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中国进口车市场承压,这个豪华品牌逆势增长蝉联销量榜首

jiezhijinnian8yue,eszaizhongguoleijixiaoliangtupo100wanliang。

jinnianlai,suizheguochanchedejueqiheguojipinpaibentuhuadejiasu,zhongguojinkoucheshichangfashenglefantianfudidebianhua。

zai2014niandadao143wanliangdefengzhihou,zhongguojinkouchejiansudiaozheng,2023nianjinkouguimojianzhiquannianjinyou80wanliang,tongbixiajiang10gebaifendian。shizhijinnian,qichejinkouliangweichizaiyuejun5wanliangzuoyoudeshuiping,mianlinzhechixudeyali。

suiranyanxiajinkoucheshichangcunzaizheyidingdetiaozhan,danpingjiepinpaizhiliang、jishupeizhiyijibaozhishouhoudengfangmiandezhuduoyoushi,jinkoucheyiranshoudaolezhongduoxiaofeizhedezhuipeng,youxiepinpaishenzhishixianlenishizengzhang,xiandeyouweikegui。

进口车市场新格局:本土化崛起,国际巨头迎挑战 

qichejinkoushuliangjianshaodeyigezhongyaokeguanyinsushi,yuelaiyueduodejinkouchekaishishixianzhongguobendihuashengchan,guojipinpaiyinrudebentuhuachexingzengduo,xiangyingyejiudaozhijinkouchexiajiang。lingwai,shouhongguanjingjidengyingxiang,zhongguojinkoucheshichangjinnianlaixuqiuyeyousuobodong。

中国汽车流通协会

zuixinshujuxianshi,jinnian10yuezhongguojinkouqiche4.4wanliang,tongbixiajiang45%,huanbi9yuexiajiang21%。1zhi10yue,zhongguoqichejinkou58wanliang,tongbixiajiang9%。

congjinkouchedechanpinjiegoulaikan,chengyongcheshizhongguoqichejinkoudejueduizhuli,zhanbigaoda98%。jutixifenchexinglaikan,jinnian1zhi10yue,zhongguojinkoujiaoche24.5wanliang、zhanbi43%;jinkousiqusuvda19.3wanliang、zhanbida34%。

chenglianfenhuimishuzhangcuidongshufenxizhichu,congyueduzoushikan,jinjiniandejinkourengchengxianhuifuzengzhangtezheng,yuguochanchedezoushijibenxiangjin。jutilaishuo,2024nianchengxianzhengchangjijiezoushi,1zhi4yuejinkoujiao2023niantongqipianruo,5yuejinkouzoushihuinuan,6zhi8yuehuifujiaohao。

zhongguoqichedejinkouguorengyiriben、deguohemeiguodengchuantongqichedaguoweizhu。jinnian1zhi10yue,jinkouchezuigaodeshiribende17.4wanliang,qicifenbieshideguohemeiguode16.2wan、9.1wanliang。ribenhaishijinnianzhongguojinkouchezengliangzuidadeguojia,dadao8642liang。

ribenyongyoufengtian、bentianherichandengkuaguoqichejutou,fengtiangengshiquanqiudiyidaqichezhizaoshang,nianxiaoliangchaoguoqianwanliang。youyubentushichangkongjianyouxian,rixiqichegongsihenzaobiankaishitongguochukou、bentuhuashengchandengyixiliefangshijinxingquanqiuhuajingying。guoqusishinian,rixiqichepinpaiquanqiushizhanlvzhangqibaochizai30%zuoyou。genjuribenqichegongyexiehui(jama)shuju,2023nianrixiqichegongsihaiwaixiaoliangchaoguo2000wanliang。

销量前十有两家品牌正增长,雷克萨斯排名榜首

yujinkouliangjibenbaochiyizhi,jinkouqichexiaoliangjinnianlaiyechuyuchengyazhuangtai。shouxinpianduanquedengyinsuchongji,2020zhi2022nianjinkouqichexiaolianglianxuxiahua,2023niantongbiweiruozengzhang,leijixiaoshou76.9wanliang。2024nian1zhi10yue,jinkoucheleijixiaoshou53wanliang,tongbixiahua14.3%。

