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chengshihuanshang“dishinijiaolvzheng”,zhongguoxuyaodisanzuoleyuanma?

saoyisaoxiazaijiemianxinwenapp

城市患上“迪士尼焦虑症”,中国需要第三座乐园吗?

fudandaxuelvyouxuexifujiaoshouxuelanrenwei,suirandifangzhengfusuandeshibaokuoyichuxiaoyingzaineidezongzhang,danduiyuyinrudishinirengyaoshenzhong。ruguoleyuanzhangqirubufuchudehua,yeyoukenengmianlinguantingdefengxian,jibianshidishini。

上海迪士尼唐老鸭,拍摄:界面新闻 范剑磊

界面新闻记者 | 唐俊

界面新闻编辑 | 沈霄戈

budaoyigeyuedeshijian,jieliansidichuanchuyaojianshedishinizhutileyuandexiaoxi,chuanwendidianyoubeifangdetianjinheqingdao、zhongbudiqudewuhan、xinandiqudechengdou。buguosuihoujunbeifouren,chuanwenbianweijiaxiaoxi。

zheixiechuanwenyoudeshiwangyougenjuxiangguanxinxibufengzhuoyingdecaice,youdeshidifangzhengfudezhudongbiaotai。buguanzhenjia,douzheshechugediduiyuxiujiandishinileyuandegaoduqidai。

shanghaidishinileyuandehuorerangdifangzhengfu“yanxian”,danlingyibianxianggangdishiniyilianxubaniankuisun,zhongguozhendexuyaodisanzuodishinileyuanma?

传闻四起

zuizaoshizai5yuezhongxun,yizechengdoujiangyaojianshedishinidexiaoxidengshangweiboresou,chuanyanshenzhizhichulejutididian,jiuzaichengdoushilongquanyiqu,bingfushangleguihuatu。

dangtian,chengdoushilongquanyiquguihuaheziranziyuanjujiuzuochuhuiying,chengzanweishoudaodishinixiangmuxuanzhiqingkuang,gebiewangluopingtaifabutupianshiyizuijinjizhundijiachengguozuoweiditujinxingbianzaode。

zhihouyouyouchuanwencheng,tianjinzhongxinshengtaichengjiangjianshedishinileyuan。5yue17rixiawu,tianjinzhongxinshengtaichengguihuabumenxiangguanfuzerenduijiemianxinwenbiaoshi,“zheibushiguanfangxiaoxi,shijiaxinwen”。

jiemianxinwenfaxian,tianjinjiangjianshedishinidechuanwen,huoxuyudishinigongsirenyuandaofangtianjindexiaoxiyouguan。4yue21rishangwu,youdishinizhongguo、daziranbaohuxiehuigongtongzhubande“shouhuqimiaohaiyang”gongyiyingxiangzhanzaitianjinguojiahaiyangbowuguanzhengshikaimu。zaikaimushishang,huatedishini(zhongguo)youxiangongsiguojiadilipinpaineirongzongjianwangyanfabiaolezhici。

tianjindexiangguanchuanwencaicesuihouchansheng,bufenzaoqichuanwenhaifushanglegaibaodaodejietu。guojiahaiyangbowuguanweiyutianjinzhongxinshengtaicheng,youcizhongxinshengtaichengyechengweichuanyanzhongdejianshedidian。

geng“zhongbang”dexiaoxichuxianzai6yuechu,zheicidifangzhengfuzhijiexiachang。6yue1ri,wuhanshicaidianqushangwujuzhaoshangkezai“wuhanchengshiliuyanban”shanghuifushimintiwencheng,muqiandishinixiangmuyoushangjibumenjieqia,wuhanshishangwujuganggangyudishinizhankaichubuqiatan,nulituidongdachengxiangmuluohuyixiang。

buguosuihoudishiniguanfangchumianfourenlezheiyixiaoxi。shanghaidishinidujiaqugonggongshiwuyuchuanxunfuzongcaiwangkaibiaoshi,jiangzaiwuhanjianshedishinishijiaxiaoxi。

guanyudishiniluodiqingdaodechuanyan,qingdaoshiwenlvjuzai6yue6ribiaoshi,dangdiyizhigaoduzhongshizhutileyuanxiangmudezhaoshanghejianshegongzuo,jinnianjiuyinjindishinixiangmucengyudishinigongsijinxingguoduociduijie。muqian,haimeiyoudishinigongsiluohuqingdaobingtouzixiangmudejihua。

