以下为演讲实录。

yaorongjun：geweixiawuhao，jintianyinweishishanghaixinjingjidefabu，woyeshishoucicanjiashanghaibaoyejituan | jiemianxinwendehuodong，ruzhuchirensuojiangyiyang，taixiademiankonghennianqing，womenzai5nian、10nianqianfenxiangdeshihou，dabufendoushichuantongqiyebijiaoduo，neishihoumeiyouxinjingjideshuofa，tanhongguanjingji，weiguanjingji。suoyijintiandexinjingji，zaizheiyangyigefanchoudangzhongqulijiedehua，shouxianwomendelijieweishenmejiao“xinjingji”？

wozijidejiedu，henxianrangenjintiansuochudeshidaihenyouguanxi，meigerendouzaikanshouji，zheijiushiyidonghulianwangshidai。neimeyidonghulianwangshidaijingjishizenmeyangde？womenzaigaigekaifangchuqimeiyouzhinengshouji，zaineigeshihou，suoyoudejingji，doushizhidaoxingjingji，zheimekuai、zheimehao，shenzhishihaoyidiandefangshishengchanchulaigenghaodechanpinjiushiyoujingzhenglide。

houlaijingzhengfazhandaolingwaiyigejieduan，qiyebuzhongyao，zhongyaodeshiqudaotuishenme，qudaotuishenme，shenmecaimaidehao。suoyi90niandaiqudaoshizhenggexiaofeiliantiaohenzhongyaodeyidian。danshixianrandaojintian，meigerenshoushangdiandandedongzuo，juedinglewomenjingjimingmai，zheigedianji，juedingledaodiapinpaihuishengchuhaishibpinpaishengchu。

刚刚爱库存的CEO说我们虽然做了几百亿，但是还有很长的路，非常谦虚，我相信对于消费主权转移的今天，企业面临着新的课题。我觉得这个事情是新经济大势下，企业应该去解决的。guanyujintiandezhuti，dajiakenenghuibuyueertongxiangdaodashuju，yinweizheishiyigedashujushidai。danzaijintianyijushuju，jiukeyiququedingjintiandezhanlvelema？

womenhenduoyijingfuwuguodeqiyedangzhongyebaokuoxinjingjiqiye，cengjingyouyigezuoyanwodeqiye，tamenzaiyixieshujulimianfaxianleyigexindexuqiu，faxianyunfu、zhunmamatebieaimaizheiyileichanpin，suoyixunsudejiedingweiwoshiyigeyunfuxiangyongdechanpin。dandaohoulaizheigepinpaizaigeweidenaodailidoumeiyou。yinweinihuifaxian，dangwomentongguozheiyangdeshujuquzhaodaozheiyangyigeguijudeshihou，dengnibayanwoyaoqulianjiegukedeshihou，yaoyoufeichangjudadeshichangjiaoyuchengben。zheichangshichangjiaoyudechengben，wangwangshihenduochuchuangxingqiyenanyichengshoude。

所以我觉得，即使撬动了市场，教育形成，不可能她的朋友也是孕妇，所以也很难形成口碑化推广。这个时候会发现，其实用数据来进行战略的时候，天然会有这样一个缺陷。当你所看见的需求，别人早已经看见，或者是别人也已经看见。

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这就是围绕品牌价值来搭建运营系统进行取舍，决定该做什么，不该做什么。fuwupinpaijiazhigenxiaofeizhexinzhigongying，rangfumujuedenidechuxingenwoxiangyaodeyiyang，zheicaishicongzheifangmiankanxinjingji，worenweijintiandexinjingjishizaigengduodexiaofeizhezhuquanshang。

zuihou，zenmeyangyouxindegaodi？chayihuadejiazhi，dangxuqiuchuxiandeshihou，nijiushiyigerenzhigaodi。qidaidajianenggouxuehuizheitaofangfa，laihuodexinjingjishidaidexingaodi。