlijie。bazichanjinxingpouxizhihoujinxingfuneng。suihoutongguowomendeyingxiaobaozhang、jingzhunyingxiao，qushixianzichanzaizhenggeshichangshangdeanquantuichu——zheiyeshizifangduiwomenzuidadexuqiuheyaoqiu。

tongshi，zaizichanfunengdeguochengzhong，womengengduodeshitichangyizhongjiao“youzichanyoushenghuo”deshenghuozhuangtai，jizheixiegaojingzhirenquntigongyizhongguojihuadeshenghuofangshi。

duiyuxinchengguoji23zheigezichanbao，suirantazhuyaodezichanleixingshi72taozhuzhai。danshijishangwomenkandaotahaiyoushangyepeitao、cheweiyijihuisuo。yinciwomenzaidui72taozichanjinxingzhuangxiu、jiyezhuduixianjiazhidetongshi，gengxiwangweilaideyezhuxiangshoubianlideyoushenghuo，yijizheizhongshenghuofangshizhihoudaijitamendefujiazhi。

birushuowomendezhenggezichanbaokuoxiangneideyidayixiaohuisuo，zaiyunyingdeguochengzhongjiyufunenghejiachi，rangtachengweiweilaiyezhudeyizhongshenghuoxiangshouheshenghuopeitao。tongshi，dangqiancunliangzichanzhonghaiyouyibufenchewei，danshizheixiecheweizaishijidexiaoshouguochengzhong，yaoxianmanzu72taoyezhudeshiyong。

womenyehuigenjuzichangaizaonenglibacheweijinxingbaozhuanghefuneng，zaizheigeguochengzhongzaiquweizifangkaolvshengyucheweidechuzhifangshi，liru：zaiweichuzhizhiqian，zheixiecheweirichangdeyunyingguanlifeiyongruhechuli；zenmetongguoguanlijiachirangyunyingnenggoulirunzuidahuadeng。

zaicunliangzichanzaishengdeguochengli，duiyuwomenzhenghexingjigoulaijiang，bingbushidiyibuxiandaozhixingquzuoxiaoshou，ershigengduodetixianzhengtidecehuanengli。yejiushishuoxianyaobuduandequwajuezichandejiazhi，zheigeshihenguanjiande。

shijishang，womenrenweicunliangzichantazuidadeyoushishididuanyoushi。zaididuanyoushizhixia，womenxiwangtongguoziyuanzhenghehechanpinjiazhifunengrangliangbufenrenqushouyi。

diyibufenrenjiushitongguozichangaizaoxiangshoudao “qiangzichan、youshenghuo”derenqun，jizhenzhengyiyishangdexiaoyezhu，tamengoumaizheiyangzichandeshihounenggouduikangzhenggededichanzhouqi。

dierbufenren，shijishangjiushiwomendadezifangyezhu。yinweicunliangzichanzuidadeyiyishitudijiazhihediduanjiazhi，suoyizheigeguochengdangzhongtakeyitongguoguanlizaishenghuozheziyuanfuneng，rangtazaizhenggezhouqichuanyuedeguochengdangzhong，chulebianxianyiwaihaikeyizuodaobaozhihezengzhi。

xinchengguoji23zheigexiangmuzaizifangshougoujiyunyingguochengzhong，gengduokandaodeshiwomenzhenghexingjigoudezhuanyenengli。diyigeshijishangshiwomenduonianzaiyingxiaolingyudecehuanengli；diergeshijishangshiziyuanzhenghenengli；disangeshiwomenqiangyoulidezhixingnengli。tongguozheisangenengli，jiangyigewanzhengdezichanxiangmuzaicaozuodeguochengzhong，jinkenengzuodaozichanfuneng，rangmeiyikuaizichandouyouzijidejiazhidian，bingjiangtachenggongdetuixiangshichangbingjiejuexiaoshou。