keyikanchu,chuxianjianshedishinidechuanwenyouyidingdeyuanyin,zhishaowuhanheqingdaodezhengfubumendoubiaoshizhudonghedishiniyouguojieqia,zhishimuqianbingmeiyoushijijinzhan。ergedishiminduigaixiaoxibiaoxianchudegaoduguanzhu,yefanyingchugongzhongduiyudishinidegaoduqidai。

zuoweiyigezhutigongyuan,dishiniweiheyourucidadexiyinli?

迪士尼的“诱惑”

shijishang,zhongguodezhutigongyuanbingbushao。genju《zhongguozhutigongyuanshikongfazhangejujiyingxiangyinsu》yiwendeyanjiu,zhongguozhishaoyou585gedadaxiaoxiaodezhutigongyuan。congdiyushanglaikan,zhangsanjiaohezhusanjiaoshizhutigongyuanzuimijidediqu。qici,zaijingjinji、huazhong、xinandengdiqu,yeyoubushaozhutigongyuan。

来源:《中国主题公园时空发展格局及影响因素》

dandabufenzhutigongyuandefushenengliyouxian,jinnengxiyindaobendijizhoubiandiqudeyouke。erdishinizuoweiquanqiudingjizhutigongyuan,juyouquanguokeyuandehaozhaoli。

fudandaxuelvyouxuexifujiaoshouxuelanduijiemianxinwenbiaoshi,dishininengchengweidingjizhutigongyuan,deyiyulianggeyoushi:yishiquanchanyelianmoshi,congzhutileyuanchuangyisheji、yanjiukaifa、neirongzhizuo、shigongjianshe、daoshichangyunyingdounenggouzizhuwancheng,xingchenglehengaodexingyebilei;ershiipdengjigao,tongguozizhuyanfaheshougouhebing,dishinigongsiyongyouyidapiquanqiuzhimingdedingjiip,weiqizhutigongyuanjianshetigonglefengfuqieyouzhideipziyuan。

youyanjiuduibileshanghaidishini、tianjinhuanlegu、wuhufangtesangezhutigongyuandekeyuanjiegou,houliangzhejunshizhongguobentuzhutigongyuanpinpai,guimojunjiaoda。

《shanghaidishinikeyuanshichangtezhengjifenbuyanjiu》zhongdechouyangdiaochaxianshi,shanghaidishinideyoukezhong,laizishanghaidebendiyoukejinzhan13.22%,qitadoushiwaidiyouke。zhangsanjiaoshidishinizhuyaodekeyuandi,jiangsuheanhuidengdideyoukezhanbijiaogao。danlaizihenan、shandong、hubeideyouketongyangbushao,shenzhijulijiaoyuandebeijingheguangdong,youkeliangzhanbiyechaoguole3%。

zaitianjinhuanlegudediaochazhong,tianjinbendiyoukezhandao70%yishang,zhenggejingjinjidiqudeyoukezhanbichaoguo90%,laiziqitashengfendeyoukehenshao。zheixieshujulaizi《jiyukeyuandidejulei-arimamoxingdeduanqilvyouxuqiuyuce--yitianjinhuanleguzhutigongyuanweili》。

《butongdengjizhutigongyuanshichangkongjianjiegoujilvyouzhekongjianxingweichayi——yishanghaidishinihewuhufangteweili》deyanjiutidao,wuhufangtedeyoukezhuyaolaizianhuishengnei,zhanbigaoda73.7%;yuanhuijierangdejiangsuhejiangxi,youkefenbiezhan18.5%he3.1%。

yanjiuxianshi,shanghaidishinidekeyuanshichangkongjianfanweiyikuozhandao3400gongli,qizhongjushanghai700gonglifanweineidekeyuanyuezhan60%。erwuhufangte92.6%dekeliu,jizhongzaifangyuan300gongliyinei。

shanghaidishiniyoukedelvxingyidanmudedimoshiweizhu,zheileiyoukezhanbida77.4%。youkejiangshanghaidishinizuoweichuxingdeweiyimudedi,xianshichudishiniqiangdade“hongxi”xiaoying。

