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yitengyanghuatangchuangshirenqushi,tadelingshouchuangxinrengyingxiangzhenishenbiandebaihuoyubianlidian

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伊藤洋华堂创始人去世,他的零售创新仍影响着你身边的百货与便利店

yitengyajundejingyanyuchuangxinshentoujinyitengyanghuatangdebainianfazhanzhong,yeduiribenjizhongguolingshouyechanshengshenyuandeyingxiang。

界面新闻记者 | 卢奕贝

界面新闻编辑 | 牙韩翔

yitengyanghuatangdechuangshiren、qiheyikonggu(seven&iholdings)mingyuhuizhangyitengyajunyu2023nian3yue10riqushi,xiangnian98sui。

yitengyanghuatangshiribendeyijia“bainianlaodian”——qiqianshenchuangliyu1920nian,zuikaishishidongjingqianzhuyichuxingmianyuzhanhuodedexiaoyanghuodian,mianjibudao7pingfangmi。1958nian,yitengyajunzaigegequshizhihou,jichenglexiongzhangdexiaodian。

zaiyitengyajundedailingxia,yitengyanghuatangzaifazhande30duonianjianmosuochule“chaoshi+baihuo”demoshi,bingyu1972nianzairibendongjingzhengquanjiaoyisuoshangshi。1991nian,yitengyanghuatangshougoulebianlidianpinpai“7-eleven”suoshugongsimeiguonanfanggongsi73%degufen,2005nian,youyubianlidianyewuyijingchaoguolechaoshihebaihuoshangdiandeyingshou,yitengyanghuatangzhengshigengmingweiseven&i holdins(zhongwenming“qiheyikonggujituan”)。

genjudeqin《2022quanqiulingshouliliang》xianshi,qiheyikongguyi523.17yimeiyuan(yue3789yiyuanrenminbi)deyingshoupaizaidi19wei。2022nian6yue,yitengyajunyi43.5yimeiyuancaifu,weilie“2022fubusiribenfuhaobang”di8ming。

2020年6月12日,北京,伊藤洋华堂。图片来源:CFP

yitengyanghuatangzai1997nianjinruzhongguoshichang,xianhouzaichengdouhebeijingliangdishelileheziqiye,zaichengdoukaichuyitengyanghuatang,zaibeijingkaichuhuatangshangchang。2011nian,yiyou88suigaolingdeyitengyajuncengyinchengdougaoxindianzaidulaidaozhongguo,tarengjianchimeizhouqumaichangliangsanci,tongshiyehuizhouyouriben,xunfanggegelingshouyemaichang。

neixieshidaijiyudeyinji,yitengyajunyizhibaoliubingjianxing。

zai2006nianchubandezichuan《congshangqinghuai》zhongyitengyajuncengbiaoshi,“zhanzhengbaofahu、zhanhoutoujishang、jingjigaoduzengzhangqidechanwu,yijipaomojingjishidaizhangxiushanwudeqiyeyujinrongjigou——tamendouxiangwushudepaomo,zaishidaidejulangzhongfangun,shierfuxian,shierxiaoshi。meidangxiangqizheixie,wodouhuigengjiashenqiediganshoudaozouguoneigedongdangshidaidebuyi。”

tayecengzongjieduonianshanghaichenfudeganwu,jingshangdegenbenjiushiyaojinjizhuzheijijuhua:“gukebuhuizhudonglaimaidongxi”、“gonghuoshangbuhuizhudongshangmenlaigonghuo”、“yinxingbuhuizhudongxiangnitigongdaikuan”。erzheixiezhudongxingyuchengxinweibendelinianyebeijuxianweigukezhishang、yindizhiyidengjucuo,“jintiegukexuqiu,yinlingdiquchaoliu”zheishiyitengyanghuatangqianzhongguozongdaibiaosanzhifubobuduantidaodemijue。

tamenshentoujinyitengyanghuatangdebainianfazhanzhong,yeduiribenjizhongguolingshouyechanshengshenyuandeyingxiang。

erzhanhouderibenbaifeidaixing,shehuijingjikaishigaosuzengzhang,xiaofeixuqiuwangshengcujinlelingshouxingyedefazhan。neishiyigewuzikuifadeniandai,huowugangyishangjiajiuhuibeimaichu。zaizhanhoufusuqihejingjigaoduzengzhangqi,shoudaguimoshengchanyudaguimoxiaofeideyingxiang,yitengyanghuatangdexiaoshouliangmeiniandouyi30%dao50%desudupansheng。

