youshanghaibaoyejituan | jiemianxinwenfaqide2020【haopinpai100】pingxuanzikaitongshenbaoyilai，huodelezhongduolaizibutongxingyepinpaideguanzhu，pingxuanzuweihuibujinshoudaoledaliangpinpaishenbaoziliao，yeshoudaolehenduozixuntiwen，qizhongdajiazuiguanxindewentishi：pinpaichuxuanzhongdewudaweidufenbiekaochadeshishenme？pinpaishenbaoziliaoruhezhuanxie？zheiyipian，pinpaimenbujinjianghuodeweidujiedu，haijianghuodejinjimiyao。
2020【好品牌100】在初选阶段设立五大评选维度，每个维度占比20%，具体包括：广告传播效果、品牌专利、市场份额、品牌口碑、品牌创新力。通过品牌初选的品牌将进入到网络投票阶段，接受大众投票。
维度一：广告传播效果
duiyupinpailaishuo，guanggaoshizuizhongyaodechuanbofangfa。guanggaochuanbodexiaoguokeyizhijiezuoyongyupinpai，suizheshuziyingxiaoshidaidedaolai，xiandaiguanggaojishuduipinpaichuanbochanshengjudadeyingxiang，liyongjishushouduankeyitishengchuanboxiaolv，tongshijiangciqiandedanxiangchuanbomoshigaiweiyoufankuixiaoguodechuanbo。zaijishutishenghemeijiegongtongzuoyongxia，guanggaochuanboxiaoguonenggougengjiazhiguandifanyingpinpaizaichuandixinxiguochengzhongdebiaoxian。
henduopinpaishanzhangyiyouxiandechengbendadaochaoyuqidemude，yeyouyixiepinpaiyihuangjinmeijieweifalidian，qianzheyichuangyiqudong，houzheyipuguangliangweipingpanyiju。zheixieguanggaochuanbodetujinghefangfageyousuozhang，zuizhongxiaoguotixianzaishouzhongnengfoujieshoudaoxinxi，yijiguanggaonengfouyingxiangshouzhongdekanfaheganshou。jiyuci，【haopinpai100】yichuanboxiaoguoweizhongyaoweidu，kaoliangpinpaizaichuandixinxi、yingxiangxiaofeizhefangmiandebiaoxian，jianliqiduipinpaidejibenpanduan。
【申报小贴士】pinpaikeyitongguogaishujinyinianzhongmouyiciguanggaotoufanganli，laishuomingguanggaotoufangdexiaoguo。
维度二：品牌专利
ruguoshuopinpaishichanpin+xinxi，neimepinpaizhuanlizechujidaochanpincengmian。chanpindejingzhenglizhuyaotixianzaizhuanlizhanlvelingyu。pinpaidefazhanxuyaoguanzhuliangdarenqun：xiaofeizhehejingzhengzhe，duiyuxiaofeizhe，tishengpinpaiyingxianglikeyizhanlinggengduodeshichang，duiyujingzhengzhe，baochijishukongzhilikeyizhangkongxingyedehuayuquan。jiangpinpaizhuanlizuowei【haopinpai100】pingxuandeweiduzhiyi，shijiyuduizhishichanquandezhongshi，kaochadeshipinpaizaixingyeneidekongzhiliyijiyingduiwailaijingzhengzhedenengli。
【申报小贴士】pinpaizaishenbaoshikeyizhuoqingtigongyiyoudepinpaizhuanlishuliangjixiangguanrenzheng，zheiyangnenggougenghaodishuomingpinpaidehexinjingzhengli。
维度三：市场份额
ruguoguanggaohezhuanlishipinpaidejiansheguocheng，neimezhanlingshichangfenejiushipinpaijianshedejieguo。womenjiandaolehenduoguanggaoputiangaidierxiaoshouyejicandandepinpai，zheiyixianxiangbingbuhanjian。congcmo（shouxiyingxiaoguan）daocgo（shouxizengzhangguan），qiyeyezhengzainulijiangpinpaijiazhizhuanhuaweiyingshouhelirunlv，guanlizheyuelaiyuekanzhong“pinpaiyeji”。danpinpaijiazhihaiweiyouzhiguandeshujuhuatixian，ruheyongshujuhengliangpinpaijiazhizhidegedapinpaipingjiatixibuduantantao。womenzhujianxingchengyigegongshi：duiyuchengshudepinpai，jiyaohuihuaqianyeyaonengzhuanqian。
