10yue28ri,kutezhinengfabusanjibao,shujuxianshi:disanjiduguishuyushangshigongsigudongdejinglirun1503.09wanyuan,tongbizengzhang66.3%;fangyanqiansanjidu,zaiyingyeshourujiaotongqiwenbuzengzhang5.22%dejichushang,guishuyushangshigongsigudongdejinglirungaoda6084.47wanyuan,tongbizengzhang46.01%。zheiqizhong,jingwaishourubiaoxianqiangyan,qiansanjidushixian17268.64wanyuan,tongbizengzhang60.92%。10yue29ri,zhangyunlanyinglaizhengshijierenkutezhinengdongshizhangliangzhounianderizi,sanjibaodeshujuweitazheiliangniandedajuan,tianshanglejingcaideyibi。
2020nian,zhangyunlancongfuqinzhangdailishouzhongjiebang,zhengshichurenkutezhinengdongshizhang,liangnianlai,xinguanfeiyanyiqingfanfu,guoneiwaishichangchongmanbuquedingxing,mianduicuozongfuzadewaibuhuanjinghegezhongtiaozhan,kutezhinengshixianlec2mdaguimogexinghuazhinengdingzhizouxiangchengshu,bingmaichulexiangchanyehulianwangshengtaixitongmaijindejiaobu。ruguoshuoshangyige10nian,kutezhinengshixianlecong0dao1dezhuanbian,neimezhangyunlanjiebandezheiliangnian,zeshitacong1daondekaishi。
liangnianqian,zhangyunlanrutongyingjieyichangdakaoyiyang,kaiqileyigexindejiaose。liangnianlai,zhangyunlanduiqiyefazhanmoshi、shichangxingshiyijiweilaiyoushenmeyangdesikao?tayouruhepingjiazheiliangnianlaizijidegongzuo?womenyutajinxinglejiaoliu。
以持续创造价值为核心
zhangyunlanjieguokutezhinengdongshizhangzheiyizhiwushi,zhengzhixinguanfeiyanyiqingmanyan,zheiyechengweilezheiliangnianzhangyunlanmianlindezuidatiaozhan。jingguoliangniantansuo,zhangyunlanduizheichangkaoyanyouleyixiezijidesikao。zaitakanlai,yiqingshiduiqiyezishengongyingliandekaoyan,shiqiyehexinjingzhenglideshijinshi,xingyundeshikutezhinengduonianlaiyizhitatashishi,zhuanzhukulianneigong,tigaozishenhexinjingzhengli。
kutezhinengdongshizhangzhangyunlan
2022bannianbaoxianshi,kutezhinenghaiwailirunzengzhang77%duo,guoneizengzhang40%duo,jinguanguojihuanjingfuzaduobian,dankutezhinenghaishikefuleyiqing、wuliudengkunnan,buduantigaokutefuzhuangc2mchanyehulianwangpingtaizaiquanqiushichangdejingzhengli。zaidaliangfuzhuangshengchanqiyedingdanliangjinnengweichi50%zuoyoudedahuanjingxia,kutezhinengdingdanbaohe,jingyingzhuangkuangnenggoushixianjiankangwendingdezengzhang,yuanyinzhengruzhangyunlansuoshuo:“shangyeyaohuiguidaobenshen,jiushijiazhichuangzao。jianyanqiyehaohuaidebiaozhun,jiushinengfoushushinianruyiridezhuiqiuchixudejiazhichuangzao,weiyouruci,cainenghuodegenghaogengjiu。”
“wushi”shizhangyunlanzaitanhuazhongduocitijideyigeci,zaitakanlai,kutezhinengdewushijiushizaishichangxingshihaodeshihou,meiyoumangmushangmaxiangmu、chaozuogainian,zhuan“kuaiqian”。zaimianlintiaozhandeshihou,yezaijianchizuohaoziji,wenzhawenda,zheishikutezhinengde“dingli”,shiyizhong“motingchuanlindayesheng,hefangyinxiaoqiexuxing”dechixuzhuanzhu。