gegechengshizhengqiankonghouxiwangyinjindishini,zaiyutabujinjinshiyizuozhutigongyuan。

xuelanrenwei,xiangdishinizheiyangdedaxingzhimingzhutileyuannengjiyizuochengshidailaihenduohaochu,baokuodaidongzhoubianquyufazhan、jiejuejiqianrenkoujiuye、tigaodangdijumindexiuxianshenghuozhiliang、tishengchengshixingxianghelvyouxiyinlideng。eryoukededaolaiyouhuijinyibuyinfachengshuxiaoying,daidonglingshou、zhusu、jiaotongdengchanyefazhan。xianggangdishinikaiyehaicujinlexiangganghaiyanggongyuandeshengjigaizao,shanghaidishiniyedaidongleshanghaipudongchuanshapianqudekaifa。

shanghaidishinijiuxianshichuduizhoubiandiqulvyoudedaidongzuoyong,lvxingshejiecikaifa“dishini+”chanpin。zaiotapingtaishang,nengkandaobushao“shanghaidishini+wuzhen”、“shanghaidishini+suzhou”denglvyouchanpin,zaiyouwandishinihoushunludaozhoubianlvyou。

zhutigongyuanhaihuidaidongtudishengzhi。huanlegudekaifamoshijiushizaizhutigongyuanfujinxinjianshangpinfang,zaifazhanlvyoudetongshi,yenengchanshengtudishouruhefangchanshouru。

需要第三座乐园吗

shijiediyijiadishinileyuanyu1955nian7yuekaiyuan,muqianquanqiugongyou6zuodishinileyuan,fenbieweiyumeiguojiazhou、meiguoaolanduo、ribendongjing、faguobali、zhongguoxianggangyijizhongguoshanghai。

香港迪士尼于2005年开业,是全球6座迪士尼中面积最小的迪士尼乐园。香港迪士尼已连续8年亏损, 2022财年虽然总入场人数增加了22%,达到了340万人次,但依然亏损21亿港元。今年7月,香港迪士尼好莱坞酒店将重新开业;到11月时,全球首个冰雪奇缘主题乐园也将在香港迪士尼开门迎客。

shanghaidishinileyuanshijidongjinghexianggangzhihoudeyazhoudisanzuodishinileyuan,yeshizhongguoneidishouzuodishinileyuan。shanghaidishiniyouhuatedishinigongsiheshanghaishendijituangongtongtouzi、jiansheheyunying,2016nian6yuezhengshikaiyuanyingye。muqianshanghaidishinigongyouqidazhutiyuanqu,kaiyeqianwuniannianjunjiedai1660wanyouke。

6yue23riqi,shanghaidishinimenpiaojiangzhangjia。“changguiri”menpiaojiangcong435yuanzhangzhi475yuan,“gaofengri”menpiaojiangcong659yuanzhangzhi719yuan,“tebieri”menpiaoyexiangyingshangzhang。

fudandaxuelvyouxuexifujiaoshouxuelanrenwei,zhutigongyuanbenshenshizhongzichanxiangmu,juyouchushitouzida、touzihuishouqizhang、bukekongfengxianjiaogaodetedian,yincixiangyaochenggongbingburongyi。xianggangdishiniyunyingzhuangkuangyizhibuhao,shanghaidishinideshujusuiranweiduiwaigongbu,danshicongzhangjiazheijianshiqingshangtuicekenengqiyemianlinyunyingchengbenyali。

xuelanduijiemianxinwenbiaoshi,dishiniyijingshizhutigongyuanlifeichangyouzhidexiangmule,dandaxingzhutileyuanpubiantouzietaigao。shanghaihuanlegutouzijin20yiyuan,danshanghaidishinitouzile340duoyiyuan,jibianmenpiaoshihuanlegudehaojibei,yecunzaiyingliyali。

xuelanrenwei,suirandifangzhengfusuandeshibaokuoyichuxiaoyingzaineidezongzhang,danduiyuyinrudishinirengyaoshenzhong。ruguoleyuanzhangqirubufuchudehua,yeyoukenengmianlinguantingdefengxian,jibianshidishini。

