界面新闻携手商道纵横发布2020中国可持续消费报告，以下为郎华女士的演讲实录：

langhua：xiexiezhuchiren，woshilanghua，feichanggaoxingjintianlaidaojiemianfenghuidehuodongxianchang。womenyizhiyilaiduijiemiandehuodongdoushifeichangyouganqingde，congdiyijiezhenshannianhuikaishi，womenjiubazhenshannianhuizuoweikechixuxiaofeibaogaodeshoufapingtai，jinnianyijingshilianxudiwunianfabule。

neimezhuisudaoyuanqi，womenweishenmeyaochixudituidongkechixuxiaofeidefazhan？shouxian，dangwomenxiangdaokechixuxiaofeideshihou，tashiyigebihuande，shiyigechanpindeshengmingzhouqidegainian。tongguoxiaofeiceladonghekechixuliniandeyindao，keyicujinzhenggechanpindeshengmingzhouqidekechixufazhan。tongshi，suizheyuelaiyueduodeqiyerenshidaolekechixuxiaofeidejiazhi，gengyoujidicanyukechixuxiaofeicujin，youkeyidaidonggengduoderencanyudaokechixufazhandeyuanjinglimianlai。

congwomendiyijiekaishifabuzheiyangyigebaogao，daojinnianyijingshidiwujiele。womenkandao，zhongguodegongzhongduiyukechixufazhan，yijikechixuxiaofeiyitirenzhidezhuanbian，yekandaoqiyezaituidongzheigeyitideshihou，wanchenglecongzhiqianjianlirenzhi，daoxianzaizhudongcanyudezhuanbian。womendezhutizhisuoyidingweizaixiaokangshehuizhishangkexuxiaofeidequshi，shiyinweiwomenkandaolejinnianteshudeshidaibeijing。congquanqiulaikan，yiqingduirenmendegongzuo、shenghuodouchanshenglehendadeyingxiang。congshangyelingyulaikan，yuelaiyueduodeqiyezaizhudongyongbaokechixufazhandebianhua。womenxiwangtongguofabuzheiyangyigedingweidebaogao，keyijiqiyegengduodeqifa，nenggoubangzhugengduodeqiye，gengzhudongdituidongkechixuxiaofei。

jintian，womenzhenggebaogaodefenxiangfenchengsibufen，diyibufenshixiaokangshehuihekechixuxiaofeidelianjie；dierbufenshiyanjiuhediaoyanfangfa；disanbufenshidiaoyandehexinfaxian。disibufenshiqiyedeqishilu，xiwangweigengduoqiyetuidongkechixuxiaofeitigongyouxiaodezhanlvezhicheng。

womenzhidao，jinnianzhongguojijiangquanmianshixianxiaokangshehuidetujing。shijishang，zai“shisiwu”qijian，zhongguoshehuiduiyuqiyeyougenggaodeqidai。shouxian，xiaokangshehuijiangshigengjiaditanhelvsedeshehui。zenmeyanglailijieni？zaiwomende“shisiwu”guihua，yiji2035deyuanjingguihualimian，qishibalvse、kechixudeshengchanhexiaofeifangzaifeichangzhongyaodeweidu。jinqi，jinqi，zhongguozaiquanqiugongbuletandafenghetanzhonghedeyuanjing，tanzhonghebingbushiyijujiandandechengnuo，taxuyaonengyuanliyongmoshidezhuanxing，shengchanfangshidezhuanxing，yiweizhejingjifazhanmoshidequanmianzhuanxing。womenkeyiyujiandaoshisiwuqijian，suizhexiaokangshehuidefazhan，kechixufazhan、kechixudeshenghuofangshijianghuiyougenggaoderenkeduhepujihuadefazhan。

