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bannianjuban1300changhuizhan,chengshiwenlvquandelingyilei“yanhuoqi”

saoyisaoxiazaijiemianxinwenapp

半年举办1300场会展,城市文旅圈的另一类“烟火气”

miceqiangshihuigui,sheicaishiyazhoudiyihuizhanzhidou?

图片来源:广州塔官方微博

wen|kongjianmitan liziyang

di133jieguangjiaohuiyuzuotian(5yue5ri)bimu。jiezhi5yue4ri,leijijinguanrenliuliang283.7wanrenci,benjieguangjiaohuizhanlanmianjihecanzhanqiyeshuliangjunchuanglishixingao,wanshangyunjideshengkuangxiangshijiezhanxianleguangjiaohuidedutemeilihexiyinli。genjubuwanquantongji,jinnianshangbannianguoneihuizhanjiangjuban1300duochang。guangjiaohuidechenggongjuban,zaiyicijiangmicemoshilarurenmendeshiye。

消博会、广交会、服贸会“接踵而至”

liushiyuzailishideguangjiaohui,beiyuweizhongguodiyizhan。shizhongguomuqianlishizuizhang、guimozuida、shangpinzuiquan、caigoushangzuiduoqielaiyuanzuiguang、chengjiaoxiaoguozuihao、xinyuzuijiadezonghexingguojiajihuizhan。jiezhidiyiqi、dierqiguangjiaohui,guangzhoulvyoushujubiaoxianbusu。meituan、dazhongdianpingshujuxianshi,guangjiaohuidiyiqi(4yue15-19ri),guangzhoudiqudezhusuyudingliangjiaoquniantongqizengzhang200%。

chucizhiwai,duiquyujingjixiaofeideladongzuoyongmingxian。guangjiaohuikaimuyilai,pazhoushangquanyejianyidijiaoyietongbizengfujin600%。“xiangjiaoguangjiaohuiqian,zhengjiaguangchangzhengtikeliuhuanbishangzhang13%,xiaoshoueshangzhangle32%,ladongleguangchangneidelingshou、canyinjijingqudexiaofeitisheng。”

guangzhouzuoweiqiannianshangdou,shangmaobingfuzaiquanguofanweidiyiwuer。suizhedisanqiguangjiaohuidekaizhan,juwenlvbumentongji,“wuyi”guangzhoushijiedaiyoukeyue1058wanrenci,wenlvxiaofeizongshourujin104yiyuan。genjuduojiaotahuoxi,lvyoudingdanliangguangzhouweiliequanguomudedichengshitop5。

qunianniandi,shanghaijinbohui、zhuhaihangzhanliangdaguojiajihuizhanxianxiaruqizhankai。danshouxianyuyiqingzhengcedeyingxiang,duiquyuliudonghehuizhanjingjideyingxiangbingmeiyouxingchengchengshiquanyulvyoudetaishi。zihuifuxianxiazhanlan、daxinghuiyiyilai,gexinggeyededouzaijijizhuazhufusudeshitou。guangzhouguangjiaohuideshengkuang,shijinru2023nianxinxingshiyilai,quanguomiceqiangshihuiguidedaibiao。rutong23nianhainanxiaobohuiyiyangzaihuizhanjubanquyuxianqileyichang“xiaofeire”xinfeng。tongwei“zhengguoji”dedaxinghuizhanbeijingfumaohuiyejiangyujinnianxiabannianruqijuxing。

guojiajidedaxinghuizhanshiduiwaijiaoliuyuzhengtijingjide“fengxiangbiao”,ergexinggeyedechuileixianxiazhanlanhuodonggengxiangshixingyede“qingyubiao”。conghuizhanzhijia、ezhanwangdenghuizhanpingtaidebuwanquanshujudengjiqingkuanglaikan,2023nianshangbannian(1yue-6yue)guoneihuizhanjubanjin1300chang(huizhanzhijiashuju1292chang,ezhanwangshuju1079chang)。qizhong,3yue、4yue、5yueshishangbannianquanguohuizhandegaofengjubanshijian,zhandaoshangbannianzongtide80%。

keyiyujiandeshi,xiabanniandexianxiahuizhanhaijiangchixufali,micemoshiyejiangchixufahuiqijudadejingjixiaoyi。quanqiuhuodongxingyezhanlvezixungongsiamr internationalyuce,2023nianquanqiuzhanlanyeshichangguimoyujijianghuifudaoyiqingqiandeshuiping,zhongguodezhanlanshichang2024nianjianghuifuzhi29yimeiyuan(yiqingqian92%deshuiping)。

MICE模式为何成为文旅发展新活力?

suoweimice,zailvyouyezhongshimeetings(huiyi)、incentives(jianglilvyou)、conventions(daxingqiyehuiyi)、exhibitions(huodongzhanlan)heevent(jieshihuodong)shouzimuzuchengdehuizhanjingjifazhanmoshi。

micemoshizhisuoyijingjiubushuai,yiqingzhihouyijiuqiangshihuiguichengweiwenlvfazhanxinhuoli,zaiyutawanmeishiyinglelvyoushourudesancifenpei。bujinjindailaizhijiemaoyixiaofeideshouruyingxiang,gengjuyouyidingdelvyoujianjiexiaoyinghejifaxiaoying。yinciduiyumudedieryan,micemoshiduichengshideyingxiangzhengruyiweideguojingjixuejiasuoyan“ruguoyigechengshibanhuizhan,jiuxiangdangyuyijiafeijizaizheizuochengshishangkongsachaopiao。”

yuchuantongguanguanglvyouxiangbijiaoeryan,micejuyouxiaofeidangcigao、guimoda、tingliushijianzhang、chanyeguanlianxingqiangdengyoudian。genjuxiangguanxuezheduihuizhankeshangdeyiyuanyanjiubiaoming,67%dehuizhankeshangzaicanzhanqijianyoulvyoudeyiyuan。

miceshouxianxueruodeshimudedidanwangjidechabie。youyugongjitiaojianbaokuolvyouziyuanjijiexinghexuqiucengmiandaixinjiaqidedeyuanyin,juedaduoshulvyoumudedidouyoumingxiandedanwangji。yinci,zaidanjijubanhuizhanleidejieshihuodong,keyidiaozhenglvyouziyuanjiegou,weidangdilvyouyetigongxindejihui,yanzhanglvyouwangji,jiaohaodejiejuelvyoudanjishichangxuqiubuzudewenti。

