wen | tianxiawangshang zhuzhicong

编辑 | 李丹超

2022nian12yue10ri18shi50fen，shoudouhangkongjd241/242hangbanjiangluohangzhouxiaoshanguojijichang。

zheijiafeijiyiyibutongyiban，tajihudaibiaoyigezhanxindekaiduan——zheishiyouzhejiangshengjiaxingshishangwujubaoxiadefeiji，12yue4ri，zheijiafeijilvxianchufa，chuguo“qiangdingdan”“tanxiangmu”。baojituanliyoujinbaiweijiaxingwaimaoqiyefuzerenhexiangguanzhengfubumengongzuorenyuan，tamenzuchengleyizhishengshihaodadecanzhanduiwu，qianwangribendongjingcanjiayazhoufangzhichengyizhan。

zhanzhuanyizhouhou，hehangbantongshijianglinde，shizhongduoyudangdizhiminggongsiqiatandexinxiangmu。

suizhefangyizhengcedefangkai，chuhaiqiangdan，suijichengwei2022niandizhongguogongchangdezhongyaodise，zhejiang、jiangsu、sichuandengduodishangwubumenjundaigongchang“chuzheng”。

gongchangmenrucifeiteng，shiyinweidingdansuoyunhandexinxiwang，yeshiyinweizheiyinianguoshanchebanqifu。fanfudeyiqing，duanduanxuxudeshengchan，shichangtingzhidewuliu，ranggongzuojinxingdejiweikunnan。

jibianruci，chunquqiulai，hanlaishuwang，liushuixiandehongmingshengshizhongbuxi。

zhongguogongchangmenyidutedeshijiaojianzheng2022nianlunfanshangyandedashijian：beijingdongaohuide“bingdundun”、shijiebeiqijiandeyingyuanyongpin、chukoudaoouzhoudequnuanxiaojiadian，shenzhiyiqingfangkongsuoxudehesuanting，meiyijianhuobianquanwangdebaokuanshangpinbeihou，douyouzhongguogongchangdechannengzaimomozhicheng。

tamencengbeiredianjuangu，yebeiyiwaipaoruhandong。erzaihandongzhong，tamenyiranmosuodaolexindejihui，rangshengchanxianyongyuanhuore——xiajishengchankouzhaoqingliangtiedegongchang，zaidongtianbachanxiangaizaochengtongbitie；qiumijinchangshangchangshiyinru“kezhihua”moshi，zhuazhumeiyigedazaobaokuandejihui；cengjingzhikaozhanhuituiguangdelaoshizuofangyekaishi“chuwang”，kao“yijiandaifa”mosuogongchangdezhuanxingzhilu。

cong“huoxiaqu”dao“huodegenghao”。yizhongguogongchangweidaibiaodezhongguozhizao，shiquanqiugongyingliantixidezhongyaozuchengbufen。zaiganggangguoqude2022nian，waibuhuanjingbianhuanmoce，zhongguogongchangmenyizishenzhirenxing，yanyizhegongyechanpindegengduokenengxing，zaibuqierzhidebianjuzhong，zouxiangshidaidachaodezuiqianyan。

阳春：趁一切还未冻结

duizhongguogongchangeryan，2022niancong“rehuochaotian”sigezikaishi。

2022nianyishi，lingrenzhenfendexiaoxicongbingxuezhongchuanlai。jiezhebeijingdongaohuidedongfeng，“bingxuejingji”daxingqidao，qizhongzuiyinrenzhumudeshiyizhihantaikejudexiongmaowanou——benjiedongaohuidejixiangwu“bingdundun”。

zheizhibaipangdedatouxiongmao，yiyejianchengweilejiayuhuxiaodemingxing。2022nian2yue4ri，dongaohuikaimushidangtian，100wanwangyouyongrutianmaoaolinpikeguanfangqijiandianfengqiang“bingdundun”。2yue6ri，zheigeshuzidadao1000wan。youwangyoujiangqibianchenggeyaochuanchang：“sheinengjiwoyizhibingdundun？”

