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xiaoliangzengzhangzaoyu“pingjing” ,quanmianyazhu“xinnengyuan”dehongqinengwanchengbaiwanmubiaoma?

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销量增长遭遇“瓶颈” ,全面押注“新能源”的红旗能完成百万目标吗?

mianduixiaoliangjianding,hongqiqicheruhetanxunxindezengzhangdian?

图片来源:界面新闻 范剑磊

wen|gplpxiniucaijing sunzhifu

zi2018nianqi,hongqiqichekaishiconggongwucheshichangzhubujinjunputongxiaofeishichang,zheishiyicidianxingdepinpaixiangxia,cengjingyigaoduanxiyouzhuchengdehongqiqichekaishizhujianzouruxunchangbaixingjia,pingjiehongqipinpaideyingxiangli,xiaoliangchixupansheng。

2018nianhongqiqichexiaoliangchaoguo3wanliang,2019nianchaoguo10wanliang,2020nianchaoguo20wanliang,2021nianchaoguo30wanliang,2022nianxiaoliangdadao31wanliang。

bunankanchu,hongqiqichezai2021nianzengsukaishixiahua,daole2022nianmingxianxiahua,jinrudaoleyigezengzhangpingjingqi,hongqiqichezailianxuliangnianneidouweinengshixiannianxiao40wanliangchedemubiao。

gaosuzengzhangshitouweihejiaranerzhi,mianduixiaoliangjianding,hongqiqicheyouhuiruhetanxunxindezengzhangdian?

销量增长遭遇“瓶颈”,燃油车撑不起远大目标

zai2018nianyiqian,hongqiqicheyinweidanchundegongwuyongcheshuxing,nianxiaobuguojiqianliang,zicongzhuanxiangdazhongshichang,xiaoliangyinglaibaozhang,congchengjilaikan,hongqiqichedezhuanxingwuyishifeichangchenggongde。

buguo,qianxienianhongqiqichedegaosuzengzhangyubduancelveguanximiqie。

2018nian,t3chuxingzhengshichengli,zuoweifaqizhezhiyi,hongqiqichedemugongsiyiqijituanzait3chuxingshangxianggeditoufangledaliangdehongqiqiche;lingwai,yutongnianchenglidehongqizhixingkeji(beijing)youxiangongsituichudechuxingpingtai“qimiaochuxing”,yeshijianghongqiqichezuoweiyunyingzhulichexing。

yiweidongbeiduzhecengxiangbizhebiaoshi,zaidongbeidat3chuxing,dadaodedaduodoushihongqiche。

chulewangyuechezhiwai,weiletuidonghongqixiaoliangzengzhang,yiqijituanyezaiqudaoshangjiyudalizhichi,yidubeiwaijiezhiyihongqiqicheyikaoxiangjingxiaoshangyahuolaihuodexiaoliangzengzhang。zaizhongguoqicheliutongxiehui2021nian7yuefabudeshujuzhong,yousangepinpaijingxiaoshangkucunshenduchaoguo2geyuebeidianming,hongqizhengshiqizhongzhiyi。

lingwai,zuoweizizhupinpailaodage,hongqiqichezaizhidingmubiaodeshihouyebeiwaijiezhiyilvexianjijin。

2018nian,hongqiqichechengjiangzai2019niantuichushixianl3jizidongjiashideliangchanchexing,dao2020niantuichushixianl4jizidongjiashideliangchanchexing,2025nianshixianl5jizidongjiashi。

congmuqianzidongjiashijishudefazhanqushikan,hongqiqicheduiyuzidongjiashijishudepanduanchuxianlemingxianpiancha,huozheshuoguoyuleguanle。

huoxushi2018nian-2020nianqijian,xiaoliangzengzhangguoyuxunmeng,hongqiqichezai2021niantichule40wanliangdexiaoliangmubiao,zuizhongwanchenglechaoguo30wanliangdechengji,2022nianzaicichongji40wanliangdemubiao,danzuizhongzaicizheji,jinshouhuolechaoguo31wanliangdexiaoliang。

