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2022【新国潮大会】:十年变迁 国潮3.0新思考

jinnianlai,xiaofeizheduizhongguowenhuaderentong、chuanchenghechuangxinfazhandaoleyigexingaodu,guochaoshenrushenghuodefangfangmianmian,xinzhaopai、laozihaodepinpailibuduanzengqiang。rujinguochao3.0shidaiyidaolai,zaicibeijingxia,shanghaibaoyejituanljiemianxinwenzhubande2022【xinguochaodahui】yaoningongtongtantaoguochao3.0shidaixiade“xinzhaopai·laozihao”。

congzaoqizaidanpinzhongrongruchuantongwenhuayuansu,kaoyanzhihequweixiyinxiaofeizhe,daorujinqianyimohuadegaibianxiaofeizhedeshenghuo,xiangshehuichuandiyizhongshenghuotaiduheshenghuofangshi,keyishuoguochaozhifeng,qiyuqingpingzhimo,rujinzhengzaichaoyueyiweidexiaofeicengmian,xiangxiaofeizhedeqingganjiazhihejingshencengmianfali。xianzaideguochao,yijingkeyifanzhiguangyishangdemouzhongxiaofeigainian,yiwenchuang、youxi、yingshidengjingshenxiaofeiweidaibiao,chaoyuewuzhicengmianderichangxiaofeipinfanchou。

十年国潮变迁,稳扎稳打,迈入3.0时代

guochaozaizheishiniandebianqianzhong,kechubufenweijigejieduan。chuchuangqiqiangdiaochuantongwenhuadezhuru,yikaoguofengdewaibaozhuangyinfaxiaofeizheguanzhu。gugongwenchuang、huiliqiuxiedenglaopinpaidouyikaozheguofengyuansuzaidu“fanhong”。zheiyishiqizhuyaotongguoyizhonglaozihaohuiguidazhongshiye,dakaijumian。ersuizheshichangriqubaohe、jingzhengriyijilie,guochao2.0shidaikaishizhongshikejiyingyong,zhiliyutongguopinzhishengji、pinpaihuayunying,yikaogenggaopinzhidexinguohuojueqi,youqishizaigaokejixiaofeilingyu。jinliangnianzhishoukeredeguohuomeizhuangpinpaiwanmeirijijiushiyigedianxingdexinguohuopinpaijueqideanli。zheiyishiqi,pinpaikaishichangshiweiraoxiaofeizheshizaizuohaochanpin,dazaokekaodexinzhaopailaifunengguochaoxinsheng。ermairu3.0shidai,zhongguopinpai、zhongguowenhuajidaguokejidenghelidakaileguanyuguochaodexinshijie,wenchuang、youxi、dianyingdengchengweixinshidaideranranxinxing。yikaozheguochao1.0delaopinpaihuanxinheguochao2.0dexinpinpaijueqi,guochaoyiluwenzhawenda,rangxiaofeizheduiguochaodeguanzhucongguohuopinpaikuodadaoduiwenhuayukejidequanmianguanzhu,shunlimairu3.0shidai。

消费升级、科技进步、文化自信助推国潮3.0时代

congpianzhongshiyongjiaodudegongnengjiazhi,zaidaoqingganjiazhihejingshencengmiandeqianghua,guochao3.0shidaichengxianchuxinshidaixiaxiaofeirenqundebieyangzhuiqiu,erzheiyiqieyushidaibeijing、xiaofeirenqundengmibukefen。

shuangxunhuanshidai,woguoqiangdiaokejizizhuziqiang,erdaguokejidejueqiwuyizhulileguochaodeshibukedang。rujindeguohuo,congpinzhidaojishushang,douzaishixianquanmianshengjidedaolushang。ersuizhezshidaihuoyuezaixiaofeishichangshang,tamenchengweileguochaodezhuliyonghuqun。zshidaishizuicongmingdexiaofeizhe,tamenwuzhicengmiandefuzujuedingtamenxiaofeishigengzhongshijingshenneihan,ruchaoliu、wenhuadeng,zhutuileguochaodegaige。zshidaitongyangyongyouhenqiangdewenhuazixin,tamenkewangyongbaochuantongwenhua、zhanshiwenhuazixin,zheiyefuyuleguochaoxindeshengmingli。suizhewenhuazixindeshenru,yiminzuwenhuaweineihan、yiwenhuazixinweidonglideguochaofengyufajili,zhujianchengweitigaoxiaofeishichanghuolideyouxiaoliliang。

