wen|nbsxinpinlve wuwenwu
chixuhuobaoquanwangdefangcherechaoxia,chengxianchujieranbutongdeduomian。
01 房车越来越火
fangchezongjiyirenmenwuxianmeihaodehuamian,hebanlv、jiarenhuodaishangchongwu,yiqichangxianglvxingshiguang。
zuijinjinian,fangchehuobaoquanwang,jishizaiyiqingzhixia,fangchereduzhizengbujian。
nbsxinpinlveguanzhudaozhimingqichebozhuchenzhentongxuerukengfangche,tafenxiangchengzijiyishichongdongshouleyiliang8mizhangdeershoudafangche,cheneiyouyuanzhuoshafa、liangzhang1midedanrenchuang、xishoujian、linyujian、bingxiang、dianshi、kongdiao、minichufang、jiujudeng,kanchengyigeyidongdehaohuaminitaofang。
zheiweiqichebozhujinjitianfenxianglefangchetiyan、shaokaojihuwaishenghuo,jitiaoduanshipindouhuodelehengaodeguanzhudu,zheizhishifangchehuozaihulianwangdeyigelizi。
jinqi,zaishenzhenjubandeyichangfangcheluyingbolanhuishang,yigongyou112jiaguoneiwaicanzhanpinpai,lianxusitian,canguanrenshudadao3.3wanrenci,zhanhuixianchangwei168gejiatingshixianlefangchemeng,zongyixiangdingdanchaoguoyiyuan。
fangchehuozaixiaohongshushang,nbsxinpinlvezaixiaohongshushangsousuoguanjianci[fangche],gongxianshichu43wanpian+bijihe1400+jianshangpin,fangchezhanshi、gongnengjieshao、lvxingfenxiang、zhongcaobijizhongleifanduo。
zaidouyinshang,fangchelvxingyouchaoguo370wanfensi,fangchezhanhuifuwushangfangchexingyou200duowanfensi,yigeyou87wanduodeduanshipinbozhulaowangfufuzijiayouzhuanzhufenxiangfangchelvxingshenghuo,zheshirangxuduorenxianmu。
fangcheyuelaiyuehuo,xiyinyuelaiyueduodecheqijiwanjiayongru,yeyanghuolebushaowanghong,chengjiubushaotoubuwanghonghuolvxingbozhu。
genjuzhongguoqicheliutongxiehuifabude《2021nianzhongguolvjuche(fangche)shichangdapandian》shujuxianshi,2021nian,guoneizixingshilvjuchenianxiaoliangda12582tai,tongbizengzhang43.2%,yuejunxiaoliangchaoguo1000liang;tuogualvjuchejiaoyi3543tai。2022nianyijidu,fangcheleijixiaoshou2425liang,tongbizengzhang17%,xiaoliangzaijin5niantongqizhongjuzuigao。
02 房车为何火了?