danzheisihubingmeiyoumomiehongqiqichefenfadejuexin,2023niantichudemubiaoshi“bao50wanliang、chong60wanliang”,2025nianxiaoliangmubiaowei100wanliang,qizhongxinnengyuanchexingxiaoliangwei50wanliang,zhanbida50%,2030nianxiaoliangyaotupo150wanliang。

ruguohongqiqichenenggoushunliwanchengzheixiemubiao,jieshibujinkeyishixianjinruzhongguoshichanghaohuapinpaidiyizhenyingdetupo,he“bba”fentingkangli,tongshihaikeyizhijiebijianbiyadi、jili、zhangcheng、qiruidengtoubupinpai,jinruxiaoliangbaiwanjizhenrong。

ruguocong2021nianhe2022niandechengjikan,hongqiyaoxiangshixianzheiyiyuandamubiaonandubuxiao。buguo,conghongqiqichejinnianyilianchuandedongzuokan,sihuyouxinxinmanman!

新能源能否成为红旗汽车第二增长曲线?

jinnian1yue,yiqihongqifabulequanxinquanqiuzhanlve,qizhongzuizhuyaofabulehongqipinpaixinnengyuanpinpaijiagou、pinpailogo、shejiyuyan、jishupingtai、chanpinguihua。zhongguoyiqidangweishuji、dongshizhangxuliupingzaixianchangmingquebiaoshi:“hongqipinpaijiangall inxinnengyuan,bingquanyutuidongsuoyouchexingdediandonghua。”

juxuliupingjieshao,hongqipinpaizi2022nianxiabanniankaishi,chuteshuyongtuchexingwai,yijingzuodao“lianggequanbu,yigetingzhi”,jijishuchuangxintouruquanbuyongyuxinnengyuanqiche,xinzengchannengquanbuyongyuxinnengyuanqiche,tingzhichuantongranyouchejishuhechannengdexinzengtouru。

buyaneryu,hongqiqichejiangdierzengzhangquxianyazaileruhuorutudexinnengyuanshang。

hezhongduocheqidezuofaxiangtong,weilebupohuaiyuanyoudehongqipinpaixingxiang,hongqiqichecongmingdicaiyongleyigezhezhongdebanfa,zaihongqipinpaixiajianlidandudezipinpai,xinchuangjianyigexinnengyuanpinpaiyuyuanbendepinpaixingxiangtuogou。

zaiyi“hongqi”zuoweizhupinpaideqiantixia,hongqiqichejuedingdazao“xinnengyuanqiche”、“jienengqiche”、“hongqidingjiche”、“chaojipaoche”sigezipinpai,gegezipinpaidoujiangyongyoudulidelinian、biaoshiyijishejiyuyan。

zheiyiweizhe,hongqiyijingtiaochuleyuanbenyigepinpaiduogexiliechanpindejiagou,congchanpindeduoyuanhuafazhandaolepinpaideduoyuanhua。

chulepinpaizhiwai,hongqiqichehaidailaileyigejiagoulianggepingtai:yigepingtaizhideshi“qizhi”gaoduandiandongzhinengchaojijiagou,lianggepingtaifenbieshi“qiyi”diandonghua、zhijiahuajichengpingtaihe“qisi”zhinenghua、tiyanhuajichengpingtai。

jutilaikan,qizhichaojijiagouyou“qiyi”diandonghua、zhijiahuajichengpingtaihe“qisi”zhinenghua、tiyanhejichengpingtaisuozucheng。qizhong,“qiyi”zhuyaobaokuogaoxiaoanquandianchi、gaoxiaodianqu、gaogonglvzhihuibunenghezhijiaanquandipan,er“qisi”zhuyaobaokuoxianjindianzidianqi、zidongjiashiheshuxiangzuocangsandaxitong。