chuledishini,beijinghuanqiuyingchengtongyangyeshidingjizhutileyuan,duiyuquanguoyoukejuyouxiyinli,dansihubingmeiyoujianshehuanqiuyingchengdechuanwen。lianggepinpaizaiquanqiujunyou6gezhutigongyuan,conggongbudejingyingshujushangkan,dishinileyuanzhuanqiangengshengyichou。2022nian,huatedishinigongsideshouruzhong,dishinizhutileyuan/tiyan/xiaofeizhechanpinyewuzhan287.05yimeiyuan,gaibankuaiyingyelirunwei79.05yimeiyuan。huanqiuyingchengmugongsicomcastcaibaoxianshi,2022nianqizhutigongyuanshouru75.41yimeiyuan,diaozhenghouebitda(shuixizhejiujitanxiaoqianlirun)26.83yimeiyuan,yueshidishinidesancheng。

molinyuleqixiadelegaoleyuanyezaibujuzhongguoshichang,muqianshanghai、shenzhen、sichuanjunyoulegaoleyuanzaijian。danlegaoleyuandetouziguimoxiangbieryanjiaoxiao,qizhongshanghailegaoleyuanzongtouzi5.5yimeiyuan(yuehe39yiyuanrenminbi),yudishini340yiyuandetouzixiangchajiaoda。

薛岚表示,主题公园选址要考虑很多因素,包括地方经济条件、人口规模、旅游市场、交通条件,竞争市场,以及气候条件等。中国已经有两个迪士尼乐园,而且游客人数并没有饱和,是否要再建设一座迪士尼,有必要进行详细论证。

xiangduiyugongzhongdeshourushuipingyijiqitazhutigongyuandejiage,dishinidingjiarengpiangao。jinxienianzhongguozhutigongyuanchanyelianfazhanhenkuai,yijingjubeileyidingdechanyejichu,bansuiguochaoguofengxingqihou,xuelanrenweiyuqimangmuguoduoyinrudishini,buruchenxiaxinlaidazaoyigejiyuzhongguolishiwenhuadezhutigongyuan。

未经正式授权严禁转载本文,侵权必究。

迪士尼

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城市患上“迪士尼焦虑症”,中国需要第三座乐园吗?

fudandaxuelvyouxuexifujiaoshouxuelanrenwei,suirandifangzhengfusuandeshibaokuoyichuxiaoyingzaineidezongzhang,danduiyuyinrudishinirengyaoshenzhong。ruguoleyuanzhangqirubufuchudehua,yeyoukenengmianlinguantingdefengxian,jibianshidishini。

上海迪士尼唐老鸭,拍摄:界面新闻 范剑磊

界面新闻记者 | 唐俊

界面新闻编辑 | 沈霄戈

budaoyigeyuedeshijian,jieliansidichuanchuyaojianshedishinizhutileyuandexiaoxi,chuanwendidianyoubeifangdetianjinheqingdao、zhongbudiqudewuhan、xinandiqudechengdou。buguosuihoujunbeifouren,chuanwenbianweijiaxiaoxi。

zheixiechuanwenyoudeshiwangyougenjuxiangguanxinxibufengzhuoyingdecaice,youdeshidifangzhengfudezhudongbiaotai。buguanzhenjia,douzheshechugediduiyuxiujiandishinileyuandegaoduqidai。

shanghaidishinileyuandehuorerangdifangzhengfu“yanxian”,danlingyibianxianggangdishiniyilianxubaniankuisun,zhongguozhendexuyaodisanzuodishinileyuanma?

传闻四起

zuizaoshizai5yuezhongxun,yizechengdoujiangyaojianshedishinidexiaoxidengshangweiboresou,chuanyanshenzhizhichulejutididian,jiuzaichengdoushilongquanyiqu,bingfushangleguihuatu。

dangtian,chengdoushilongquanyiquguihuaheziranziyuanjujiuzuochuhuiying,chengzanweishoudaodishinixiangmuxuanzhiqingkuang,gebiewangluopingtaifabutupianshiyizuijinjizhundijiachengguozuoweiditujinxingbianzaode。

zhihouyouyouchuanwencheng,tianjinzhongxinshengtaichengjiangjianshedishinileyuan。5yue17rixiawu,tianjinzhongxinshengtaichengguihuabumenxiangguanfuzerenduijiemianxinwenbiaoshi,“zheibushiguanfangxiaoxi,shijiaxinwen”。

