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房车搭上空调,能否为企业开辟新蓝海?

zaidengdaijiajujiazhuangshichangfusudeqijian,fangchekongdiaoshichangbushiweiyigehenhaodeguodulingyu。

文|家电网

genjuzuixindekongdiaoshichangshujuxianshi,jinglile2022nianchuhuodiguzhihou,jinnianyijidukongdiaoshichangzaiyidingchengdushangdedaofusu。shujuxianshi,2023nianyijidukongdiaoxingyezhengtilingshouliang1025wantai,tongbizengzhang3.9%;lingshouewei400yiyuan,tongbizengzhang9.8%。

yejiepubianrenwei,kongdiaoshichangdehuinuanshiyouyujinnianshengwenlaidejiaozao。lianrilai,duogechengshifabugaowenchengseyujing,jinnianshougegaowenriyiranbaodao。5yue14rizhi15ri,beifangdabudaojiangnanyidaiqiwenxunsupansheng,beijing、tianjin、hebei、shandongzhongbeibu、henanzhongbeibudengbufendiquzuigaoqiwenjiangdadaohuochaoguo35℃。

tianqiyuere,kongdiaomaideyuehao,danjingguociqianshunianxiahua,kongdiaoshichangnengfou“huifuyuanqi”shangweikezhi。zuoweiladongkongdiaoshichangzhuyaodonglidefangdichan,yanxiasuiranyousuofandan,danshixiangyaolihaojiazhuangshichang,shangxugengzhangshijian。

zaidengdaijiazhuangshichangdehuifuqijian,kongdiaoqiyeyezainulikaipixindezhanchang。jinqi,zhongguochuxianleyibofangcheluyingchuyoure,zuoweiyigekeyiyidongde“xiaojia”,fangcheyaoxiangzhudeshushiziranlibukaikongdiao。neimezheigexinxingshichangdeqianjingdaodiruheni?

有待开发的市场

fangchekongdiaoxingyeshizhiliyongqichedianyuanhefadongjixitong,tongguoqichefadongjiqudongdekongdiaoxitong,laishixianqicheshineidekongdiaoxiaoguodexingye。jinjinian,suizhefangchexingyedekuaisufazhan,fangchekongdiaoxingyeyeyinglailebaofashizengzhang,shichangguimoyebuduanpansheng。

genjushichangdiaoyanzaixianwangfabushujuxianshi,2019nian,zhongguofangchekongdiaoxingyeshichangguimoyuewei255.5yiyuan,tongbizengzhang12.1%。zhanwangweilai,yujizhongguofangchekongdiaoxingyeshichangguimojiangjixuzengzhang,youwangdadao283.1yiyuan。

zhideyitideshi,fangcheyibanhuipeibeiliangzhongkongdiao,yizhongshixingchekongdiao,zheizhongkongdiaogenputongdeqichekongdiaoyiyang,suifadongjichuchangzidai,daduozaicheliangxingshishikaiqi;lingwaiyizhongshizhuchekongdiao,yibananzhuangzaichedinghuozhechedi。youyushiyongxingchekongdiaojinxingqunuanjiangwen,bujinhuichanshengdaliangdeyouhao,erqiezhangshijiankaizhekongdiaohaiyouzaochengyiyanghuatannongduguogaoerzhixidekeneng,shifenweixian,suoyizhuchekongdiaochengweifangchebibukeshaodebeijian。

xianzaishimianshangfangchepubianpeibeidezhuchekongdiaodaduofenweiliangzhong,fenbieshidingzhikongdiaohedizhikongdiao。dingzhikongdiaoneijianzhuangzaicheliangdingbu,waijianzhuangzaifangchedingbu,tuchudebufenyibanjiagaolefangchegaodu20~30cm。tadegongzuoyuanlishitongguofangchedingbuyasuozhilengji,jingyoufengjibalengkongqishusongjishineiji。

dizhikongdiaoyibananzhuangzaifangchechuangpuxiahuokazuoshafadibu,chufengguandaoquanbuyinzangzaichexiangnei,jiaoshengkongjian,dananzhuangjiaoweifuza、zhengtichengbenjiaogao。dizhikongdiaoduibidingzhikongdiaoyoudianbijiaoxianzhu,biruzhengtizaoyinjiaoxiao、zhirexiaoguogengqiang。