fangchebushixinwuzhong,lishiyoujiu,congmacheshidaidaoneiranjishidai,yizhiyushijujin,yuoumeidengfadaguojiayouzheshenhounongyudefangchewenhuaxiangbi,guoneifangcheshichangqibuhenwan。
qianxinianhou,zhongguofangchexingyefazhanzengsumingxian,zai2008nian,guojiachutailefangchexingyefaguijizhichixingyefazhan,zhongguofangchejinrujiasudufazhanshidai,xianrujinzaiguoneifangcheshichangyoupikafangche、bxing、cxingfangche、bieshufangche、luyingfangchedeng,zhongleifengfu。
fangcheretuidonglefangchexiaolianglianniangaosuzengzhang,juhuajingchanyeyanjiuyuanshuju,zi2015nianyilaifangchenianjunfuhezengzhanglvwei45.84%。
ruguozhanzaixiaofeiduanlaikan,yaolejiefangcheshichangdexianzhuang,guanjianyaolejielianggefangmian,huozheshilejielianggewenti。
diyigewenti,fangcheweishenmeyuelaiyuehuo?daanshiduofangmiande。
shouxian,congxingyefazhanhuanjinglaikan,fangchefazhanjiliuxingshiqichegongyechengshuhuayijixifenhuadebiaoxian。
fangchelibukaiqichexingyedefazhan,tebieshizhongguoqichegongyechengshuhuadezhicheng,muqianshangqidatong、zhengzhouyutong、qiruiruifudengqichechangshangfalibxingfangcheshichang,futianqiche、zhangchengpikayetuichulefangchechanpin。guochanfangchechuxianjiangdilexiaofeizherushoudemenjian。
qici,congxiaofeixinlijiaodulaikan,fangchebujinshiyizhongzaiti,gengshiyizhongfangchelvxingwenhua。
zaiyibanrenkanlai,fangchezhishiyigezaiti,dancongxiaofeixinlijiaodulaishuo,duifangcheaihaozhehuozhetiyanzheeryan,fangcheshiyizhongwenhua,yizhongshiheyuanfangdewenhua。
fangchegengshiyizhongshenghuofangshi,daibiaozheziyouhesatuo,fangchekeyishixianyichangshuozoujiuzoudelvxing,qinglvkeyiyongfangchetiyanbieyanglvxing,jiatingyetongguofangchelvxingxiangshoujiatingtuanjushiguang,tebieshiyouliyupeiyangqinziguanxi。
disan,xiaofeichaoliujiwenhuadeyindao,tebieshishouwanghongwenhuadedaidongjiluyingfengchaodaidong。
fangcheliuxingfengchaoxingqihaiyouyigezhongyaoyuanyinjiushixiaofeichaoliujiwenhuadeyindao,mingxianshoudaowangluo,tebieshiwanghongxiaoyingyingxiang,erzheibeihougengzhongyaodeshixiaofeinianqinghua。
zhongcaobiji、duanshipin、wanghongbozhufenxiangdengdouzaifenxiangfangchetiyan,zheixiedouxiyinzhenianqingrenguanzhucanyujitiyan,nianqingrentiyandeshihaoqixin,tebieshiyiqingzhixia,chujingyouhekuashengyoushoudaoxianzhi,fangcheluyingchengweiyizhongnianqingrendelvxingxiaofeifangshi。
diergewenti,fangchexiaofeichengxianchushenmeyangdefangshi,sheishifangchexiaofeizhulijun?
muqiandefangchexiaofeichengxianchuliangdaleibie:zigoufangchehetiyanxiaofei。
zigoufangchexiaofeirenqunzhuyaoshishenghuozaiyierxianchengshidezhongchanjieji。jufangcheshenghuojiashuju,muqianpinpaichaoguo65%dexiaofeizhe,zhuyaolaizizhongdiandeyierxianchengshide30suizhi45suizhongjianliliangqunti。
erfangchetiyanxiaofeizhuyaoyiluyingdujiaweizhu,huozheshifangchezulin、duanzuhuozhezhangzudengxingshi,qizhongyifangcheluyingdujiajitiyanzuiweihuobao,zhuyaoxiaofeiquntishinianqingren。
03 房车热潮下的多面
wulunshicongxingyeshujuzengzhangqingkuang,haishicongxiaofeireduchixubujiandeshichangxianxianglaikan,fangchexingyefazhanyipianrehuochaotian,danyechengxianchuduomianxing。
