wen|yibangdongliwang wanghaoran

编辑|何洋

5yue，yantai，yinianyidudeshandongshengkuajingdianshangbolanhuishang，yamaxunquanqiukaidianzhaoshangjinglizhengzaijiangjieshandongdiqudechanyeyoushi。jiandandelutianchangdizuowuxuxi，qishenjiegedianhuadegongfu，zuoweijiubeirenzhanzoule。

yamaxun、aliguojizhan、ebay、wish、temu、sumaitong、coupang......gedapingtaijielianjigexiaoshidezhaoshangluyan，bufazhanzhetingwanquanchengdeguanzhong。yipangdecanzhanfuwushanglehuaile，jizhefengdaochusaimingpian。

dacheqianwangbolanhuidetuzhong，sijitingshuochengkeshiwaidilaidekuajingdianshangyeneiren，yebuduanwen：“wojialiyoujiafanggongchang，zuijinqingkuangbutaihao，zuozheige（kuajingdianshang）youxima？”

zuoweiquanguogdpdisandasheng，shandongyinguoyouqiyezhanbida、zhonggongyeqiyeshuliangduo，jingjimoshibeigoubingwei“daxiangjingji”——fazhanbenzhong，zhuanxingjiannan。youshujuxianshi，shandongchuantongchanyezhangongyezongliangde70%，zhonghuagongyezhanchuantongchanyede70%。

chuantong、baoshou，shishandongjiwaijiedeyiguanxingxiang，yeshishandongchanyedaifazhantunbuqudedise。

2015nianqi，shandongshengkaishidalifuchikuajingdianshang，jiangqizuoweiyizhongxinyetai、xinmoshixiangchuantongwaimaoqiyetuiguang。

chanyeshengjiqianye，shandongkuajingdianshangduoshiweiraofuzhuang、jiafang、jiaju、jixie、zhoucheng、huagongdengchuantonggongyi、zhonggongzhizao，erxiaofeidianzi、xinnengyuandenggaofujiazhichanyezeshejijiaoshao。“zhizaoxing”deluoyindazaishandongkuajingdianshangqiyedeshenshang。yichangkuajingdianshanghuizhan，yeshishandongchuantongwaimaogongchangnulixunqiuchuludesuoying。

caoxianmuzhipin、jiaozhoujiafa、linshuliubian、zaozhuangtongche、dezhoushimujiaju、liaochengzhoucheng、jininggongchengjixie、jinanpijiushebeijizhongxingcheliang、pingdujiemao、binzhoushengwang......zheixieshandongtesechanyedai，yongyouzhewanzhengdechanyeliantiao、jiagongjishu，yezouguolemanzhangdechuantongmaoyishiqi，kangqidangdidewaimaodapan。erdangmianlinquanqiujingjijinruxiaxingzhouqi，bufenchanyelianxiangdongnanyaqianyi，zheixiezhongxiaoqiyeyeyinglaiqiansuoweiyoudeyanjunxingshi。

“guowannianzhihou，dajiahuoshuobaojiquqiangdingdan。queshiqiangleyixie，danqiangwanzhihoufaxianjushirengranbushineimehao。gengduodedingdankehuyijingyinweiguanshuihuozhechuyugongyinglianwendingdeyuanyinxiadaoledongnanya、dongou、nanmeidebufenguojia。”yiweibaifangguoduojiahaiwaicaigoushangdemaijiatandao，“worenshideqiyejingchanghuixianghujiaoliu，jinnianyoushenmehaochanpinma？youshenmehaoshangjima？nageshichang、nagepingtaihuigenghao？”

ruguoyaozhukuajingdianshangdefengkoufanpan，zheixiechanyejiqunbeihoudewentiyouzhujianbaoluchulai：chanpintongzhihuaxianxiangyanzhong；“xiaofujian”dexintaishidaduoshugongchanglaobanquefakaituoxinyewudejijixing；zuoguanlechuantongwaimaoshengyidedalaoban，kanbushangyexuebuhui“yijiandaifa”……

jinianlai，youqiyechengfengerqi，chengweilenianyingshoujigeyideyamaxunmaijia，qizhongyouyiqingdaodiqudejuduo；yeyougongchangrengranzhazhashishizuozhechuantongwaimao，duikuajingdianshangbiaoshi“meiyoujingli”；ergengduozhongxiaoqiyezehaizaiyaobuyaozhuanxingkuajingdianshang，yijigaiconghezheshoudesixiangdouzhengzhongzhengzhaqianxing。