guangzhouwuyishiyigehenhaodelizi,2022nianhejizhanlanmianji302.82wanpingfangmi,zhanhuiguimoshouciyuejuquanguoshouwei。zai2yue22ridexinwenfabuhuishangfabude《2020—2022guangzhouzhanlanyefazhanzhuantidiaoyanbaogao》xianshi,guangzhouzhanlanyezhijie“daidongxiaoying”biliyidadao1∶10,“yichuxiaoying”zaituidongguangzhouchanyedefazhanhecujinchengshixiaofeicengmianshang,ladongxiaoguomingxian。

zaichanyelianshang,miceweiquanchanyelianfuneng。lirubeijingfumaohui,chuledalianghaineiwaifuzhuangchangjia、shangjia、shejishi、motedeguanglin,geleifuwuxingyeleibiedebiaoyanhuodong、fabuhui、zhanlanguan、qiatanhuijifalebendifuwuyejixiangguanchanye、shengchanchangshangdechuangxinyishi,weitamentigongleshangwujiaoliudepingtai,yunhanlejudashangji。

chulejudadejingjixiaoyi,micezaichengshigengxinheshehuixiaoyishangyebanyanzhongyaojiaose。zaozai1851nianshoujieshijiebolanhuikaimuzhishi,xiandaihuizhanyejiukaishixiangchengshizhanxianzijidutedemeili,shenkediyingxiangzheyizuochengshinaizhiyigeguojiademianmao。

huizhanzhiqian,chengshixuyaoxiufuhewanshanjichusheshi,zheixiesheshiyifangmianshiweihuizhandeshunliyunzuo,tongshibufensheshiyeyuchengshijumingongyong,weichengshigengxintigongdezijinheqiji。

huizhanjinxingzhong,huizhandepinpaidiaoxinghechuandadexinxi,youzhuyuchengshipinpaixingxiangdefazhan。huizhanzaimouzhongchengdushangkeyiyingxianglvyoumudedidexuanzehejuece,weichengshilvyoudezengjiagengduokeneng。shehuixiaoyishang,daxinghuizhandejuxingmingxiankeyizengqiangshehuiningjuli、chengshijumindezihaogan。ruoshiguojihuizhanhainengyingdeguojiweiwang。

huizhanjieshuhou,xindechengshilvyouxingxiangyijingxingchengbingzairichangyunzuozhongbuduanqianghua。

kejian,micebulunshiqian、guochenghaishishihoudouduichengshidezhengzhijingjiwenhuaqidaoyidingchengdudejijizuoyong。zheiyeshigedajuyouquyuyingxianglidechengshizaifazhanguochengzhong,doujiangkaolvpeibeiqiquandehuizhanchangdi,tigongjijidehuizhanzhengcehezijinzhichideyuanyin。

亚洲“会展之都”争夺拉锯战

sousuo“huizhanzhidou”,huichuxianzhongduojianshehuizhanzhidoudechengshifazhanguihuayumubiao。laopaiwanjiabaokuoxinjiapo、aomen、guangzhoudeng,xinshouwanjiaruchengdou、hangzhoudeng。suizheduihuizhanremendiqudezhenglihepandianfaxian,guoneihuizhanmudediyezhujianxingchenglequyuhuade“huizhanquan”。baokuoyiguangzhouweishoudezhusanjiaohuizhanquan、yishanghaiweishoudezhangsanjiaohuizhanquandeng……

zaiquyuyitihuafazhandequshixia,xindehuizhanjubandidiandezhengduogengyaokanchengshitese、shiliyudiyun。butongchengshiyouzhezijidechengshidiaoxinghefengge,jiujingsheicaishi“huizhanzhidou”?

1、guangzhou:shiliyubingfubingcun

guangzhouchuleguangjiaohui,haiyouguojiqichezhanlanhui、guojilvyouzhanlanhui、zhongguo(guangzhou)guojichayebolanhuidengdengdaxinghuizhan。zuoweizhusanjiaolaodage,suiranzailvyouziyuandebingfuhemingqishangbibushangremenhuizhanmudedihangzhou、chengdou、zhuhaideng,danguangzhoudelvyouziyuanbingfubingbucha,shenzhikeyichengdeshangpinleifengfu,leixingqiquan。zailvyouziyuan、wenhua、jiaotong、zhengcedengfangmianguangzhoudoujubeichusedeshili。zheishimicezhongjianglilvyoufazhandejichu。

erguangzhoujingzhenghuizhanzhidouzhenzhengdeyoushizaiyuwanshandeshitijingjitixiheshenhoudelishi。

zaizhuduoyixian、xinyixianchengshizhudaofuwuyedejintian,zaizuixindeguangzhoushizhengfugongzuobaogaozhongzuochulebutongdedingwei。butongyu2015nianzhengfugongzuobaogaoqiangdiaodezhizaoyehefuwuye“shuanglunqudong”,zuixinbaogaomingque“jianchichanyediyi”、“zhizaoyelishi”,guangzhouzheyanshitijingjidefazhan。

guangzhouzhizaoyechanyediyunshenhou、fazhangenjijianshi:yongyou41gegongyedaleizhongde35ge,gongyejingjizongliangwenjuquanguochengshidiyifangzhen,gongyezongtiguimo、zongheshili、zhiliangxiaoyidengzhibiaolingpaoquanguo……erzhengshiyinweishitijingjizaiguangzhoushizhanju“cwei”heriquwanzhengdegongyingliantixi,daxingshitijingjideduinei、duiwaimaoyihuizhandouhuizaijubandidiandexuanzeshangweiguangzhoujiafen。

huisuguangzhoudelishimailuo,guangzhoushishoupiguojialishiwenhuamingcheng,guangfuwenhuadefaxiangdi。yangchengdeshangmaojiyinqiannianmianyanbujue,quanguoquzhikeshu。tongshi,guangzhouyeshizhongguozuizaodehuizhanzhidou,yongyouzhongguojinchukoushangpinjiaoyihuizhanguan、baiyunguojihuiyizhongxindengguojiyiliushuipingdehuizhanzaitiyijizhichihuizhanyefazhandezhengcetixi。

duiyuguangzhoueryankeyiyouhuadezaiyuguangzhoulvyoupinpaidejianli——henduoshanglvyouke,jiaoqiangdemudexing,duiguangzhoulvyourenshibuzu……