juxuliupingjieshao,qizhijiagoushizi2019nianxiabanniankaishitouruyanfadejiagou,huijuyiqijituande8dajishulingyuqunhe115xiangguanjianjishulingyudesuoyouyoushi,qieyunyonglebujuquanqiudejishuziyuan。qizhichaojijiagoujuyoulvsezhineng、anquangaoxiao、jizhitiyan、linghuoduobiandengtedian,yujihuizai2023nianshangbannianwancheng。

lingwaidaomingnianshangbannian,hongqijiangtuichusankuanchanpindaihaofenbieweie001(bjichundiandongjiaoche,yuji2023nianxiabannianshangshi)、e202(bjichundiandongsuv,2023nianniandiliangxiang)、e702(c+jiqijiangaojichundianjiaoche,2024nianshangbannianliangxiang)dequanxinxinnengyuanchexing。weilaisannianjidao2025nian,hongqixinnengyuanpinpaijihualuxutuichu15kuanxinnengyuanzhinengchanpin,fenbiefugaia、b、c、djijiaoche、suvjimpvquanbuxifenshichang。

zai4yuefendeshanghaichezhanshang,hongqixinnengyuanzhanchule“qizhi”chaojijiagoufmesxiadeliangdajishupingtai——diandongpingtaihmehezhinengpingtaihis。tongshi,jiyu“qizhi”chaojijiagoufmesdazaodehongqie001yuhongqie202liangkuanquanxinchexingyezaichezhanshanggongtongliangxiang。

zuoweihongqixinnengyuan“qizhi”chaojijiagoufmesxiadeshoukuanchanpin,hongqie001zhangxuhangbanyijingkaishimangding,yujizaijinnian11yuefenzhengshishangshi。hongqie202zeyujizaimingnian2yuefenzhengshishangshi。

新红旗冉冉升起

zaiquanlibenfuxinnengyuandetongshi,hongqiyemeiyouwangjichuantongranyoucheshichang。

shanghaichezhanzhengshifabule“hongqijinkuihua”、“hongqijienengche”lianggequanxindezipinpai。quanxinl5chengweiledaibiaohongqidingjiche“hongqijinkuihua”pinpaixiashoukuanchexing,jumeitibaodao,gaichezuizhongshoujiahuogaoda700wanyuan。

guoqurexiaodeh5heh9dengchexingzebeiguirudaole“hongqijienengche”pinpaixia,tongshishangshilequanxinchexingh6。5yuefenxinhongqihs5shangshi,7yuehe8yuejiangyouquanxinchexinghs3hehs7shangshi,jinyibukuodaduizhuliuranyoucheshichangdebuju。

zaiqudaoshang,hongqikaishizheyanyukaifahaiwaigaoduanshichang,dao2025nian,jihuazaihaiwaijianchengchaoguo700jiahongqitiyankongjian、chao1000jiafuwuwangluo、60wangebunengzhongduan;shixianhaiwaixiaoliangzhanzongxiaoliangdebilichaoguo10%,dangnianhaiwaixiaoliangtongbi2022nianzengzhang20bei;2030nianshixianhaiwaixiaoliangzhanzongxiaoliangdebilida25%。

yigegengjiapangda、gengjiaxinnengyuanhuahequanqiuhuadehongqizhengzairanranshengqi!

2023nian,xuliupingdiyige5nianmubiaojiangyinglaishouguan。2018nian,xuliupingzaiyiqijituandishisicidangyuandaibiaodahuishangmingquebiaoshi,dao2023nianjituangongsishixianzhengchexiaoliang590wanliang,yingyeshouruchaoguo9000yiyuan,lirunchaoguo800yiyuan,renjunshouruchaoguo18wanyuan。

congmuqianyiqijituandexiaoliangqingkuangkan,yaoshixianzheiyimubiaopoyouyali,quanmianyazhu“xinnengyuan”dehongqinengfouzhongyanguoqude“kuangbiao”juqing,weijituandedamubiaocaishangyijiaoyoumen,rangwomenshimuyidai!