01 外贸企业做跨境电商：能to B却难以to C

jingguoshunianshichangjiaoyu，shandongkuajingdianshangchanzhichaoguoqianyi，caoxianmuzhipin、linshuliubian、jiaozhoujiafaweishandongfazhanjiaohaodejigekuajingdianshangchanyedai。

cengjingzaidouyinkaowangluoregenghuochuquandehezecaoxian，youliangdazhuyaochanyedai——hanfuhemuzhipin，beichengwei“zhongguopaotongjiagongzhixiang、zhongguoyangmujiagongzhixiang、zhongguomuyizhidou”，shiquanguozuidademuzhipinjiagongshengchanjidi、muzhipinchukoujidihejisanzhongxin。

yibangdonglinadaodeyifenguanfangbaogaoxianshi，jiezhi2019niandi，caoxianyoumuzhipinjiagongqiyegong4215jia，getihu4.5wanyujia，guimoyishangqiye191jia，chanzhichaoyiyuanqiye65jia，xingyezongchanzhiguoqianyi。

muqian，caoxianmuzhipinchukouqiyeyouwubaiyujia，95%weib2bmoshi，xianxiayiguangjiaohuiweizhu，xianshangzhuyingaliguojizhan，bufenqiyecong19niankaishituichuziyoupinpai，yiyamaxunweizhuyaozhendi。

caoxiangongchangxingshiyuyiwuxiangchawuji，yijishijiaguoyichukouqiye、jibaijianianshouqianwandezhongxiaoqiyeweizhuti，daidongshuqianjiazhongxiaoxingjiagongqiye，yigegongchangjibaiping，duozeshangqianping，jizhongzaicaoxiankuajingdianshangchanyeyuanhecaoxianmuyechanyeyuannei。

zheixieqiyeduocongaliguojizhanqijia，jigeyuangonglalachechejiuqilaiyigechangzi，zhaoliangsangewaimaorenyuan，zaipingtaishangtouru5～10wan，chuqiyinianzongchengbenzai10～20wan，henduoqiyejiuzheimemosuozhezuoqilaile。

caoxiandedaduoshumuzhipinqiye，bingbuzhijiecanyukuajingdianshangyewu，ershizuoweikuajingdianshangmaijiadegonghuofang——huoshijidangdipaoqilaideyamaxunmaijiagonghuo，huoshiweiningbo、shenzhen、qingdaodeyixiemaoyigongsigonghuo。

caoxiandezheixieqiye，bushimeiyouqiguo“zilimenhu”dexinsi。qunian，yamaxunzaishandongzhaoshang，yidapicaoxianqiyechangshijiecijiechucduan，raner，jinzaibannianduozhihoujiufenfentuichu。youshujuxianshi，muqian，caoxiankuajingdianshangqiyeyou600duojia，qizhongyou400duojiab2bqiye，zuob2cyewudeqiyerengranxiangduijiaoshao。

