界面新闻记者 | 蓝丽琦

ganzaiqunian6yueshangshideguangdongdongguanqiye——musigufen（001323.sz）fabule2023zhongbao。

caibaoxianshi，2023shangbannian，musigufenshixianzongyingshou23.99yiyuan，tongbixiahua12.81%；guimujinglirun3.56yiyuan，tongbizengzhang15.31%；jibenmeigushouyi0.8893yuan/gu，tongbizengzhang3.77%。jiezhi2023nian6yue，musigufenzongzichankuoda6.26%zhi61.79yiyuan；guimujingzichansuojian0.97%zhi43.18yiyuan。

ciwai，jinnianshangbannian，musidejingyinghuodongchanshengdexianjinliuliangjingewei11.1yiyuan，tongbiqunianbaozeng90bei。gongsijieshi，zhuyaoxigongyingshangyiyinxingchengduihuipiaojiesuan，huokuanzengjia，yijizhifudegongzijianshao。

erzhenduicicishouruxiajiangdanjingliruntisheng，musigufenjieshizhuyaowei4geyuanyin。diyi，zhongduanxiaofeihuifubujiyuqi，daozhiqudaodingdanxiahua；dier，zhongzhizhigongoupaijiaju（603833.sh）“musi·susi”yewu，tongshiyouyudimaolizhigongoupaiyewudejianshao，chanpinjiegouxuyaodiaozheng；disan，maolilvtisheng；disi，jingyingguanlifeiyongxiajiang。

欧派连续3年为慕思的第一大客户

zaishangshiqiantijiaodezhaogushuzhong，musicengmingquebiaoshi，yu2019nian9yuelianheoupaijiajugongchuang“musi·susi”pinpai，cipinpaidechanpinjingongoupaiquanqudaoxiaoshou。

zheiyangdehezuomoshizaiyeneichengwei“xinlianshou”。zaimusiyuoupaidehezuozhong，musibachanpinyigengyouhuidejiagepifamaijioupai，tongshilianruoupaidexiaoshoukongjianli。

musicengbiaotai，oupaijiajushiguoneidingzhichujuheyijudelongtouqiye，jubeiwoshichanpinqianduanyinliudegongneng。zhishimusihaizhuanmenweicihezuotuichuleyigepinpai，xiandepoyouchengyi。

zai2019nianzhi2021nianjian，oupaiyingxiangmusidezongshourufenbiewei6288.15wanyuan、2.89yiyuan、5.28yiyuan，zhanmusizongyingshoubili1.63%、6.47%、8.15%。

zai2022nianbaozhong，musidediyidakehugongxianle6.67yiyuandeshouru，zhanzongyingshou11.48%。musigufenzhengquanburenshixiangjiemianjiajuzhengshi，zheiweidiyidakehurengweioupaijiaju，“danhezuopinpai‘susi’yewu（jixiangoupaizhigongdeyewu）yiyu2022nian12yue31ritingzhi，muqianjinyouyixiedaigongyewu。”

zhidezhuyideshi，oupaijiajuzai2019niantongguoquanzizigongsioupaitouzirugumusi。tianyanchaappxianshi，oupaijiajujianjiechiyou1.35%degufen。shangshurenshibiaoshi，yinchigubilibuchaoguo5%，yincibingfeiguanlianjiaoyi。

musigufenzaishangshiqian，jiucengzaizhaogushuzhongdanduluolieoupaijiajuyewuguimohezhanbichixutigaodefengxian。

buguo，rangtouzizhehuarandeshi，musixiangoupaizhigongyewudemaolilvjidi。musigufenzhaogushuxianshi，2019nianzhi2021nianjian，oupaizhigongyewudemaolilvfenbiewei37.71%、23.35%、18.08%，sannianneimaolilvjianshaolejiangjin20gebaifendian。2022nianbaozhongzemeiyoutiji。

zai“mobai”longtououpaideyijianenglidetongshi，touzizheyedanyouzheiyangyijiangzaijiangdemaolilvduimusisunhaoguoda。yitongxinggujiajiaju（603816.sh）、xilinmen（603008.sh）weili，erzhezuixindemaolilvshujujunwei35%zuoyou。ermusizheiyizouzhonggaoduanluxiandepinpai，maolidizhi20%yixia，yijingnengyujiansunhaopinpaixingxiangdefengxian。