juchenglianhuishujuxianshi,2022nianqianshigeyuefangchexiaoliangwei9563tai,xiajiang9%,10yuedefangchexiaoliang787tai,tongbijiang18%,zheifanyingchuyiqingduifangcheshichangrengyoumingxiandechongji。
juzhitongcaijingbaodao,jinniandefangchezongtixiaoliangbiaoxianjiaoqiang,chengweicheshidezengzhangliangdian。jinnian1yuedefangchebiaoxianrengjiaoqiang,shanghaiyiqinghoude5-6yuedefangcheshichangkuaisuhuinuan,dan7-8yueshaoyougaishan,9-10yueyoushoudaoyiqingguankongerdimi。
chuleyiqingyinsuyingxiangwai,muqianfangchexingyeyemianlinyixietiaozhanhekunrao。
diyi,fangcheshiyigexiaozhongshichang,xiaofeizheduifangchejifangchelvxingdejieshoudurengranbijiaodi,shichangpujiduyijixiaofeipincidengdoubijiaodi。
yibandexiaofeizhegengqingxiangyufangchetiyanxiaofei,daohuwaijinxingluying,huozhelvxingguochengzhongzuyiliangfangche,erbushizigouyiliangfangche,birukaituoguashifangcheyaokaoc6jiazhao,yaofuchuweihubaoyangchengben。
shichangjieshoududi,zhuyaoshiyinweixiaofeizheduifangchechanpinlejiebuduo,fangcheluyingzhuyaoyinianqingrenweizhu,xiaofeiquntidanyi,chengweizhenggexingyemianlindepingjing。
suoyi,weilaixingyejingyingzheyaobuduanpeiyushichang,jiaqiangshichangyindao,tebieshifangchelvxinghuofangcheluyingdejingyingzhe,gengyinggaijiaqiangshichangchuanbolidu。
dier,fangchejixiangguanxingyefazhanquyutezhengmingxian,zhuyaojizhongzaiyierxianchengshihuoxinyixianchengshi。
ruqianwensuoshu,muqianfangchezhuyaogoumaizheyijinianqingxiaofeiquntirezhongyufangcheluyingjifangchelvxingxiaofei,zhuyaojizhongzaiyierxianchengshi,xiangbeishangguangshen、hangzhou、chengdou、jiangsu,tebieshijiangsushichangzengzhangmingxian。
congweilaihenzhangyiduanshijianlaikan,fangcheshichangjiyurengjizhongzaiyierxianchengshihuolvyoudiqu。
disan,zhongguofangcheshichangxiaofeiyouzhedutexing。
yuoumeiguojiadefangchexiaofeishichangmingxianbutong,zhongguofangchexiaofeijuedaduoshushinianqingxiaofeizhe,er80、90yijiweilaide00houxiaofeizhe,gengjiazhuiqiugexinghua,huishifangchangxinhuozhetiyanleixiaofeixuqiu,jianghuijifangcheshichangdailaifazhanjiyu。
jinguandangqianfangcheshichangshoudaoyiqingyingxiangmingxian,danzhongguofangcheshichangrengchuyufazhanchuqi,weilaixingyeqianjingbeishichanggefangkanhao。
genjuzhiyanzixunfabude《2022-2028nianzhongguofangchexingyefazhanxingshifenxijishichangqianjingguihuabaogao》shujuxianshi,2014—2020nian,zhongguofangchexingyeshichangguimoyou21.97yiyuanzengzhangzhi208.26yiyuan。
muqianzhongguofangchexingyeshichangxiaofeishentoulvdi,weilaihaiyouhendadetishengkongjian。
shujuxianshi,zaioumeiguojia,fangcheqianrenbaoyouliangfenbieda30lianghe15liang,erzhongguofangcheqianrenbaoyouliangbuzu0.2liang,shichangfazhanqianlijuda。
tongyangxingyelihaozhengceyezaibuduanchutai,birujinnian1yue,guowuyuanyinfa《“shisiwu”lvyouyefazhanguihua》,tichutuijinzijiachelvjuchelvyou,xingchengwangluohuadeyingdifuwutixihebijiaowanzhengdezijiachelvjuchelvyouchanyelian,tuichuyipizijiachelvjucheyingdihelvyouyizhan。
zhengtilaikan,zhongguofangcheshichangchuyufazhanchuqi,weilaihaiyouhenzhangdeluyaozou,danxingyeqianjingkeqi。
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