suizheluyingreduchixupansheng,fangchechuyouyeyuelaiyuebeinianqingxiaofeizhemensuojieshou。dazhongdianpingshujuxianshi,jinnianshangbannian,luyingsousuoliangjiaoquniantongqishangzhang447%,beifenxiangguoluyingxiangguanpingjiadexianxiashanghushuliangtongbishangzhang240%。fangcheshichanghaiyizhilaolaozhuazhelaonianshichang,woguolaolingrenkouzengjiayechengweituidongfangchexiaofeizengjiadeyuanyinzhiyi。2021nianzhongguo60zhousuiyishangrenkoushuliangzhanzongrenkoubizhongyijingdadao18.90%,duonianlaichixushangsheng,suizhezhongguoquxiao70zhousuishenlingjiazhaonianlingshangxian,laonianyongcheshichangbeijihuo。erfangchezuoweisimi、wending、buzhetengdexuanze,yegengshoudaolaonianquntideqinglai。

ciwai,zhongguozuoweiquanqiuzuidadeqicheshichang,fangchebaoyouliangxiangjiaoyumeiguo、jianada、aodaliyadengguojiarengyoubuxiaochaju,shuomingfangcheshichanghaiyouxiangdangdadeqianliyoudaiqiyequwajue。

可能的隐患

buguo,zuoweijinjiniancaichuxiandexinxingchuyoufangshi,zhongguodefangchechuyouhaiyoubushaodifangxuyaogaishan。zhongqiguwenwangfabu《2021-2027nianzhongguofangchexingyefenxiyufazhanqushiyanjiubaogao》xianshi,fangchefazhanrengrancunzai、falvfaguibuwanshan、luyingdiyinglikunjing、shangyemoshiweiwanshan、shichangguanlihunluandengduozhongnanti。

zhuanjiazhichu,yifangmian,youyuyongdixingzhitudiguihuafangmiandezhengce,peitaodefangcheluyingdijiaoshao,yingdifazhanman,fangchetingchenan、shouhounan、bujinan、tiyanchadengwentituchu,yuoumeishichangyingdixiangjiayouzhanyiyangpujihebianlixiangbi,chajushenyuan;lingyifangmian,fangchezulinshichangyejidaikaifa,poqiexuyaojiaqiangtongchouguihuaheguifanyinling。

chufangcheshichangbenshenshiyigeguizebuwanshandexinxingshichangwai,zhichengfangchejingjibeihoudeluyingreyecunzaizhexiaotundefengxian。

jinglileliulianghetiliangdeshuangzhong“kuangbiao”,luyingchanyejinruchendianhediaozhengqi。wuyiqijianchuyouxuqiudedaojizhongshifang,jiashangluyingyetaicunzaipeitaofuwusheshibujianquan、anquanbaozhangquefa、xiangyingdelvyouxinxibuduichengdengwentiyebeibaoluchulai,jinyibudajixiaofeizhedeluyingreqing。

危机并存

duiyukongdiaoqiyelaishuo,fangchekongdiaoshichangjishuxiyoumosheng。shuxi,shiyinweigaishichangheciqiankongdiaoqiyeyizhiyoubujudeqichekongdiaoshichangshifenxiangsi,xianghaixin、meidedengkongdiaoqiyekeyixunsudiqieru。mosheng,shiyinweigaishichangzaizhongguoshuyuxinxingdeshichang,xiangyingdeguizeguizhangshangbuwanshan,weilaicunzaijiaodadebianshu。

danzongdelaishuo,jingguojinjiniandejilei,luyingyijingzhujianrongrudaozhongguoxinyidaixiaofeizhedeyuleshenghuodangzhong。zuoweiyibangzheiyixinxinglvyouyetaidefangchelaishuo,qishichangweilaiziranyehuiyoujiaohaodefazhanqianjing。ruguokongdiaoqiyedexianjinjishukeyizaifangchezhongdedaoyingyong,birugaijinkongdiaoxitongdejiegou,caiyonggenggaoxiaojienengdeyasuoji,yijigengjienengdelengmei,shiqijuyougenggaodezhilengxiaolvhegengdidenenghao,wuyijiunengzaizheiyixindeshichanghuodexindeshangji。

congtiliangshanglaikan,fangchekongdiaosuodailaideshouyihuoxuhaiyuanbujifangdichansuodailaidezengyi,danshizaidengdaijiajujiazhuangshichangfusudeqijian,fangchekongdiaoshichangbushiweiyigehenhaodeguodulingyu。