musiyeshenzhiqizhongdelibi，cengzaizhaogushuzhongbiaotai，suizheoupaizhigongyewudekuoda，oupaikenenghuiqipingjiequdaoyoushi、chigudiwei，yadimusichanpindexiaoshoujiage，huoyanzhanghuokuanjiesuanhezhifuzhouqidengqingxing，duigongsimaolilvheyunyingzijinzaochengbuliyingxiang。

buguo，musiyijingzaijinnianjishidiaozheng，daijiashiyingshouxiahuayicheng。musiyezai2023zhongbaobiaoshi，ruotichuzhigongoupaiyewudeyingxiang，yingyeshourutongbijibenchiping。

电商子公司营收超近4亿

cicimusigufenmeiyoupilugequdaodeshouruqingkuang。dancongmusidezigongsiyingliqingkuangzhongkekanchu，musidedianshangqudaohaiwufayuqitatongxingkangheng。

musigufenzigongsimusidianshang（quancheng“dongguanmusiqinjudianzishangwuyouxiangongsi”）shangbannianyingshou3.95yiyuan，jingkuisun2778.2wanyuan。caibaoxianshi，musidianshangweimusidedianshangqudaoyunyingguanlipingtai，zhuceziben1200wanyuan。

xilinmenzai8yue8rifabudezhongbaoxianshi，xilinmendianshangzigongsishangbannianyingshou6.24yiyuan，jingkuisun1317.54wanyuan。yingshoushimusidianshangde1.5bei，dankuisunjinegengshao。

据界面家居了解，淘宝天猫目前为家居行业最重要的电商渠道，淘宝天猫家装家居已经占到整体线上家装家居市场的8成以上。根据天猫官方发布的信息，在今年618住宅家具品牌销售榜中，慕思位列第8；喜临门、顾家家居、芝华仕分别位列第3、第5、第6。

zaipinpaizuizhonggongbudezhanbaozhong，618dacuxilinmenquanwangxiaoshouejin10geyi，zhihuashiquanwangchengjiaoetupo9.6geyi。ergujiahemusizemeiyoupilu。

musidewangpaichanpinweichuangdian，dancongqitaxifenlingyuqijiadetongxing，yemiaozhunchuangdianzheiyigaomaolilingyu。youqishizai618zhuzhaijiajupinpaixiaoshoubangwenzuodiyidelinshijiaju，yezaoyizaichuangdianbankuaifali。

ciwai，tongyangzaichuangdianlingyufajiadexilinmen，qizhekouheyingxiaolidugengda，qunianshuang11jiuchuxianzaizhimingzhibodaihuodarenlijiaqidejiemuli，jizijideshuang11cuxiaoyure。

yexushitongxingdehushidandanrangmusiyouleweijigan。jinnianmusilingpixijing，qixia“musiv6xilie”huanxinchengzipinpai“musiv6jiaju”，yewufanweituokuandaoquanwudingzhi。

V6家居总经理刘远之曾向界面家居介绍，针对寝具、沙发、床架、床垫等软装产品，以及除了卫浴以外8大空间的定制柜，都可以进行个性化定制。刘远之还表示，今年慕思总部拿了一个亿出来补贴经销商，如果开一个（V6家居）店，2/3是总部补贴，他自己（经销商）只需要出1/3。

congmusizaicaibaotouludexinxiyenengkanchu，v6jiajushimusidezhanlvexinxingyewu，musixiangyaojiecitupoyuanxingyezhinengdingzhijuti，bunengdingzhiruantidejuxian。danshi，dingzhiruantidelirunyuanbujidingzhijutigao，houzhezhijieshianzhaotouyingmianjijisuan，qianzhegengduoshishuyu“zengzhi”fuwu。

jinruxiabannianhougaixiangnalifali？cengjingmeigenshangdeshafabankuai、dianshangqudao，musidouyaojiabajing。