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房车虽火,仍显多面

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房车虽火,仍显多面

房车为何越来越火?

wen|nbsxinpinlve  wuwenwu

chixuhuobaoquanwangdefangcherechaoxia,chengxianchujieranbutongdeduomian。

01 房车越来越火

fangchezongjiyirenmenwuxianmeihaodehuamian,hebanlv、jiarenhuodaishangchongwu,yiqichangxianglvxingshiguang。

zuijinjinian,fangchehuobaoquanwang,jishizaiyiqingzhixia,fangchereduzhizengbujian。

nbsxinpinlveguanzhudaozhimingqichebozhuchenzhentongxuerukengfangche,tafenxiangchengzijiyishichongdongshouleyiliang8mizhangdeershoudafangche,cheneiyouyuanzhuoshafa、liangzhang1midedanrenchuang、xishoujian、linyujian、bingxiang、dianshi、kongdiao、minichufang、jiujudeng,kanchengyigeyidongdehaohuaminitaofang。

zheiweiqichebozhujinjitianfenxianglefangchetiyan、shaokaojihuwaishenghuo,jitiaoduanshipindouhuodelehengaodeguanzhudu,zheizhishifangchehuozaihulianwangdeyigelizi。

jinqi,zaishenzhenjubandeyichangfangcheluyingbolanhuishang,yigongyou112jiaguoneiwaicanzhanpinpai,lianxusitian,canguanrenshudadao3.3wanrenci,zhanhuixianchangwei168gejiatingshixianlefangchemeng,zongyixiangdingdanchaoguoyiyuan。

fangchehuozaixiaohongshushang,nbsxinpinlvezaixiaohongshushangsousuoguanjianci[fangche],gongxianshichu43wanpian+bijihe1400+jianshangpin,fangchezhanshi、gongnengjieshao、lvxingfenxiang、zhongcaobijizhongleifanduo。

zaidouyinshang,fangchelvxingyouchaoguo370wanfensi,fangchezhanhuifuwushangfangchexingyou200duowanfensi,yigeyou87wanduodeduanshipinbozhulaowangfufuzijiayouzhuanzhufenxiangfangchelvxingshenghuo,zheshirangxuduorenxianmu。

fangcheyuelaiyuehuo,xiyinyuelaiyueduodecheqijiwanjiayongru,yeyanghuolebushaowanghong,chengjiubushaotoubuwanghonghuolvxingbozhu。

genjuzhongguoqicheliutongxiehuifabude《2021nianzhongguolvjuche(fangche)shichangdapandian》shujuxianshi,2021nian,guoneizixingshilvjuchenianxiaoliangda12582tai,tongbizengzhang43.2%,yuejunxiaoliangchaoguo1000liang;tuogualvjuchejiaoyi3543tai。2022nianyijidu,fangcheleijixiaoshou2425liang,tongbizengzhang17%,xiaoliangzaijin5niantongqizhongjuzuigao。

02 房车为何火了?

fangchebushixinwuzhong,lishiyoujiu,congmacheshidaidaoneiranjishidai,yizhiyushijujin,yuoumeidengfadaguojiayouzheshenhounongyudefangchewenhuaxiangbi,guoneifangcheshichangqibuhenwan。

qianxinianhou,zhongguofangchexingyefazhanzengsumingxian,zai2008nian,guojiachutailefangchexingyefaguijizhichixingyefazhan,zhongguofangchejinrujiasudufazhanshidai,xianrujinzaiguoneifangcheshichangyoupikafangche、bxing、cxingfangche、bieshufangche、luyingfangchedeng,zhongleifengfu。

fangcheretuidonglefangchexiaolianglianniangaosuzengzhang,juhuajingchanyeyanjiuyuanshuju,zi2015nianyilaifangchenianjunfuhezengzhanglvwei45.84%。

ruguozhanzaixiaofeiduanlaikan,yaolejiefangcheshichangdexianzhuang,guanjianyaolejielianggefangmian,huozheshilejielianggewenti。

