《2020中国可持续消费报告》发布：99.8%的公众认为可持续消费与小康社会直接相关

2020zhongguokechixuxiaofeibaogao2020nian12yue22ri，“diwujiejiemianzhenshannianhui——meilizhongguomeihaoshenghuo”youshanghaibaoyejituanjiemianxinwenzaishanghaijinganruijijiudianchenggongjuban，bingzaihuodongshangfabuleyoushangdaozonghengyujiemianxinwengongtongfaqide《2020zhong

来源：界面新闻

2020nian12yue22ri，“diwujiejiemianzhenshannianhui——meilizhongguo meihaoshenghuo”youshanghaibaoyejituanjiemianxinwenzaishanghaijinganruijijiudianchenggongjuban，bingzaihuodongshangfabuleyoushangdaozonghengyujiemianxinwengongtongfaqide《2020zhongguokechixuxiaofeibaogao》。shangdaozonghenghehuoren、zhongguokechixufazhananlizhongxinzhurenlanghuazaifabuhuanjieshangjieshao：2020nianshiquanmianjianchengxiaokangshehuideguanjianzhinian，yeshishixian2030niankechixufazhanmubiaozuihoushiniandeguanjianshike。suizhequanqiukechixufazhangongshidechixutisheng，yijiguojiashisiwuguihua、2035nianyuanjingmubiaodeluoshi，xiaofeizhezuoweituidongshehuiyuhuanjingjinbudezhongyaoqudonglijiangduimubiaodeshixianchanshengguanjianyingxiang。lejiegongzhongduikechixuxiaofeiderenzhi、taidujixingwei，youzhuyuqiyegenghaodeyuxiaofeizhezhankaigoutong，youxiaodetuijinquanshehuikechixufazhanmoshidexingcheng。

商道纵横合伙人、中国可持续发展案例中心主任郎华发布
《2020中国可持续消费报告》

第一本融入小康社会视角的可持续消费报告

julejie，jinnianbaogaozuidadeliangdianzaiyukechixuxiaofeiyitizhongxiaokangshehuishijiaoderongru。xiaokangshehuiyiweizherenmendeshenghuozaijingji、wenhua、huanjingdenggegeweidudoujinrudaolezhanxindejieduan。zheixiebutongweidudebianhuaweikechixuxiaofeidefazhantigonglejihuiheturang。erkechixuxiaofeiyeshixiaokangshehuizhixiagongzhongshixianmeihaoshenghuozhuiqiuyushengtaipinghengdeguanjian。baogaoxianshi，gaoda99.85%degongzhongrenweikechixuxiaofeiyuxiaokangshehuijuyouxiangguanxing，jutibiaoxianzaikechixuxiaofeiduiyujingjigaozhiliangfazhan、shengtaihuanjing、jiankangdengguanjianyitideyingxiang。

gongzhongrentongkechixuxiaofeideliliang，tamenlixiangzhongdexiaokangshehuiyulianheguo2030kechixufazhanmubiaozhongdeduogemubiaobaochiyizhi。

一本从行为意愿角度进行群体解读的报告

jiyuyishangbeijing，baogaoshenruwajuexiaokangshehuixiagongzhongdekechixuxiaofeixingwei、taidu、renzhiqingkuang，bingjiangxingweiyiyuanzuoweizhongyaodeyingxiangyinsuduishoufangquntijinxinghuafen，zhankaiquntijiandexingweiyurenzhichayifenxi。renkezijirichangkechixuxiaofeixingweidequntibeirenweijuyoujiaogaodexingweiyiyuan，beidingyiwei“yishixianxingzhe“。burenkezijirichangkechixuxiaofeidequntibeirenweijuyouxiangduijiaoruodexingweiyiyuan，beidingyiwei”yishibaoshoupai“。

diaoyanjieguofaxian，dalingqingnianzainianlingfenbuzhongcunzaixianzhuyoushi，21-40suideyishixianxingzhebilishizuigaode，shikechixuxiaofeidezhongjianliliang。erzaichengshifenbushang，erxianchengshideyishixianxingzhebiliyuanyuangaoyuyixianchengshi，shikechixuxiaofeidezhongshifensi。ciwai，jinguannvxingyizhibeirenweishixiaofeidezhuyaoliliang，dannvxingyunanxingdeyishixianxingzhebilibingmeiyouxianzhuchabie。

lvse、youji、zirandengguanjiancishigongzhongduikechixuxiaofeidelijie，gongzhonggengpianxiangyigengjiandanhezhijiedefangshilijiekechixuxiaofei。ranerlianggequntiduikechixuxiaofeiquefenbiecunzaibutongdejiedu，ditan、qiyeshehuizeren、ziyuanjieyue、huanjingyouhaodengduikechixuxiaofeigengzhuanyedebiaoshugengrongyidedaoyishixianxingzhederenke。