jiemianxinwenfaxian,tianjinjiangjianshedishinidechuanwen,huoxuyudishinigongsirenyuandaofangtianjindexiaoxiyouguan。4yue21rishangwu,youdishinizhongguo、daziranbaohuxiehuigongtongzhubande“shouhuqimiaohaiyang”gongyiyingxiangzhanzaitianjinguojiahaiyangbowuguanzhengshikaimu。zaikaimushishang,huatedishini(zhongguo)youxiangongsiguojiadilipinpaineirongzongjianwangyanfabiaolezhici。

tianjindexiangguanchuanwencaicesuihouchansheng,bufenzaoqichuanwenhaifushanglegaibaodaodejietu。guojiahaiyangbowuguanweiyutianjinzhongxinshengtaicheng,youcizhongxinshengtaichengyechengweichuanyanzhongdejianshedidian。

geng“zhongbang”dexiaoxichuxianzai6yuechu,zheicidifangzhengfuzhijiexiachang。6yue1ri,wuhanshicaidianqushangwujuzhaoshangkezai“wuhanchengshiliuyanban”shanghuifushimintiwencheng,muqiandishinixiangmuyoushangjibumenjieqia,wuhanshishangwujuganggangyudishinizhankaichubuqiatan,nulituidongdachengxiangmuluohuyixiang。

buguosuihoudishiniguanfangchumianfourenlezheiyixiaoxi。shanghaidishinidujiaqugonggongshiwuyuchuanxunfuzongcaiwangkaibiaoshi,jiangzaiwuhanjianshedishinishijiaxiaoxi。

guanyudishiniluodiqingdaodechuanyan,qingdaoshiwenlvjuzai6yue6ribiaoshi,dangdiyizhigaoduzhongshizhutileyuanxiangmudezhaoshanghejianshegongzuo,jinnianjiuyinjindishinixiangmucengyudishinigongsijinxingguoduociduijie。muqian,haimeiyoudishinigongsiluohuqingdaobingtouzixiangmudejihua。

keyikanchu,chuxianjianshedishinidechuanwenyouyidingdeyuanyin,zhishaowuhanheqingdaodezhengfubumendoubiaoshizhudonghedishiniyouguojieqia,zhishimuqianbingmeiyoushijijinzhan。ergedishiminduigaixiaoxibiaoxianchudegaoduguanzhu,yefanyingchugongzhongduiyudishinidegaoduqidai。

zuoweiyigezhutigongyuan,dishiniweiheyourucidadexiyinli?

迪士尼的“诱惑”

shijishang,zhongguodezhutigongyuanbingbushao。genju《zhongguozhutigongyuanshikongfazhangejujiyingxiangyinsu》yiwendeyanjiu,zhongguozhishaoyou585gedadaxiaoxiaodezhutigongyuan。congdiyushanglaikan,zhangsanjiaohezhusanjiaoshizhutigongyuanzuimijidediqu。qici,zaijingjinji、huazhong、xinandengdiqu,yeyoubushaozhutigongyuan。

来源:《中国主题公园时空发展格局及影响因素》

dandabufenzhutigongyuandefushenengliyouxian,jinnengxiyindaobendijizhoubiandiqudeyouke。erdishinizuoweiquanqiudingjizhutigongyuan,juyouquanguokeyuandehaozhaoli。

fudandaxuelvyouxuexifujiaoshouxuelanduijiemianxinwenbiaoshi,dishininengchengweidingjizhutigongyuan,deyiyulianggeyoushi:yishiquanchanyelianmoshi,congzhutileyuanchuangyisheji、yanjiukaifa、neirongzhizuo、shigongjianshe、daoshichangyunyingdounenggouzizhuwancheng,xingchenglehengaodexingyebilei;ershiipdengjigao,tongguozizhuyanfaheshougouhebing,dishinigongsiyongyouyidapiquanqiuzhimingdedingjiip,weiqizhutigongyuanjianshetigonglefengfuqieyouzhideipziyuan。

youyanjiuduibileshanghaidishini、tianjinhuanlegu、wuhufangtesangezhutigongyuandekeyuanjiegou,houliangzhejunshizhongguobentuzhutigongyuanpinpai,guimojunjiaoda。

