界面新闻记者 | 蓝丽琦

jinnianxiabannianjiajuxingyezuidadezhanhuizaishangzhouwujieshu。

9月8日，位于虹桥会展中心的上海家博会迎来闭幕，展期总共4天。在展会的第3日，商务部与上海市政府主办的“2023全国家居焕新消费季暨上海家居消费节”也正式仪式。

cishi，juli3yuedejiajuzhanhuichaoyijingguoqubannian。anzhaoyiwangdexingyeguilv，meiniandechunjiheqiujijunweipinpaideshangxinheyingxiaojidu，3yuehe9yuedezhanhuiyefenbiechengzailejianxiexingdepuguangxuqiu。

jiajuxingyezinianchudeduanzanfusuhou，3yuewanghoudehuinuanjixiangbuming，jiajuzhongdegesaidaojunmianlingengshencengcide“honghai”jingzheng。ruantijiajuzuoweijiajuxiaofeizhongdehouduanchanpin，jingzhenggengshen。

weici，zhenduijinnianyilaidechanpinjiagoudiaozheng，yijizuihexindezhaoshang、mendianbujuwenti，jiemianxinwencaifangle6jiachengpinjiajuxingyezhongdetoubuqiye，qizhongbufayizaiagushangshidexilinmen（603008.sh）、musigufen（001323.sz），yijiyaobuqiyelianbangjiasi、yalanchuangdian，waizipinpaiximengsi、silian。

duiyucicicanzhandejiajuqiyelaishuo，wulunshitoubuhaishiyaobudepinpai，mianduixingyejingzhengjiajudoubuhui“zuoyidaibi”。

更青睐建材、电器的经销商，但不接受融合店

xiangbidingzhijiajuxingyedejingxiaoshang，chengpinjingxiaoshanghuiyinweishouxianyumaidanpindesiwei，qijingyingmoshihuigengjiachuantong。duogeyeneirenshibiaoshi，anzhaomuqianduopinleidefazhanqushi，bufenjingxiaoshangyinweiguoyuyilaimouyidanpindexiaoshou，yijingxianxingtaotai。

xiangduiyingdeshi，geruantijiajupinpaiyegengqinglaiyukuapinlei，shenzhishiduopinleidejingxiaoshang。zaijiemianxinwenfangtande6jiaqiyezhong，jiuyou3jiamingquebiaoshi，gengqingxiangjingyingdingzhi、jiancai、dianqidengpinleidejingxiaoshang。

danshi，zhenduiduopinleidejingxiaoshang，gejiayouyigetongyideyuanze，bujieshouronghedian，zhinengjieshouzhuanmaidian。tongsulailijie，jiushijingxiaoshangkeyizaimendianneishoumaiqitachanpin，danmentoubixushizijiadepinpai。

congxianggangqijiadeyalanchuangdian（gongsiquancheng“yalanshiye（shenzhen）youxiangongsi”）cong1966niankaishijinruneidishichang，1983nianbazongbuqianzhishenzhen。jiezhimuqian，yalanchuangdianzaiguoneidemendianyoujiangjinyiqianjia。

yalanjituanjiajushiyebupinpaishichangzongjianzoupingxiangjiemianxinwenbiaoshi，jinniandezhaoshangmubiaoshi300jia，muqianjinzhanshunli。zaiyalanxinzhaodejingxiaoshangzhong，duopinleijingxiaoshangzhanbizaiyibanzuoyou，zheiyeshiyalanmuqianzhengtidexihaopianxiang。danzoupingyetandao，jiushangdeduopinleizhanbixiangduishao。

duiyuduopinleijingxiaoshangdexuanze，chuqushunyingqushichaoliuwai，silianzhongguoquzhaoshangfuzerenwuxianshenghaitidaolelirunbaozhengdewenti。“tebieshidianqijingxiaoshang，wonengbaozhengtadelirun，tayehuiyuanyizuo‘jiangweidaji’。yinweitadezijinlianbijiaoxionghoudehua，kaidianshimeiyouyalide。”wuxianshengshuodao。

silianzi2008nianjinruzhongguoshichang，bijinkeer、shudadouyaomanjiangjin10nian，dansiliandekuozhangqueshiwaizipinpaizhongzuikuaide，muqianzaizhongguoshichangyijingbujujiangjin1100jiamendian。

jinniansilianzhongguoqudezhaoshangmubiaowei250jia，danjiezhi8yuedijinwanchengle100jia，haiyou150jiadekaidianmubiao。shangrenbudao1geyuedewuxianshengbeijiyuhouwang，chengzaiyejiyalidetongshiyeposhizhaoshangjihuazuochudiaozheng。