diaoyantongguoshezhiyishizhuxingsigeweidudeshenghuochangjinglejiebutongquntijiandekechixushenghuoxingdongpianhao。jieguoxianshi，suishouguandeng、bulangfeishiwu、jieshuijiediandoushishengqianherongyicaozuodekechixushenghuoxuanze，yeshi2020nianjianxingduzuigaodesangexingdong。

yishixianxingzhezaikechixuxingdongzhonggengpianhaoyubingchengduanshelideyuanze，shaomaiyifuduochuanjici，80%deyishixianxingzheyuanyizaiershoupingtaigoumaiwupin。erjinyou24%deyishibaoshoupainengjieshouershouwupinjiaoyi，tamenzaikechixuxingdongzhonggengpianhaoyushiyonggongxiangdanchehuoshunfengchechuxing。

一本为企业提供消费者洞察与解决方案的报告

zaijijiangquanmianjianchengxiaokangshehuidejintian，renmenduiweilaidemeihaoshenghuoyoulegengjinyibudeqidaiyugouxiang。baogaojianyiqiyezaixiaokangshehuifazhandexinqushixia，zhudongxiangyingwaibuhuanjingheliyixiangguanfangdeqidai，jiangkechixuxiaofeirongruqiyezhangqifazhanzhanlve，jiangyouliyudaidongchanpinquanzhouqikechixufazhanzhuanxing，jianlixindejingzhengyoushi，congerhuodechixudezengzhangyufazhan。

congquntilaikan，kechixudeyishixianxingzheshiqiyexuyaozhongdianguanzhudequnti。genjudiaoyanfenxi，zheileiquntiduikechixuxiaofeiyougengjijidexingweiyiyuan，qiyeduiyukechixufazhandetourugengrongyitongguoyingxiangzheigequntishixianshouyi。genjujingzhunderenquntedianzhidingxiangyingdexingdongcelve，nenggouyouxiaojianshaoxinxicuowei，yuxiaofeizhezhankaigenghaodegoutong。

jinguanxiaofeizheduiyukechixuxiaofeidecanyuyiyuanfeichanggao，youchaoguo61%dexiaofeizheshi“yishixianxingzhe”，ranerzaishijicanyukechixuxiaofeideguochengzhongqueyudaoleduoyanghuadezuai，tebieshikechixuchanpinxuanzeyouxian、meiyouheshidegoumaiqudaojixiaoshourenyuanmeiyoujiyuyouxiaodezhichihebangzhusandazhuyaokunnan。baogaozhenduixiaofeizhemianlindezhuyaowentimianxiangqiyetigonglejuyouzhenduixingdejiejuefangan，bangzhuqiyequanmianyingduitiaozhan。

tongshi，genjushujujieguofenxibutongqunticongxingweiyiyuanzhuanhuaweixingdongdehexinqudongyinsu，conggongmingchangjing、jiagetongdian、goutongcelvedengbutongweiduduiqiyejinxinglejutidecelvejianyiyudongkuangjia。liru，baogaobizhaoguoqusiniandeshujufaxian，“lianghaodejiankangyufuzhi”、“fuzerendexiaofeiyushengchan”yiji“qingjieyinshuiweishengsheshi”doushichixushoudaogongzhongguanzhudeyiti。yugerenshenghuogengxiangguandeyitigengrongyihuodegongzhongdeguanzhudu。ershishixingxinwen，tebieshifumiandeshehuishijiantongyangzaihendachengdushangyingxianggongzhongduikechixufazhanyitideguanzhudu，meiniandeshehuiredianshijianyudangnianbaogaodekechixuyitiguanzhudugaoduyizhi。weilai，yugerenshenghuochangjinghuoshehuishijianjinmilianjiedeyitijijiangrengranshigongzhongsuoguanzhudejiaodian，yuzheixieyitixiangguandekechixuxiaofeichanpinhuoxuhuimianlingengjiajijideshichangxinhao。qiyekeyitongguochangdaoyouji、xiangshan、tianran、lvse、duanshelidengliniandeshenghuolinianhetaidudazaokechixudegongtongjiazhiguan，yuxiaofeizhejianliyouxiaodegoutonghegongming。

shinianhou，jiangshi2030kechixufazhanmubiaoshixianzhinian， yeshiquanmianjianchengxiaokangshehuidedishinian。 baogaoxianshi，xiaofeizhemenduikechixuxiaofeiweilaishiniandefazhanchongmanqidai，wulunshiduiqiyedexinxipiluyaoqiuhaishichanpindeshengtaizujishuomingdeng，gongzhongdouqidaiyigegengjiafengfu、duoyuan、jijidekechixuxiaofeishichang。baogaoxiwangtongguowajuekechixuxiaofeidejiazhi，weiqiyejiyouyituidongkechixuxiaofeidejigou、gerendailaiguanjianxingqishi，gongtongtuidongshinianhoumeihaomubiaodeshixian。