“zheixieqiyezuochuantongwaimaomeiyouwenti，kehutigongyigebiaozhun，shenmeshihoujiaohuo、shenmejiage、shenmelirun，nenggouqingchudijisuanchulai。danyaozijiquzuokuajingdianshang，buqingchushichangxuqiu，chanpinnanyipipei。dalangtaoshazhihou，shengxialaidezheijijiazuodedoutinghao，zhenggexiaoliang、lirunlvzaiwangshangzhang。”yiweishuxidangdishichangdemaijiatandao。

caoxianmuzhipinchanyedai，qiaqiashishandongwaimaoxingyedeyigesuoying：yongyouxionghoudegongyinglianjichuhewanzhengdechanyeliantiao，quekuyuquefashichangjingyanherencaichubei，nanyitongguolirungenggaodekuajingdianshangmoshifendaoyibeigeng。

linshuliubianchanyedaiyeleisi。guanfangbaogaoxianshi，linshuweishijieshangzuidadeliubianjidi，beizhongguoqinggongyelianhehuirendingwei“zhongguoliubianzhidou”，yongyoujinliu、ronghua、meiyi、qinglangdengbduanpinpai。2020nian，linshuquanxianliubiangongyipinxingyegongyouqiye372jia，qizhongguimoyishangqiye24jia，youchukoushijideqiye117jia，shixianziyingchukou16.11yiyuan，zhanquanguoliubianchukoudesanfenzhiyi。

raner，zheiyishichangzhengzaoshoulaiziguangxidechongji。

yibeimeishichangrexiaodecaoliubianshounakuangzheiyichanpinweili：guangxilinkaoyuenan，maoyigongsicongyuenannahuo，zhijiefahuodaomeiguocangku，kaozhelingguanshuihegengdidegongyinglianchengbenbachanpincaigoujiageyadehendi，tongyangyigeshounakuang，chuchangjiazhizaiershiduoyuan，ershandongbendiguangshirengongfeiyongjiuyaojinershiyuan。“bianzhishounaleizheiliangniandingdandouhenshao，youqishiouzhoudeyixiedakehujibenshangdoudiule。”yigemaijiatidao，jiajuchanyejiqunyechuxianleleisidegongyinglianqianyixianxiang。

chucizhiwai，jiaozhoujiafa、pingdujiemao、weihaiyuju、jiaxianghuaxueshoutao、jinanjixiedengshandongyoushichanyedaiyeyongyouqiangdadegongyingliannengli，nenggoufuwuhaobduanyonghu，quehennanzouchu“kuajingdianshangdamai”。

zuoweizhonggongyedasheng，shandongyongyougongyepinquanbumenlei，chanyelianwanzheng，qiangzhizaoshuxingjiqituchu。zheishishandonggdpjianshouquanguoqianliedezhongyaozhizhu，dantongshiyeshizaochengshandongchanyejiegoujizhongnanfan、“daxiang”nanzhuanshendezhongyaoyuanyinzhiyi。

“shandongyouzijiteliduxingdedongxi，danshitazhonggongyetaiduole，zhonggongyetaiduojiudaozhitazuobuxi。”shandongzhizaowangxiangmufuzerenzhengyantandao。

langshijiajuweicaoxianchanyedaipaochulaidekuajingdianshangqiye，qidongshizhangsongzhongjieyezhichu，jibianyijingzhuanxingkuajingdianshangdeshangjia，muqianrengyidianqunpuhuomoshiweizhu，pinpaiyishiboruo，douzai“mozheshitouguohe”：“meiyoutaiduohaodesilu。zhenggejiajuleimuxianzaiduizijindeyaoqiuyuelaiyuegaole，pinguimo、pinzijin、pingongyinglian。sheidegongyinglianqiang，sheijiunenghuoxiaqu。”

shandongshengkuajingdianzishangwuxiehuimishuzhanglvyapingzerenwei，shandongchanyeziyuanfengfu、youzijidegongyinglian，qishizhuanxingshiyouyoushide，danjiushiqueyigewangshangzoudeqiji。