diyigewenti,fangcheweishenmeyuelaiyuehuo?daanshiduofangmiande。

shouxian,congxingyefazhanhuanjinglaikan,fangchefazhanjiliuxingshiqichegongyechengshuhuayijixifenhuadebiaoxian。

fangchelibukaiqichexingyedefazhan,tebieshizhongguoqichegongyechengshuhuadezhicheng,muqianshangqidatong、zhengzhouyutong、qiruiruifudengqichechangshangfalibxingfangcheshichang,futianqiche、zhangchengpikayetuichulefangchechanpin。guochanfangchechuxianjiangdilexiaofeizherushoudemenjian。

qici,congxiaofeixinlijiaodulaikan,fangchebujinshiyizhongzaiti,gengshiyizhongfangchelvxingwenhua。

zaiyibanrenkanlai,fangchezhishiyigezaiti,dancongxiaofeixinlijiaodulaishuo,duifangcheaihaozhehuozhetiyanzheeryan,fangcheshiyizhongwenhua,yizhongshiheyuanfangdewenhua。

fangchegengshiyizhongshenghuofangshi,daibiaozheziyouhesatuo,fangchekeyishixianyichangshuozoujiuzoudelvxing,qinglvkeyiyongfangchetiyanbieyanglvxing,jiatingyetongguofangchelvxingxiangshoujiatingtuanjushiguang,tebieshiyouliyupeiyangqinziguanxi。

disan,xiaofeichaoliujiwenhuadeyindao,tebieshishouwanghongwenhuadedaidongjiluyingfengchaodaidong。

fangcheliuxingfengchaoxingqihaiyouyigezhongyaoyuanyinjiushixiaofeichaoliujiwenhuadeyindao,mingxianshoudaowangluo,tebieshiwanghongxiaoyingyingxiang,erzheibeihougengzhongyaodeshixiaofeinianqinghua。

zhongcaobiji、duanshipin、wanghongbozhufenxiangdengdouzaifenxiangfangchetiyan,zheixiedouxiyinzhenianqingrenguanzhucanyujitiyan,nianqingrentiyandeshihaoqixin,tebieshiyiqingzhixia,chujingyouhekuashengyoushoudaoxianzhi,fangcheluyingchengweiyizhongnianqingrendelvxingxiaofeifangshi。

diergewenti,fangchexiaofeichengxianchushenmeyangdefangshi,sheishifangchexiaofeizhulijun?

muqiandefangchexiaofeichengxianchuliangdaleibie:zigoufangchehetiyanxiaofei。

zigoufangchexiaofeirenqunzhuyaoshishenghuozaiyierxianchengshidezhongchanjieji。jufangcheshenghuojiashuju,muqianpinpaichaoguo65%dexiaofeizhe,zhuyaolaizizhongdiandeyierxianchengshide30suizhi45suizhongjianliliangqunti。

erfangchetiyanxiaofeizhuyaoyiluyingdujiaweizhu,huozheshifangchezulin、duanzuhuozhezhangzudengxingshi,qizhongyifangcheluyingdujiajitiyanzuiweihuobao,zhuyaoxiaofeiquntishinianqingren。

03 房车热潮下的多面

wulunshicongxingyeshujuzengzhangqingkuang,haishicongxiaofeireduchixubujiandeshichangxianxianglaikan,fangchexingyefazhanyipianrehuochaotian,danyechengxianchuduomianxing。

juchenglianhuishujuxianshi,2022nianqianshigeyuefangchexiaoliangwei9563tai,xiajiang9%,10yuedefangchexiaoliang787tai,tongbijiang18%,zheifanyingchuyiqingduifangcheshichangrengyoumingxiandechongji。

juzhitongcaijingbaodao,jinniandefangchezongtixiaoliangbiaoxianjiaoqiang,chengweicheshidezengzhangliangdian。jinnian1yuedefangchebiaoxianrengjiaoqiang,shanghaiyiqinghoude5-6yuedefangcheshichangkuaisuhuinuan,dan7-8yueshaoyougaishan,9-10yueyoushoudaoyiqingguankongerdimi。

