近年来，在坚实的品牌内核与蓬勃的品牌活力加持下，中国品牌崛起的声浪迭起，推动整个消费市场整体向前。站在这些优质的品牌背后，是一批尊重市场需求、熟悉品牌管理、善于快速学习且个性鲜明的品牌主理人。事实上，随着“主理人”概念逐渐本土化，如今的品牌主理人已不再是要追赶热度而直接在宣传口径上加上一些“主理人”概念的产物，TA们可以是品牌创始人、又或是类似大脑一样的管理者，但他们一定是能够在品牌策划、运营与营销等环节左右和影响品牌调性、创造圈层认可的那个关键人物。

erdangzhongqizengzhangchengwei2023nianxiaofeishichangdeguanjian，ruhejijixunzhao“xinzengzhang”dexiansuoyijingchengweibaizaipinpaizhulirenyanqiandezhongyaoyiti。weilehuiyingzheiyiyiti，pinpaizhulirenxuyaozaizhuaqupinpaidingwei、bawopinpaijiazhiyijitilianpinpailiniandengfangmianfali，weidedoushizaifalingqiangxiangqideneiyikenenggoulvxianqibu。

zaicibeijingxia，youshanghaibaoyejituan⼁jiemianxinwenzhubande2023【pinpaizhulirenpingxuan】zaiciqidong！bencipingxuanzhizaixunzhaodaxiaofeilingyudingjiandepinpaizhuliren，jianzhengyouxiupinpairendechengzhanglicheng，qingtingtamenzaipinpaijuecehelinianshuchudengfangmiandegushi，biaozhangqilvlingpinpaiyushidaidejufengzhongyiranqianxingdezhuoyuelinghangli。

【评选范围】

pingxuanbujuniyupinpaizhulirensuochudexingye、qiyeguimo、xingbie、nianling，jinyinianneiwuzhongdafumianxinwendepinpaizhulirenjunkecanyupingxuan。

【申报方式】

zizhushenbao：tongguotibaolianjie，jinxingzizhushenbao；

*zuweihuijianggenjudazhongtibaodepinpaizhuliren，jinxingzhuomiandiaoyanshenhe

shehuituijian：gejietongguotibaolianjie，jinxingdisanfangtuijian；

*pinpaixutijiaozhenshikexindezhulirenjipinpaixinxi

【评审机制】

bencipingxuanfenweizhuomiandiaoyan、quanwanggongshi、meitipingshensangejieduan，gezhan25%、25%、50%quanzhong。 

shenbaozhouqi：3yue-7yue

【评选维度】

1、zhulirenlingdaoli20%：kaopingzhulirensuoshupinpaidenianduyingshouhelirundezengsuqingkuang、guimoyijituanduideyunyingxiaolv；

2、shichangqianzhanxing30%：hengliangzhulirenshifoujubeiqianzhanxingdezhanlvesikaoyijichixuxingdechanyebujuguan，nengfoujishidongchabingwajuexinshichangdenengli；

3、pinpaichuangxinli30%：kaopingzhulirenzaipinpaisuoshudechuizhilingyuneishifouyoutuichenchuxindeyingxiaobiange，yihuoshizhidu、shangyemoshidechuangxin，nenggouzhulipinpaigaoxiao、kechixudezengzhang；

4、shehuizerengan20%：kaoliangzhulirensuoshupinpaiduihuanjing、xiaofeizheyijishehuidegongxianqingkuang，shifoujijilvxingshehuizeren，zaijiangujingjixiaoyidetongshizuohaoyushehuizerenxiangguandegongzuo。

*rupingxuanqijiancanxuanqiyechuxianyanzhongheguishixiang，zeyouyiwuzhudonggaozhizhubanfang，bingzidongtuichubenniandupingxuan；

【奖项设置】

提名期间50席，6大赛道板块——

yi（fushi、xiangbaopiju、zhubaoshoushi、shoubiaodeng）

shi（canyin、lingshi、yinpin、jiuleideng）

住（酒店、民宿等）

yong（jiadian、riyongrihua、meizhuangdeng）

xing（shenghuofuwu、chuxingfuwu、jiaotong、hangkongyoulundeng）

娱

获奖名单10席——

bufenjutisaidaobankuai，zhongbangchengxian：

2023pinpaizhulirenpingxuantop10

jiriqizhi2023nian7yue，pingxuanshenbaotongdaochixukaiqi。huanyingfuhetiaojiandegedapinpaizhulirenyongyueshenbao，zhanxiannimenliyushidaifengkouerandingbuluan，yinlingpinpaitalangerxing，xunqiuchuangxinfazhandezhangduorenfengcai！

pingxuanhuodongzuizhongjieshiquanguijiemianxinwensuoyou

点击查询往届专题“2022品牌主理人专题“

pingxuancanyuchuixun，qinglianxi “2023【pinpaizhuliren】pingxuan”zuweihui：

会务组：

gunvshi 18601704491，gurenyi@jiemian.com

liunvshi 13636308619，liuxiaohui@jiemian.com

媒体组：

chengnvshi 13636511963，chengxinyuan@jiemian.com