直面新挑战,国潮3.0时代如何布局

xinguochaopinpaidejueqiwuyishizhongguowenhuachengweiquanshijiezhumudejiaodian,womenxinxidikandaosuizheguochao3.0shidaiduiwenhua、jingshenneihandengdeqiangdiao,haiwaishichangyezhujianshoudaoguochaozhifengdeyingxiang,zhongguopinpaiguojichuhai,chengfengpolang。guochaochuhai,yeshizaipinghengchuantongyuchuangxinzhijianyicigengjiaqingyingdechangshi。guochaozhi“chao”,buyingyiruchaoshuibanlaiqucongcong,ruhetuidongzhongguopinpaizhangjiufali,zheishijidaijiejuedewenti。ciwai,suiranduiguochaodeweilaihuaizhechongzudexinxin,yejiandingzheguochaozaiwenhualingyufalidejibenfangxiang,danxuyaomingquedeyidianshi,guochaochanpinzhuyaomianduidequntishizshidaidenianqingren,tamenzaixiaofeishixihuanzuogonglve、younenglishoujizugoudexinxijinxingbijiao,xiaofeipianhaoyenanyizhuomo,guochaochanpinruhenengyouxiaoditongzshidaiduihua,jishidongchaxiaofeizhexuqiu?zheiyeshiguochaopinpaiguibi“chudaojidianfeng”jiongjingdeguanjianlujing。

zaicibeijingzhixia,shanghaibaoyejituan⼁jiemianxinwenfaqishoujie【xinguochaodahui】jiangjijiedingjizhuanjiaxuezhe、guochaopinpaizhuliren、zhuliumeitirengongtongtantaoguochaopinpaizengzhangli,zhulizhongguojingjishuangxunhuan。

yulezhishangdeshidai,guochao3.0gaihequhecong,yimaixiangxingaodu?jiemianxinwenyaoninyitongtanxundaan!

ganxiebenciluntanjigouzhichi:aoweizixun、guanfangguibinbanshouli:zhubingren·tong。

pingxuancanyuchuixun,huanyinglianxiluntanzuweihui:

会务组:

gunvshi 18601704491,gurenyi@jiemian.com

liunvshi 13636308619,liuxiaohui@jiemian.com

媒体组:

munvshi 13701987428,mumengqiu@jiemian.com

未经正式授权严禁转载本文,侵权必究。

2022【新国潮大会】:十年变迁 国潮3.0新思考

jinnianlai,xiaofeizheduizhongguowenhuaderentong、chuanchenghechuangxinfazhandaoleyigexingaodu,guochaoshenrushenghuodefangfangmianmian,xinzhaopai、laozihaodepinpailibuduanzengqiang。rujinguochao3.0shidaiyidaolai,zaicibeijingxia,shanghaibaoyejituanljiemianxinwenzhubande2022【xinguochaodahui】yaoningongtongtantaoguochao3.0shidaixiade“xinzhaopai·laozihao”。

congzaoqizaidanpinzhongrongruchuantongwenhuayuansu,kaoyanzhihequweixiyinxiaofeizhe,daorujinqianyimohuadegaibianxiaofeizhedeshenghuo,xiangshehuichuandiyizhongshenghuotaiduheshenghuofangshi,keyishuoguochaozhifeng,qiyuqingpingzhimo,rujinzhengzaichaoyueyiweidexiaofeicengmian,xiangxiaofeizhedeqingganjiazhihejingshencengmianfali。xianzaideguochao,yijingkeyifanzhiguangyishangdemouzhongxiaofeigainian,yiwenchuang、youxi、yingshidengjingshenxiaofeiweidaibiao,chaoyuewuzhicengmianderichangxiaofeipinfanchou。

十年国潮变迁,稳扎稳打,迈入3.0时代

guochaozaizheishiniandebianqianzhong,kechubufenweijigejieduan。chuchuangqiqiangdiaochuantongwenhuadezhuru,yikaoguofengdewaibaozhuangyinfaxiaofeizheguanzhu。gugongwenchuang、huiliqiuxiedenglaopinpaidouyikaozheguofengyuansuzaidu“fanhong”。zheiyishiqizhuyaotongguoyizhonglaozihaohuiguidazhongshiye,dakaijumian。ersuizheshichangriqubaohe、jingzhengriyijilie,guochao2.0shidaikaishizhongshikejiyingyong,zhiliyutongguopinzhishengji、pinpaihuayunying,yikaogenggaopinzhidexinguohuojueqi,youqishizaigaokejixiaofeilingyu。jinliangnianzhishoukeredeguohuomeizhuangpinpaiwanmeirijijiushiyigedianxingdexinguohuopinpaijueqideanli。zheiyishiqi,pinpaikaishichangshiweiraoxiaofeizheshizaizuohaochanpin,dazaokekaodexinzhaopailaifunengguochaoxinsheng。ermairu3.0shidai,zhongguopinpai、zhongguowenhuajidaguokejidenghelidakaileguanyuguochaodexinshijie,wenchuang、youxi、dianyingdengchengweixinshidaideranranxinxing。yikaozheguochao1.0delaopinpaihuanxinheguochao2.0dexinpinpaijueqi,guochaoyiluwenzhawenda,rangxiaofeizheduiguochaodeguanzhucongguohuopinpaikuodadaoduiwenhuayukejidequanmianguanzhu,shunlimairu3.0shidai。