congjingjilingyulaikan，xiaofeiduiyujingjideyingxiangjuda。womenguojiazuijinhenduoniandoushixiaofeiladongjingjifazhandemoshi，zaiguoqudejinianzhong，xiaofeiduiyugdpdegongxianjunchaoguo50%。genjulianheguohuanjingshujinqifabude《2030tanjianpaichajubaogao》xianshi，2/3detanpaifangjizhongzaijiatinglingyu，wulunshijiaotong，haishirichangshenghuodefangfangmianmian，womenshenghuofangshiduiqihoubianhuajuyoufeichangzhongyaodeyingxiang。suizhexiaokangshehuideshenru，jingjishuipinghaihuitisheng，xiaofeihaihuishengji，suoyizaizheiyangdeqingkuangxia，womentuidongkechixuxiaofei，qishiyeshiduizhenggejingjidekechixuzhuanxingzhicheng。tongshi，suizhexiaokangshehuideshenru，engeerxishuhuijiangdi，xiaofeijiegouhuidiaozheng。guoqu，womendexiaofeijizhongzaiwuzhifangmian；weilai，womenhuigengduodizaijingshenhegenggaocengcijinxingxiaofei。xiaofeijiegoudezhuanxingnenggougenghaodituidongxiaokangshehuixianggengjiashengtaiyouhaodefangxiangfazhan。

zailaikanyixiashehuiwenhua，xianzaikechixufazhanyijingchengweiwomenshehuizhuliudewenhua。dangwomendakaidianshi，kandaogezhonggeyangdeshehuichangdaohuodong、shehuiyiti，baokuomingxingcanyudegongyixiangmu，douhuikandaokechixufazhanzhengzaichengweigongzhongguanzhuderemenyiti。zuixindelizi，jiubirushuojinqide“paonan”，qishishibahuangheyanxiandeshengtaihefupinjinzhanzuoweijiemuzhuyaodefangxiang。shehuiwenhuadebianqiancushiyecushiqiyeyougengduodesikao。

jiezhejiushikejiduiyukechixuxiaofeideyingxiang。xiangganggangcanyufenxiangshuidichou，suizhekejihehulianwangdeyingyong，womenfaxianwomenduiyugongyidecanyuyuelaiyuejiandan，erqiegongyidecanyuguochengyuelaiyuetouming，shenzhihenduoshihou，tongguoyixiekejideshouduanjiukeyiduiziyuandegongxujinxinggengzhinengdediaopei，cujinnengyuanyuziyuandejieyueheyouxiaoliyong。

jinniandexinguanyiqingrangwomenyishidao，rendeshentijiankanghenduoshihouyilaiyushengtaidejiankang。lianheguobaogaoshujuxianshi，muqian，meisigeyuedouyouxinxingdechuanranbingchuxian，zheixiexinxingchuanranbing75%yishangdoushirenchugonghuandedaozhide。chuyuduijiankangheshengmingdezhongshi，womenyinggaigengduodeguanzhushengtaihuanjing。shengtaihuanjingshizuchengwomenxiaokangshehuidewaibutujing，cushigengduoren，gengduoqiye，gengduojigouzhudongsikaokechixufazhandefangxiang。

zaizheicizhengtidiaoyandeguochengdangzhong，womencankaolejihuaxingweililunzuoweifangfalun。congyishidaoxingweidezhuanbian，shijishangyilaiyurendexingweitaidu、zhuguanguifanhezhijuexingweikongzhi。xingweitaidushigerenduiyijianshidekanfa：“wozuozheijianshiyouyongma？”；zhuguanguifanshishehuiwenhua、daodeyuedingsuchengdeguifan，duirendexingweichanshengyingxiang；zhijuexingweikongzhizeshishuo，zuoyijianshiqingdenanyichengduhuiyingxiangrenmendexingweiyiyuan。suoyouzheixiedouzuchengxingweiyiyuan，xingweiyiyuangaodijuedinglezuizhongdexingdongshibushihuifasheng。zheicibaogao，womenchangshishibierenqundangzhongjuyoukechixuxingdongyishidequnti，womendingyirentongzijizhengzaijianxingkechixushenghuofangshirenqunshiyishixianxingzhe，tongguoduibizheigeyangbenheqitayangben，dechubutongrenqunzhijiankechixushenghuofangshidexingweichayi。

tushangshidatiyangbenfenbu，shoujide5,213fenyangbenyanglaiyujiemianxinwenzaipingtaishangduiwomenwenjuandetuidong。tushangkeyikandaoxingbiedefenbu、shourufenbu、nianlingdefenbu、jiaoyuhediqudefenbu。

