suizhe【haopinpai100】xiangmumairuguanghuiyaoyandediliunian，tajixujiandingdijianfuzhezhenxuan、biaozhangbingfuyuzhuoyuepinpaiyirongyudezhongyaozhize。zaiquanqiuhuaheshuzihuashidaidebolanzhong，【haopinpai100】jujiaoyuqianyansaidao，jianchiqidutede“100-100-100”pingxuanlinian：you100weixingyeneidedingjianpinpaizhuanjiatoupiao，fugai100gezuiyouhuolideshichangsaidao，zuizhongjingxuanchu100gejuyouxianzhuchengjiuhechuangxinshilidehaopinpai。

zhei100gejingguoyangeshaixuandehaopinpai，gezizaisuoshudesaidaozhongzhanxianlejiechudechanpinhuofuwuzhiliang、zhuoyuedechuangxinnengliyijiqiangdadepinpaiyingxiangli。tamenhuoxushilingdaoxingyechaoliudelaopaishili，huoxushichongpochuantongshufudegexinzhe，dantamengongtongjubeiyigetezhi——duiyouzhihechijiujiazhidezhizhezhuiqiu。

zaijiwangkailaideguijizhong，diliujie【haopinpai100】xiangmujiangxinishuxiemeiyigepinpaibeihoudegushi，juqiyouzhipinpaidehuoju，yinlingzheshichanghexiaofeizhexiangzhezhuoyuepinzhihechuangzaoxingfuwudeguangminglingyuqianxing。zheiyijinzitadingjiandejuji，wuyijiangweixingyeshuliqixindebiaogan，yeshiduineixiezaigezilingyuzhongqinfengengyun、buduanjinqudepinpaigushizhiyizuigaodejingyi。

cifan，diliujie【haopinpai100】xiangmuyiqijingzhunhequanweixingdepingxuanjizhiyinfashichanggaoduguanzhu。meiyiweicanyupingxuandepinpaizhuanjiadouyongyoufengfudexingyejingyanheminruideshichangdongchali，tamendedulitoupiaoquebaolepingxuandegongzhengxinghezhuanyexing。tongshi，fugaibaigesaidaodepingxuanfanwei，bujinhangailechuantongchanyedelingjunpinpai，yebaokuolexinxingshichangdechuangxinliliang，quanmianzhanxianleshichangdezongshenheguangdu。

shanghaibaoyejituan | jiemianxinwenfaqide【haopinpai100】pingxuanhuodongyixunzhaojianghaopinpaigushi、yongyouhexinjingzhengli、chixuchuangxin、mianxiangguojide“hao”pinpai，tuidongshehuigejiecanyugongjianfanrongdepinpaishengtaiweimubiao，juji100weizhuanjia，jujiao100gexingyesaidao，zuizhongpingxuanchu100gehaopinpai。

2024nian【haopinpai100】pingxuanjihuanidingruxia：

一、评选流程

5yue——pinpaishenbaoqidong，wanchengpinpaichuxuan

7-9yue——houxuanqiyemingdangongbu，wangluotoupiaokaiqi

9yue——ruweimingdangongbu

10-11yue——zhaokaizhuanjiapingshenhui，pingxuanquedingzuizhongrubangmingdan

12yue——fabu2024【haopinpai100】zhongbang

二、评选对象

bencipingxuanmianxiangsuoyouzaizhongguojingneitigongchanpin、fuwudepinpaizhankai，yipinpaiweidanweijinxingpingxuan。

genjumuqianpinpaishichangdeyunzuoqingkuang，pingxuanxiangmuzuhuadingle100gexifensaidaoxifenkaocha，hangaiyixiajidaxingyelingyu：qichezhizao、xiaofeidianzi、fuzhuangfushi、rihuayongpin、chongwuyongpin、lingshoufuwu、hulianwang、yiliaojiankang、jiaoyupeixun、gongyezhizao、jiayongdianqi、shipinyinliao、shechipin、jiancaijiaju、jiaotongchuxing、wenhuayule、jinrongfuwu、canyin、dichan、nongye。