eryitengyajunyeminruidibuzhuodaolexiaofeishengjidexinhao。

1960nianyitengyajunshoucifangwenmeiguo,chajuedaoweilailingshoudeshichangjiangshuyuchaoshi,tahuidaoribendaizhedangshijingyingyanghuodeshangdianxiangchaoshizhuanxing,dicengshiziyingdeshipinshenghuoguan(shengxianchaoshi),loushangshiqitalingshoubumen。

zheizhongchaoshiyubaihuorongweiyitideshangyemoshizaibishibianburibenjietoudefuqixiaodianzhongxiandegewaixianjin,erzheiyeshunyingleribenlingshouyejituanhuaheliansuohuajingyingdequshi。

来到中国后,定位于精品卖场的伊藤洋华堂春熙路店很快成为地标性购物中心。2012年,伊藤洋华堂成都的4家店年营业额分居其全球第一、第二、第三、第五名,其中包括春熙路店。伊藤洋华堂对于中国零售商最大店影响在于,其先进的经营理念与精细化的运营管理经验。例如自有品牌开发经验、卖场陈列和管理细节等是多数零售商学习和模仿店对象。

2019年1月15日,位于成都城东的伊藤洋华堂亚洲旗舰店正在紧张布置中。图片来源:CFP

ciwai,taduiyubianlidianmoshidechuangxin,zhijinrengyingxiangzhewomendeshenghuo。

yitengyajunzaishangyeshangdeminruibingbujinshixueximeiguoxianjinshangyemoshi,zaitadedailingxia,yitengyanghuatangduibianlidianmoshidebentuhuatansuoyugaizaoshenzhifanguolaizibuyuanyoutixi,bingshixianlenixi。

biru,gongsihuizhujianjianchahuojia,zhaochunaxiechanpinhepinpaimaidehao,naxiemaidebuhao,bingqiegenjukeliuxiguanhexiaolianggaibianchenlieweizhi。

zai20shiji 80 niandaizhongqi,riben7—elevenhaizhuanzhuyukaifaqisuoweidexiaoshoudianxitong,jidianzishouyinjishebei,yunxuqimeijiashangdianmiqiegenzongxiaoshouhekucun——zheixiegaokejixitongshixiandaibianlidianguanlidejichu,yechengweilehoulairizibianlidianyizhiyanyongdemoshi,bingqiebeidairuzhongguo。keyishuo,womenrichangshenghuozhongchangyudaodebianlidiantixi,youyibufendaizheyitengyajundechuangxinyinji。

zaiyumeiguonanfanggongsihezuo17nianhou,yitengyanghuatangqixiade7—elevenchengweiribenzuidaliansuobianlidian,yongyou3940 jiamendian。1989niancainian,yitengyanghuatangxiaoshoueyuewei120yimeiyuan,shouruchaoguo4yimeiyuan。1991nian,yitengyanghuatangfanguolaimaixialebishishenxianzhaiwuyumeiguobianlidianxingyeweijidemeiguonanfanggongsi73%gufen。

位于上海的7—ELEVEN门店(图片拍摄:界面新闻 范剑磊)

danyitengyajundeshanghaizhuanzhedianyejiucidaolai,tazaijuanrushejixiangqiyelesuozhefeifazhifudechouwenhou,yu1992nianciquzongcaiyizhi,1996nianchengweiyitengyanghuatangjituanmingyuhuizhang。2005nian,qiheyikonggujituanchenglihou,yitengyajunchurenmingyudongshizhang。

yitengyanghuatangyezaishidaidehongliuzhongzhujianbeipaoqi。

zaozai2009nian,qiheyikonggujiucengtichu3nianneiguanbi30jiayitengyanghuatangdejihua,danshouribendadizhenyingxiang,qizairibendongbeiqudeguandianjihuaweibeizhixing,shijiyigongguanbile19jia。dao2015nianyouxuanbu,jiangzai2019cainian(jiezhi2020nian2yue)zhiqianguanbiqixiayitengyanghuatangzairibenguoneide40jiashangchang,zheizhandaoyitengyanghuatangribenmendianzongshude22%。