02 代加工、传统外贸、跨境电商......工贸企业如何找准自己的生态位？

yiqinghuifuhoudediyigeguangjiaohui，renmanweihuan，beichengweishishangguimozuidadeyijie。danjubufenqiyefanying，xianchangjiaoyibingmeiyoudadaoyuqixiaoguo。“jinnianchuantongjiaju、fuzhuangqiyequeshihencha，guangjiaohuimeishaxiaoguo。”moucanhuiqiyetucao。

ciwai，kuajingb2bjiaoyixianshanghuaqushimingxian，dingdansuipianhua、xiaodanhua，xuduochuantonggongmaoqiyenanyixiangwangchangyiban“kaizhangchiyinian”，budebugaibianyuanyoudejingyingmoshi。

lingyifangmian，meiguoshichangtonghuopengzhang，juminjianshaobubiyaozhichu，baokuojiajuzaineidechuantongleimudoushoudaoyingxiang。

shandonglugangkuajingdianshanggongsi（yixiajiancheng“lugang”）yizhimianxiangbeimeishichangzuochuantongjiaju，nianyingshouzai2yizuoyou。qidongshizhangxuqunyigaosuyibangdongli，beimeishichangxingshiyanjun。“woqumeiguocanjiadangdidezhanhui，jibenmeiyoushenmekehu。benshen5～8yueshijiajudanji，jiashangmeiguojingjixingshishizaibuhao，zhiqiankandaoyigexiaoxishuo，meiguosanfenzhiyidejiatingrubufuchu。”tashuo。

shandongkuajingdianshangqiyemenduishichangxingshidebianhua，bingfeiquanwufanying。

shandongzhizaowangfuzongjinglizhengyantidao，jinandeyixieshangjiayijingkaishizhichi“yijiandaifa”moshi。zaikuajingdianshangbolanhuishang，yijiashougongyipinqiyedezhanweibeiweideshuixiebutong，erzuotongleichanpindegebizhanweiquemenkeluoque。“gongchangyaoxiangzhedakaixiaolu，kenengzheiyitianzhiyouyiliangjian，mingtianzuogehuodongjiuyouyibaiduojian，jizanxialai，yigeyuedeshuliangyefeichangkeguan。”zhengyanzhichu。

buguo，gengduodeshandonggongmaoqiyerengtingliuzaichuantongdamaodeshengtaizhong。

qingdaochuanghuizhuyingyidongweishengchanpin，baokuoyidongmatong、yidongzhuoyidengluyingchanpin，yidaijiagongmoshiweizhu，bushejito cdianshangyewu。qizhuyaohuokequdaoweiguangjiaohuijiguoneiwaixingyezhanhui，muqiannianyingshouzai7000wan～8000wanrenminbizuoyou，nianchuhuoliangyue50wanjian，shiyidongweishengchanpinlingyudetoubuqiye。

qixiaoshouzongjiangaosuyibangdongli：“dajiadourenweidaijiagongqiyelirundi，weishenmehuizheiyangjuede？yinweishengchanfangtairuo，chanpinmeiyoujingzhengli，biruwazi，bugoubayijiaquanwozaizijishouli。danzhiyaochanpinlizugouqiang，rangkehumeiyoubiedetidaifanganjiuyouliketu。”

mingyuanjiafangshishandongchuantongwaimaoqiyezhuanxingkuajingdianshangdelingyigeyangben。tashidianxingdegongmaoyitixingqiye，tongshijingyingodmyewu、chuantongwaimaohekuajingdianshang，chukouezaishandongchuantongfangzhileimupaimingdiyi，zaiyantai、wuxi、shuyang、jianpuzhaidengdijiebuyougongchang，qiezaiaodaliya、yingguoyouzijideyanfatuandui。2022nian，qizongyingshoudale11.96yiyuan。

mingyuanjiafangkuajingdianshangyewufuzerenwufengjinxiangyibangdonglijieshao，gongsicong2020niankaishidalibujukuajingdianshang，zhuyaozuoyamaxun，pingjiezheshengchannengliheyanfanengli，zaimianliao、yanse、kuanshidenghuanjiezuochayihua。youyuqibubujiu，kuajingdianshangyewujinzhanzongyewude10%，danmeiniandounengshixianyingshoudefanbeizengzhang。