三、评选规则

bencipingxuananzhaoduoyanglingyuxifen，huadingle100tiaoxingyesaidao。zhenduigesaidaoshenbaoqiye，pingxuanxiangmuzushouxianjiangyijupinpaichuxuanbiaozhunjinxingshaixuan，xingchengdiyijieduandechuxuanbangdan（gesaidaobushaoyu10gehouxuanpinpai）。

wanchengchuxuanhou，xiangmuzujiangfabuchuxuanbangdan，mianxiangquanwanggongkaitoupiao，bingxuanqumeigesaidaozhongpiaoshuqian6mingdepinpai，xingchengruweibangdan。

zhenduiruweibangdan，xiangmuzujiangyaoqingzhuanjiapingshentuanwanchengtoupiao，anzhaopiaoshupaimingjuedingpinpaishifoujinruzhongbang。

zongheguimo：ruweini600ge，zhongbangfenweizhubang、timingbang，gong300gepinpai。yiji，meigexingyezuizhongpingxuanchuweiyizhubangpinpai，2getimingpinpai。

1)提名及申报

2024nian5yueqizhi9yue，【haopinpai100】zuweihuijiangkaifangtimingshenbaotongdao，jieshougongzhong、pinpaifangjidisanfangjigoutimingshenbaopinpai。shenbaotimingdepinpaijiangyouxiangmuzuanzhaotedingdechuxuanweidujinxingshaixuan，youxiangmuzujuedingshifoujinruxiayilundegongzhongtoupiaohuanjie。

2)行业划分

genjujiemianxinwenyiyoushuju，huafenchupingxuanfanwei，xuanqu100gexifenxingyezuoweipinpaisaidao。

3)品牌初选

genjupinpaizaixingyezhongdeshichangfene、pinpaikoubei，meigexingyexuanqubudiyu10gepinpai，gongji1000+pinpaijinruwangluotoupiao。

4)ruweimingdannidingyuanze

genjuwangluotoupiaojieguo，xuanqumeigexingyehuopiaoshuqian6weidepinpaishengchengruweibangdan。

5)入围公示

ruweipinpaizaigongshiqijianjiangjieshougongzhongyushichangjianyan，gongzhongduiruweipinpaidechanpinxinyu、fuwuzhiliangyouyiyizhe，ketongguoyoujianlianxixiangmuzu：huodong@jiemian.com 。pinpaitousuyoujianxubaohantousuyuanyinshuoming、zuozhengcailiao，fouzeshiweiwuxiao。tousuqingkuangyijingchashi，jiangchexiaopinpairuweizige。

pingxuanhuodongzuizhongjieshiquanguijiemianxinwensuoyou。

四、品牌初选依据及维度

genjupinpaidezuizhongshenbaoqingkuang，qianqi，xiangmuzujiangzonghecongyixiajifangmianduipinpaijinxingchuxuanpinggu：

guanggaochuanboxiaoguo（30%）：pinpaizaiguanggaochuangyi、meijietoufang、dazhongxinzhizhanlingchengdudengfangmiandebiaoxian；

pinpaizhuanli（10%）： pinpaijinnianhuodedezhuanlirenzheng、zhuanyejiangxiangdengshuliang；

shichangzhanyoulv（30%）：pinpaichanpinzaixingyeneideshichangzhanyoulv；

pinpaikoubei（20%）：pinpaixingxiang、chanpinxinyu、fuwuzhiliang；

chuangxinli（10%）：tongguojishu、shangyemoshi、shanghaiyedianwangdengyaosukaizhandepinpaichuangxin。

*yishangweidudeshujulaiyuanbaokuo：

jiemianneibushuju：huodepinpaiguanggaotoufangxiaoguo、yingxiaoxiaoguo、pinpaikoubei，xingchengshujuzhibiao；

waibushuju：lianheshichangdiaoyanjigouhuoqupinpaishichangzhanyoulv、zhuanlishuliangdengzhibiao。

jiriqi，2024【haopinpai100】shenbaotongdaokaiqi，jieshoubaokuogongzhong、pinpaifangjidisanfangjigouzaineidegejietiming。suoyoushenbaotimingdepinpaijiangjinrudiyilunchuxuanhuanjie，youpingxuanxiangmuzutongguozhuomiandiaoyanfangshi，yijuchuxuanweiduwanchengchubushaixuan，juedingpinpaishifoujinruxiayilundegongzhongtoupiaopingshenhuanjie。yijuwangluotoupiaoxingchengderuweimingdan，2024【haopinpai100】jiangyaoqing100weipinpaijiezhuanjiajinxingzhongshen，bingxingchengzuizhongdehuojiangbangdan。zhongpingzhuanjiatuanjianghangaixuezhe、meiti、zixunjigou、chuangyi、meijie、gongguandengduogezhuanyelingyu。

pingxuancanyuchuixun，huanyinglianxi2024【haopinpai100】xiangmuzu：

会务组：

huodong@jiemian.com