erguandiandezhuyaoyuanyin,shiyifuzhuangxiaoshouzhudeyewuxianrudimi,zaijiashang2017nian4yuexiaofeishuishuilvzaicishangdiao,lingneixieyijingkuisundedianpuxueshangjiashuang。

yigexianshiqingkuangshi,suizhegouwuzhongxinyijixianshanggouwudexingqi,chaoshi、baihuoyitihuadelingshoumoshibuzaixiyinnianqingrenle。

zaizhongguoshichang,,beijingdedianpushujianshaozhi5jia,houxugengshiguanbizhizuihouyijia。yanxia,yitengyanghuatangzaihuajinsheng11jiamendian。

yejidimideyitengyanghuatangyanxiayizoudaolexuanyabianyuan。

3yue9ri,qiheyikonggugongsixuanbu,jiangguanbijin26%deyitengyanghuatangmendian,binghuituichufuzhuangyewu,yujiweilaijiangjinyibujizhongyutouzishipinhebianlidianyewu。genjuqiheyikongguqiaodingdezuixinzhongqishangyejihua,chuyijingjihuaguanbidemendianwai,gaigongsihaijiangguanbi14jiayitengyanghuatangmendian,shijiezhi2026nian2yuedemendianshuliangyou125jiaxuejianzhi93jia。ciwai,qiheyikonggumubiaozai2025cainianshixianchaoguo9000yiriyuandeyunyingxianjinliu。

yitengyajunbuxiangmuduyitengyanghuatangdeyunluo,dantahuoxuyiwulizulanwaibudejuliu。

qiheyikongguyizhishoudaomeiguotouzizhevalueact capitaldeyali,yaoqiuqichushoubiaoxianbujiadezichan,zuijingaijijinduncugudongzhichifenchai7—elevenpinpai。er《rijingyazhou》yinshufenxirenshiguandianbiaoshi,zhiyaoyitengyanghuatangdechuangshirenhaihuozhe,jiubutaikenengwanquanboliyitengyanghuatang。lightstream researchfenxishioshadhi kumarsasirishuo:“chuangshirenhenkenengshiweiyiyigexiangjiangyitengyanghuatangzhiyuqiheyikongguhuixiaderen。

dansuizheyitengyajundelishi,yitengyanghuatangdemingyunhuoxuyejiangbeigaixie。

未经正式授权严禁转载本文,侵权必究。

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伊藤洋华堂创始人去世,他的零售创新仍影响着你身边的百货与便利店

yitengyajundejingyanyuchuangxinshentoujinyitengyanghuatangdebainianfazhanzhong,yeduiribenjizhongguolingshouyechanshengshenyuandeyingxiang。

界面新闻记者 | 卢奕贝

界面新闻编辑 | 牙韩翔

yitengyanghuatangdechuangshiren、qiheyikonggu(seven&iholdings)mingyuhuizhangyitengyajunyu2023nian3yue10riqushi,xiangnian98sui。

yitengyanghuatangshiribendeyijia“bainianlaodian”——qiqianshenchuangliyu1920nian,zuikaishishidongjingqianzhuyichuxingmianyuzhanhuodedexiaoyanghuodian,mianjibudao7pingfangmi。1958nian,yitengyajunzaigegequshizhihou,jichenglexiongzhangdexiaodian。

zaiyitengyajundedailingxia,yitengyanghuatangzaifazhande30duonianjianmosuochule“chaoshi+baihuo”demoshi,bingyu1972nianzairibendongjingzhengquanjiaoyisuoshangshi。1991nian,yitengyanghuatangshougoulebianlidianpinpai“7-eleven”suoshugongsimeiguonanfanggongsi73%degufen,2005nian,youyubianlidianyewuyijingchaoguolechaoshihebaihuoshangdiandeyingshou,yitengyanghuatangzhengshigengmingweiseven&i holdins(zhongwenming“qiheyikonggujituan”)。

genjudeqin《2022quanqiulingshouliliang》xianshi,qiheyikongguyi523.17yimeiyuan(yue3789yiyuanrenminbi)deyingshoupaizaidi19wei。2022nian6yue,yitengyajunyi43.5yimeiyuancaifu,weilie“2022fubusiribenfuhaobang”di8ming。