langshijiaju、lugangzeshidianxingdeto ckuajingdianshangmaijia。

langshijiajuyoushijirendetuandui，zhuanzhuyubeimeishichangmuzhijiajujijiajuleimu，fuzechanpindeyanfaheyunying，shengchanduanquanbujiaojiguoneidejiajugongchang。“zaichanpinzhiliangdougouyingdeqingkuangxia，dajiajiushipinjingxihuayunying。kansheixuanpingengjiajingxihua，sheidesudugengkuai，sheidetupianpaidegenghao、shipingenghao，sheideguanjiancigengjiajingzhun，sheidezhanwaituiguangzuodegenghao，sheijiunengpaochulai。”

lugangmianxiangmeiguo、ouzhoudengshichang，genjubutongpinleizhuceyouduogebutongdepinpai，zaiheze、shenzhen、qingdaodousheyoutuandui，fenguanyanfa、yunying、shujufenxi、meigong、zhijiandeng，shengchanduanjiaojigongyingliangongchang，guangdong、zhejiang、hebei、anhui、shandongdengdijieyouhezuofang。“womenzaishandonghaizhaoleyixiejinmihezuodegongchang，tamendedingdanbaifenbailaiziyulugang。duiwomeneryan，bushizijidegongchang，shengsizijidegongchang。”

dangengduodeshandongzhongxiaoqiyerengxuyaozhaozhunzijizaikuajingdianshangchanyelianzhongdeshengtaiwei。zhengyantandao，henduogongmaoyitidezhongxiaoqiyeshilaobanzijidaizhejigegongrenzaizuo，duikuajingdianshangdelijiehaifeichangcuqian，“tamenjuedezijishizaizuokuajingdianshang，danyiwenjiuzhishijiwoermagonghuoeryi”。

03 转型难题：缺人、缺交流、缺服务

yuyibangdonglijiaotandemeiyijiaqiye，huoduohuoshaodouhuitiji“nanfang”——nanfangderencai、nanfangdefuwushang、nanfangdegongyinglian......tanqijingzhengduishou，huatiyeyaowangningbo、shenzhenguaigewan。

“womenzhaofuwushang，gengduohaishiwangshenzhenquzhao。wuliufuwushangzhaoningbo，qingdaoyouyipizhilianghaibucuo，danzongtilaishuohaishibinanfangchaleyijie。”yiweishangjiaxiangyibangdonglitandao。

najiajujiafangleimulaishuo，jinguancaoxianchanyedaiyizouchulelangshijiaju、lugangzheiyangdekuajingdianshangmaijia，danzaiguojishichangshangquenanyipidilegezheiyangdeningbodamai。

shandongzhizaowangshizuofeizhoushichangdeb2bpingtai，yigongyezhizaoleimuweizhu，mianxiangshandongshenggedishidelongtouqiye、zhuanjingtexinhexiaojurenqiye，muqianyiyouliuqianyujiaqiyeruzhu。zhengyangaosuyibangdongli，congshandongzhizaowangjiechudeqiyelaikan，beifangchuantongzhizaoqiyezaixijieshangrengyousuoqianque，henduochanpindoubibuguonanfangdeliushuixianqinggongshengchan，“to bdehenduoqiyebuzaiyizheixiexijie，jiaofudejixieshangouerhaihuiyougangci、maobian”。

nadangxiahuorede“quantuoguan”moshilaishuo，temu、tiktok、sumaitong、shopeedengpingtaidexianxiazhaoshanghuijihuchangchangbaoman，xianshangfabuhuiyemanshireqinggaozhangdeshangjiabuduantiwen。raner，yibangdonglizoufangduojiashandongwaimaoqiye、gongchangquefaxian，tamensihuyucigejue，fenfenbiaoshi“buzuolingshou”、“meiyoujingli”、“bulejie”。

duizheixiegongchangxingqiyeeryan，chuantongwaimaodeshengtaiweihenshufu，kehuquntiyexiangduiwending，bushipobudeyideqingkuangxia，buyuanyizhuanxing。jibianshishandongkuajingdianshangchanyefazhanzouzaizuiqianmiandeqingdao，yecunzaizheiyangdeqingkuang。“qingdaodeyixiemaijia，yemeiyoubadianpuzuodadexiangfa，juedezuozheixiejiuyijingokle。”wufengjinshuodao。