“zheijigeyuegaizenmezuo？wozaizuoyixieguihuafangxiang。womenzenmequbayixiequekoujimibu？womenyaoduichanpinxianjinxingyixieweidiao，ranhougengshiyingwomendexianjichengshi。”wuxianshengshuodao。

juwuxianshengjieshao，jinniansilianzhongguoneibuyezuolebiange，congyiwangdequyuzhibianchenglechuizhiguanli，“yuanlaiyou5gedaqu，ranhoutongguanquyuneidegongchang、caiwu、xiaoshoudeng。jinhouyouyigexiaoshouzongjianzhiguan，quxiaoleyuanlaibianpinghuademoshi，zuoquanqiuguanli。ranhoujiuxinzenglezhaoshangzheitiaoxian。”

ciwai，wuxianshenghaitoulu，silianxianyoujiujingxiaoshangzhongjiuyoujiejinyibandeduopinleijingxiaoshang。zheiyebiaozhizhesilianzaizhongduandezhuanxingxiangduidabufenpinpaigengzaoyibu。

chuquqinglaikuapinleijingxiaoshangwai，lianbangjiasijituandongshi、fuzongcaizhonghaizhouhaitidao，xiwangxinjingxiaoshangduixinyidaixiaofeizheyoubijiaoqiangdeguanchanengli，nenghe90hou、00houwanzaiyiqidejingxiaoshang，“zheiyangnijiuzhidaotamendexuqiu。”

cicilianbangdezhanchufenkailelianggezhanwei：yigeshiweiyushejiguande“lianbangjiasi”，yongyizhanxianxintuichudelianbang5dquanwudingzhi；lingyigeshiweiyushuimianguande“lianbangmengfeisi”，zheiyeshilianbangmengfeisidiyicizuoweidanduzhanweicanzhan。

muqianlianbangzongmendianshuliangzai2000jiazuoyou，qizhonglianbangmengfeisizai300jiazuoyou。

duiyujingxiaoshangdexuanze，lingyijiazhengchuyuzhuanxingqidechuangdianpinpaifuzerenliyi（huaming）biaoshi，youyuqudaoshousuo，yijizhinengchanpindechuxian，muqianduiyuchangjiahejingxiaoshanglaishuodouxuyaoshijianzhuanxing，chuantongdejingxiaoshangzuobulequanan，yezhirubulezhinengchanpindeshoumaifangshi。

“muqiangenzhezhinengchuangdianchanpin、zhinengxitongyiqichengzhangdejingxiaoshangbudao20jia。”liyishuodao。yexianyuci，jinniangaipinpaidezhaoshangmubiaowei50jia。

外资品牌开始推出智能床垫，市场厮杀更激烈

zuoweiweishubuduofugaidingzhiheruantidejiajupinpai，lianbangcicibamengfeisidandu“lin”chulaicanzhan，yexushixiudaoleshichangdehuoyaowei。

qunianzhoujiangdeshichangxingqingrangjiajuxingyecuoshoubuji，baokuodingzhijiajuyeba“zhengzhuang”zanqiegezhi。ruantijiajuyebuliwai，quniangengduodeshizaichuantongchuangdianshangxiagongfu，yijiahuanliang。

dancongcicigejiacanzhandeqingkuanglaikan，jibianjinniandeshichangxiaofeimeiyoudedaotaidatisheng，dangejiabuhuizaiyinweishichanghuanjingtuique，zhinengchuangdianyiranshi“yabao”chanpin，suiranxiaolianghaishiweizhishu，danyizhujianchengweipinpaide“menmian”。

muqianshimianshangyanfadezhinengchuang，pubianyousangebufenzucheng：yizhangneiqianlexinpiandechuangdian，yigebaohanledianjidechuangjia，yijiyizhangchuangdewaikuang。zaixiaoshouhuanjiezhong，wangwangshiyichuangdian+chuangjiaweizhengtaodeshoumaimoshi，muqianbijiaochangjiandejiaweiqujianshi1wanzhi3wanyuan。