2020年6月12日,北京,伊藤洋华堂。图片来源:CFP

yitengyanghuatangzai1997nianjinruzhongguoshichang,xianhouzaichengdouhebeijingliangdishelileheziqiye,zaichengdoukaichuyitengyanghuatang,zaibeijingkaichuhuatangshangchang。2011nian,yiyou88suigaolingdeyitengyajuncengyinchengdougaoxindianzaidulaidaozhongguo,tarengjianchimeizhouqumaichangliangsanci,tongshiyehuizhouyouriben,xunfanggegelingshouyemaichang。

neixieshidaijiyudeyinji,yitengyajunyizhibaoliubingjianxing。

zai2006nianchubandezichuan《congshangqinghuai》zhongyitengyajuncengbiaoshi,“zhanzhengbaofahu、zhanhoutoujishang、jingjigaoduzengzhangqidechanwu,yijipaomojingjishidaizhangxiushanwudeqiyeyujinrongjigou——tamendouxiangwushudepaomo,zaishidaidejulangzhongfangun,shierfuxian,shierxiaoshi。meidangxiangqizheixie,wodouhuigengjiashenqiediganshoudaozouguoneigedongdangshidaidebuyi。”

tayecengzongjieduonianshanghaichenfudeganwu,jingshangdegenbenjiushiyaojinjizhuzheijijuhua:“gukebuhuizhudonglaimaidongxi”、“gonghuoshangbuhuizhudongshangmenlaigonghuo”、“yinxingbuhuizhudongxiangnitigongdaikuan”。erzheixiezhudongxingyuchengxinweibendelinianyebeijuxianweigukezhishang、yindizhiyidengjucuo,“jintiegukexuqiu,yinlingdiquchaoliu”zheishiyitengyanghuatangqianzhongguozongdaibiaosanzhifubobuduantidaodemijue。

tamenshentoujinyitengyanghuatangdebainianfazhanzhong,yeduiribenjizhongguolingshouyechanshengshenyuandeyingxiang。

erzhanhouderibenbaifeidaixing,shehuijingjikaishigaosuzengzhang,xiaofeixuqiuwangshengcujinlelingshouxingyedefazhan。neishiyigewuzikuifadeniandai,huowugangyishangjiajiuhuibeimaichu。zaizhanhoufusuqihejingjigaoduzengzhangqi,shoudaguimoshengchanyudaguimoxiaofeideyingxiang,yitengyanghuatangdexiaoshouliangmeiniandouyi30%dao50%desudupansheng。

eryitengyajunyeminruidibuzhuodaolexiaofeishengjidexinhao。

1960nianyitengyajunshoucifangwenmeiguo,chajuedaoweilailingshoudeshichangjiangshuyuchaoshi,tahuidaoribendaizhedangshijingyingyanghuodeshangdianxiangchaoshizhuanxing,dicengshiziyingdeshipinshenghuoguan(shengxianchaoshi),loushangshiqitalingshoubumen。

zheizhongchaoshiyubaihuorongweiyitideshangyemoshizaibishibianburibenjietoudefuqixiaodianzhongxiandegewaixianjin,erzheiyeshunyingleribenlingshouyejituanhuaheliansuohuajingyingdequshi。

来到中国后,定位于精品卖场的伊藤洋华堂春熙路店很快成为地标性购物中心。2012年,伊藤洋华堂成都的4家店年营业额分居其全球第一、第二、第三、第五名,其中包括春熙路店。伊藤洋华堂对于中国零售商最大店影响在于,其先进的经营理念与精细化的运营管理经验。例如自有品牌开发经验、卖场陈列和管理细节等是多数零售商学习和模仿店对象。

2019年1月15日,位于成都城东的伊藤洋华堂亚洲旗舰店正在紧张布置中。图片来源:CFP

ciwai,taduiyubianlidianmoshidechuangxin,zhijinrengyingxiangzhewomendeshenghuo。

yitengyajunzaishangyeshangdeminruibingbujinshixueximeiguoxianjinshangyemoshi,zaitadedailingxia,yitengyanghuatangduibianlidianmoshidebentuhuatansuoyugaizaoshenzhifanguolaizibuyuanyoutixi,bingshixianlenixi。

biru,gongsihuizhujianjianchahuojia,zhaochunaxiechanpinhepinpaimaidehao,naxiemaidebuhao,bingqiegenjukeliuxiguanhexiaolianggaibianchenlieweizhi。