中国汽车流通协会

jinkoucheyizhibeirenweishigaoduanxiaofeidedaimingci,congpinpaijiegoulaikan,jinkouchexiaoliangdezhulijunyeshishoujiagenggaodehaohuache,zhanbichaoguojiucheng。jinnian1zhi10yue,zhongguojinkouhaohuachedexiaoliangzhanbiwendingzai90.84%,chaohaohuachezhanbi0.8%,feihaohuachezhanbi8.46%。

jinkouchaohaohuachezaiguoqujinianchixuzengzhang,dan2023nianyilaichuxian12%dexiahua,jinnian1zhi10yuexiahuadequshijinyibujiasu,diefujiejinwucheng。chaohaohuachedezongtizouruo,tixianlechaogaoduanxiaofeiquntidegoumailizanshifanghuan。

制图:界面新闻。数据来源:乘联分会秘书长崔东树

muqianzhongguojinkouchezhuyaokaohaohuachedexuqiuzhicheng,zaijinkouhaohuachexiaoliangdeqianshimingzhong,dabufenpinpaidouchuxianlebutongchengdudexiaoliangxiahuaxianxiang,fudugaodeshenzhichaoguosancheng。qizhong,leikesasiheminiliangjiapinpaishixianlexiaoliangzengzhang,leikesasixiaoliangtongbizengzhang7%,dadao14.85wanliang,paimingxiaoliangbangbangshou。

congjinniandexiaolianglaikan,paimingqianshidejinkouchepinpaixingchengsandatidui。diyitiduiyouleikesasi、baomahebenchizucheng,xiaoliangjunchaoguo10wanliang。diertiduixiaoliangzai4wanzhi5wanliangzhijian,youbaoshijie、aodiheluhuzucheng。shengyudesigepinpaichuyudisantidui,xiaoliangguowan。

zuoweifengtianqixiadehaohuapinpai,leikesasi2005nianjinruzhongguoshichang,shimuqianshaoyouderengranbaochi“chunjinkou”depinpai。leikesasinenggouchanlianjinkouchexiaoliangguanjun,chulezaichixujiagezhanyingxiangxiasuocaiqudeyouhuizhengceyiwai,zishendepinzhi、fuwudengyeshixiaofeizhexuanzedeguanjianyinsu。

zaiquanweijigouj.d. powerfabude2024meiguoqichekekaoxingyanjiubaogaozhong,leikesasipaimingdiyi。zhongguoqicheliutongxiehuifabude《2024nianshangbannianzhongguoqichebaozhilvyanjiubaogao》xianshi,leikesasibaozhilvdadaole65.43%,zairixipinpaizhongsannianbaozhilvpaimingdiyi。leikesasies、lmchexingdebaozhilvgengshizaijinkoudazhongxingche、mpvzongbangzhongbaozhilvjunpaimingdiyi。 

mianduizhongguoshichangxiaofeizheriyiduoyuanhuadexuqiu,leikesasipingjieshenhoudedianqihuajishujidian,tigongleconghunhedongli(hev)daochadianshihunhedongli(phev),zaidaochundiandong(bev)deduozhongdonglixingshidechexing。zaijinniandeguangzhouchezhanshang,leikesasiquanxinyidailx 700h、xinesdengduokuanremenchexingliangxiang。qizhong,esshileikesasidezhulichexing,jiezhijinnian8yue,eszaizhongguoleijixiaoliangtupo100wanliang。

结语:

dabufenjinkouchepinpaiyongyouyoujiudelishijidianheshenhoudewenhuadiyun,duizhuiqiupinpaijiazhiheshenfenxiangzhengdegaoduanxiaofeizhejuyouqiangdaxiyinli。jinkouchekeyimanzuxiaofeizheduiqichegaoxingnenghegaopinzhideyaoqiu,youqishizaihaohuachehegaoxingnengchelingyu,jinkouqichedeyoushimingxian。

buguosuizhexinnengyuanqichedejueqi,xiaofeizhegengpianxiangyuxuanzehuanbao、zhinengdeguochanchexing,duichuantongjinkouranyouchedexuqiujianshaodequshiduanqiwufanizhuan。lingwai,zhongguozizhupinpaibuduantuidongchanpinxiangshang,jinjungaoduanhaohuashichang,jinkouhaohuachedexuqiuyehuijinyibushoudaoyingxiang。

jinnianlai,zhongguoyijingjiangdileyixiechexingdejinkouguanshui,weilaikenenghuijinyibuyouhuaguanshuijiegou,jinkouchedeshichangzhunrumenjiankenenghuijinyibujiangdi。tongshi,guanfangkenenghuiduijinkoucheshishigengyangedehuanbaobiaozhun,guliyinjinjienenghuanbaochexing。duijinkouchepinpailaishuo,jinkuaigenshangzhongguoshichangdediandonghuahezhinenghuazhuanxingchaoliushidangwuzhiji。