ciwai，xindeyewuyiweizhexindechengbenhetouru，xuyaoqiyezaizhongxinpeibeituandui，shejiyunying、meigong、shouhou、kefudengduogehuanjie，zheirangxuduoqiyewangershengqie。“to byewuxiangduijiandanyixie，zhiyaoshengchanhao、fuwuhaojigekehujiukeyile，lirundidianyenengjieshou”。

ruguochengbenzaikaolvfanweinei，xiangyingderencaiwentiyouruhejiejue？zheiyeshishandongkuajingdianshangzhongxiaoqiyexuanerweijiedenanti。

jinnianlai，shandongshengxuduogaoxiaokaishelekuajingdianshangzhuanye，dancongxiangyatazouchulaidexueshengyushunxiwanbiandeshichangyoucunzaixiangdangdetuojie，batamenzhaoguolai，wuyiyu“xiaobai”，rengranxuyaocongtoupeixun。“peixunwanlejiupaole，youshayiyi？”yiweimaijiawunaidishuodao。

ercongwaididaqiyewalaideyunyingrencai，yinpingtai、chanpin、gongyinglianbujinxiangtong，henduoyenanyipipeishandongzheixiezhongxiaoqiyedexianzhuang。songzhongjiegaosuyibangdongli，yigezuojiadiandechuantongqiyexiangyaozhuanxingkuajingdianshang，congshenzhengaoxinwalaiyimingzhuanyedeyunyingzongjian，jieguoyinweiduigongchangdeshuxidubugou，shangbannianwangouzhouhaiwaicangdapiliangfahuo，xiabannianxiaoshouhuanman，yaleguowanjianhuo，beihuohecangchujigongchangzijinzaochenglehendadeyali。

“ruguozhendexiangzuokuajinglingshou，laobanyidingyaozijicanyujinlai，ruguozijibuzuo、zijibudong，zhiwangsheiquguanliyuangong？”zhengyantandao。

tuanduimeiyouren，jiuzhinengtuofudaiyunying。danzheiduigangqibudezhongxiaoqiyelaishuo，shangdangshoupianshijiachangbianfan，zheiyeyidingchengdushangdaozhilexuduoshandongshangjiapianhaoyunanfangdefuwushang。jinianqian，zheizhongxianxianglvjianbuxian。

jinliangnian，shandongshengfuwushangdeshengtaiyousuogaishan，wuliu、zhifu、daiyunying、zhishichanquandenggegeliantiaozhujianjianquan。songzhongjieshuo，qingdao、jinan、weihaidouyijingmanmanxingchenglefuwushangdequanzi，jishigekuajingdianshanggongyingshangdouzaiqingdao、jinanjuji，congshenzhen、yiwufachudeyipihuo，luluxuxuyekaishicongqingdaozhuangchuanfawanghaiwaicang。

maijiaquancengqueshaojiaoliu，yeshishandongkuajingdianshangqiyemianlindelingyigewenti。“zhenzhengzhimingde、yuanyichulaifenxiangdekuajingmaijiafeichangshao，dajiadouyuanyitingtingbierenzenmeshuo，huozhezhuanjiazenmeshuo，rangtazijiqufenxiangjingyan，jiuhuiyousuobaoliu。”yiweiyeneirenshishuodao。buxiangshenzhen、guangzhou、hangzhoudengdizhanhui、fenghuipinfan，shandonghenshaoyouxiangtongguimodehuiyigongmaijiajiaoliu、duijieziyuan。

suoyi，zaijinnianshandongshengkuajingdianshangbolanhuishang，meigedapingtaidezhanweiqiandoushikeyoushangjiazhuzu，pingtaiyehuizaizijidezhanweiqianzuoyixiezhaoshangzhengcedejiangyan、xingyexingshidekepu，zonghuiyouyidapirenjujinghuishenditingwanquancheng。

