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在企业的生产经营以外,瑞幸咖啡通过积极履行企业社会责任,以一系列的公益行动贡献企业力量。11月份,瑞幸咖啡在巴西建立“瑞幸巴西种植者支持中心”,希望通过扶助当地咖农,共同推进中巴咖啡产业可持续发展。在国内,瑞幸在云南保山鲜果处理加工厂建设培训中心和实操中心,面向企业员工及当地咖农进行咖啡种植、加工等相关知识培训。瑞幸咖啡还积极发起行业公益行动,围绕“瑞幸咖啡健康中国行”、“百位营养师联合推荐小蓝杯”等系列公益活动,捐赠爱心公益金、向公众普及咖啡健康知识,倡导健康生活方式。
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