erweilejiejuezheixiewenti,baokuoyage、dongfangbinguan、baiyunbinguandengjiudianpinpaijijijiesuoguangjiaohuimicexinwanfa,yijinyibushifangdaxinghuizhandelvyoujingjixiaoyi。

yagejituandexuanzhitese“huizhan+huodong”peihechengshiweilvyou;dongfangbinguanweicanhuiguilaidekeshangzhunbeilelingnantesedianxin,jifuyoulingnantesewenhuadebiaoyan;leiside,baiyunbinguanjiejituiguangzhongguocanyinde“didawubo”,zaidatangtuichu“jinlingmeishijie”mingxiaochi,gongguoneiwaikerenyipinzhongguofengwei;baitianebinguanzeliyongshamiandaojiaotongdaoluheqinshuidiyuanyoushi,jiehebinguanzhuanyongyinqiaohehouhuayuanmatou,weiguangjiaohuiqijiandezhudianbinketigongchuansuobashiyuyouchuan。haiguangjiaohuiqijianjuxinglewurenjifeixingbiaoyan,zaikongzhongbianhuanchu“huanyingcanjiaguangjiaohui”xiangguanziyang,yijishamiandajie、yongqingfangpaifang、xingshi、mumianhuadengtuan……

2、aomen:jiudianpinpaiyoushizuidahua

yilvyouhebocaiweizhudeaomen,huizhanyeyizhongshihuoli。jinniandiyijidu,aomenyiyinglailechaoguo20wanshangwurenshidaofang。aomenzi1yue8rizhongxinduiwaikaifanghou,huizhanhuodongzhubuhuifu。jinnian1-3yue,aomenhuizhanhuodongdecanyurenshujiejin20wanren,qizhongcanjiahuiyideshangwulvkechaoguo1.5wanren。fanguanquniandiyijidu,aomengongjuban97xianghuizhanhuodong,canjiazheyueyou16.5wanren,dantongjicanjiahuiyiderenquezhiyouhuiyi6,157ren。

aomendiyumianjiyouxian,gaoxinjishuchanyeduoyuzhuhaishenduhezuo,zaijingjitequzhuhaidehengqinzimaoqude“shuangte”jiachixiaxunqiuxindefazhanyuzhuanxing。aomenbendiyongyoushijiewenmingdejiudianpinpaijiqunhewanrenhuichang,yongyouchaoguo24wanpingfangmidehuizhanchangdijisiwanjianjiudiankefang,zaihuizhanfangmiandeyingjiansheshinenggoumanzugezhongdaxiaoheleixingdehuiyihezhanlanxuqiu。

aomendemicedeyoushizhengshizaiyuguojihuafenweihegaobiaozhun、daguimodejiudianpinpaigongjiyufuwu。

4yue12-14ri,aomenyinheguojihuiyizhongxin(gicc)jubanleshouchangdaxinghuodong—-2023nianusanabaoyingquanguojingxiaoshangdahui,gongyouchaoguo11wancanyuzhechuxi。cihuodongyeshiaomenziquxiaoxinguanyiqingxianzhiyilaideshougedaxinghuizhanhuodong。zhubanfangbudanzaicixuanzhiaomenzuoweihuizhanmudedi,haibaguimoyouyuanlai8,000renkuozhanzhi1.1wanren,canyudezhixiaoshanggengbianbuguoneiwai。zhubanfangbiaoshi,zhisuoyihuixuanzezaicihuidaoaomen,jiushikanshangaomenweishaoshukerongnayuwanrencidehuizhanmudedizhiyi,yijidangdishijiejidehuizhansheshijipeitaofuwu。

muqian,aomenhuizhanyeyezairuanjianshilifangmianchixutisheng,baokuozhuanyehuafazhan、cujinpinpaitexujingying、xiyindaxinghuizhanhuodongzaiaomenjuxing,yijikuodaguojikehuqundeng,rucijinyibuzengqiangaomennaizhizhenggequyu,zaishenbangengduohuiyidejingzhengli,bingweiaomenduoyuanhuajingjifazhanzengtianxindongli。weilaiyujiaomenjiangyuelaiyuejiandibocaiyuansu,zhongdiandazaoshangwuhuodong、tiyusaishihejiatingyuleshangdeduoyuanliangdian。

3、xinjiapo:jingxiyunzuozhidou

huayuanchengshixinjiapoyizhiyilaibeishiweizuijuyoushidehuizhanchengshi,xinjiapohuizhanchangdizhandaole30.2wanpingfangmizuoyou,meinianjubandedaxinghuizhanhuodongyue4000ge,shiguojixiehuilianhehui“guanfangrenzheng”deyazhoudiyi“huizhanzhidou”。

xinjiapoguotujinqibaiduopingfangqianmi,yushanghaifengxianqumianjixiangdang。qiaqiashizheiyigeziyuankuifadexiaodao,poshixinjiapozhengfuyaojiangmeiyigefuwuyezuodaojizhi。xinjiapolvyoujudazhonghuaqushouxidaibiaotidao,miceyeshiyigehendadeshichang,zhenduishanglvhuozhechuxidaxinghuodonghuizhandeshanglvke,xinjiapoyehuijixufali,jinyibufahuizuoweiyazhoushuniudeyoushi。

tongguoguancha,chulebianlidejiaotonghediliweizhi、lianghaodeguojihuaxingxianghexiandaihuafuwutixi,xinjiapodemicefazhanyuzhengfujijidezhizhenglinianyijiyouxiaodeyunzuomoshimiqiexiangguan。tongchanghuizhandengjieshihuodongyousizhongyunzuomoshi。zhengfuzhuban、bumenzhuban、 shichanghuayunyijizhengfuyindao、shehuicanyu、shichanghuayunzuoxiangjiehedemoshi。woguomuqianyiqiansanzhongmoshiweizhu,zhengzaijijitansuodisizhongmoshi,erxinjiaposhimuqianzuijiejinrucifazhanmoshidechengshizhiyi。

tongyiqiezhuanyedeguanli。lishuyuxinjiapolvyoujudexinjiapozhanlanjihuiyishuli(singapore exhibition & convention bureautm , secb) shizhuanmenshelideguojiajihuizhanguanlijigou,yuzhuduoguojizhuanyexiehuixiangxiezuo,gongtongweixinjiapotigongzhenduixingdezhengcehefuchizijin,xitongxingdetuiguangjihua。zhengqixiezuo,jizhengfuyindao、shichanghuayunzuo。