chuleyiqingyinsuyingxiangwai,muqianfangchexingyeyemianlinyixietiaozhanhekunrao。

diyi,fangcheshiyigexiaozhongshichang,xiaofeizheduifangchejifangchelvxingdejieshoudurengranbijiaodi,shichangpujiduyijixiaofeipincidengdoubijiaodi。

yibandexiaofeizhegengqingxiangyufangchetiyanxiaofei,daohuwaijinxingluying,huozhelvxingguochengzhongzuyiliangfangche,erbushizigouyiliangfangche,birukaituoguashifangcheyaokaoc6jiazhao,yaofuchuweihubaoyangchengben。

shichangjieshoududi,zhuyaoshiyinweixiaofeizheduifangchechanpinlejiebuduo,fangcheluyingzhuyaoyinianqingrenweizhu,xiaofeiquntidanyi,chengweizhenggexingyemianlindepingjing。

suoyi,weilaixingyejingyingzheyaobuduanpeiyushichang,jiaqiangshichangyindao,tebieshifangchelvxinghuofangcheluyingdejingyingzhe,gengyinggaijiaqiangshichangchuanbolidu。

dier,fangchejixiangguanxingyefazhanquyutezhengmingxian,zhuyaojizhongzaiyierxianchengshihuoxinyixianchengshi。

ruqianwensuoshu,muqianfangchezhuyaogoumaizheyijinianqingxiaofeiquntirezhongyufangcheluyingjifangchelvxingxiaofei,zhuyaojizhongzaiyierxianchengshi,xiangbeishangguangshen、hangzhou、chengdou、jiangsu,tebieshijiangsushichangzengzhangmingxian。

congweilaihenzhangyiduanshijianlaikan,fangcheshichangjiyurengjizhongzaiyierxianchengshihuolvyoudiqu。

disan,zhongguofangcheshichangxiaofeiyouzhedutexing。

yuoumeiguojiadefangchexiaofeishichangmingxianbutong,zhongguofangchexiaofeijuedaduoshushinianqingxiaofeizhe,er80、90yijiweilaide00houxiaofeizhe,gengjiazhuiqiugexinghua,huishifangchangxinhuozhetiyanleixiaofeixuqiu,jianghuijifangcheshichangdailaifazhanjiyu。

jinguandangqianfangcheshichangshoudaoyiqingyingxiangmingxian,danzhongguofangcheshichangrengchuyufazhanchuqi,weilaixingyeqianjingbeishichanggefangkanhao。

genjuzhiyanzixunfabude《2022-2028nianzhongguofangchexingyefazhanxingshifenxijishichangqianjingguihuabaogao》shujuxianshi,2014—2020nian,zhongguofangchexingyeshichangguimoyou21.97yiyuanzengzhangzhi208.26yiyuan。

muqianzhongguofangchexingyeshichangxiaofeishentoulvdi,weilaihaiyouhendadetishengkongjian。

shujuxianshi,zaioumeiguojia,fangcheqianrenbaoyouliangfenbieda30lianghe15liang,erzhongguofangcheqianrenbaoyouliangbuzu0.2liang,shichangfazhanqianlijuda。

tongyangxingyelihaozhengceyezaibuduanchutai,birujinnian1yue,guowuyuanyinfa《“shisiwu”lvyouyefazhanguihua》,tichutuijinzijiachelvjuchelvyou,xingchengwangluohuadeyingdifuwutixihebijiaowanzhengdezijiachelvjuchelvyouchanyelian,tuichuyipizijiachelvjucheyingdihelvyouyizhan。

zhengtilaikan,zhongguofangcheshichangchuyufazhanchuqi,weilaihaiyouhenzhangdeluyaozou,danxingyeqianjingkeqi。