【申报小贴士】pinpaikeyitigongdiaoyanjigouchujudebaogaohuozheziyoushuju，youshuofulidishuomingjinyinianpinpaichanpinzaixifenshichangdezhanbiqingkuang。
维度四：品牌口碑
pinpaikoubeiruhekeguankaoliang？hulianwangshidai，womenyougengduoqudaohuodedazhongduipinpaidepingjia，pinpaibiyiwanggengrongyishoujidaoshichangfankui。lingyifangmian，jiyumeijieduidazhongdeyichengshezhigongneng，meitipingjianenggouyidingchengdushangyingxiangdazhongduipinpaiderenzhi，duimeitipingjiajinxingzonghepinggushipinpaikoubeidiaoyanzhongzhongyaodeyibufen。ciwai，pinpaiyihuodedejiangxianghezhuanyerenzhengyeshifanyingpinpaishengyudeyigefangmian，jiangxiangnenggouzongjiechupinpaizaiyiduanshijianneiqudedechengji。zongheyishang，【haopinpai100】pingxuanjiangpinpaikoubeinaruchuxuanweidu。
【申报小贴士】pinpaizaishenbaoshikeyiliejuyihuodedejiangxiang、mingyuyijimeitipingjia、guanfangrenzheng，yicishuomingpinpaizaidazhongchuanbozhongdeshengyu。
维度五：品牌创新力
《chuangxinzhedejiongjing》chengweiershiyishijizuiyouyingxianglidechuangxinlilunshuji，“chuangxindashi”kelaidun·kelisitansenweirao“dianfushichuangxin”he“chixuxingchuangxin”jinxingfenxibijiao，yinfaledaqiyeyuchuchuangqiyedechuangxinjiaoli。pinpaishiqiyedemingpian，qiyezaijishu、jingying、guanlidengfangmiandechuangxinbirandailaipinpaidebiange。jinnianlai，xuduolaozihaopinpaizaishijuesheji、chanpinjishu、yingxiaochuangyifangmiandegexinzhangxiandezhengshipinpaichuangxinli。lingyifangmian，yixiexiaozhongpinpaizaishehuihuayingxiaodeyingxiangxiazhubu“poquan”，chengweizengzhangheima，jinrudaodazhongshiye，chengwei“xin”pinpai，chengxianchupinpaide“dianfuxingchuangxin”。【haopinpai100】pingxuanyizaitongguopingxuanwajuegengduoshanyuchuangxindehaopinpai。
【申报小贴士】pinpaikeyitongguogaishuyiciyingxiaoshijianhuopinpaichuangxinhuodong，laitixianchuangxincelvehechuangxinchengjiu。chuangxinduipinpaichengzhangzhiguanzhongyao，danbingfeisuoyoupinpaidouzhengchuzaichuangxindezuijiashiqi，cixiangweidukeshipinpaifazhanqingkuanglinghuobiantong。
yishangshipinpaichuxuanshipingxuanzuweihuijutikaoliangdewudaweidu，butongxingyesaidaohuishaoyoubutong，danpinpaishizhongshimeigeqiyedouzaibuduanpeiyu、gonggu、wanshandewuxingzichan，bulunnagexingye，qiyedouxuyaotongguodazaopinpailairangzijidepinpaidailaiyijia、chanshengzengzhi。womenxiwangyougengduohuijiangpinpaigushi、yongyouhexinjingzhengli、chixuchuangxin、mianxiangguojide“hao”pinpaizaicicipingxuanzhongtuoyingerchu。kuailaicanyushenbao，nadaojinjimingeba！
shenbaojiezhidao5yue31ri。
pingxuanbaokuopinpaishenbaoyuchuxuan——wangluotoupiao——zhuanjiapingshensangejieduan，jutijihuaruxia：
4yue-5yue——pinpaishenbao、pinpaichuxuan
6yue-8yue——wangluotoupiao
9yue——ruweimingdangongshi
10yue-11yue——zhuanjiapingshen
12月——终榜揭晓
pingxuancanyuchuixun，huanyinglianxi2020【haopinpai100】pingxuanzuweihui：
huiwuzu：xunvshi 15692142133，xuanzhe@jiemian.com
meitizu：qiannvshi 18017751658，qiancheng@jiemian.com
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