zhideyitideshi,jinri,xinjiapolvyoujuyuweixinzhifuqiandingweiqisanniandezhanlvehezuo。weixinzhifuzhulixinjiapobendishanghushuzihuazhuanxing,kaituoxindezengshouqudao,chongfenfahuiweixinzhifuyuzhongguoyoukedeniudaizuoyong,zhichibendishanghuwenbuchengzhang。jinyibugengxinyuxihuaguojihuizhandebianjiexingyuguojihuapeitaosheshi。

zhengfuyuqiyeyoujijiehe,xingchengleyitaotongyierxiediaodeshichangyunxingjizhi,jiyushichanghuadehuizhangongsichongfendefahuikongjian。xinjiapoyoushushijiazhuanyehuizhangongsi,doujuyouchaoqiangdefuwuyupinpaiyishi。shanyujinxingshichangdiaoyan,jingzhunbawoshichang。rulizhanjituanmeicizhanlanhou3-6geyueneiyaojinxingyicidiaocha,lejiecanzhanshangtongguozhanlanxingchengleduoshaoshangyejihui。dangjinxuduoxinjiapocanzhanchangshangyijingxiguanyugenzhehuizhandezhixiangzou,xiangyaokaituoyigeguojiahuodiqudeshichangshi,xiantongguohuizhangongsijubanzhanlan,yizhanlanhuidexingshikaituoshichang

4、houjibofa,chengdou、shenzhen、hangzhoudengqitachengshi

micedequanguofanweineifusu,duiyuyixian、xinyixianchengshieryan,shiyigenandeqieyouxiaodexiyinchengshitouzi、dazaochengshixingxiangdejihui。chengdou、shenzhen、hangzhoudengchengshifenfenxuli……

zai2020niandeyouiccaquanqiuweiyideguojihuiyiyanjiujipeixunzhongxin(cimert)shoucimianxiangquanqiufabu《2020nianquanqiuhuiyimudedijingzhenglizhishubaogao》zhong,chengdoujinciyubeijingshanghai,weilieguoneidisan。kejianchengdoudeshiliyuqianliburongxiaoqu。zaizhengfuguihuazhong,tichuyaozai2025nianjianchengjuyouquanqiuyingxianglideguojihuizhanzhidou。jieshiyaojubanguojixingzhanhui230ge,qizhongufi(guojizhanlanyexiehui)renzhengzhanhuixiangmuchaoguo20ge。chengdoushihuizhanyezongshourumubiaochaoguo1600yiyuan,jubanzhongdahuizhanhuodongshuliangchaoguo1200ge,zhanchuzongmianjichaoguo1450wanpingfangmi。

shenzhenjiehechanyeshiji,jujiaozhinengzhongduan、gaoduanyiliaoqixie、xincailiaodeng20dachanyejiqunhe8daweilaichanye,duixinyinjinde“shijieshangzhanbaiqiang”jiyu500wanyuandeyicixingjiangli,duixinyinjinde“quanguozhanlanbaiqiang”jiyu300wanyuandeyicixingjiangli,duixinyinjindeguojihuiyijiyu150wanyuandeyicixingjiangli。

erhangzhouchoubeiyijiude22nianyayunhuiyejiangzaijinnianqiutianjuban。shangyigejubanyayunhuideguangzhouyijingchangdaoledaxingjieshihuodongdetiantou。zaixinxiaofeiheshuzihuajingjidejintian,youyiyingshanghuanjingyijizangfuyumin、yongfuyumindehangzhouxiangxinyenengjiaochugengjingcai、gengkechixudedajuan。

chulechengdou、shenzhenhehangzhou,beijing、wuhan、shamendengdiyeshiguoneimicefazhanfeichangzhongyaodezuchengbufen。jiujingsheicaishi“huizhanzhidou”?zaibutongdedingweihefangxiangmianqian,huoxuwomennanyidanchunconghuichangchangdiguimo、jubanhuizhanguige、canhuirenshudengjuxiangdehuizhanshujulaipingdinghuizhanzhidou。keyikaolvcongzheixiejiaodulaisikao“huizhanzhidou”:shifoushihechengshidetesedingweiqiejujingzhengli、huizhanjingjidechengshuxiaoyingruhe、chengshijuminxingfuzhishushifoutisheng……

MICE未来挑战多,长尾效应是关键

micedequenenggouhenhaodejiejuelvyoudanwangjidewenti,weichengshidailaijudadeshouyi。dantarengxuyaozhengmianzhuduotiaozhanyukunnan。bingbushisuoyoudehuizhanjingjiruaoyunhui、dongaohuiyijihangzhoujijiangjubandeyayunhuidengdaxinghuiyihuodongdounengxiangguangjiaohuiyiyanglianxujuban133jiezhijiu。yebingbushimeigechengshidouyoushilihexinxinnenggouchenggongsuzaokechixuzhangjiudehuizhanpinpai。jiranruci,ruhezaihuizhanjieshuzhihou,chongfenfahuihuizhandezhangweixiaoyingshiguanjian。

zhangweixiaoying,jiandanlaishuoshizailiuxing、remenshichangtunquzhihou,feiliuxing、lingsanerxiaoliangdexuqiuleijiaqilaihuixingchengbiliuxingshichanggengdadeshichang。

yibeijingdongaohuijuli,dongaohuiqijian,bingdundunwenchuangchanpindexiaoshoushichangshiliuxing、remenshichang。bingdundungeleiwanougongbuyingqiu,zhenggewenhuachanyelianzhuandepenmanboman。danyidandongaohuiredeguoqu,bingdundunbianchenglejiebiansaomasongdeputongwanou。erbeijingshouganghuaxuechangquezaidongaohuiredutunquzhihou,chengweixinjinhuaxuechangdixinchong。suiranzaiguoneibingxuelvyoudefazhanfeichangxunsu,danzongtilaikanhuaxueyundongrengranshixiaozhongshichang。weiaoyunyichanfuneng,huanfaxindongnengshibeijingdongaohuizhuazhangweixiaoyingdeshouduanzhiyi。

duiyuchengshieryan,micepinpaidedingweihuoxushouxianyingyuchengshidediaoxingxiangpipei。bulunshimaoyi、gongyehaishilvyoudengdeng。tesexianming、biaoxianliqiangdezhutishichengshihuizhanpinpaisuzaodeguanjian,huoxuyenengbangzhuweilaihouxuweihupinpai、fahuizhangweixiaoying。congguojishangzhuduojiaoweichenggongdehuizhanchengshikejian,huizhanzhutikeyilizuchengshifazhanteseheyoushi,zuihaokeyishixianhuizhanpinpaiyudangdichengshirenwenbeijing、jingjijianshedengfangmianxiangqihe。