liangnianlai,kutezhinengmianxiangguoneiwaishichangxuqiu,tishengqiyeshengcunjingzhengli。yifangmianshishichangxuqiuzaishengji,gexinghuaxuqiutuxian,gaojidingzhi、lvsehuanbaodengshichangxinxuqiuduiqiyetichulexindeyaoqiu;lingyifangmianyiqingduigongyingliandeyaoqiugenggao,xuyaogenggaopinzhi、gengwendingdegongyinglian。weici,kutezhinengtongguochanpinchuangxin,manzushenzhiyinlingshichangxinxuqiu,zaishichangdedalangtaoshazhongnenggouzhanwenjiaogen,youtongguoyitaoxianjindeshuzihuazhilitixi,baozhengleqiyewendingdegongyingliantixi。shujuxianshi,2022nianshangbannian,kutezhinengyanfatourujiaotongqizengzhang315.52%。zhangyunlanbiaoshi,zaishixianguoneiwaishichanglirundafuzengzhangdeqingkuangxia,kutezhinengshichangtuozhanfeiyongbingmeiyouzengjia,yanfafeiyongquedafuzengjia,guigenjiedi,kaodehaishichanpinheqiyezhilichuangxinde“yingshili”。
从1到N的裂变
zhangyunlanchuzhangkutezhinengdezheiliangnian,yeshikutezhinengxinjiushiniandejiaotiqi。
guoqudeshinian,kutezhinengjiangc2mzuoweigongsifazhanzhanlve,dapodaguimoshengchanzhizaohegexinghuadingzhizhijiantianrandebilei,zhongsuleshuzishidaishengchanzhizaodebianjie,congyijiachuantongdefuzhuangzhizaoqiye,yibubuzoudaoleshangshi,chengweiwoguochanyehulianwangfuzhuangzhinengdingzhilingyudiyigu。xindeshinian,yigec2mchanyehulianwangdegouxiangzhengzailuchuchuxing,kutezhinengyaojixushenhuac2mzhanlve,zhuanyezhuanzhugoujiandazaoc2mchanyehulianwangshengtai。
zhangyunlanbiaoshi,kutezhinengdezhanlvemubiaoshidazaoc2mchanyehulianwangpingtaishengtai,erfuzhuangshishiyantian。guoqushinianjian,kutezhinengsuozuodenulidouzaishiyanheyinzhengzhec2mchanyehulianwangmoshikeyiweizhongguozhizaodeshuzihuazhuanxingtigongyitiaokexingzhilu。2022nianshangbannian,kutefuzhuangc2mchanyehulianwangpingtaidingzhifuzhuangshourutongbizengzhang15.56%。
ruguoshuofuzhuangzheiyishiyantianshi“yiti”,neimekejihezibenjiushi“liangyi”。fuzhuangyizhichengzaizheshiyantiandeshiming,zuozhengzhekutezhinengjichukeyandezhengquexing;kejiyanfatourunenggoujiashenkutefuzhuangc2mchanyehulianwangpingtaidejiankangwenjianhekechixudefazhan,tongshiweikuaxingyechanyehulianwangpingtaidejiansheheluodidaxiajianshidejichu;zibenshikutezhinengdebaofaqudongli,tabushijiandandecaiwutouzi,ershiyoumubiaodezhanlvexingchanyekejitouzi,nenggoubakutec2mchanyehulianwangyanjiuyuanduoniankeyanchengguo、nenglijiajiedaochengshudeshichanghuayunzuopingtaishang,zhaodaochukou,shizhikuaisufangda、liebian,yihuibaoshehui。
zaichixudazao“yitiliangyi”denulixia,kutezhinengdec2mchanyehulianwangzhenchiyufei。yifangmian,kutezhinengyic2mchanyehulianwangyanjiuyuanweihexin,chixujiadakeyantouru,2022nianshangbannian,yanfatourujiaotongqizengzhang315.52%。weikuaxingyedec2mchanyehulianwangshengtaipingtaijianshezuohaokejizhicheng。lingyifangmian,2021nian10yue,kutezhinengchenglilec2mchanyehulianwangfazhanjijin。jijinweilaijiangjiaqiangduirengongzhineng、xinnengyuan、dashuju、zhinengzhizaodengchanyehulianwangxiangguanjishujibiaodedezhanlvetouzi,weikutezhinengchanyehulianwangpingtaikuapinlei、kuachanyefazhandaxiajishujishijianjichu,zhichenggongsizhanlveluodi。“woxiangxin,womenyijingzhubuxingchenglekutec2mchanyehulianwangpingtaikuapinlei、kuachanyefazhan,shixian‘cong1daon’deliebian。”zhangyunlanshuodao。