本文为转载内容,授权事宜请联系原著作权人。

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房车搭上空调,能否为企业开辟新蓝海?

zaidengdaijiajujiazhuangshichangfusudeqijian,fangchekongdiaoshichangbushiweiyigehenhaodeguodulingyu。

文|家电网

genjuzuixindekongdiaoshichangshujuxianshi,jinglile2022nianchuhuodiguzhihou,jinnianyijidukongdiaoshichangzaiyidingchengdushangdedaofusu。shujuxianshi,2023nianyijidukongdiaoxingyezhengtilingshouliang1025wantai,tongbizengzhang3.9%;lingshouewei400yiyuan,tongbizengzhang9.8%。

yejiepubianrenwei,kongdiaoshichangdehuinuanshiyouyujinnianshengwenlaidejiaozao。lianrilai,duogechengshifabugaowenchengseyujing,jinnianshougegaowenriyiranbaodao。5yue14rizhi15ri,beifangdabudaojiangnanyidaiqiwenxunsupansheng,beijing、tianjin、hebei、shandongzhongbeibu、henanzhongbeibudengbufendiquzuigaoqiwenjiangdadaohuochaoguo35℃。

tianqiyuere,kongdiaomaideyuehao,danjingguociqianshunianxiahua,kongdiaoshichangnengfou“huifuyuanqi”shangweikezhi。zuoweiladongkongdiaoshichangzhuyaodonglidefangdichan,yanxiasuiranyousuofandan,danshixiangyaolihaojiazhuangshichang,shangxugengzhangshijian。

zaidengdaijiazhuangshichangdehuifuqijian,kongdiaoqiyeyezainulikaipixindezhanchang。jinqi,zhongguochuxianleyibofangcheluyingchuyoure,zuoweiyigekeyiyidongde“xiaojia”,fangcheyaoxiangzhudeshushiziranlibukaikongdiao。neimezheigexinxingshichangdeqianjingdaodiruheni?

有待开发的市场

fangchekongdiaoxingyeshizhiliyongqichedianyuanhefadongjixitong,tongguoqichefadongjiqudongdekongdiaoxitong,laishixianqicheshineidekongdiaoxiaoguodexingye。jinjinian,suizhefangchexingyedekuaisufazhan,fangchekongdiaoxingyeyeyinglailebaofashizengzhang,shichangguimoyebuduanpansheng。

genjushichangdiaoyanzaixianwangfabushujuxianshi,2019nian,zhongguofangchekongdiaoxingyeshichangguimoyuewei255.5yiyuan,tongbizengzhang12.1%。zhanwangweilai,yujizhongguofangchekongdiaoxingyeshichangguimojiangjixuzengzhang,youwangdadao283.1yiyuan。

zhideyitideshi,fangcheyibanhuipeibeiliangzhongkongdiao,yizhongshixingchekongdiao,zheizhongkongdiaogenputongdeqichekongdiaoyiyang,suifadongjichuchangzidai,daduozaicheliangxingshishikaiqi;lingwaiyizhongshizhuchekongdiao,yibananzhuangzaichedinghuozhechedi。youyushiyongxingchekongdiaojinxingqunuanjiangwen,bujinhuichanshengdaliangdeyouhao,erqiezhangshijiankaizhekongdiaohaiyouzaochengyiyanghuatannongduguogaoerzhixidekeneng,shifenweixian,suoyizhuchekongdiaochengweifangchebibukeshaodebeijian。

xianzaishimianshangfangchepubianpeibeidezhuchekongdiaodaduofenweiliangzhong,fenbieshidingzhikongdiaohedizhikongdiao。dingzhikongdiaoneijianzhuangzaicheliangdingbu,waijianzhuangzaifangchedingbu,tuchudebufenyibanjiagaolefangchegaodu20~30cm。tadegongzuoyuanlishitongguofangchedingbuyasuozhilengji,jingyoufengjibalengkongqishusongjishineiji。

dizhikongdiaoyibananzhuangzaifangchechuangpuxiahuokazuoshafadibu,chufengguandaoquanbuyinzangzaichexiangnei,jiaoshengkongjian,dananzhuangjiaoweifuza、zhengtichengbenjiaogao。dizhikongdiaoduibidingzhikongdiaoyoudianbijiaoxianzhu,biruzhengtizaoyinjiaoxiao、zhirexiaoguogengqiang。