lianbangmengfeisipinpaizongjinglizhanghongweidazhijieshaolezhinengchuangdiandefazhanshi。zuizaodeshihou，zhinengchuangdianyiganying、tanceweizhu，xitongkeyijiancerentideshuimianxiguan，birufanshencishu、shuimianshizhang；ranhoukeyizuodaoxiangyujia、anmodenggezhonggongneng；xianzaidejieduanjiushiyaojinxingzhenghe，xingchengyigexitong，zuizhongkeyijichengzaiyigexiaochengxu、appshangmian，“yiqiandeshujuzhinengdaohoutai，xianzaishixiaofeizhezijijiunengkandao。”

jujiemianxinwenlejie，muqianshimianshangdezhinengchuangdiankongzhi，chuyouzhuanmendeyaokongqiwai，haiyouyuyinkongzhi、shoujiapp、weixinxiaochengxu、qiyuzhinengchanpinkongzhidengduogequdao。

lianbangmengfeisidezhinengchuangdianchanpinzezhuyaoshiyikaoxiaochengxukongzhi，qixiaochengxuzhengshiwanshanbingjinxingzhiru，shizaiqunianxiabannian。

对于近期的目标，张宏伟表示起码要把香薰、灯光、窗帘等基本的配套产品要覆盖到。

gengtoubudepinpaizejianbeiduogequdao。jujiemianxinwenguancha，jierudachangdexitongyeshigejiaxiangzhengzhidian。

yalandezhinengchuangdianyijingjieruxiaomi、huaweihongmengxitongdeduankou，keyitongguoxiaomidechanpin，huozhehuaweishoujinpclianjiechuangdian；musizebijiaoqiangshi，zhijiejinrulehuaweizhinengjiajuchanpindeshengtailianzhong，xiaofeizhekeyizaihuaweiquanwuzhinengzhonggoumaimusidechanpin。

tongweitoubudexilinmenzeshihexiaomigongtongtouzilingyigepinpai“8hchuangdian”，yicixingshijinxingshengtailianshangdehezuo。8hchuangdiandegongsizhutiyeshiyijiashangshiqiyequshuikeji（301336.sz）。

xiangbiqiguoneidapaizaozai4nian、5nianqianjiutuichudiyikuanzhinengchuangdian，waizipinpaidejiaobuyao“luohou”xuduo。

zuizaoyi“dulidaizhuangdanhuang”wenmingdeximengsi，jinniandiyicizaizhanweishangzhanchuzhinengchuangdianchanpin，zhanweirenyuanchengqiwei“diandongchuang”。zheiyikuanchanpincong3yuedeguangzhoujiabohuijiukaishizhanchu，danzhidaoxianzairengweishangshi。ximengsifangmianbiaoshi，jinguanhenduojingxiaoshangye“xinji”，dangaichanpinrengzaiwanshanzhong。

xiangbiqianwentidaole3jiatoubuwaizipinpai，ximengsizaozai1933nianjiujinruzhongguoshichang，qijiancengduanzantuichu，2005nianyouzhongxinhuidaozhongguoshichang。jiezhimuqian，ximengsizaizhongguoyoujiangjin400jiamendian。

silianyeshizaijinniancaizhengshituichuzhinengchuangdianchanpin，muqianyijingshangshi。

buguo，muqianzhinengchuangdianchanpinzaishichangshangrengranbeishouzhengyi，buchengshudexitongdajian、waiyidegongneng、gaoangdejiagedouyinqibushaotaolun。zaiguoneibujubeidiliyoushidewaiziqiye，weilejiangdichengben，zhenduiyataidiqushoumaidezhinengchuangdianchanpinjunweiguoneidegongchangshengchan，buhuicaiyongjinkouchanpin。