未经正式授权严禁转载本文,侵权必究。

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中国进口车市场承压,这个豪华品牌逆势增长蝉联销量榜首

jiezhijinnian8yue,eszaizhongguoleijixiaoliangtupo100wanliang。

jinnianlai,suizheguochanchedejueqiheguojipinpaibentuhuadejiasu,zhongguojinkoucheshichangfashenglefantianfudidebianhua。

zai2014niandadao143wanliangdefengzhihou,zhongguojinkouchejiansudiaozheng,2023nianjinkouguimojianzhiquannianjinyou80wanliang,tongbixiajiang10gebaifendian。shizhijinnian,qichejinkouliangweichizaiyuejun5wanliangzuoyoudeshuiping,mianlinzhechixudeyali。

suiranyanxiajinkoucheshichangcunzaizheyidingdetiaozhan,danpingjiepinpaizhiliang、jishupeizhiyijibaozhishouhoudengfangmiandezhuduoyoushi,jinkoucheyiranshoudaolezhongduoxiaofeizhedezhuipeng,youxiepinpaishenzhishixianlenishizengzhang,xiandeyouweikegui。

进口车市场新格局:本土化崛起,国际巨头迎挑战 

qichejinkoushuliangjianshaodeyigezhongyaokeguanyinsushi,yuelaiyueduodejinkouchekaishishixianzhongguobendihuashengchan,guojipinpaiyinrudebentuhuachexingzengduo,xiangyingyejiudaozhijinkouchexiajiang。lingwai,shouhongguanjingjidengyingxiang,zhongguojinkoucheshichangjinnianlaixuqiuyeyousuobodong。

中国汽车流通协会

zuixinshujuxianshi,jinnian10yuezhongguojinkouqiche4.4wanliang,tongbixiajiang45%,huanbi9yuexiajiang21%。1zhi10yue,zhongguoqichejinkou58wanliang,tongbixiajiang9%。

congjinkouchedechanpinjiegoulaikan,chengyongcheshizhongguoqichejinkoudejueduizhuli,zhanbigaoda98%。jutixifenchexinglaikan,jinnian1zhi10yue,zhongguojinkoujiaoche24.5wanliang、zhanbi43%;jinkousiqusuvda19.3wanliang、zhanbida34%。

chenglianfenhuimishuzhangcuidongshufenxizhichu,congyueduzoushikan,jinjiniandejinkourengchengxianhuifuzengzhangtezheng,yuguochanchedezoushijibenxiangjin。jutilaishuo,2024nianchengxianzhengchangjijiezoushi,1zhi4yuejinkoujiao2023niantongqipianruo,5yuejinkouzoushihuinuan,6zhi8yuehuifujiaohao。

zhongguoqichedejinkouguorengyiriben、deguohemeiguodengchuantongqichedaguoweizhu。jinnian1zhi10yue,jinkouchezuigaodeshiribende17.4wanliang,qicifenbieshideguohemeiguode16.2wan、9.1wanliang。ribenhaishijinnianzhongguojinkouchezengliangzuidadeguojia,dadao8642liang。

ribenyongyoufengtian、bentianherichandengkuaguoqichejutou,fengtiangengshiquanqiudiyidaqichezhizaoshang,nianxiaoliangchaoguoqianwanliang。youyubentushichangkongjianyouxian,rixiqichegongsihenzaobiankaishitongguochukou、bentuhuashengchandengyixiliefangshijinxingquanqiuhuajingying。guoqusishinian,rixiqichepinpaiquanqiushizhanlvzhangqibaochizai30%zuoyou。genjuribenqichegongyexiehui(jama)shuju,2023nianrixiqichegongsihaiwaixiaoliangchaoguo2000wanliang。

销量前十有两家品牌正增长,雷克萨斯排名榜首

yujinkouliangjibenbaochiyizhi,jinkouqichexiaoliangjinnianlaiyechuyuchengyazhuangtai。shouxinpianduanquedengyinsuchongji,2020zhi2022nianjinkouqichexiaolianglianxuxiahua,2023niantongbiweiruozengzhang,leijixiaoshou76.9wanliang。2024nian1zhi10yue,jinkoucheleijixiaoshou53wanliang,tongbixiahua14.3%。

