jiemianxinwenshixijizhe｜liye

jiemianxinwenbianji｜yahanxiang

根据日经中文网报道，罗森（LAWSON）便利店进一步下沉。6月14日，它进驻辽宁省丹东市，并且13家罗森便利店在丹东同时开业。同时，罗森提及到2025年，罗森将使中国门店总数比现在增加7成，达到1万家。

shishishang，zheibingbushiluosendiyicixiangwaijietouluzheigemubiao。zaozai2020nian，luosengongsishezhangzhuzengzhenxinzaijieshouribengongtongshecaifangshijiutoulucheng，jihuadao2025nianbazaizhongguodedianpushuliangzengzhi1wanjia。

erdangxiazaicitijihuoxushiyouyuluosenduiyushixiangaimubiaoyoulegengduodequedingxing。

genjuccfa《2022zhongguobianlidiantop100gongshi》，2022nian，zaizhongguobianlidianshupaimingqian5depinpaizhong，chuledengdingdemeiyijiayusanjiashiyouxiliedebianlidianwai，luosenchengleweiyiyijiajinruzhongguobianlidianshuqian5dewaizipinpai，tazai2022nianyongyou5641jiamendian。

tongshi，genjuccfashuju，2022nianzairixibianlidianzhong，luosenshimendianzengsuzuikuaidepinpai，yinianjingzeng1175jia，7-elevenyinianzengjia426jiamendian，quanjiafamliymartzejianshaole134jiamendian。

cong2020nianshoucimendianshuchaoguoquanjiachengweirixisandabianlidianzhishouhou，zheiyijingshiluosenzhongguolianxudisannianchengweizaihuawaizibianlidianmendianshuliangzuiduodepinpai。jiezhi2023nian4yue，luosenyijingbianbuzaiguonei12geshengyuzhixiashi，gong90zuochengshi。

yuqitawaizibianlidianpinpaixiangbi，luosenkuaipaolibukaitalinghuoqingkuaidejiamengmoshi。

luosendejiamengmoshibaokuoquyushouquan、jinmixingjiameng、yudajiamengdeng，zheileijiamengluojidegongxingzaiyu，quyujiamengshangfuzexianxiamendiandezhengchangyunzhuan，luosenzhongguozongbufuzeshangpin、gongyinglianyujishu。

qizhong，“dajiamengshangmoshi”shiluosenquebaoshixianmendianshuliangkuaisuzengzhangdeguanjian。2015nian，shirenluosenshanghaigongsizongjinglidezhangshengquanmiantuixingle“quyudajiamengshangjihua”，jiluosenzaixiangqitadiqukuozhangshihuixuanzezaidangdishichangjuyouyoushidelongtoulingshoupinpaijinxinghezuo，gaiquyujiamenghezuozhezuoweiquyudezongjiamenglaikuozhandangdiluosendemendian。

2015nian，luosenjiufazhanle3gedajiamengshang；2016nian，luosenyuzhongbaijituanqianshuhezuoxieyi，zhongbaichaoshizhengshichengweiribenbianlidianjutouluosenzaihubeiquyudedujia、texuquyujiamengshang。2017nian，shanghailuosenyunanjingzhongyangshangchanghezuo，houzheyeyiduchengweileluosenzainanjingquyuzhidingdeweiyi“dajiamengshang”。

jiezhuzheiyidutedejiamengmoshi，luosenzai2020nianquanguomendianshudadao3256jia，shixianshouciyingli；2019-2021nianmeinianmendianzengsuda37%、20%，2022niankaichuledi5000jiadian，zaiwaizibianlidianpinpaizhongzhanjulingxiandiwei。

zheileiqingkuaidejiamengmoshijuyoudeyoushishi，zaijinruyigexinquyushi，laizidangdidelongtouqiyesuoyongyoudelingshoujingyanyurenmaiguanxi，keyibangzhuluosenzaimendianxuanzhi、gongyinglianjishangpinbendihuashangkuaisujichufanying，yidingchengdushangsuoduanleqianqichoubeishijian，jiangdilebianlidianqiyezishenchengdandechengben。

xiangbijiaoeryan，quanjiacaiyongdezhuyaoshigerenjiamengdefangshi，dazhifenweiwaibujiamengyuneibujiameng。neibujiamengzhuyaozhenduideshineibuyuangong，chengbenxiangduijiaodi，danshizhuyaozhenduiwaiburenyuandewaibujiameng，jiamengfeishouxianjiushiyigemenjian，kegaoda60wanyuan，qiequanjiaduiwaibujiamengdianpuyouyidingyaoqiu，duiyuputongdejiamengzhelaishuo，menjianyoudiangao。

7-elevenzaijiamengfangmianzefenweitouziguanlixingyuweituoguanlixing，jiamengfeidagaizai33-43wanbudeng，danshizuaijiamengzhemende，shi7-11zongbuxiangduijianghuadeguanlimoshi，jiamengzhemenwangwangchengbengao，qieshouyibuminglang。2020nianshijiuyouyeneirenshicheng，zongbuguoyujizhongbakong，shidejiamengshangmenwufaheliyouxiaoliyongziyuan，chengbenjugaobuxia。

ciwai，chayihuajingzhengyeshiluosendeyigeyoushisuozai。

luosenshanyutongguochanpindechuangxinzhuazhunianqingxiaofeizhedezhuyili。lirutongguoiplianmingdefangshituichuyueliangdangao、emofantuandengguangshounianqingxiaofeizhexiaidechanpin，huoshituichuhaochengjuyou“yizhenggenrencan”deaoyeshui。zaiyoujiushipingjiegongyingliandeyoushituichujuyoubenditesedeshipin，ruluosendeguangzhoumendianshangxiandeguangshiboluobao，haiyoukaidianshideguangzhouxianding“leihou”lingshifudai。

zhongguoliansuojingyingxiehuiyubimaweilianhefabude《2022zhongguobianlidianfazhanbaogao》zhongbiaoshi，houyiqingshidai，bianlidianxingyefazhandehexinlirunlaiyuanyijiuzaiyuxianxiachangjingdejingying，erzairiyijinzhangdejingzhengzhong，xingyeneibuchuxianmataixiaoying，toububianlidianqiyeliyongyiyouziyuanjiasuxinmendiandekaiqi，zheiyejiajuleshichangjingzhengfenhuadetaishi。

erluosenruguoshixianlewandianmubiao，tayejiangchengweizhongguoshichangdiyigedadaogaiguimodewaizilingshoupinpai，duibentubianlidianxingchengyejingzhengyalidetongshi，yejiasulejidatoubuwaizipinpaide“neijuan”。