womenfaxian，duiyuxiaofeizhelaishuo，tamenrenweikechixushenghuogenzijiweilaidexiaokangshehuitujingxixixiangguan。 59.64%derenrenwei，baohushengtaihuanjing，huirangwomenyongyougengyijudehuanjing，rangqingshanlvshui、tianlanshuimeizuchenggenghaodeshengtaihuanjing。46.54%derenwei，baohushengwuduoyangxing，jianshaogongzhongweixian，keyibaozhengwomendejuzhuhuanjinggengjiameihao。

yiqingqijian，henduojigouzuoleyixieshengwuduoyangxingdechangdao，biruwwf、shanshuiziranbaohuzhongxindeng。zheixiexuanchuanrangrenmenyishidaoshengwuduoyangxingshizugejibingzaidongwuyurenzhijianchuandideyouxiaopingzhang，baohushengwuduoyangxingjiushibaohuwomenrenleiziji。

zaikechixufazhanyuanjingxia，ziyuankeyigengjieyuegaoxiao，jingjikeyigenggaozhiliangdifazhan，dajiakeyiqidaizaibuxishenghuanjingdetiaojianxiabaochijiankangfazhan。zheixieshikechixuxiaofeiduixiaokangshehuidailaideyingxiang。

shouxian，womendiaoyangongzhongduixiaokangshehuidetaidu，53.35%renweishijiajiahuhushouliyouqian，jinjiezheshianxinshushidejuzhuhuanjing，shequanquanwendingdeshehuihuanjing，nongcunrenkouquanmiantuopindengdeng。duiyugongzhonglaishuo，tamenduiyuxiaokangshehuidejieding，shijishanggenlianheguosdgkechixufazhanmubiaojinmixiangguan，baokuocujinchijiubaorongkechixudejingjizengzhang，cujinchongfendejiuye，quebaorenrenyoutimiandegongzuodengdeng。suoyi，tuidongxiaokangshehuidejianshe，shijishangyeshiduiyukechixufazhanmubiaodetuidong；kechixuxiaofei，kechixufazhan，shijishangjiushiquanmiandishixianxiaokangshehuidelujing。

kechixuxiaofeihuizaixiaokangshehuihuanjingxiajueqima？shijishang，womenxiwangkeyiqutanjiugongzhongdetaidu，taidudeqianglieshicujinxingweifashengdeqianzhitiaojian。taidushitongguoduixingdongdejiazhipanduanlaijuedingde，womenkeyikankandaodigongzhongshibushirenkekechixuxiaofeidailaidejijiyingxiang。womenkandaodabufengongzhong——jibenshangguoban——renwei，kechixuxiaofeikeyituidongjingjidefazhan，keyigenghaodecujinziranhuanjingdeshengtaiyouhao，yekeyicujinshehuifazhan。dangwendaotamen，weishenmetamenhuigoumaikechixuchanpin，tamenhuirenweikechixudechanpinshiyougengkekaodegongyingliantigongde、gengyouzhidechanpin。chaoguobanshudeshoufangzhehuirenwei，womenguanxinshijie，xiwangkeyitongguozijideyixiexiaofeixingwei，weizheigeshijiedailaigengduodemeihaodeliliang。haiyoujiangjinyibandexiaofeizhexiwangkeyitongguokechixuxiaofei，weixiayidaideshenghuodailaigengkechixudewaibuhuanjing。keyikandao，gongzhongduikechixuxiaofeiyoufeichangjijidetaidu，tamenxiwangkeyiqucujinkechixuxiaofei，erqietamenyerenwei，zheigeyuanjinggenzijideshenghuochangjingqishishijinmixiangguande。

womenzailaikanyixiakechixuyishixianxingzhederenqunhuaxiang，tamenshirenkezijishikechixuxiaofeijianxingzhedeyiqunren，womenfaxian1）dalingqingnianshikechixuxiaofeizhulijun。womenfaxian，21suidao40suiquntihuiduikechixuxiaofeiyougengduodeguanzhu，yexiwangkeyigengjijidicanyujinqu。2）fengyizushidexiaozizurenqun，gengrongyirentongkechixushenghuolinian。zheigepanduanshijiyuwomendetongjifaxian：12dao24wannianshourudequntizhong，you70%yishangderenrenweitamenshiyishixianxingzhe。keyikandao，zaizheigeshouruquntideren，duizheiyangdeyitiyougengjijiderenzhi。

