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直播带货乱象不止,商家和消费者还在被坑

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yinianyidude315xiaofeizhequanyirijiangjin,rangwomenbamuguangjujiaozaireduyiranbujiandezhibodaihuo。

qianbujiu,cengchuyanzhimingdianshiju《xiaobingzhangga》zhong“gazi”yijiaodeyanyuanxiemengweizaicijuanruyulunxuanwo,zhibodaihuozhongcheng“yuanjia8999yuanshoujimai1999yuan”,danshijishangzhiyao1880yuanjiunengmaidao,bujinbeiwangyoutucao“wonagazidangtongnian,gazinawodangguitian”,gengbeizhiyicunzaijiageqizhaxingwei。

gengzaozhiqian,yifeilunhaizuhechudaodechenyiruzaizhibojianyupinpaifangshangyanyichukanjiaxima,beiwangyoudiaokanwei“yanjidianfeng”。youyanjiandewangyoufaxian,suoweidepinpaifangshi“laoyanyuan”,shichangchumeizaigedamingxingzhibojian,qiechenyirukanxiadejiagehepingshishoujiayiyang。shuwozhiyan,mingxingzhibodaihuoshangyanchaojiashikanjia,jibenshangdoushijuben、taolu。

yaozhidao,shangjiazaiyumingxingbeihoudemcnjigouqiandingzhibohetongshi,chanpinjiageheyouhuijizhizaoyitanhaole,buhuichuxianlinchangbianguadeqingkuang,erqiemingxingdekoubowenanyeshiyoushangjiatigongde。erzheizhongkanjiajuqingzhisuoyipinpinshangyan、lvshibushuang,yuanyinzaiyu“jiemuxiaoguo”zhendefeichangxiyinren,tongguozhizaochujinshangjiashimiaojiuxialianjiedejinzhangqifen,rangxiaofeizheyiweijuedezijijianledabianyi,gubushangchanpinzhenbuzhen、zhibuzhi,jiuyigunaodiqiangdan。

但一旦你入戏太深当真了,那十有八九caikengle。xiangbiqitadianshangpingtai,zhibojianshoumaideshangpinbingmeiyoutaidayouhui,youshishenzhibibiedepingtaihuodongjiagenggui,chanpinzhiliangyebujiandeyouduohao,daotoulaichikuidezhiyouziji。

zhongsuozhouzhi,zuoweixinxingdianshangyingxiaomoshi,jinnianlaizhibodaihuochixushengwen,liuliangbianxiandailaidejudajingjixiaoyi,xiyinwushuzhubo、mingxing、mcnjigou、shangjia、pingtairuju,yezaiwuxingzhongzishengzhuduoluanxiang。jinguanzhengcejianguan、pingtaizhilizaibuduanyushijujin,danshangweichedigenchuluanxiang,kenghaishangjiahexiaofeizhedexianxiangshiyoufasheng,yingxiangxingyejiankang、wenjianfazhan。

shangjiafangmian,kengwei“hetongyouxi”rangtamenleijuebuai。jiranxuanzezhibodaihuo,shangjiabirankanzhongzhubodailaideshijixiaoliang。youyuzhubohemcnjigouzaizhibodaihuozhongzhanjujiaogaodehuayuquan,pianruoshiyifangdeshangjiajibenmeiyoutaojiahaijiadeyudi,daozhihetongxiantianbuheli,jishangjiaxiangyoudequanlishao,chengdandeyiwuduo,zhubozeqiaqiaxiangfan,hetongduiqimeiyoumingxiandeyueshu。

qiandingbuhelidehetong,zhijiedaozhishangjiabubeimcnjigouzhongshi,shenzhichuxianbeixishuadejumian。biru,daolehetongyuedingdekaiboshijianqueyituozaituo,qiejujuetuikuan;zhubohuomingxingdedaihuonenglibeikuada,chanpintuixiaobuchuqu,huozheshujuzhushui,houqituihuolvjigao,dankengweifeizhaoshoubuwu,chengshousunshidezhiyoushangjia。

“jiaoqianqianlehetong,jigouzhaojigezhubozhibo,xiangzhengxingdizhibojichang。kandaoxiaoliangbuhao,shangjiameinaixinle,jiuhuizhudongtichujieyuetuikuan,tamenjiunengzhuandaozheibiweiyuejin。”shangjialiaoxianshengzhiyanzheijiushi“hetongyouxi”。zhaxindeshi,shangjiabujinbeimcnjigou,haiyaoshiketifangbeizhaoshangzhongjiekeng。

dangkengweifeichengweishangjiayuzhubohezuoderuchangquan,zhengbeiyuelaiyueduorendingshang,bingyanshengchuhuisechanyelian。zaizhibozhaoshangqunli,chongchizhe“zhishushangwu”“zhongjie”“tuoguan”dengzhaoshangrenyuan。tamenbenzhishangshiganzhezhongjiedehuo,yourendazhe“zhubozhishushangwu”deqihaozhaoshang,henrongyidiaodaoxinshoushangjia。youyumcnjigou、zhuboyupinpaifangzhijianxinxibutouming,youshijiuhuishangzhongjiededang。