zaiweilai,yaozhuazhuzhangweixiaoyingyekeyikaolvzaihuizhanzhongrongruqingganhewenhuajiazhi。kaolvcanzhanshang、shanglvyoukedeqinggansuqiu,bawozhongchengdu、manyiduyijizhifuyiyuandengyaosu。huizhanchengshidezhonggaoduan、shehuajiudianpinpaikeyiyousuojiejian,jinxingxuanzexingjiazhituozhanyushichangbuchong。

zongshang,guoneimiceshichangfazhanyijinganxiade“jiasujian”。bujinshiguojiajidaxinghuizhan,gengyougegexinggeyedehuizhanyezaibuduanyongxianbingchixujinxingzhong。cicibutongchengshizhijianmicedeqiangshihuigui,rangwomenkandaoguoneihuizhanchengshidejingzhengtaishi,yenengkandaoyuguojifadahuizhanchengshizhijiandechaju。dankeyiqidai,zaibuduanzhuanyehua、jingxihuayunzuohebawozhangweixiaoyingdenulixia,zhongguoyejiangchengxianyuelaiyueduode“huizhanzhidou”!

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半年举办1300场会展,城市文旅圈的另一类“烟火气”

miceqiangshihuigui,sheicaishiyazhoudiyihuizhanzhidou?

图片来源:广州塔官方微博

wen|kongjianmitan liziyang

di133jieguangjiaohuiyuzuotian(5yue5ri)bimu。jiezhi5yue4ri,leijijinguanrenliuliang283.7wanrenci,benjieguangjiaohuizhanlanmianjihecanzhanqiyeshuliangjunchuanglishixingao,wanshangyunjideshengkuangxiangshijiezhanxianleguangjiaohuidedutemeilihexiyinli。genjubuwanquantongji,jinnianshangbannianguoneihuizhanjiangjuban1300duochang。guangjiaohuidechenggongjuban,zaiyicijiangmicemoshilarurenmendeshiye。

消博会、广交会、服贸会“接踵而至”

liushiyuzailishideguangjiaohui,beiyuweizhongguodiyizhan。shizhongguomuqianlishizuizhang、guimozuida、shangpinzuiquan、caigoushangzuiduoqielaiyuanzuiguang、chengjiaoxiaoguozuihao、xinyuzuijiadezonghexingguojiajihuizhan。jiezhidiyiqi、dierqiguangjiaohui,guangzhoulvyoushujubiaoxianbusu。meituan、dazhongdianpingshujuxianshi,guangjiaohuidiyiqi(4yue15-19ri),guangzhoudiqudezhusuyudingliangjiaoquniantongqizengzhang200%。

chucizhiwai,duiquyujingjixiaofeideladongzuoyongmingxian。guangjiaohuikaimuyilai,pazhoushangquanyejianyidijiaoyietongbizengfujin600%。“xiangjiaoguangjiaohuiqian,zhengjiaguangchangzhengtikeliuhuanbishangzhang13%,xiaoshoueshangzhangle32%,ladongleguangchangneidelingshou、canyinjijingqudexiaofeitisheng。”

guangzhouzuoweiqiannianshangdou,shangmaobingfuzaiquanguofanweidiyiwuer。suizhedisanqiguangjiaohuidekaizhan,juwenlvbumentongji,“wuyi”guangzhoushijiedaiyoukeyue1058wanrenci,wenlvxiaofeizongshourujin104yiyuan。genjuduojiaotahuoxi,lvyoudingdanliangguangzhouweiliequanguomudedichengshitop5。

qunianniandi,shanghaijinbohui、zhuhaihangzhanliangdaguojiajihuizhanxianxiaruqizhankai。danshouxianyuyiqingzhengcedeyingxiang,duiquyuliudonghehuizhanjingjideyingxiangbingmeiyouxingchengchengshiquanyulvyoudetaishi。zihuifuxianxiazhanlan、daxinghuiyiyilai,gexinggeyededouzaijijizhuazhufusudeshitou。guangzhouguangjiaohuideshengkuang,shijinru2023nianxinxingshiyilai,quanguomiceqiangshihuiguidedaibiao。rutong23nianhainanxiaobohuiyiyangzaihuizhanjubanquyuxianqileyichang“xiaofeire”xinfeng。tongwei“zhengguoji”dedaxinghuizhanbeijingfumaohuiyejiangyujinnianxiabannianruqijuxing。

guojiajidedaxinghuizhanshiduiwaijiaoliuyuzhengtijingjide“fengxiangbiao”,ergexinggeyedechuileixianxiazhanlanhuodonggengxiangshixingyede“qingyubiao”。conghuizhanzhijia、ezhanwangdenghuizhanpingtaidebuwanquanshujudengjiqingkuanglaikan,2023nianshangbannian(1yue-6yue)guoneihuizhanjubanjin1300chang(huizhanzhijiashuju1292chang,ezhanwangshuju1079chang)。qizhong,3yue、4yue、5yueshishangbannianquanguohuizhandegaofengjubanshijian,zhandaoshangbannianzongtide80%。

keyiyujiandeshi,xiabanniandexianxiahuizhanhaijiangchixufali,micemoshiyejiangchixufahuiqijudadejingjixiaoyi。quanqiuhuodongxingyezhanlvezixungongsiamr internationalyuce,2023nianquanqiuzhanlanyeshichangguimoyujijianghuifudaoyiqingqiandeshuiping,zhongguodezhanlanshichang2024nianjianghuifuzhi29yimeiyuan(yiqingqian92%deshuiping)。

MICE模式为何成为文旅发展新活力?