wufengjintidao，jinqi，youyipijiaju、huwai、xiaojiadianleishangjiazhengzaizutuanqushenzhenbiguanxuexi。“shandongxiangyaozuodehua，haishiyoubijiaodadezengliang。”

pabeimofang、pabeigenmai，zheikenengshishandongkuajingdianshangmaijiabuyuanyifenxiangdeyigezhongyaoyuanyin。

songzhongjieshuo，langshijiajusheyouchanpinzhuanyuan，buduangenjuguowaishemeiredianjixiaofeiqushituichuxinpin，danyoushiwangwangzhinengbaochiliugeyuezuoyou。“dajiadouzaidingnidelianjie，zhuanlihaimeishenqingxialai，biejiafangzhidexinkuanjiuchulaile”。

zaiduogechanpinleimuxia，zheidoushipubiancunzaidexianxiang。ziboyijiafangzhipinqiyefeishijinbeigaosuyibangdongli，weilefangzhibeimofang，feishijinbeiyaobuduanshangxin，yinianxinpinshuliangkenengyaodao300ge。xuqunyishenzhijujuegaozhizijigongsilugangzaibeimeishichangjutidepinpaimingcheng，jiushipaduijingzhengduishoumofang。

“biruyangrouqiepianjihuozhedaxingdeshangyongshebei，shuobaile，henjiandan，gongchangjibendounengzuo，jiushikansheixianqiangzhanzheigeshichang。zhiyaozhiliangguoguan，xiangshangchaozheiyangdecaigoufang，baokuozhouweidecanyin，doukenengyongtongyijiadeshebei。”zhengyanshuo。

mofangbeihou，shichuangxinnenglihepinpaiyishidepubianquefa。

“chanpinzhiliangguoying，danshimeiyouhenhaodechuangxinchengguo，keneng2～3nianhuiyouyixieweixiaogaibian，shinianqiandeshebeihexianzaideshebeiyongqilaiyezhishizaishengchanxiaolvshangyouyixiequbie。biru，yigechulifeishuideshebei，yuanlaiyitianchuli160dun，xianzaiyitianchuli200dun。”zhengyantandao，jinguanjixie、shebeixingyeshouxianyuxingyetexinghechanpinshuxing，nanyiyoudadechuangxin，dangongchangbenshenchuangxinxingdequefarengshibukehulvedewenti。

xuqunyizhichu，duishandongdekuajingdianshangqiyelaishuo，houxudepinpaihuarengranshiraobukaidehuati：“youqishizuodajian，bixuzuopinpai，kaoduanqidejiageyoushi、jiaoxingxinli，zhangjiubule。xianzaijiupinsandian：pinpaihua、heguihua、zizhuyanfa。”

7yue11ri，shandongshengzhengfuchangwuhuiyitongguo《shandongshengkuajingdianshangyueshengfazhanxingdongjihua（2023-2025nian）》，jiangzhongdianfazhanxiandaiqinggongfangzhi、xinnengyuanxincailiao、zhinengjiadian、qichezhuangbeidengtesechanye，kaizhan“kuajingdianshang+chanyedai”peiyugongcheng。jinnian，xinnengyuanchengweikuajingb2blingyuzuihuoredepinlei，zhengche、qipeiyeyouxiangdangchengdudezengzhang。shandongqiangdadegongyingliannengli，weifazhanzheixiexinxingchanyetigonglefenghoudeturang。

“shandongdejihuikenengzaiyuxiayidai。”zhengyanxiaocheng，“xianzaihaoyidiandeshi，changerdai、qierdaikaishijiebanle，tamenyuanyichangshikuajingdianshang，yuanyijieshouxinxiandongxi。yiqiandeyewushijiedai、hejiupinchulaide，henduoqierdaishitaoyanzheigedongxide。”

“manmanlaiba。”tazhangyuleyikouqi。