酷特传承下来的真正财富
zaijieshoumeiticaifangshi,zhangyunlancengbuzhiyiciduiwaifasheng,“yuqishuowoshifuerdai,burushuowoshichuangerdai、pinerdai。”taduiziji“chuangerdai”shenfenderenzhi,laiyuanyutaduiqiyechuanchengdelijie。zaizhangyunlankanlai,qiyedechuancheng,bushichangfangshebeizheixiezichandechuancheng,bushicaifudechuancheng,ershishanghaiyedianwang、qiyezhilimoshidejichenghefayang,zheixiewuxingzichancaishiqiyedeyichixushengzhangdeguanjian。
kutezhinengchuangshirenzhangdailiduonianlaiyizhitansuoshijiandeshuzihuazhilitixi,shiyizhongcongrendejiazhichufa,zuidaxiandudifahuirendezhuguannengdongxinghechuangzaoli。“zuihaodeguanli,shibuxuyaoguanli。”gongsinenggouzuodaoguanlizhezaiyubuzaidounengzhengchangyunzhuan,kansi“wuwei”que“youwei”deshuzihuazhilitixi,suizhequanjiazhiliandeshuzihuagaizaowancheng,zaikutezhinengchengweilexianshi。tongguoshuzihuazhili,kutezhinengdegongchangyijingjuyoulezizhunengli,tongguorenjijiaohu,keyijinxingshujucaiji、fenxi、panduan、guihua,bingqiezaizheigexitongzhong,gezuchengbufenkezixingzuchengzuijiaxitongjiegou,xitongjubeileziwoxuexi、zixingweihunengli,shixianle“wuweierzhi”。
jiyushuzihuazhilitixi,kutezhinenggongyingliandewendingxingyejingshouzhulejinnian9yuefenjimoyiqingdekaoyan。zaichangqufengbiguanliqijian,kutezhinengshengchanzhaochangyouxujinxing,dingdankeyianshiwancheng,shunlijiaofu,zuidaxiandudijianshaoleyiqingduishengchandeyingxiang。
zhangyunlanrenwei,jiebanliangnianlai,tazuidadeshouhuojiushi“chuancheng”erzi。chuanchenglenengchixuchuangzaojiazhidehexinjingzhengli,jianlilechixuyijiazhichuangzaoweihexindedejingyingwenhua,kejiweizhongxin+zibenfunengdechanyejiazhilianchuangxinmoshi,duanqineishixianlepingwengaoxiaodeqiyechuancheng,zhangqiweiqiyekechixufazhandiandinglejichu。tashuo:“wojiebanzheiliangnianyunqihenbuhao,pengdaoyiqing。danshiyouyunqihenhao,nenggoushixianyejidewendingzengzhang,shixianduigudongdechengnuo,jiushiyinweiwomenchanpinchuangxin、qiyeguanlichuangxin、shanghaiyedianwangzheixiehexinjingzhenglimeiyoudiu,zheishiwocongfubeineilijichengdezuidacaifu。”
“jiebanliangnianlai,ninjizijidegongzuodaduoshaofen?”mianduizheigewenti,zhangyunlanqianxuyoutanchengdijichule60fendedaan。duici,tashuo:“mianduibuquedingxingriyizengduodehuanjing,kutezhinengjixujiadayanfatouru、kaituoshichang、zengjiagaofujiazhidechanpin,jingyingshourulianxuliangniandedaozengzhang,youqishiyinglinenglichixujiaqiang,suanshijige;danbulunshiguoqu,haishixianzai,yijiweilai,wojiangyongyuanzaizhuiqiumanfendelushangbutingxie。”
erzhangyunlanduiweilaiyeyouzheqingxideguihua,yifangmianzaifuzhuanglingyuzuoqiangzuoda,tuozhanxinpinlei,jianlixinweixinggongchang,dazaoyigeduyiwuerdefuzhuangc2mchanyehulianwangpingtai,suoyoupinleishixianrouxinghua、gexinghuazhinengshengchan;lingyifangmianyaodazaodier、disantiaoqiyezengzhangquxian,shixiankuaxingyechanyehulianwangpingtaidejiansheheluodi,dailingzhekutezhineng,jixuzaishuxiemanfendajuandelushang,yongbutingxie。
来源:推广
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