中国汽车流通协会

jinkoucheyizhibeirenweishigaoduanxiaofeidedaimingci,congpinpaijiegoulaikan,jinkouchexiaoliangdezhulijunyeshishoujiagenggaodehaohuache,zhanbichaoguojiucheng。jinnian1zhi10yue,zhongguojinkouhaohuachedexiaoliangzhanbiwendingzai90.84%,chaohaohuachezhanbi0.8%,feihaohuachezhanbi8.46%。

jinkouchaohaohuachezaiguoqujinianchixuzengzhang,dan2023nianyilaichuxian12%dexiahua,jinnian1zhi10yuexiahuadequshijinyibujiasu,diefujiejinwucheng。chaohaohuachedezongtizouruo,tixianlechaogaoduanxiaofeiquntidegoumailizanshifanghuan。

制图:界面新闻。数据来源:乘联分会秘书长崔东树

muqianzhongguojinkouchezhuyaokaohaohuachedexuqiuzhicheng,zaijinkouhaohuachexiaoliangdeqianshimingzhong,dabufenpinpaidouchuxianlebutongchengdudexiaoliangxiahuaxianxiang,fudugaodeshenzhichaoguosancheng。qizhong,leikesasiheminiliangjiapinpaishixianlexiaoliangzengzhang,leikesasixiaoliangtongbizengzhang7%,dadao14.85wanliang,paimingxiaoliangbangbangshou。

congjinniandexiaolianglaikan,paimingqianshidejinkouchepinpaixingchengsandatidui。diyitiduiyouleikesasi、baomahebenchizucheng,xiaoliangjunchaoguo10wanliang。diertiduixiaoliangzai4wanzhi5wanliangzhijian,youbaoshijie、aodiheluhuzucheng。shengyudesigepinpaichuyudisantidui,xiaoliangguowan。

zuoweifengtianqixiadehaohuapinpai,leikesasi2005nianjinruzhongguoshichang,shimuqianshaoyouderengranbaochi“chunjinkou”depinpai。leikesasinenggouchanlianjinkouchexiaoliangguanjun,chulezaichixujiagezhanyingxiangxiasuocaiqudeyouhuizhengceyiwai,zishendepinzhi、fuwudengyeshixiaofeizhexuanzedeguanjianyinsu。

zaiquanweijigouj.d. powerfabude2024meiguoqichekekaoxingyanjiubaogaozhong,leikesasipaimingdiyi。zhongguoqicheliutongxiehuifabude《2024nianshangbannianzhongguoqichebaozhilvyanjiubaogao》xianshi,leikesasibaozhilvdadaole65.43%,zairixipinpaizhongsannianbaozhilvpaimingdiyi。leikesasies、lmchexingdebaozhilvgengshizaijinkoudazhongxingche、mpvzongbangzhongbaozhilvjunpaimingdiyi。 

mianduizhongguoshichangxiaofeizheriyiduoyuanhuadexuqiu,leikesasipingjieshenhoudedianqihuajishujidian,tigongleconghunhedongli(hev)daochadianshihunhedongli(phev),zaidaochundiandong(bev)deduozhongdonglixingshidechexing。zaijinniandeguangzhouchezhanshang,leikesasiquanxinyidailx 700h、xinesdengduokuanremenchexingliangxiang。qizhong,esshileikesasidezhulichexing,jiezhijinnian8yue,eszaizhongguoleijixiaoliangtupo100wanliang。

结语:

dabufenjinkouchepinpaiyongyouyoujiudelishijidianheshenhoudewenhuadiyun,duizhuiqiupinpaijiazhiheshenfenxiangzhengdegaoduanxiaofeizhejuyouqiangdaxiyinli。jinkouchekeyimanzuxiaofeizheduiqichegaoxingnenghegaopinzhideyaoqiu,youqishizaihaohuachehegaoxingnengchelingyu,jinkouqichedeyoushimingxian。

buguosuizhexinnengyuanqichedejueqi,xiaofeizhegengpianxiangyuxuanzehuanbao、zhinengdeguochanchexing,duichuantongjinkouranyouchedexuqiujianshaodequshiduanqiwufanizhuan。lingwai,zhongguozizhupinpaibuduantuidongchanpinxiangshang,jinjungaoduanhaohuashichang,jinkouhaohuachedexuqiuyehuijinyibushoudaoyingxiang。

jinnianlai,zhongguoyijingjiangdileyixiechexingdejinkouguanshui,weilaikenenghuijinyibuyouhuaguanshuijiegou,jinkouchedeshichangzhunrumenjiankenenghuijinyibujiangdi。tongshi,guanfangkenenghuiduijinkoucheshishigengyangedehuanbaobiaozhun,guliyinjinjienenghuanbaochexing。duijinkouchepinpailaishuo,jinkuaigenshangzhongguoshichangdediandonghuahezhinenghuazhuanxingchaoliushidangwuzhiji。

未经正式授权严禁转载本文,侵权必究。