“yidunnanqiu”deshengjingbeihou，zhongguogongchangzhengzaikaizumali“baochanneng”。

fuzeshengchan“bingdundun”xiangguanzhoubiandechangshang，jiexialezheibolingrencuoshoubujiderechao：zhejiangyunfajituanhaoshiliangnianzhuanmenkaifashengchanxian，zhizuobingdundunyinzhijinianzhang；shengchanmaorongwanoudefujianjinjianghengshengwanjuyouxiangongsijiyuanyitiqianfugongdegongrengoumaijipiao；dehuayoulewenhuachuangyiyouxiangongsiweitaoyigongrenzhunbeilehongbaobutie，fuzerenzhengyanshengshenzhibazijideweixinminggaichengle“zhengdundun”。

5yue，guojiaweijianweibiaoshi，yaozaidachengshijianlibuxing15fenzhonghesuan“caiyangquan”，shequhesuancaiyangdianchengweilegedachengshi“zhanyi”biaopei。

“hesuancaiyangting”dexuqiuzaiduanduanshutianneibaozeng。rongdongzhinenghuanbaozhizaogongsi，yuanbenzhuzuozhiangangting、shouhuotingheyidongcesuodengshebei，qixianshangyewufuzerenwangdaocheng，gongsizai4yuezhongxungaizaoleshengchanxian，chengweishoupizai1688caigoupifapingtaituichu“hesuancaiyangting”degongchangzhiyi。

“cong5yuekaishi，shichangxuqiuliangdadaorijunshubaitai，womenquanguo18gefengongchangdouzaijiabanjiadianshengchan。”wangdaocheng，rongdongzhizaosifenzhisandechanxiandourangweijile“hesuancaiyangting”dezhizao，meiwan11dianhou，tacainengconggongside“linshixiangmuzhihuizhongxin”xiaban。

youyugongyizhuanhuannanduxiao、“kuajie”menjiandi，xuduoshengchanzhantaigangting、zidongshouhuoji、jianceyiqidengchanpindechangshangyesuizhiyongruzheigesaidao。jinnian5yue，nanjingyijiachangshangdexiangguanfuzerensongxuegaosu《tianxiawangshang》，hesuancaiyangtingshidangshidianpulixiaoliangzuihaodechanpin，zijiade6jiagongchangdouzaiweicaiyangtingtigongchanneng。

anzhaoshichangjiagejisuan，hesuancaiyangtingzheikuanzaiteshushidaixiadanshengde“rexiaodanpin”，yuexiaoshouezuigaokedashangyiyuan。“daochunhan”zhong，zhongguogongchangzhuazhulezaixiafengzhongzhuanshendejihui，bingyouyiciduanzaolezishendegongyingliannengli。

苦夏：温和地走出那个长夜

xuduorenduguolehuoxushicishengzuiyanredeyigexiaji。

guabofengshan、jiangwenpenwu、kechuandaide“kongdiaoyi”，chengweilegaowenjijielirenmendexinchong。qizhongpojuqiaosideshiyimeixiaoxiaodekouzhaotie，neihangeleiqingliangwuzhihexiangjing，jiejiuleyindaikouzhaoermenredenianqingren。

kouzhaotieshengchanshangzhiyiquanzhouweishenrihuayouxiangongsi，yuanbenshiyijiashengchanquwentiedeshangjia，80%deyewulaiziweirenhe、kefu、youkadandengpinpaidaigong。qichuangshirengongqingjieshao，kouzhaotiehequwentiedehexingongyidoushijingyouhetiezhi，taguanchadaozheiyiqushizairihanliuxingqilai，bianshunlichengzhangdiwanchengle“zhuanxing”。

zaigongqingdedianpuli，kouzhaotieyuexiaochaoguo3000jian。dantashuo，gengdadeshichangzaiyinni，dangdishangjiazailianggeyueneixiangtayudinglejin600wanyuandehuoyuan。zheimeichengbenjinxu3maoqian、yigong6gehuasedexiaotiezhi，piaoyangguohaijinruledongnanya。

chulexiandianhegaowen，yiqingde“huimaqiang”youyicijichangshangdailainanyihushideyingxiang。