本文为转载内容,授权事宜请联系原著作权人。

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房车虽火,仍显多面

房车为何越来越火?

wen|nbsxinpinlve  wuwenwu

chixuhuobaoquanwangdefangcherechaoxia,chengxianchujieranbutongdeduomian。

01 房车越来越火

fangchezongjiyirenmenwuxianmeihaodehuamian,hebanlv、jiarenhuodaishangchongwu,yiqichangxianglvxingshiguang。

zuijinjinian,fangchehuobaoquanwang,jishizaiyiqingzhixia,fangchereduzhizengbujian。

nbsxinpinlveguanzhudaozhimingqichebozhuchenzhentongxuerukengfangche,tafenxiangchengzijiyishichongdongshouleyiliang8mizhangdeershoudafangche,cheneiyouyuanzhuoshafa、liangzhang1midedanrenchuang、xishoujian、linyujian、bingxiang、dianshi、kongdiao、minichufang、jiujudeng,kanchengyigeyidongdehaohuaminitaofang。

zheiweiqichebozhujinjitianfenxianglefangchetiyan、shaokaojihuwaishenghuo,jitiaoduanshipindouhuodelehengaodeguanzhudu,zheizhishifangchehuozaihulianwangdeyigelizi。

jinqi,zaishenzhenjubandeyichangfangcheluyingbolanhuishang,yigongyou112jiaguoneiwaicanzhanpinpai,lianxusitian,canguanrenshudadao3.3wanrenci,zhanhuixianchangwei168gejiatingshixianlefangchemeng,zongyixiangdingdanchaoguoyiyuan。

fangchehuozaixiaohongshushang,nbsxinpinlvezaixiaohongshushangsousuoguanjianci[fangche],gongxianshichu43wanpian+bijihe1400+jianshangpin,fangchezhanshi、gongnengjieshao、lvxingfenxiang、zhongcaobijizhongleifanduo。

zaidouyinshang,fangchelvxingyouchaoguo370wanfensi,fangchezhanhuifuwushangfangchexingyou200duowanfensi,yigeyou87wanduodeduanshipinbozhulaowangfufuzijiayouzhuanzhufenxiangfangchelvxingshenghuo,zheshirangxuduorenxianmu。

fangcheyuelaiyuehuo,xiyinyuelaiyueduodecheqijiwanjiayongru,yeyanghuolebushaowanghong,chengjiubushaotoubuwanghonghuolvxingbozhu。

genjuzhongguoqicheliutongxiehuifabude《2021nianzhongguolvjuche(fangche)shichangdapandian》shujuxianshi,2021nian,guoneizixingshilvjuchenianxiaoliangda12582tai,tongbizengzhang43.2%,yuejunxiaoliangchaoguo1000liang;tuogualvjuchejiaoyi3543tai。2022nianyijidu,fangcheleijixiaoshou2425liang,tongbizengzhang17%,xiaoliangzaijin5niantongqizhongjuzuigao。

02 房车为何火了?

fangchebushixinwuzhong,lishiyoujiu,congmacheshidaidaoneiranjishidai,yizhiyushijujin,yuoumeidengfadaguojiayouzheshenhounongyudefangchewenhuaxiangbi,guoneifangcheshichangqibuhenwan。

qianxinianhou,zhongguofangchexingyefazhanzengsumingxian,zai2008nian,guojiachutailefangchexingyefaguijizhichixingyefazhan,zhongguofangchejinrujiasudufazhanshidai,xianrujinzaiguoneifangcheshichangyoupikafangche、bxing、cxingfangche、bieshufangche、luyingfangchedeng,zhongleifengfu。

fangcheretuidonglefangchexiaolianglianniangaosuzengzhang,juhuajingchanyeyanjiuyuanshuju,zi2015nianyilaifangchenianjunfuhezengzhanglvwei45.84%。

ruguozhanzaixiaofeiduanlaikan,yaolejiefangcheshichangdexianzhuang,guanjianyaolejielianggefangmian,huozheshilejielianggewenti。