本文为转载内容,授权事宜请联系原著作权人。

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销量增长遭遇“瓶颈” ,全面押注“新能源”的红旗能完成百万目标吗?

mianduixiaoliangjianding,hongqiqicheruhetanxunxindezengzhangdian?

图片来源:界面新闻 范剑磊

wen|gplpxiniucaijing sunzhifu

zi2018nianqi,hongqiqichekaishiconggongwucheshichangzhubujinjunputongxiaofeishichang,zheishiyicidianxingdepinpaixiangxia,cengjingyigaoduanxiyouzhuchengdehongqiqichekaishizhujianzouruxunchangbaixingjia,pingjiehongqipinpaideyingxiangli,xiaoliangchixupansheng。

2018nianhongqiqichexiaoliangchaoguo3wanliang,2019nianchaoguo10wanliang,2020nianchaoguo20wanliang,2021nianchaoguo30wanliang,2022nianxiaoliangdadao31wanliang。

bunankanchu,hongqiqichezai2021nianzengsukaishixiahua,daole2022nianmingxianxiahua,jinrudaoleyigezengzhangpingjingqi,hongqiqichezailianxuliangnianneidouweinengshixiannianxiao40wanliangchedemubiao。

gaosuzengzhangshitouweihejiaranerzhi,mianduixiaoliangjianding,hongqiqicheyouhuiruhetanxunxindezengzhangdian?

销量增长遭遇“瓶颈”,燃油车撑不起远大目标

zai2018nianyiqian,hongqiqicheyinweidanchundegongwuyongcheshuxing,nianxiaobuguojiqianliang,zicongzhuanxiangdazhongshichang,xiaoliangyinglaibaozhang,congchengjilaikan,hongqiqichedezhuanxingwuyishifeichangchenggongde。

buguo,qianxienianhongqiqichedegaosuzengzhangyubduancelveguanximiqie。

2018nian,t3chuxingzhengshichengli,zuoweifaqizhezhiyi,hongqiqichedemugongsiyiqijituanzait3chuxingshangxianggeditoufangledaliangdehongqiqiche;lingwai,yutongnianchenglidehongqizhixingkeji(beijing)youxiangongsituichudechuxingpingtai“qimiaochuxing”,yeshijianghongqiqichezuoweiyunyingzhulichexing。

yiweidongbeiduzhecengxiangbizhebiaoshi,zaidongbeidat3chuxing,dadaodedaduodoushihongqiche。

chulewangyuechezhiwai,weiletuidonghongqixiaoliangzengzhang,yiqijituanyezaiqudaoshangjiyudalizhichi,yidubeiwaijiezhiyihongqiqicheyikaoxiangjingxiaoshangyahuolaihuodexiaoliangzengzhang。zaizhongguoqicheliutongxiehui2021nian7yuefabudeshujuzhong,yousangepinpaijingxiaoshangkucunshenduchaoguo2geyuebeidianming,hongqizhengshiqizhongzhiyi。

lingwai,zuoweizizhupinpailaodage,hongqiqichezaizhidingmubiaodeshihouyebeiwaijiezhiyilvexianjijin。

2018nian,hongqiqichechengjiangzai2019niantuichushixianl3jizidongjiashideliangchanchexing,dao2020niantuichushixianl4jizidongjiashideliangchanchexing,2025nianshixianl5jizidongjiashi。

congmuqianzidongjiashijishudefazhanqushikan,hongqiqicheduiyuzidongjiashijishudepanduanchuxianlemingxianpiancha,huozheshuoguoyuleguanle。

huoxushi2018nian-2020nianqijian,xiaoliangzengzhangguoyuxunmeng,hongqiqichezai2021niantichule40wanliangdexiaoliangmubiao,zuizhongwanchenglechaoguo30wanliangdechengji,2022nianzaicichongji40wanliangdemubiao,danzuizhongzaicizheji,jinshouhuolechaoguo31wanliangdexiaoliang。