8yuechu，yiqingxijuan“zhongguoxiaoshangpinzhidou”yiwu，“shijiexiaoshangpinzhidou”zaoyushengyiliutongduanshitingbai。

bishi，zaiyiwudapinshiduoniandeluojingwuturanjiedaodianhua，cangku80%deyuangongxuyaolaqugeli，zheirangtaxinluanruma：2022niandehuwaiqixingredadalihaotadezixingchepeijianshengyi，tayijingfendoudaosuozaidianshangpingtaideleimudiyi，zheiyixia，fengkoukenengjiucuoguole。

zhejiangaidufushiyouxiangongsichuangshirenlaiguorongtongyangshangzhenaojin，jinguanyouzhengfubumenduifahuoheshengchanzuoleyidingxiediao，dangongsidingdanliangrengrantongbijihuyaozhan，shenzhiyixielaokehuyezhuantouxiangjingzhengduishou。

ranerjinguanyouzhuduoxianzhi，danyiwushangjiamenmeiyoutingxialai：tamenyoudelaqidianhuahuiyitaolunqiudongyangpin，youdedaiyuangongzaidianjingjiudianbaofanggongzuo，youdezaizhibojiankaiqiyushou、jijiyididiaohuo……qizhongyiduanbeimeitiguangfanchuanbodeduanshipinzhong，yiweiyiwulaobanniangzaigeliqijianhaimangzhe“chuanzhu”jiaohuo；biruluojingwu，kaishijiangzheicijinglijizhongdaodiaozhengyuangongqingxu，bingweigongsizuoqilezhangyuanguihua。

8yuedi，yiwudeyiqingzhongyutuichao，daxiaogongchangzhujianhuifuyunzhuan。

laiguorongfadongquanchangyewuyuan，nashangshiyanshizuixinyanfademianliaozhongfanghexinkehu，zheirangaidudedingdanliangzai9yuedafuhuisheng，pozaimeijiedeweijijiechule。

congaidudeshenshangkeyikandao，zhizaoyeyaozhanjujiazhiliangaowei、nadaohuayuquan，wendingqiejubeikejihanliangdegongyinglianshigongchangquedingxingzengzhangdeguanjianyinsu。laiguorongyecengzaiyiwucanliedejiagezhanzhongbaixiazhenlai，yidushenfu1000duowanyuanzhaiwu，houlaitatongdingsitong，zujianqizhuanmendemianliaoyanjiushiyanshi，duibiaoxingyelongtoulululemon，zhugonggaopinzhiyujiafu。jiezheyiqingyilaidejujiajianshenfengchao，aidudeshengyiyinglaibaofa，lianxuliangniannianfuhezengzhanglvdadao60%。

tashuo，zheishiyigeweixianhejiyubingcundeshidai。

金秋：远方的风比远方更远

kuredezhangxiajiangjin，hanyicongdahaidelingyibianchuanlai。

9yueyilai，mianlinnengyuanweijideouzhoukaishiweiguodongzuozhunbei。chulecongzhongguojinkoudianretan、kongqiyuanrebengdengchanpinwai，nuanjiaobao、dianreweijindengxiaojiadianchangshangyeshoudaolelaiziouzhoudedingdan。

zhuyingrebengdezhejiangzhongguangdianqijituan，dingdanliangzai10yuewanchengletongbifanbeizengzhang，erzheiyijingshiyouyishidikongzhidanliangdejieguo。qihaiwaiyingxiaozhongxinzongjingliliulipingcheng，gongchangzhengzaijiabanjiadianganzhichanpin，jiaohuoqicong45tianyanzhangdaoleliangsangeyue。

cixifuyundianqiyouxiangongsizongjinglixusongliejieshao，youkehuxianggongsizhuijialejin2000wanyuanhuozhidediannuanqidingdan，gongchangtourule350renganzhizheipichanpin。ningboaifudianqiyouxiangongsizongjingliliujiwenshuo，gongsiwuliuyuefendedingdanliangchaoguolequnianquannian。“jinnianhenduoqunuanqidingdanshenzhibuyongjiyangpin，zhijiexiadan，erqiexiadehenji。zheizaiyiwangshiwanquanbukenengde。”

zhejiangyiwudengqinggongqingfangchanyedai，zemangzhebachengxiangchengxiangdeqiukufawanghaiguan。

zhuyingfaguo、xibanyashichangdekuajingshangjiafangweigaosu《tianxiawangshang》，zhongguonianqingrenbutaiaichuandeqiuku，fandaochengleouzhouxiaofeizhede“xintouhao”。tapingshimainvxingyujiaku，qiudongjigaimaibaonuanqiuku，weileshiyingouzhounvxingdeshencaitezheng，fangweibaqiukuchimajiadadaolexxxl。