suoweimice,zailvyouyezhongshimeetings(huiyi)、incentives(jianglilvyou)、conventions(daxingqiyehuiyi)、exhibitions(huodongzhanlan)heevent(jieshihuodong)shouzimuzuchengdehuizhanjingjifazhanmoshi。

micemoshizhisuoyijingjiubushuai,yiqingzhihouyijiuqiangshihuiguichengweiwenlvfazhanxinhuoli,zaiyutawanmeishiyinglelvyoushourudesancifenpei。bujinjindailaizhijiemaoyixiaofeideshouruyingxiang,gengjuyouyidingdelvyoujianjiexiaoyinghejifaxiaoying。yinciduiyumudedieryan,micemoshiduichengshideyingxiangzhengruyiweideguojingjixuejiasuoyan“ruguoyigechengshibanhuizhan,jiuxiangdangyuyijiafeijizaizheizuochengshishangkongsachaopiao。”

yuchuantongguanguanglvyouxiangbijiaoeryan,micejuyouxiaofeidangcigao、guimoda、tingliushijianzhang、chanyeguanlianxingqiangdengyoudian。genjuxiangguanxuezheduihuizhankeshangdeyiyuanyanjiubiaoming,67%dehuizhankeshangzaicanzhanqijianyoulvyoudeyiyuan。

miceshouxianxueruodeshimudedidanwangjidechabie。youyugongjitiaojianbaokuolvyouziyuanjijiexinghexuqiucengmiandaixinjiaqidedeyuanyin,juedaduoshulvyoumudedidouyoumingxiandedanwangji。yinci,zaidanjijubanhuizhanleidejieshihuodong,keyidiaozhenglvyouziyuanjiegou,weidangdilvyouyetigongxindejihui,yanzhanglvyouwangji,jiaohaodejiejuelvyoudanjishichangxuqiubuzudewenti。

guangzhouwuyishiyigehenhaodelizi,2022nianhejizhanlanmianji302.82wanpingfangmi,zhanhuiguimoshouciyuejuquanguoshouwei。zai2yue22ridexinwenfabuhuishangfabude《2020—2022guangzhouzhanlanyefazhanzhuantidiaoyanbaogao》xianshi,guangzhouzhanlanyezhijie“daidongxiaoying”biliyidadao1∶10,“yichuxiaoying”zaituidongguangzhouchanyedefazhanhecujinchengshixiaofeicengmianshang,ladongxiaoguomingxian。

zaichanyelianshang,miceweiquanchanyelianfuneng。lirubeijingfumaohui,chuledalianghaineiwaifuzhuangchangjia、shangjia、shejishi、motedeguanglin,geleifuwuxingyeleibiedebiaoyanhuodong、fabuhui、zhanlanguan、qiatanhuijifalebendifuwuyejixiangguanchanye、shengchanchangshangdechuangxinyishi,weitamentigongleshangwujiaoliudepingtai,yunhanlejudashangji。

chulejudadejingjixiaoyi,micezaichengshigengxinheshehuixiaoyishangyebanyanzhongyaojiaose。zaozai1851nianshoujieshijiebolanhuikaimuzhishi,xiandaihuizhanyejiukaishixiangchengshizhanxianzijidutedemeili,shenkediyingxiangzheyizuochengshinaizhiyigeguojiademianmao。

huizhanzhiqian,chengshixuyaoxiufuhewanshanjichusheshi,zheixiesheshiyifangmianshiweihuizhandeshunliyunzuo,tongshibufensheshiyeyuchengshijumingongyong,weichengshigengxintigongdezijinheqiji。

huizhanjinxingzhong,huizhandepinpaidiaoxinghechuandadexinxi,youzhuyuchengshipinpaixingxiangdefazhan。huizhanzaimouzhongchengdushangkeyiyingxianglvyoumudedidexuanzehejuece,weichengshilvyoudezengjiagengduokeneng。shehuixiaoyishang,daxinghuizhandejuxingmingxiankeyizengqiangshehuiningjuli、chengshijumindezihaogan。ruoshiguojihuizhanhainengyingdeguojiweiwang。

huizhanjieshuhou,xindechengshilvyouxingxiangyijingxingchengbingzairichangyunzuozhongbuduanqianghua。

kejian,micebulunshiqian、guochenghaishishihoudouduichengshidezhengzhijingjiwenhuaqidaoyidingchengdudejijizuoyong。zheiyeshigedajuyouquyuyingxianglidechengshizaifazhanguochengzhong,doujiangkaolvpeibeiqiquandehuizhanchangdi,tigongjijidehuizhanzhengcehezijinzhichideyuanyin。

亚洲“会展之都”争夺拉锯战

sousuo“huizhanzhidou”,huichuxianzhongduojianshehuizhanzhidoudechengshifazhanguihuayumubiao。laopaiwanjiabaokuoxinjiapo、aomen、guangzhoudeng,xinshouwanjiaruchengdou、hangzhoudeng。suizheduihuizhanremendiqudezhenglihepandianfaxian,guoneihuizhanmudediyezhujianxingchenglequyuhuade“huizhanquan”。baokuoyiguangzhouweishoudezhusanjiaohuizhanquan、yishanghaiweishoudezhangsanjiaohuizhanquandeng……

zaiquyuyitihuafazhandequshixia,xindehuizhanjubandidiandezhengduogengyaokanchengshitese、shiliyudiyun。butongchengshiyouzhezijidechengshidiaoxinghefengge,jiujingsheicaishi“huizhanzhidou”?

1、guangzhou:shiliyubingfubingcun

guangzhouchuleguangjiaohui,haiyouguojiqichezhanlanhui、guojilvyouzhanlanhui、zhongguo(guangzhou)guojichayebolanhuidengdengdaxinghuizhan。zuoweizhusanjiaolaodage,suiranzailvyouziyuandebingfuhemingqishangbibushangremenhuizhanmudedihangzhou、chengdou、zhuhaideng,danguangzhoudelvyouziyuanbingfubingbucha,shenzhikeyichengdeshangpinleifengfu,leixingqiquan。zailvyouziyuan、wenhua、jiaotong、zhengcedengfangmianguangzhoudoujubeichusedeshili。zheishimicezhongjianglilvyoufazhandejichu。

erguangzhoujingzhenghuizhanzhidouzhenzhengdeyoushizaiyuwanshandeshitijingjitixiheshenhoudelishi。

zaizhuduoyixian、xinyixianchengshizhudaofuwuyedejintian,zaizuixindeguangzhoushizhengfugongzuobaogaozhongzuochulebutongdedingwei。butongyu2015nianzhengfugongzuobaogaoqiangdiaodezhizaoyehefuwuye“shuanglunqudong”,zuixinbaogaomingque“jianchichanyediyi”、“zhizaoyelishi”,guangzhouzheyanshitijingjidefazhan。