diyigewenti,fangcheweishenmeyuelaiyuehuo?daanshiduofangmiande。

shouxian,congxingyefazhanhuanjinglaikan,fangchefazhanjiliuxingshiqichegongyechengshuhuayijixifenhuadebiaoxian。

fangchelibukaiqichexingyedefazhan,tebieshizhongguoqichegongyechengshuhuadezhicheng,muqianshangqidatong、zhengzhouyutong、qiruiruifudengqichechangshangfalibxingfangcheshichang,futianqiche、zhangchengpikayetuichulefangchechanpin。guochanfangchechuxianjiangdilexiaofeizherushoudemenjian。

qici,congxiaofeixinlijiaodulaikan,fangchebujinshiyizhongzaiti,gengshiyizhongfangchelvxingwenhua。

zaiyibanrenkanlai,fangchezhishiyigezaiti,dancongxiaofeixinlijiaodulaishuo,duifangcheaihaozhehuozhetiyanzheeryan,fangcheshiyizhongwenhua,yizhongshiheyuanfangdewenhua。

fangchegengshiyizhongshenghuofangshi,daibiaozheziyouhesatuo,fangchekeyishixianyichangshuozoujiuzoudelvxing,qinglvkeyiyongfangchetiyanbieyanglvxing,jiatingyetongguofangchelvxingxiangshoujiatingtuanjushiguang,tebieshiyouliyupeiyangqinziguanxi。

disan,xiaofeichaoliujiwenhuadeyindao,tebieshishouwanghongwenhuadedaidongjiluyingfengchaodaidong。

fangcheliuxingfengchaoxingqihaiyouyigezhongyaoyuanyinjiushixiaofeichaoliujiwenhuadeyindao,mingxianshoudaowangluo,tebieshiwanghongxiaoyingyingxiang,erzheibeihougengzhongyaodeshixiaofeinianqinghua。

zhongcaobiji、duanshipin、wanghongbozhufenxiangdengdouzaifenxiangfangchetiyan,zheixiedouxiyinzhenianqingrenguanzhucanyujitiyan,nianqingrentiyandeshihaoqixin,tebieshiyiqingzhixia,chujingyouhekuashengyoushoudaoxianzhi,fangcheluyingchengweiyizhongnianqingrendelvxingxiaofeifangshi。

diergewenti,fangchexiaofeichengxianchushenmeyangdefangshi,sheishifangchexiaofeizhulijun?

muqiandefangchexiaofeichengxianchuliangdaleibie:zigoufangchehetiyanxiaofei。

zigoufangchexiaofeirenqunzhuyaoshishenghuozaiyierxianchengshidezhongchanjieji。jufangcheshenghuojiashuju,muqianpinpaichaoguo65%dexiaofeizhe,zhuyaolaizizhongdiandeyierxianchengshide30suizhi45suizhongjianliliangqunti。

erfangchetiyanxiaofeizhuyaoyiluyingdujiaweizhu,huozheshifangchezulin、duanzuhuozhezhangzudengxingshi,qizhongyifangcheluyingdujiajitiyanzuiweihuobao,zhuyaoxiaofeiquntishinianqingren。

03 房车热潮下的多面

wulunshicongxingyeshujuzengzhangqingkuang,haishicongxiaofeireduchixubujiandeshichangxianxianglaikan,fangchexingyefazhanyipianrehuochaotian,danyechengxianchuduomianxing。

juchenglianhuishujuxianshi,2022nianqianshigeyuefangchexiaoliangwei9563tai,xiajiang9%,10yuedefangchexiaoliang787tai,tongbijiang18%,zheifanyingchuyiqingduifangcheshichangrengyoumingxiandechongji。

juzhitongcaijingbaodao,jinniandefangchezongtixiaoliangbiaoxianjiaoqiang,chengweicheshidezengzhangliangdian。jinnian1yuedefangchebiaoxianrengjiaoqiang,shanghaiyiqinghoude5-6yuedefangcheshichangkuaisuhuinuan,dan7-8yueshaoyougaishan,9-10yueyoushoudaoyiqingguankongerdimi。