jiexialai，“lindongjiangzhi”desusha，beitiyusaishidekuanghuanfenweichongdan。11yue20rijubandekataershijiebei，chengweizhongguogongchangquzhiruowudexiayigedaredian。

yinyouguoqi、duiqi、qiuxingmingde“qiumijin”，shioumeiguojiakanqiubibeideyingyuanyongpin。jiangsurenrenshanzai2010nianchenglilezhenjiangpinshengzhenfangzhizhipinyouxiangongsi，zhuanzuoqiumijinshengyi。yijieshijiebeixialai，xiaoxiaodebujinnengmaichujin70wantiao。

renshantidao，jinnianlaidingdanbiandesuipianhua、xiaodanhua，gongchangdeshengchanmoshiyesuizhibiande“rouxing”。shichangyouqiumidaizhezijishejidekuanshishangmen，yaoqiudingzuomougeqiuxingdeqiumijin，tongguolinghuodiaozhengshengchanliuchenghejianyiqitalingshoushangyiqi“pindan”，gongchangnengbajiaohuoshijianyasuodao10tianyinei。

zhuanzhuyuxiaoshangpinsaidaodeyiwushangren，chongdanglejishijiebeizhizaogongpaide“yinxingguanjun”。90houyiwunvhaichenguanqunchuangyezijiandegongchang，zhengqudaole2018he2022liangjieshijiebeidegongpaidingdan。tajieshao，yiwuzai9yuezhongxunkaitongle“shijiebeizhuanxian”，25wankuaigongpaitongguozheitiaohaiyunhangxianzhidakataerhamadegang。“zhiyaoshengchannenggenshang，jingwaicaigoushangduidaohuosududouhenfangxin。”

12yue18ri，meixizaishijiebeijuesaizhongdajinguanjiandianqiu，bangzhuagentingduipengqidalishenbei。zheichanghanchanglinlidexiemuyanchu，jishiqiuxingheqiumideshengdian，yeshizhongguogongchangfaguangfaredemimiwutai。

wulunshichiyuanouzhoudequnuanzhuangbei，haishishijiebeiwuchubuzaidezhongguoyuansu，shendulianjiequanqiugongyingliandezhongguogongchang，yeshouhuolanhaijiyu，wanchenglegongyingliandekuozhanghetizhi。

暖冬：变局常在

haijideshengxiashijiedekouzhaoqingliangtiema？

bangzhudaikouzhaodenianqingrenjianqingmenredegongqing，baxinsidadaolexinpinlei“tongbitie”shang。zheimeidaiyouboheqiweidexiaotiezhitongyangnengtiezaiyiwuhekouzhaoshang，youzhuyuhuanjiebisai，chengweidongjiyibinggaofaqidebaokuandanpin。

“shichangyoushenmexuqiu，womenjiuzuoshenme。”gongqingshuo，“womenweiraozhe‘tie’zheigepinleizengjiadanpin。”muqian，tadegongchangyijingjinrulemingnianquwentie、kouzhaotiedebeihuozhouqi。

zai“hesuantingtuichulishiwutai”“hesuantingbeidijiaguashangxianyu”dexuanxiaoshengzhong，wangdaofaletiaopengyouquan“qishizhishihuangeweizhieryi，haihuiyirujiwangweininfuwu”。duitalaishuo，duiyidongtingdeduoniantansuo，wulunjishudezhashihaishibiandaodejimin，dourangtatanransikaozhedangxiadejushi。

zheixie“buqiyan”dexiaoshengyi，zailinghuodezhongguochangzhangyanlibeiwuxianfangda。

zainianchuganshangle“bingdundun”rechaode“zhengdundun”，yekaishichangshizijidazaobaokuan。zhengyanshengshi“shijietaocizhidou”fujiandehuade“changerdai”，cengqinyanmuduzijiagongchangkaizusuoyouchanneng，“fuhua”chujinwanzhibingdundun。linjinxinnian，zaoyicehuahaodetuniantaocibaijiankaishitouchan，zhengyanshengyupanchuxiaofeizheduituniandereqing，teyizaichannengshangzuolejiama，“shengchanhuiguanchuanquannian。”