guangzhouzhizaoyechanyediyunshenhou、fazhangenjijianshi:yongyou41gegongyedaleizhongde35ge,gongyejingjizongliangwenjuquanguochengshidiyifangzhen,gongyezongtiguimo、zongheshili、zhiliangxiaoyidengzhibiaolingpaoquanguo……erzhengshiyinweishitijingjizaiguangzhoushizhanju“cwei”heriquwanzhengdegongyingliantixi,daxingshitijingjideduinei、duiwaimaoyihuizhandouhuizaijubandidiandexuanzeshangweiguangzhoujiafen。

huisuguangzhoudelishimailuo,guangzhoushishoupiguojialishiwenhuamingcheng,guangfuwenhuadefaxiangdi。yangchengdeshangmaojiyinqiannianmianyanbujue,quanguoquzhikeshu。tongshi,guangzhouyeshizhongguozuizaodehuizhanzhidou,yongyouzhongguojinchukoushangpinjiaoyihuizhanguan、baiyunguojihuiyizhongxindengguojiyiliushuipingdehuizhanzaitiyijizhichihuizhanyefazhandezhengcetixi。

duiyuguangzhoueryankeyiyouhuadezaiyuguangzhoulvyoupinpaidejianli——henduoshanglvyouke,jiaoqiangdemudexing,duiguangzhoulvyourenshibuzu……

erweilejiejuezheixiewenti,baokuoyage、dongfangbinguan、baiyunbinguandengjiudianpinpaijijijiesuoguangjiaohuimicexinwanfa,yijinyibushifangdaxinghuizhandelvyoujingjixiaoyi。

yagejituandexuanzhitese“huizhan+huodong”peihechengshiweilvyou;dongfangbinguanweicanhuiguilaidekeshangzhunbeilelingnantesedianxin,jifuyoulingnantesewenhuadebiaoyan;leiside,baiyunbinguanjiejituiguangzhongguocanyinde“didawubo”,zaidatangtuichu“jinlingmeishijie”mingxiaochi,gongguoneiwaikerenyipinzhongguofengwei;baitianebinguanzeliyongshamiandaojiaotongdaoluheqinshuidiyuanyoushi,jiehebinguanzhuanyongyinqiaohehouhuayuanmatou,weiguangjiaohuiqijiandezhudianbinketigongchuansuobashiyuyouchuan。haiguangjiaohuiqijianjuxinglewurenjifeixingbiaoyan,zaikongzhongbianhuanchu“huanyingcanjiaguangjiaohui”xiangguanziyang,yijishamiandajie、yongqingfangpaifang、xingshi、mumianhuadengtuan……

2、aomen:jiudianpinpaiyoushizuidahua

yilvyouhebocaiweizhudeaomen,huizhanyeyizhongshihuoli。jinniandiyijidu,aomenyiyinglailechaoguo20wanshangwurenshidaofang。aomenzi1yue8rizhongxinduiwaikaifanghou,huizhanhuodongzhubuhuifu。jinnian1-3yue,aomenhuizhanhuodongdecanyurenshujiejin20wanren,qizhongcanjiahuiyideshangwulvkechaoguo1.5wanren。fanguanquniandiyijidu,aomengongjuban97xianghuizhanhuodong,canjiazheyueyou16.5wanren,dantongjicanjiahuiyiderenquezhiyouhuiyi6,157ren。

aomendiyumianjiyouxian,gaoxinjishuchanyeduoyuzhuhaishenduhezuo,zaijingjitequzhuhaidehengqinzimaoqude“shuangte”jiachixiaxunqiuxindefazhanyuzhuanxing。aomenbendiyongyoushijiewenmingdejiudianpinpaijiqunhewanrenhuichang,yongyouchaoguo24wanpingfangmidehuizhanchangdijisiwanjianjiudiankefang,zaihuizhanfangmiandeyingjiansheshinenggoumanzugezhongdaxiaoheleixingdehuiyihezhanlanxuqiu。

aomendemicedeyoushizhengshizaiyuguojihuafenweihegaobiaozhun、daguimodejiudianpinpaigongjiyufuwu。

4yue12-14ri,aomenyinheguojihuiyizhongxin(gicc)jubanleshouchangdaxinghuodong—-2023nianusanabaoyingquanguojingxiaoshangdahui,gongyouchaoguo11wancanyuzhechuxi。cihuodongyeshiaomenziquxiaoxinguanyiqingxianzhiyilaideshougedaxinghuizhanhuodong。zhubanfangbudanzaicixuanzhiaomenzuoweihuizhanmudedi,haibaguimoyouyuanlai8,000renkuozhanzhi1.1wanren,canyudezhixiaoshanggengbianbuguoneiwai。zhubanfangbiaoshi,zhisuoyihuixuanzezaicihuidaoaomen,jiushikanshangaomenweishaoshukerongnayuwanrencidehuizhanmudedizhiyi,yijidangdishijiejidehuizhansheshijipeitaofuwu。

muqian,aomenhuizhanyeyezairuanjianshilifangmianchixutisheng,baokuozhuanyehuafazhan、cujinpinpaitexujingying、xiyindaxinghuizhanhuodongzaiaomenjuxing,yijikuodaguojikehuqundeng,rucijinyibuzengqiangaomennaizhizhenggequyu,zaishenbangengduohuiyidejingzhengli,bingweiaomenduoyuanhuajingjifazhanzengtianxindongli。weilaiyujiaomenjiangyuelaiyuejiandibocaiyuansu,zhongdiandazaoshangwuhuodong、tiyusaishihejiatingyuleshangdeduoyuanliangdian。

3、xinjiapo:jingxiyunzuozhidou

huayuanchengshixinjiapoyizhiyilaibeishiweizuijuyoushidehuizhanchengshi,xinjiapohuizhanchangdizhandaole30.2wanpingfangmizuoyou,meinianjubandedaxinghuizhanhuodongyue4000ge,shiguojixiehuilianhehui“guanfangrenzheng”deyazhoudiyi“huizhanzhidou”。

xinjiapoguotujinqibaiduopingfangqianmi,yushanghaifengxianqumianjixiangdang。qiaqiashizheiyigeziyuankuifadexiaodao,poshixinjiapozhengfuyaojiangmeiyigefuwuyezuodaojizhi。xinjiapolvyoujudazhonghuaqushouxidaibiaotidao,miceyeshiyigehendadeshichang,zhenduishanglvhuozhechuxidaxinghuodonghuizhandeshanglvke,xinjiapoyehuijixufali,jinyibufahuizuoweiyazhoushuniudeyoushi。