jiexialaiyouyixiehuaxiangbiaoming，yishixianxingzheshoujiaoyuchengdugenggaoyixie。yinweiwomenfaxian，tiandawenjuandeyangbenzuchengli，daxuebenkeheshuoshiyanjiushengjiuzhanzhuti，ercongyishixianxingzhezhanbilaikan，daxuebenkeheshuoshiyanjiushengyishangderenqunzhong，yishixianxingzhedezhanbiyeshizuigaode。zaikechixuxiaofeigainianshang，meiyouxingbiezhicha，nanxinghenvxingdouyiyang，tamendoufeichangguanzhu，bulunshinanxinghaishinvxing，douyoujibenshangguobandequntishiyishixianxingzhe。womenlingwaiyigebijiaoyouqudefaxianshi，zhiqianwomenhuirenweiyixianchengshiduizheiyangdelingxiandegainianhuigengjiarentong，danzaidiaoyandangzhongfaxian，erxianchengshideyishixianxingzhedebiligenggao，erxianchengshilimian98.34%deren，douhuirenweizijishiyishixianxingzhe，suoyiwomenjiedingerxianchengshishikechixuxiaofeidezhongshifen。

gongzhongruhelijiekechixuxiaofei？tamenzijijiedingdegainianshishenme？womenzaizhenggediaoyandangzhongshoudaoyixiejieguo，birushuolvse、youji、huanbao、xunhuanzaisheng、xiangshan、duanshelidengdeng。yishixianxingzheheyishibaoshoupai，yeyouyixieyitichayi。yishixianxingzhehuirenweilvse、huanbao、tianran、xunhuanzaishengdengdengshitamenzuiguanzhudeyiti，duiyuyishibaoshoupaidehua，tamenhuijuedelvse、youji、duansheli，xiangshan、ditandengdengshitamenbijiaoguanzhudeyiti，suoyiwomenkeyikandaolianggequntizhijian，yehuiyouyidiandianchayi。

guanyugongzhongkechixushenghuodeshigezhongyaodexingdong，womenzuoleyigepaixingbang。diyiweijiushisuishouguandeng，qicishijieyueyongshui、helidejiatingcaigou、bulangfeishiwu、jienengjiadian、duochisushidengdeng，paizaiqianmiandezheixiexingwei，qishidoufeichangjiandan，jiushisuishouzairichangjiukeyizuodaode，buhuizaochengguoduofudandexingdong。yincizaiweilaituidongkechixuxiaofeidexingdongguochengdangzhong，jiandanyixingyeshihenzhongyaodeqifa。womenyeshitutanjiu，duiyuyishixianxingzhe，ganggangdeneixieyitilimiantamenhuigengkanzhongnaxie。womenfenchengyishizhuxingsigefangmian，yishixianxingzhezai“yi”zheigefangmian，zhuzhongduansheli，juanzengershouyifu、xuanzehuanbaocaizhidefangzhipin，dui“zhu”zeshisuishouguandeng，jieyueyongshui，xuanzejienengjiadian。“xing”——gongxiangdanche，gonggongjiaotongdengdeng。“shi”——jiatingcaigou，bulangfeishiwu，duochisushidengdeng。zheixieshiyishixianxingzhefeichangxihuanzairichangkaizhandekechixuxingdong。