“bingdundundebaofaduanqineibuhuizaichuxianle。”zheiming90houhenqingchu，yaobazhizaobaokuandenengliwozaizijishouli。tazaizhizaobingdundunqijianrenshidehezuohuobanhequdaoshang，jiangweixiayiciguanjiandeshengyibaofaxuli。

tongwei“changerdai”dechenhan，zaijieshouweiyushantoudeqilongwanjuyouxiangongsihou，yekaiqiledadaokuofudegaige。taxianshitaotaileyibufenlaojiuchanxian，jiadachukouzhuanneixiaolidu，youqizhuzhongzuohao1688pifacaigoupingtaide“yijiandaifa”shengyi。gongsizhuanmenshelilegangwei，peihegegezhubo、xiaoshangjiazuohaosucaifenfa，yidanbaoliang，siwutiaoshipinjiunengdailai100duowanliuliang。

“yijiandaifa，henduogongchangqiaobushang，danwomenhenrenzhendizaizuo。”chenhanshuo。

zuohao“yijiandaifa”zheiyangdesuipianhuaxiaoshengyi，shi2022nianxuduogongchangqierudianshanglingyudexinlujing。1688chandifazhanzhongxinzongjinglichenshengshuo，gongchangjieru1688pingtaihou，qishengyilianlushicong“yijiandaifa”qibu，zhuyiyanzhandaopifa、qingdingzhi、shendingzhi。zaidapinpaidingdanxiangtoubudaigongchangjizhongdedabeijingxia，yuelaiyueduogongchangkaishizhuzhongduoqudaogonghuo，tongshibarongyudechannengshifangjixinpinpai。

ciwai，yi90hou、95houweishoudenianqing“changerdai”zhengzaizoudaotaiqian。“sichaoyuelaiyuenianqing，yuelaiyuejuyouqianzhanxing。”chenshengpingjia，“henduoshihoushitamenlaiqifawomen，zhudongtuizhepingtaiquzuoyixieshi。”

shijugengti，gongyinglianchongxiangyixian。yidaidai“zhongguochangzhang”zoujinchejian、zoushangzhantai，yongtamenduishangyeshijiedelijie，chumoquanqiuhuadashichangdemaibo。

zhongjuyuanweidaolai，zhiyoubianjuchangzai。suizheyiqingguankongcuoshifangkai，diejiajijiangyinglaitunianchunjie，channengdebuquedingxingchengweibushaogongchangdechezhou。chenhanbiaoshi，shoudaoyuangongshentizhuangkuanghechunjiefanxiangdeyingxiang，muqianchejianchannengjiangdi，yingxiangleyixiedingdandelvyue；chenshengzexingrong，xianzaikenengshi“limingqiandeheian”，guolezheiduanchannengdigu，xiangxinyiqiehuihaoqilai。

ganggangguoqude2022nian12yue，bushaodifangzhengfuzuzhiledangdiwaimaoqiye“chuhaiqiangdingdan”xingdong，yiqibangzhugengduogongchangtishengdanliang、zengjinxinxin。youlaizijiaxingdefangzhiyegongchangfuzerencheng，xiwangnengjieciqianghui“shiqudesannian”。laiguorongshuo，dengmingniangongchangchannengjinyibukuoda，tayezhunbeipaochuqukankan。

hanliuhaiweiyuanqu，danbingxuezhixia，zongyoushengjimengfa。

尾声

zuoweishijiepaimingdiyidezhizaoyedaguo，zhongguogongchangdetezhangyuanbuzhiyu“laodongli”。

tamenjiyoukuangyedechannengbaofa，gengyougangroubingjidezhuanxingnengli。kuaisuzhuiganrediandelinghuotounao、zaizhongyazhixiashengcundewanqiangrenxing，caishizheizuojushizhumude“shijiegongchang”dehexinjingzhengli。

chengran，2022nianshiyitangbianbujingjidekulv，dadaxiaoxiaodezhongguochangzhangmen，huoduohuoshaodoujingliguolazhaxiandian、yuancailiaozhangjia、yiqingduishangxiayougongyingliandechongji。dantamenyekandaoleshidaiwenliuzhongdejihui，yongzijidezhihuiheyilibangzhugongchangduguozuijiannandeshike。

xuqiuhuizhuanbian，chanxianhuishengji，jishuhuigengxinhuandai。danwomenxiangxin，neixiezaibianjuxiazhanxianchu“renjing”dezhongguogongchang，zongnengkangguoshidaidexipai。

采访 | 丁洁、朱之丛、李丹超