chuleyiqingyinsuyingxiangwai,muqianfangchexingyeyemianlinyixietiaozhanhekunrao。

diyi,fangcheshiyigexiaozhongshichang,xiaofeizheduifangchejifangchelvxingdejieshoudurengranbijiaodi,shichangpujiduyijixiaofeipincidengdoubijiaodi。

yibandexiaofeizhegengqingxiangyufangchetiyanxiaofei,daohuwaijinxingluying,huozhelvxingguochengzhongzuyiliangfangche,erbushizigouyiliangfangche,birukaituoguashifangcheyaokaoc6jiazhao,yaofuchuweihubaoyangchengben。

shichangjieshoududi,zhuyaoshiyinweixiaofeizheduifangchechanpinlejiebuduo,fangcheluyingzhuyaoyinianqingrenweizhu,xiaofeiquntidanyi,chengweizhenggexingyemianlindepingjing。

suoyi,weilaixingyejingyingzheyaobuduanpeiyushichang,jiaqiangshichangyindao,tebieshifangchelvxinghuofangcheluyingdejingyingzhe,gengyinggaijiaqiangshichangchuanbolidu。

dier,fangchejixiangguanxingyefazhanquyutezhengmingxian,zhuyaojizhongzaiyierxianchengshihuoxinyixianchengshi。

ruqianwensuoshu,muqianfangchezhuyaogoumaizheyijinianqingxiaofeiquntirezhongyufangcheluyingjifangchelvxingxiaofei,zhuyaojizhongzaiyierxianchengshi,xiangbeishangguangshen、hangzhou、chengdou、jiangsu,tebieshijiangsushichangzengzhangmingxian。

congweilaihenzhangyiduanshijianlaikan,fangcheshichangjiyurengjizhongzaiyierxianchengshihuolvyoudiqu。

disan,zhongguofangcheshichangxiaofeiyouzhedutexing。

yuoumeiguojiadefangchexiaofeishichangmingxianbutong,zhongguofangchexiaofeijuedaduoshushinianqingxiaofeizhe,er80、90yijiweilaide00houxiaofeizhe,gengjiazhuiqiugexinghua,huishifangchangxinhuozhetiyanleixiaofeixuqiu,jianghuijifangcheshichangdailaifazhanjiyu。

jinguandangqianfangcheshichangshoudaoyiqingyingxiangmingxian,danzhongguofangcheshichangrengchuyufazhanchuqi,weilaixingyeqianjingbeishichanggefangkanhao。

genjuzhiyanzixunfabude《2022-2028nianzhongguofangchexingyefazhanxingshifenxijishichangqianjingguihuabaogao》shujuxianshi,2014—2020nian,zhongguofangchexingyeshichangguimoyou21.97yiyuanzengzhangzhi208.26yiyuan。

muqianzhongguofangchexingyeshichangxiaofeishentoulvdi,weilaihaiyouhendadetishengkongjian。

shujuxianshi,zaioumeiguojia,fangcheqianrenbaoyouliangfenbieda30lianghe15liang,erzhongguofangcheqianrenbaoyouliangbuzu0.2liang,shichangfazhanqianlijuda。

tongyangxingyelihaozhengceyezaibuduanchutai,birujinnian1yue,guowuyuanyinfa《“shisiwu”lvyouyefazhanguihua》,tichutuijinzijiachelvjuchelvyou,xingchengwangluohuadeyingdifuwutixihebijiaowanzhengdezijiachelvjuchelvyouchanyelian,tuichuyipizijiachelvjucheyingdihelvyouyizhan。

zhengtilaikan,zhongguofangcheshichangchuyufazhanchuqi,weilaihaiyouhenzhangdeluyaozou,danxingyeqianjingkeqi。

本文为转载内容,授权事宜请联系原著作权人。