消费升级、科技进步、文化自信助推国潮3.0时代

congpianzhongshiyongjiaodudegongnengjiazhi,zaidaoqingganjiazhihejingshencengmiandeqianghua,guochao3.0shidaichengxianchuxinshidaixiaxiaofeirenqundebieyangzhuiqiu,erzheiyiqieyushidaibeijing、xiaofeirenqundengmibukefen。

shuangxunhuanshidai,woguoqiangdiaokejizizhuziqiang,erdaguokejidejueqiwuyizhulileguochaodeshibukedang。rujindeguohuo,congpinzhidaojishushang,douzaishixianquanmianshengjidedaolushang。ersuizhezshidaihuoyuezaixiaofeishichangshang,tamenchengweileguochaodezhuliyonghuqun。zshidaishizuicongmingdexiaofeizhe,tamenwuzhicengmiandefuzujuedingtamenxiaofeishigengzhongshijingshenneihan,ruchaoliu、wenhuadeng,zhutuileguochaodegaige。zshidaitongyangyongyouhenqiangdewenhuazixin,tamenkewangyongbaochuantongwenhua、zhanshiwenhuazixin,zheiyefuyuleguochaoxindeshengmingli。suizhewenhuazixindeshenru,yiminzuwenhuaweineihan、yiwenhuazixinweidonglideguochaofengyufajili,zhujianchengweitigaoxiaofeishichanghuolideyouxiaoliliang。

直面新挑战,国潮3.0时代如何布局

xinguochaopinpaidejueqiwuyishizhongguowenhuachengweiquanshijiezhumudejiaodian,womenxinxidikandaosuizheguochao3.0shidaiduiwenhua、jingshenneihandengdeqiangdiao,haiwaishichangyezhujianshoudaoguochaozhifengdeyingxiang,zhongguopinpaiguojichuhai,chengfengpolang。guochaochuhai,yeshizaipinghengchuantongyuchuangxinzhijianyicigengjiaqingyingdechangshi。guochaozhi“chao”,buyingyiruchaoshuibanlaiqucongcong,ruhetuidongzhongguopinpaizhangjiufali,zheishijidaijiejuedewenti。ciwai,suiranduiguochaodeweilaihuaizhechongzudexinxin,yejiandingzheguochaozaiwenhualingyufalidejibenfangxiang,danxuyaomingquedeyidianshi,guochaochanpinzhuyaomianduidequntishizshidaidenianqingren,tamenzaixiaofeishixihuanzuogonglve、younenglishoujizugoudexinxijinxingbijiao,xiaofeipianhaoyenanyizhuomo,guochaochanpinruhenengyouxiaoditongzshidaiduihua,jishidongchaxiaofeizhexuqiu?zheiyeshiguochaopinpaiguibi“chudaojidianfeng”jiongjingdeguanjianlujing。

zaicibeijingzhixia,shanghaibaoyejituan⼁jiemianxinwenfaqishoujie【xinguochaodahui】jiangjijiedingjizhuanjiaxuezhe、guochaopinpaizhuliren、zhuliumeitirengongtongtantaoguochaopinpaizengzhangli,zhulizhongguojingjishuangxunhuan。

yulezhishangdeshidai,guochao3.0gaihequhecong,yimaixiangxingaodu?jiemianxinwenyaoninyitongtanxundaan!

ganxiebenciluntanjigouzhichi:aoweizixun、guanfangguibinbanshouli:zhubingren·tong。

pingxuancanyuchuixun,huanyinglianxiluntanzuweihui:

会务组:

gunvshi 18601704491,gurenyi@jiemian.com

liunvshi 13636308619,liuxiaohui@jiemian.com

媒体组:

munvshi 13701987428,mumengqiu@jiemian.com

未经正式授权严禁转载本文,侵权必究。