zheiqunyouzouzaixingyehuisedidaidezhongjie,youdechengnuobaoliangyewu,shouleqian,bianxiaoshengniji,youdenazheyifenjiabaogaoxingzoujianghu,haiyoudejiezhedazhuboziyuanchouma,taigaokengweifei……zuizhong,bujinrangshangjiachileyabakui,haiyanzhongsunhaizhubokoubei。

xiaofeizhefangmian,quanminzhiboshidai,danfanyoudianmingqihuoziyuanderendoujiarudaozhubodajunzhong,xiangyaohuodexiaofeizherenke,chanpinzhiliangdebakongzhiguanzhongyao。youyuchanpinliantiaobijiaozhang,juedingxuanpinshiyixiangfeichangjingxi、fuzadehuo,meirennengquebaowanwuyishi。qiangrulijiaqi、fengkuangxiaoyangge、luoyonghao、dongfangzhenxuandengtoubuzhuboyechuxianguofanchexianxiang,neixieduichanpinbulejie、chunshuwanpiaodemingxingdaidehuonanmiancunzaigengduoloudong。

liugenghongfufucengzaizhibojianshoumaijiayanwo、qiweimaidemouzhimingpinpaimianmojuanrushoujiazhengyi、zhiyedajiarenwanghaizhiyifengkuangxiaoyanggexiaoshoudejinzhengpobijihejiaoroujishexianxubiaogonglv......wulunshiyouxinhaishiwuyi,zheixiezidailiuliangdezhubozaizhibojianshoumaibuhegechanpin,baoluchuxuanpinbaguanbuyandetongbing,bujingufuguangdafensidexinren,hairangxiaofeizhebaibaimengshousunshi,jibufuzeren,beizhiyigejiucai。

duiyuxiaofeizhelaishuo,xiangyaofangzhicaikeng,bixucaliangshuangyan,jiyaoxuehuifenbiangezhongbiaoyankanjiadetaolu,yeyingbimianluorudijiaxianjing,bunengyiweitanbianyi。dou2023nianle,xiwangzhibodaihuonengzhengbenqingyuan,huiguishangyebenzhi,jishangjiatigonghaochanpin,xiaofeizheweihaochanpinmaidan,zhubocongzhongqidaocuihua、cuohe、zhuanhuadexiaoguo,shaoyidiantaoluduoyidianchengyi。zhiyouzheiyang,xingyecainengshixiankechixufazhan。

本文为转载内容,授权事宜请联系原著作权人。

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直播带货乱象不止,商家和消费者还在被坑

nihaizaizhibojianduoshouma?

文|龚进辉

yinianyidude315xiaofeizhequanyirijiangjin,rangwomenbamuguangjujiaozaireduyiranbujiandezhibodaihuo。

qianbujiu,cengchuyanzhimingdianshiju《xiaobingzhangga》zhong“gazi”yijiaodeyanyuanxiemengweizaicijuanruyulunxuanwo,zhibodaihuozhongcheng“yuanjia8999yuanshoujimai1999yuan”,danshijishangzhiyao1880yuanjiunengmaidao,bujinbeiwangyoutucao“wonagazidangtongnian,gazinawodangguitian”,gengbeizhiyicunzaijiageqizhaxingwei。

gengzaozhiqian,yifeilunhaizuhechudaodechenyiruzaizhibojianyupinpaifangshangyanyichukanjiaxima,beiwangyoudiaokanwei“yanjidianfeng”。youyanjiandewangyoufaxian,suoweidepinpaifangshi“laoyanyuan”,shichangchumeizaigedamingxingzhibojian,qiechenyirukanxiadejiagehepingshishoujiayiyang。shuwozhiyan,mingxingzhibodaihuoshangyanchaojiashikanjia,jibenshangdoushijuben、taolu。

yaozhidao,shangjiazaiyumingxingbeihoudemcnjigouqiandingzhibohetongshi,chanpinjiageheyouhuijizhizaoyitanhaole,buhuichuxianlinchangbianguadeqingkuang,erqiemingxingdekoubowenanyeshiyoushangjiatigongde。erzheizhongkanjiajuqingzhisuoyipinpinshangyan、lvshibushuang,yuanyinzaiyu“jiemuxiaoguo”zhendefeichangxiyinren,tongguozhizaochujinshangjiashimiaojiuxialianjiedejinzhangqifen,rangxiaofeizheyiweijuedezijijianledabianyi,gubushangchanpinzhenbuzhen、zhibuzhi,jiuyigunaodiqiangdan。