软体家居也想玩“快闪店”

genshangzhinenghuazhuanxingdebufahou，ruantijiajuqiyeyezaikaolvtuokuanqitaqudaodejianshe。duiyuxiangyaogengjiejinchaoliu、shishangdepinpailaishuo，“kuaishandian”keyixiyinnianqingkequn。

xinshenggaodingpinpaiif roommuqianyiluodizaishanghaizhangyuanjubankuaishandianhuodongdejihua。if roomchuangshirenqianmingxiabiaoshi，jieshihuijiehexianshangdeyouhuihuodonggongtongchuanboheyingxiao。

eryijingyou50duonianlishideyalanchuangdian，jinnianyezaikaolvzuokuaishanleidehuodong。yalanchuangdianzoupingbiaoshi，gongsicengmiankaolvhuiyikuaishangainiandian，yijiqitahuoyuenianqinghuashejiaodexingshi，quzuoyixiepinpaipuguang。

tidaokuaishandian，jiuraobukaichengdouhezhongqing。zheiliangzuoyinlingxinanjingjidechengshi，youyudangdijiaoqiangdexiaofeili、lvyouchengshidetexingyijiduibutongwenhuadebaorongxing，qidaxingshangquandekuaishandianhuodongshifenpinfan。jujiemianxinwenlejie，chengdouyeyizhishigaoduanjiajupinpaidezhongzhenzhidi。

在8月下旬，林氏家居就在成都COSMO举办了今年最大型的新品发布会，还在场地搭建了展厅，是林氏今年为数不多的对外曝光。成都市场的重要性可见一斑。

jiyuci，if roomheyalanjunyouzaichengdouluodikuaishandiandexiangfa。

jiaoweikexideshi，dangshilinshixuanzezaishineishangchangbanhuodong，fabuhuihezhantingdebuzhibingbuzaitongyicenglou，renliuliangchuxianbufenfenliu。tongshiyeyouyulinshidedaiyanren——danghongliuliangmingxingwangyiboweidaochang，fensijingjiyewufatixianzaiciciyingxiaozhong。

danwulunruhe，linshidechangshiyenengjiqitapinpaidayigeyangban。zaixiaofeiliwangshengdechuanyudengshichang，ruhetongguoyouxiandeyusuanbayingxiaojiazhifangdaozuida，zheijiangshiweilaibufenjiajupinpaijiangyaokaolvdewenti。

zaidangjindehonghaijingzhengxia，pinpaiyebuhuisongxieyuanyouqudaodeweihu。zaicicidefangtanzhong，jihusuoyoupinpaidougankaijiancaimaichangliuliangxiahuadeshanghaizhida，weileyinliu，pinpaiyezaigengduodikaolvlinjiedulimendian。

qudaofangmian，zoupingzetidaoneibuyigebijiaochenggongdeanli：zaihuananshichangtansuodebijiaochengshudejiebiandadian。zoupingbiaoshi，yalanchuangdiandejiebiandiangengduoyizonghediantaiweizhu，zhuyaozhenduiersanxianchengshizhongyishequweizhudeshangquan（shenghuoguangchanglei），tongchangxuanzeshizilukou。

danhuadongshichangweiyalanchuangdianderuoxiang，zheilidechuangdianshichangzhangqibeixilinmen、musi，yijiwaizipinpaiqiangzhan，duiyucongxianggangqijiasuihouyouqianzhishenzhendeyalanlaishuo，zaihuadongmeiyoudiliweizhishangdeyoushi。zoupingyebiaoshi，yalanweilaihaishixuyaogongxiahuadongshichang。

qici，weileqiangzhangengduodeshichangfene，toubupinpaishenzhishiwaizipinpaijunwuyiliwaidijinruxianji、xiangzhendexiachenshichang。

ximengsihesilianjunmingquexiangjiemianxinwenbiaoshi，muqianzhengzaijijikuodasan、sixianchengshidebuju。

zhenduixiachenshichang，silianzhuanmentuichugaoxingjiabichanpinxilie——zhixuanxilie。qianwenwuxianshengbiaoshi，zailiangnianjian，jinzhenduizhixuanxiliejianshedemendianyiyou300jia，zhuyaoyishenghuichengshidesansixianmaichang，yijisansixianchengshidedifangmaichangweizhu。

rujin，“jinjiuyinshi”yijingdaolai，zaijinnianshengxiabudao4geyuedeshijiannei，jiangshigejiaqiyeyijijingxiaoshangchongciyejideguanjianshike。

yingyunershengdejiajuxiaofeijienengfoushixianzhenzhengzhuli？gechengpinjiajuqiyezaijijiangdaolaideguoqingzhangjia，yijizhanxianjizhangde“shuang11”xiaofeiqihuizhimianjingzheng。