tongguoguancha,chulebianlidejiaotonghediliweizhi、lianghaodeguojihuaxingxianghexiandaihuafuwutixi,xinjiapodemicefazhanyuzhengfujijidezhizhenglinianyijiyouxiaodeyunzuomoshimiqiexiangguan。tongchanghuizhandengjieshihuodongyousizhongyunzuomoshi。zhengfuzhuban、bumenzhuban、 shichanghuayunyijizhengfuyindao、shehuicanyu、shichanghuayunzuoxiangjiehedemoshi。woguomuqianyiqiansanzhongmoshiweizhu,zhengzaijijitansuodisizhongmoshi,erxinjiaposhimuqianzuijiejinrucifazhanmoshidechengshizhiyi。

tongyiqiezhuanyedeguanli。lishuyuxinjiapolvyoujudexinjiapozhanlanjihuiyishuli(singapore exhibition & convention bureautm , secb) shizhuanmenshelideguojiajihuizhanguanlijigou,yuzhuduoguojizhuanyexiehuixiangxiezuo,gongtongweixinjiapotigongzhenduixingdezhengcehefuchizijin,xitongxingdetuiguangjihua。zhengqixiezuo,jizhengfuyindao、shichanghuayunzuo。

zhideyitideshi,jinri,xinjiapolvyoujuyuweixinzhifuqiandingweiqisanniandezhanlvehezuo。weixinzhifuzhulixinjiapobendishanghushuzihuazhuanxing,kaituoxindezengshouqudao,chongfenfahuiweixinzhifuyuzhongguoyoukedeniudaizuoyong,zhichibendishanghuwenbuchengzhang。jinyibugengxinyuxihuaguojihuizhandebianjiexingyuguojihuapeitaosheshi。

zhengfuyuqiyeyoujijiehe,xingchengleyitaotongyierxiediaodeshichangyunxingjizhi,jiyushichanghuadehuizhangongsichongfendefahuikongjian。xinjiapoyoushushijiazhuanyehuizhangongsi,doujuyouchaoqiangdefuwuyupinpaiyishi。shanyujinxingshichangdiaoyan,jingzhunbawoshichang。rulizhanjituanmeicizhanlanhou3-6geyueneiyaojinxingyicidiaocha,lejiecanzhanshangtongguozhanlanxingchengleduoshaoshangyejihui。dangjinxuduoxinjiapocanzhanchangshangyijingxiguanyugenzhehuizhandezhixiangzou,xiangyaokaituoyigeguojiahuodiqudeshichangshi,xiantongguohuizhangongsijubanzhanlan,yizhanlanhuidexingshikaituoshichang

4、houjibofa,chengdou、shenzhen、hangzhoudengqitachengshi

micedequanguofanweineifusu,duiyuyixian、xinyixianchengshieryan,shiyigenandeqieyouxiaodexiyinchengshitouzi、dazaochengshixingxiangdejihui。chengdou、shenzhen、hangzhoudengchengshifenfenxuli……

zai2020niandeyouiccaquanqiuweiyideguojihuiyiyanjiujipeixunzhongxin(cimert)shoucimianxiangquanqiufabu《2020nianquanqiuhuiyimudedijingzhenglizhishubaogao》zhong,chengdoujinciyubeijingshanghai,weilieguoneidisan。kejianchengdoudeshiliyuqianliburongxiaoqu。zaizhengfuguihuazhong,tichuyaozai2025nianjianchengjuyouquanqiuyingxianglideguojihuizhanzhidou。jieshiyaojubanguojixingzhanhui230ge,qizhongufi(guojizhanlanyexiehui)renzhengzhanhuixiangmuchaoguo20ge。chengdoushihuizhanyezongshourumubiaochaoguo1600yiyuan,jubanzhongdahuizhanhuodongshuliangchaoguo1200ge,zhanchuzongmianjichaoguo1450wanpingfangmi。

shenzhenjiehechanyeshiji,jujiaozhinengzhongduan、gaoduanyiliaoqixie、xincailiaodeng20dachanyejiqunhe8daweilaichanye,duixinyinjinde“shijieshangzhanbaiqiang”jiyu500wanyuandeyicixingjiangli,duixinyinjinde“quanguozhanlanbaiqiang”jiyu300wanyuandeyicixingjiangli,duixinyinjindeguojihuiyijiyu150wanyuandeyicixingjiangli。

erhangzhouchoubeiyijiude22nianyayunhuiyejiangzaijinnianqiutianjuban。shangyigejubanyayunhuideguangzhouyijingchangdaoledaxingjieshihuodongdetiantou。zaixinxiaofeiheshuzihuajingjidejintian,youyiyingshanghuanjingyijizangfuyumin、yongfuyumindehangzhouxiangxinyenengjiaochugengjingcai、gengkechixudedajuan。

chulechengdou、shenzhenhehangzhou,beijing、wuhan、shamendengdiyeshiguoneimicefazhanfeichangzhongyaodezuchengbufen。jiujingsheicaishi“huizhanzhidou”?zaibutongdedingweihefangxiangmianqian,huoxuwomennanyidanchunconghuichangchangdiguimo、jubanhuizhanguige、canhuirenshudengjuxiangdehuizhanshujulaipingdinghuizhanzhidou。keyikaolvcongzheixiejiaodulaisikao“huizhanzhidou”:shifoushihechengshidetesedingweiqiejujingzhengli、huizhanjingjidechengshuxiaoyingruhe、chengshijuminxingfuzhishushifoutisheng……

MICE未来挑战多,长尾效应是关键

micedequenenggouhenhaodejiejuelvyoudanwangjidewenti,weichengshidailaijudadeshouyi。dantarengxuyaozhengmianzhuduotiaozhanyukunnan。bingbushisuoyoudehuizhanjingjiruaoyunhui、dongaohuiyijihangzhoujijiangjubandeyayunhuidengdaxinghuiyihuodongdounengxiangguangjiaohuiyiyanglianxujuban133jiezhijiu。yebingbushimeigechengshidouyoushilihexinxinnenggouchenggongsuzaokechixuzhangjiudehuizhanpinpai。jiranruci,ruhezaihuizhanjieshuzhihou,chongfenfahuihuizhandezhangweixiaoyingshiguanjian。

zhangweixiaoying,jiandanlaishuoshizailiuxing、remenshichangtunquzhihou,feiliuxing、lingsanerxiaoliangdexuqiuleijiaqilaihuixingchengbiliuxingshichanggengdadeshichang。

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