danzheisihubingmeiyoumomiehongqiqichefenfadejuexin,2023niantichudemubiaoshi“bao50wanliang、chong60wanliang”,2025nianxiaoliangmubiaowei100wanliang,qizhongxinnengyuanchexingxiaoliangwei50wanliang,zhanbida50%,2030nianxiaoliangyaotupo150wanliang。

ruguohongqiqichenenggoushunliwanchengzheixiemubiao,jieshibujinkeyishixianjinruzhongguoshichanghaohuapinpaidiyizhenyingdetupo,he“bba”fentingkangli,tongshihaikeyizhijiebijianbiyadi、jili、zhangcheng、qiruidengtoubupinpai,jinruxiaoliangbaiwanjizhenrong。

ruguocong2021nianhe2022niandechengjikan,hongqiyaoxiangshixianzheiyiyuandamubiaonandubuxiao。buguo,conghongqiqichejinnianyilianchuandedongzuokan,sihuyouxinxinmanman!

新能源能否成为红旗汽车第二增长曲线?

jinnian1yue,yiqihongqifabulequanxinquanqiuzhanlve,qizhongzuizhuyaofabulehongqipinpaixinnengyuanpinpaijiagou、pinpailogo、shejiyuyan、jishupingtai、chanpinguihua。zhongguoyiqidangweishuji、dongshizhangxuliupingzaixianchangmingquebiaoshi:“hongqipinpaijiangall inxinnengyuan,bingquanyutuidongsuoyouchexingdediandonghua。”

juxuliupingjieshao,hongqipinpaizi2022nianxiabanniankaishi,chuteshuyongtuchexingwai,yijingzuodao“lianggequanbu,yigetingzhi”,jijishuchuangxintouruquanbuyongyuxinnengyuanqiche,xinzengchannengquanbuyongyuxinnengyuanqiche,tingzhichuantongranyouchejishuhechannengdexinzengtouru。

buyaneryu,hongqiqichejiangdierzengzhangquxianyazaileruhuorutudexinnengyuanshang。

hezhongduocheqidezuofaxiangtong,weilebupohuaiyuanyoudehongqipinpaixingxiang,hongqiqichecongmingdicaiyongleyigezhezhongdebanfa,zaihongqipinpaixiajianlidandudezipinpai,xinchuangjianyigexinnengyuanpinpaiyuyuanbendepinpaixingxiangtuogou。

zaiyi“hongqi”zuoweizhupinpaideqiantixia,hongqiqichejuedingdazao“xinnengyuanqiche”、“jienengqiche”、“hongqidingjiche”、“chaojipaoche”sigezipinpai,gegezipinpaidoujiangyongyoudulidelinian、biaoshiyijishejiyuyan。

zheiyiweizhe,hongqiyijingtiaochuleyuanbenyigepinpaiduogexiliechanpindejiagou,congchanpindeduoyuanhuafazhandaolepinpaideduoyuanhua。

chulepinpaizhiwai,hongqiqichehaidailaileyigejiagoulianggepingtai:yigepingtaizhideshi“qizhi”gaoduandiandongzhinengchaojijiagou,lianggepingtaifenbieshi“qiyi”diandonghua、zhijiahuajichengpingtaihe“qisi”zhinenghua、tiyanhuajichengpingtai。

jutilaikan,qizhichaojijiagouyou“qiyi”diandonghua、zhijiahuajichengpingtaihe“qisi”zhinenghua、tiyanhejichengpingtaisuozucheng。qizhong,“qiyi”zhuyaobaokuogaoxiaoanquandianchi、gaoxiaodianqu、gaogonglvzhihuibunenghezhijiaanquandipan,er“qisi”zhuyaobaokuoxianjindianzidianqi、zidongjiashiheshuxiangzuocangsandaxitong。