kechixuxiaofeizhengzaichengweizhuliuqushi，zaisuoyoudexiaofeizhelimianyishixianxingzhezhan61%。danwomenyefaxian，congyixiangdaoxingdongzhijian，youhenduozuaideyinsu，jibiantamenrenweizheigeshiqinghenzhongyaohenhao，haishihuiyinweigezhonggeyangdeyuanyinfangqikechixuxiaofei。womenduizheixieyinsuyezuoleyigepaixing，shouyaodezuaijiushikechixudechanpinxuanzeyouxian，diershimeiyouheshidecaigoudequdao，buzhidaoqunamai。disangezaigouwuguochengdangzhong，xiaoshouderenyuanmeiyoujitamenzugoudezhicheng。disi，houxuhuishoudehuanjingbuwanshan，butouming，canyulehuishouyihouzuihoudejieguoshishenme？huanjingdexiaoyishishenme？tamenyebushihenmingque。haiyoukechixudechanpinnanyibianbie，xianzaidebiaoqianhenduo，henzaluan，tamenbuzhidaozenmeshibie。zaiyoujiushijiagedewenti，dangranwomenyefaxian，jiagezaisuoyouzuailimian，bushiyouxianjijiaogaodezuai。

ruheshixiancongyixiangdaoxingdongdezhuanbian？hexinqudongliyounaxie？

shouxianshitedingdechangjing。womenfaxian，dangxiaofeizhefaxianhuanjingchixuehuadeshihou，tamenhuirenweikechixuxiaofeihenzhongyao，birujinniandeyiqing。yuxiaofeizhexiangguandeyiti，jiankangyoujideshenghuochangjingyegengrongyidadongtamen。haiyougengwanshandehuishouxitong，ruguoranghuishougengkexinlai，jiuhuicujingengduodexiaofeizhecanyudaobihuanhuishouziyuanhualimian。renyurendelianjieyehenzhongyao，xiaoshourenyuanjidaogongzhongdezhishi，mendianxiaoshourenyuandepeixun，genghaogengqingchudexinxigoutong，doushihenzhongyaodetujing。haiyoujiageyijiqudao，qudaofangmian，womenjinnianyeyouhenduohenyouyisidefaxian。ganggangjidajiajieshaoleyixiezhongyaodechangjing，birushuohuanjingchixuehuadexinwen、guojiacengmiandechangdao，doushirangxiaofeizhequzhudongcanyukechixuxiaofeidezhongyaofangshi。gongyixiangmuhuozhehuodongyeshihenhaodequdao——xiaofeizhewangwangcanyulegongyihuodonghuilaiyihou，jiuhuifeichangyoureqing，duizheigeyitiyouhenhaodeganzhi，gengyuanyicanyujinlai。

womenzaikanyixiayitidaoxiang，womenfaxian，xiaofeizhehuigengguanzhuhezijisiliyouguandehuati，birujiankangdeshenghuofangshi，gengganjingdeshui。dangran，duiyuyixiehenpushihuadeyititamenyehuihenguanzhu，zheixieyitiwangwangyehejiankangdeshenghuofangshixiangguan，birutianranyoujiwuwurandeyuancailiao，zheishiwomenshipinyuriyongpinjiankanganquandebaozheng。

haiyoujingjichengben，suiranjinnianhaoxiangchengbenyinsumeiyouneimezhongyaole，danshiqishitahaishiyigehenjijidecujinyaosu，tebieshizaiershoushangpindegoumaishangmian。womenhuifaxian，80%yishixianxingzhe，douyouershouchanpingouwudejingli，tamenwangwangjuedezheigechanpindadao7zhe，huozhegengdi5zhe，3zhecaihuigengyouyiyuangoumai。duiyuputongdechanpin，xiangqiche、fuzhuang、jiaju、jiancai、dianzidianqidengdeng，qizhong，xiaofeizheduidianzidianqichanpinyijiajieshoudushihengaode，50%derenhuijieshouchaoguo10%yishangdeyijia。

guanyuqudao，jinnianrangwomenjuedehenyouyisideshi，dianshiguangbozheizhongwomenwangwangjuedehenchuantongdemeitipingtai，qishihaishihuoqudaokechixuxiaofeidexinxidezhuyaoqudao。shitidianhexiaoshourenyuandexinxidechuandiyefeichangzhongyao。dangran，shejiaopingtaiyeshihenguanjiande，zaijinniandediaoyanzhong，xiaofeizhezhudongtijidexiaohongshu、douyindengdengzheiyangdepingtai，doushitamenhuoquxiangguankechixuxiaofeixinxidezhongyaotonglu。haiyoudajiabuyinggaihulveyigequdaoshichanpindebaozhuang，zenmeyangyongzheigebaozhuang，yigehenyouxiaodechuandixinxidecailiao，genghaodiquxiangxiaofeizhechuandikechixudexiaofeilinian。lingwai，mingxingtuiguangxiaofeiyeshixiaofeizhezhudongtijideyigezhongyaoqudao。