zai20shiji 80 niandaizhongqi,riben7—elevenhaizhuanzhuyukaifaqisuoweidexiaoshoudianxitong,jidianzishouyinjishebei,yunxuqimeijiashangdianmiqiegenzongxiaoshouhekucun——zheixiegaokejixitongshixiandaibianlidianguanlidejichu,yechengweilehoulairizibianlidianyizhiyanyongdemoshi,bingqiebeidairuzhongguo。keyishuo,womenrichangshenghuozhongchangyudaodebianlidiantixi,youyibufendaizheyitengyajundechuangxinyinji。

zaiyumeiguonanfanggongsihezuo17nianhou,yitengyanghuatangqixiade7—elevenchengweiribenzuidaliansuobianlidian,yongyou3940 jiamendian。1989niancainian,yitengyanghuatangxiaoshoueyuewei120yimeiyuan,shouruchaoguo4yimeiyuan。1991nian,yitengyanghuatangfanguolaimaixialebishishenxianzhaiwuyumeiguobianlidianxingyeweijidemeiguonanfanggongsi73%gufen。

位于上海的7—ELEVEN门店(图片拍摄:界面新闻 范剑磊)

danyitengyajundeshanghaizhuanzhedianyejiucidaolai,tazaijuanrushejixiangqiyelesuozhefeifazhifudechouwenhou,yu1992nianciquzongcaiyizhi,1996nianchengweiyitengyanghuatangjituanmingyuhuizhang。2005nian,qiheyikonggujituanchenglihou,yitengyajunchurenmingyudongshizhang。

yitengyanghuatangyezaishidaidehongliuzhongzhujianbeipaoqi。

zaozai2009nian,qiheyikonggujiucengtichu3nianneiguanbi30jiayitengyanghuatangdejihua,danshouribendadizhenyingxiang,qizairibendongbeiqudeguandianjihuaweibeizhixing,shijiyigongguanbile19jia。dao2015nianyouxuanbu,jiangzai2019cainian(jiezhi2020nian2yue)zhiqianguanbiqixiayitengyanghuatangzairibenguoneide40jiashangchang,zheizhandaoyitengyanghuatangribenmendianzongshude22%。

erguandiandezhuyaoyuanyin,shiyifuzhuangxiaoshouzhudeyewuxianrudimi,zaijiashang2017nian4yuexiaofeishuishuilvzaicishangdiao,lingneixieyijingkuisundedianpuxueshangjiashuang。

yigexianshiqingkuangshi,suizhegouwuzhongxinyijixianshanggouwudexingqi,chaoshi、baihuoyitihuadelingshoumoshibuzaixiyinnianqingrenle。

zaizhongguoshichang,,beijingdedianpushujianshaozhi5jia,houxugengshiguanbizhizuihouyijia。yanxia,yitengyanghuatangzaihuajinsheng11jiamendian。

yejidimideyitengyanghuatangyanxiayizoudaolexuanyabianyuan。

3yue9ri,qiheyikonggugongsixuanbu,jiangguanbijin26%deyitengyanghuatangmendian,binghuituichufuzhuangyewu,yujiweilaijiangjinyibujizhongyutouzishipinhebianlidianyewu。genjuqiheyikongguqiaodingdezuixinzhongqishangyejihua,chuyijingjihuaguanbidemendianwai,gaigongsihaijiangguanbi14jiayitengyanghuatangmendian,shijiezhi2026nian2yuedemendianshuliangyou125jiaxuejianzhi93jia。ciwai,qiheyikonggumubiaozai2025cainianshixianchaoguo9000yiriyuandeyunyingxianjinliu。

yitengyajunbuxiangmuduyitengyanghuatangdeyunluo,dantahuoxuyiwulizulanwaibudejuliu。

qiheyikongguyizhishoudaomeiguotouzizhevalueact capitaldeyali,yaoqiuqichushoubiaoxianbujiadezichan,zuijingaijijinduncugudongzhichifenchai7—elevenpinpai。er《rijingyazhou》yinshufenxirenshiguandianbiaoshi,zhiyaoyitengyanghuatangdechuangshirenhaihuozhe,jiubutaikenengwanquanboliyitengyanghuatang。lightstream researchfenxishioshadhi kumarsasirishuo:“chuangshirenhenkenengshiweiyiyigexiangjiangyitengyanghuatangzhiyuqiheyikongguhuixiaderen。

dansuizheyitengyajundelishi,yitengyanghuatangdemingyunhuoxuyejiangbeigaixie。

未经正式授权严禁转载本文,侵权必究。