juxuliupingjieshao,qizhijiagoushizi2019nianxiabanniankaishitouruyanfadejiagou,huijuyiqijituande8dajishulingyuqunhe115xiangguanjianjishulingyudesuoyouyoushi,qieyunyonglebujuquanqiudejishuziyuan。qizhichaojijiagoujuyoulvsezhineng、anquangaoxiao、jizhitiyan、linghuoduobiandengtedian,yujihuizai2023nianshangbannianwancheng。

lingwaidaomingnianshangbannian,hongqijiangtuichusankuanchanpindaihaofenbieweie001(bjichundiandongjiaoche,yuji2023nianxiabannianshangshi)、e202(bjichundiandongsuv,2023nianniandiliangxiang)、e702(c+jiqijiangaojichundianjiaoche,2024nianshangbannianliangxiang)dequanxinxinnengyuanchexing。weilaisannianjidao2025nian,hongqixinnengyuanpinpaijihualuxutuichu15kuanxinnengyuanzhinengchanpin,fenbiefugaia、b、c、djijiaoche、suvjimpvquanbuxifenshichang。

zai4yuefendeshanghaichezhanshang,hongqixinnengyuanzhanchule“qizhi”chaojijiagoufmesxiadeliangdajishupingtai——diandongpingtaihmehezhinengpingtaihis。tongshi,jiyu“qizhi”chaojijiagoufmesdazaodehongqie001yuhongqie202liangkuanquanxinchexingyezaichezhanshanggongtongliangxiang。

zuoweihongqixinnengyuan“qizhi”chaojijiagoufmesxiadeshoukuanchanpin,hongqie001zhangxuhangbanyijingkaishimangding,yujizaijinnian11yuefenzhengshishangshi。hongqie202zeyujizaimingnian2yuefenzhengshishangshi。

新红旗冉冉升起

zaiquanlibenfuxinnengyuandetongshi,hongqiyemeiyouwangjichuantongranyoucheshichang。

shanghaichezhanzhengshifabule“hongqijinkuihua”、“hongqijienengche”lianggequanxindezipinpai。quanxinl5chengweiledaibiaohongqidingjiche“hongqijinkuihua”pinpaixiashoukuanchexing,jumeitibaodao,gaichezuizhongshoujiahuogaoda700wanyuan。

guoqurexiaodeh5heh9dengchexingzebeiguirudaole“hongqijienengche”pinpaixia,tongshishangshilequanxinchexingh6。5yuefenxinhongqihs5shangshi,7yuehe8yuejiangyouquanxinchexinghs3hehs7shangshi,jinyibukuodaduizhuliuranyoucheshichangdebuju。

zaiqudaoshang,hongqikaishizheyanyukaifahaiwaigaoduanshichang,dao2025nian,jihuazaihaiwaijianchengchaoguo700jiahongqitiyankongjian、chao1000jiafuwuwangluo、60wangebunengzhongduan;shixianhaiwaixiaoliangzhanzongxiaoliangdebilichaoguo10%,dangnianhaiwaixiaoliangtongbi2022nianzengzhang20bei;2030nianshixianhaiwaixiaoliangzhanzongxiaoliangdebilida25%。

yigegengjiapangda、gengjiaxinnengyuanhuahequanqiuhuadehongqizhengzairanranshengqi!

2023nian,xuliupingdiyige5nianmubiaojiangyinglaishouguan。2018nian,xuliupingzaiyiqijituandishisicidangyuandaibiaodahuishangmingquebiaoshi,dao2023nianjituangongsishixianzhengchexiaoliang590wanliang,yingyeshouruchaoguo9000yiyuan,lirunchaoguo800yiyuan,renjunshouruchaoguo18wanyuan。

congmuqianyiqijituandexiaoliangqingkuangkan,yaoshixianzheiyimubiaopoyouyali,quanmianyazhu“xinnengyuan”dehongqinengfouzhongyanguoqude“kuangbiao”juqing,weijituandedamubiaocaishangyijiaoyoumen,rangwomenshimuyidai!

本文为转载内容,授权事宜请联系原著作权人。