但一旦你入戏太深当真了,那十有八九caikengle。xiangbiqitadianshangpingtai,zhibojianshoumaideshangpinbingmeiyoutaidayouhui,youshishenzhibibiedepingtaihuodongjiagenggui,chanpinzhiliangyebujiandeyouduohao,daotoulaichikuidezhiyouziji。

zhongsuozhouzhi,zuoweixinxingdianshangyingxiaomoshi,jinnianlaizhibodaihuochixushengwen,liuliangbianxiandailaidejudajingjixiaoyi,xiyinwushuzhubo、mingxing、mcnjigou、shangjia、pingtairuju,yezaiwuxingzhongzishengzhuduoluanxiang。jinguanzhengcejianguan、pingtaizhilizaibuduanyushijujin,danshangweichedigenchuluanxiang,kenghaishangjiahexiaofeizhedexianxiangshiyoufasheng,yingxiangxingyejiankang、wenjianfazhan。

shangjiafangmian,kengwei“hetongyouxi”rangtamenleijuebuai。jiranxuanzezhibodaihuo,shangjiabirankanzhongzhubodailaideshijixiaoliang。youyuzhubohemcnjigouzaizhibodaihuozhongzhanjujiaogaodehuayuquan,pianruoshiyifangdeshangjiajibenmeiyoutaojiahaijiadeyudi,daozhihetongxiantianbuheli,jishangjiaxiangyoudequanlishao,chengdandeyiwuduo,zhubozeqiaqiaxiangfan,hetongduiqimeiyoumingxiandeyueshu。

qiandingbuhelidehetong,zhijiedaozhishangjiabubeimcnjigouzhongshi,shenzhichuxianbeixishuadejumian。biru,daolehetongyuedingdekaiboshijianqueyituozaituo,qiejujuetuikuan;zhubohuomingxingdedaihuonenglibeikuada,chanpintuixiaobuchuqu,huozheshujuzhushui,houqituihuolvjigao,dankengweifeizhaoshoubuwu,chengshousunshidezhiyoushangjia。

“jiaoqianqianlehetong,jigouzhaojigezhubozhibo,xiangzhengxingdizhibojichang。kandaoxiaoliangbuhao,shangjiameinaixinle,jiuhuizhudongtichujieyuetuikuan,tamenjiunengzhuandaozheibiweiyuejin。”shangjialiaoxianshengzhiyanzheijiushi“hetongyouxi”。zhaxindeshi,shangjiabujinbeimcnjigou,haiyaoshiketifangbeizhaoshangzhongjiekeng。

dangkengweifeichengweishangjiayuzhubohezuoderuchangquan,zhengbeiyuelaiyueduorendingshang,bingyanshengchuhuisechanyelian。zaizhibozhaoshangqunli,chongchizhe“zhishushangwu”“zhongjie”“tuoguan”dengzhaoshangrenyuan。tamenbenzhishangshiganzhezhongjiedehuo,yourendazhe“zhubozhishushangwu”deqihaozhaoshang,henrongyidiaodaoxinshoushangjia。youyumcnjigou、zhuboyupinpaifangzhijianxinxibutouming,youshijiuhuishangzhongjiededang。

zheiqunyouzouzaixingyehuisedidaidezhongjie,youdechengnuobaoliangyewu,shouleqian,bianxiaoshengniji,youdenazheyifenjiabaogaoxingzoujianghu,haiyoudejiezhedazhuboziyuanchouma,taigaokengweifei……zuizhong,bujinrangshangjiachileyabakui,haiyanzhongsunhaizhubokoubei。

xiaofeizhefangmian,quanminzhiboshidai,danfanyoudianmingqihuoziyuanderendoujiarudaozhubodajunzhong,xiangyaohuodexiaofeizherenke,chanpinzhiliangdebakongzhiguanzhongyao。youyuchanpinliantiaobijiaozhang,juedingxuanpinshiyixiangfeichangjingxi、fuzadehuo,meirennengquebaowanwuyishi。qiangrulijiaqi、fengkuangxiaoyangge、luoyonghao、dongfangzhenxuandengtoubuzhuboyechuxianguofanchexianxiang,neixieduichanpinbulejie、chunshuwanpiaodemingxingdaidehuonanmiancunzaigengduoloudong。

liugenghongfufucengzaizhibojianshoumaijiayanwo、qiweimaidemouzhimingpinpaimianmojuanrushoujiazhengyi、zhiyedajiarenwanghaizhiyifengkuangxiaoyanggexiaoshoudejinzhengpobijihejiaoroujishexianxubiaogonglv......wulunshiyouxinhaishiwuyi,zheixiezidailiuliangdezhubozaizhibojianshoumaibuhegechanpin,baoluchuxuanpinbaguanbuyandetongbing,bujingufuguangdafensidexinren,hairangxiaofeizhebaibaimengshousunshi,jibufuzeren,beizhiyigejiucai。

duiyuxiaofeizhelaishuo,xiangyaofangzhicaikeng,bixucaliangshuangyan,jiyaoxuehuifenbiangezhongbiaoyankanjiadetaolu,yeyingbimianluorudijiaxianjing,bunengyiweitanbianyi。dou2023nianle,xiwangzhibodaihuonengzhengbenqingyuan,huiguishangyebenzhi,jishangjiatigonghaochanpin,xiaofeizheweihaochanpinmaidan,zhubocongzhongqidaocuihua、cuohe、zhuanhuadexiaoguo,shaoyidiantaoluduoyidianchengyi。zhiyouzheiyang,xingyecainengshixiankechixufazhan。

本文为转载内容,授权事宜请联系原著作权人。