suizheluyingreduchixupansheng,fangchechuyouyeyuelaiyuebeinianqingxiaofeizhemensuojieshou。dazhongdianpingshujuxianshi,jinnianshangbannian,luyingsousuoliangjiaoquniantongqishangzhang447%,beifenxiangguoluyingxiangguanpingjiadexianxiashanghushuliangtongbishangzhang240%。fangcheshichanghaiyizhilaolaozhuazhelaonianshichang,woguolaolingrenkouzengjiayechengweituidongfangchexiaofeizengjiadeyuanyinzhiyi。2021nianzhongguo60zhousuiyishangrenkoushuliangzhanzongrenkoubizhongyijingdadao18.90%,duonianlaichixushangsheng,suizhezhongguoquxiao70zhousuishenlingjiazhaonianlingshangxian,laonianyongcheshichangbeijihuo。erfangchezuoweisimi、wending、buzhetengdexuanze,yegengshoudaolaonianquntideqinglai。

ciwai,zhongguozuoweiquanqiuzuidadeqicheshichang,fangchebaoyouliangxiangjiaoyumeiguo、jianada、aodaliyadengguojiarengyoubuxiaochaju,shuomingfangcheshichanghaiyouxiangdangdadeqianliyoudaiqiyequwajue。

可能的隐患

buguo,zuoweijinjiniancaichuxiandexinxingchuyoufangshi,zhongguodefangchechuyouhaiyoubushaodifangxuyaogaishan。zhongqiguwenwangfabu《2021-2027nianzhongguofangchexingyefenxiyufazhanqushiyanjiubaogao》xianshi,fangchefazhanrengrancunzai、falvfaguibuwanshan、luyingdiyinglikunjing、shangyemoshiweiwanshan、shichangguanlihunluandengduozhongnanti。

zhuanjiazhichu,yifangmian,youyuyongdixingzhitudiguihuafangmiandezhengce,peitaodefangcheluyingdijiaoshao,yingdifazhanman,fangchetingchenan、shouhounan、bujinan、tiyanchadengwentituchu,yuoumeishichangyingdixiangjiayouzhanyiyangpujihebianlixiangbi,chajushenyuan;lingyifangmian,fangchezulinshichangyejidaikaifa,poqiexuyaojiaqiangtongchouguihuaheguifanyinling。

chufangcheshichangbenshenshiyigeguizebuwanshandexinxingshichangwai,zhichengfangchejingjibeihoudeluyingreyecunzaizhexiaotundefengxian。

jinglileliulianghetiliangdeshuangzhong“kuangbiao”,luyingchanyejinruchendianhediaozhengqi。wuyiqijianchuyouxuqiudedaojizhongshifang,jiashangluyingyetaicunzaipeitaofuwusheshibujianquan、anquanbaozhangquefa、xiangyingdelvyouxinxibuduichengdengwentiyebeibaoluchulai,jinyibudajixiaofeizhedeluyingreqing。

危机并存

duiyukongdiaoqiyelaishuo,fangchekongdiaoshichangjishuxiyoumosheng。shuxi,shiyinweigaishichangheciqiankongdiaoqiyeyizhiyoubujudeqichekongdiaoshichangshifenxiangsi,xianghaixin、meidedengkongdiaoqiyekeyixunsudiqieru。mosheng,shiyinweigaishichangzaizhongguoshuyuxinxingdeshichang,xiangyingdeguizeguizhangshangbuwanshan,weilaicunzaijiaodadebianshu。

danzongdelaishuo,jingguojinjiniandejilei,luyingyijingzhujianrongrudaozhongguoxinyidaixiaofeizhedeyuleshenghuodangzhong。zuoweiyibangzheiyixinxinglvyouyetaidefangchelaishuo,qishichangweilaiziranyehuiyoujiaohaodefazhanqianjing。ruguokongdiaoqiyedexianjinjishukeyizaifangchezhongdedaoyingyong,birugaijinkongdiaoxitongdejiegou,caiyonggenggaoxiaojienengdeyasuoji,yijigengjienengdelengmei,shiqijuyougenggaodezhilengxiaolvhegengdidenenghao,wuyijiunengzaizheiyixindeshichanghuodexindeshangji。

congtiliangshanglaikan,fangchekongdiaosuodailaideshouyihuoxuhaiyuanbujifangdichansuodailaidezengyi,danshizaidengdaijiajujiazhuangshichangfusudeqijian,fangchekongdiaoshichangbushiweiyigehenhaodeguodulingyu。

本文为转载内容,授权事宜请联系原著作权人。