zongtishanglaishuo，kechixuxiaofeizhengzaichengxianyizhongshenmeyangdequshi？duibiwomencong2016niandao2020niandeyanjiu，dajiaduiyukechixuxiaofeideyiti，paimingqianwumingde，huozhepaimingqiansanmingde，qishimeiyoutaidadequbie。danshipaimingdiyimingde，meiniandouyoubiandong。paimingdiyimingdeyiti，wangwanggendangniandefumianxinxiyouguan，zheiyeganghaoyinzhengle，xiaofeizhewangwanghuigengguanzhufumianxinxideyingxiangxiadekechixuyiti。birushuo2015niandetianjinbinhaixinqudebaozhashigu，huirangdajiazai2016nianguanzhuquneideanquanyongshuidewenti，haiyouhuaxuepindexielu，yijishuiziyuandeguanli。2017nianhonghuanglanyoueryuandeshijianrangdajiagengjiaguanzhuyouzhijiaoyu。jinnianxinguanyiqingzerangdajiaguanzhulianghaodejiankangfuzhi，fumianxinxihuizaihendachengdushangcujinduikechixuxiaofeiderenzhiyusikao。

2030nianshikechixuyuanjingzuihoudeshinian，yeshiguanjiandeshinian。xiaofeizheduikechixuxiaofeidaodiyoushenmeyangdeyuqi？womenfaxian47.19%dexiaofeizhe，tamenxiwangmeijianchanpindoukeyikandaotanpaifangliangheziyuanhaosundeqingkuang。haiyoujiangjin50%derenyexiwang，weilaiziyuanxunhuantixigengjiajianquan，shiyongguodechanpin，hainengjinruxindexunhuan。haiyou44.2%deren，tamenxiwangmaidaodechanpin，buhuiyiwuranhuanjingweidaijia。womenbunanfaxian，xiaofeizheduiyuqiyeyehao，duiyushehuihuanjingyehao，douyoulegenggaodeqidai。

zuihou，womenxiangzaitiyixiajiqiyedeqishi。

diyi，womenjianyi，qiyekeyibakechixufazhanhekechixuxiaofeirongruqiyezhanlvezhidingguochengdangzhong。womenkandaolewaibuhuanjingdebianhuahexiaofeiqushidezhuanhua，zhiyougengzhudongdirongruzhanlvesheji，caikeyirangwomenzaixinshidaidebeijingxia，huodegengchixudechenggong。

dier，jinnianxiwanggengduoguanzhuyishixianxingzhe，zaibutongdelingyubaokuoqudiqu、xingbie、nianlingdengdengjinxingxifen，qiyekeyizaizheixielingyujinxingchayihuapinpaidingwei，bakechixulinianzuogengyouxiaoheyingxiangli。

disan，xiwangjiejuekechixuxiaofeimianlindewenti。kankanzhuyaodesangetiaozhan，diyi，meiyoujiaoduokechixuchanpinkeyixuanze，dier，buzhidaocongnaxiequdaogoumai，disan，xiaoshourenyuanzhichidewuxiaohua。womenxiwangqiyezaiweilaikeyigengyouxiaodijiejuezheixiewenti，nenggourangxiaofeizhegengbianjie，gengjiandandicanyudaokechixuxiaofeizhong。ganggangjidajiatidaohenduoqudongdeyinsu，baokuochangjingdeduoyuanhua、qudaodeduoyuanhua、jiageyinsuyedoushikeyiliyongqilaide。xiwangqiyeweilaibawoqushi，genghaodiliyongqudongli，tongguotuidongkechixuxiaofei，zaixindeshidaibeijingxiashixianpinpaidequanmiantisheng。

yishangshiwojintiandejieshao，xiexie！