《shanghaidishinikeyuanshichangtezhengjifenbuyanjiu》zhongdechouyangdiaochaxianshi,shanghaidishinideyoukezhong,laizishanghaidebendiyoukejinzhan13.22%,qitadoushiwaidiyouke。zhangsanjiaoshidishinizhuyaodekeyuandi,jiangsuheanhuidengdideyoukezhanbijiaogao。danlaizihenan、shandong、hubeideyouketongyangbushao,shenzhijulijiaoyuandebeijingheguangdong,youkeliangzhanbiyechaoguole3%。

zaitianjinhuanlegudediaochazhong,tianjinbendiyoukezhandao70%yishang,zhenggejingjinjidiqudeyoukezhanbichaoguo90%,laiziqitashengfendeyoukehenshao。zheixieshujulaizi《jiyukeyuandidejulei-arimamoxingdeduanqilvyouxuqiuyuce--yitianjinhuanleguzhutigongyuanweili》。

《butongdengjizhutigongyuanshichangkongjianjiegoujilvyouzhekongjianxingweichayi——yishanghaidishinihewuhufangteweili》deyanjiutidao,wuhufangtedeyoukezhuyaolaizianhuishengnei,zhanbigaoda73.7%;yuanhuijierangdejiangsuhejiangxi,youkefenbiezhan18.5%he3.1%。

yanjiuxianshi,shanghaidishinidekeyuanshichangkongjianfanweiyikuozhandao3400gongli,qizhongjushanghai700gonglifanweineidekeyuanyuezhan60%。erwuhufangte92.6%dekeliu,jizhongzaifangyuan300gongliyinei。

shanghaidishiniyoukedelvxingyidanmudedimoshiweizhu,zheileiyoukezhanbida77.4%。youkejiangshanghaidishinizuoweichuxingdeweiyimudedi,xianshichudishiniqiangdade“hongxi”xiaoying。

gegechengshizhengqiankonghouxiwangyinjindishini,zaiyutabujinjinshiyizuozhutigongyuan。

xuelanrenwei,xiangdishinizheiyangdedaxingzhimingzhutileyuannengjiyizuochengshidailaihenduohaochu,baokuodaidongzhoubianquyufazhan、jiejuejiqianrenkoujiuye、tigaodangdijumindexiuxianshenghuozhiliang、tishengchengshixingxianghelvyouxiyinlideng。eryoukededaolaiyouhuijinyibuyinfachengshuxiaoying,daidonglingshou、zhusu、jiaotongdengchanyefazhan。xianggangdishinikaiyehaicujinlexiangganghaiyanggongyuandeshengjigaizao,shanghaidishiniyedaidongleshanghaipudongchuanshapianqudekaifa。

shanghaidishinijiuxianshichuduizhoubiandiqulvyoudedaidongzuoyong,lvxingshejiecikaifa“dishini+”chanpin。zaiotapingtaishang,nengkandaobushao“shanghaidishini+wuzhen”、“shanghaidishini+suzhou”denglvyouchanpin,zaiyouwandishinihoushunludaozhoubianlvyou。

zhutigongyuanhaihuidaidongtudishengzhi。huanlegudekaifamoshijiushizaizhutigongyuanfujinxinjianshangpinfang,zaifazhanlvyoudetongshi,yenengchanshengtudishouruhefangchanshouru。

需要第三座乐园吗

shijiediyijiadishinileyuanyu1955nian7yuekaiyuan,muqianquanqiugongyou6zuodishinileyuan,fenbieweiyumeiguojiazhou、meiguoaolanduo、ribendongjing、faguobali、zhongguoxianggangyijizhongguoshanghai。

香港迪士尼于2005年开业,是全球6座迪士尼中面积最小的迪士尼乐园。香港迪士尼已连续8年亏损, 2022财年虽然总入场人数增加了22%,达到了340万人次,但依然亏损21亿港元。今年7月,香港迪士尼好莱坞酒店将重新开业;到11月时,全球首个冰雪奇缘主题乐园也将在香港迪士尼开门迎客。

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薛岚表示,主题公园选址要考虑很多因素,包括地方经济条件、人口规模、旅游市场、交通条件,竞争市场,以及气候条件等。中国已经有两个迪士尼乐园,而且游客人数并没有饱和,是否要再建设一座迪士尼,有必要进行详细论证。

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