congzaoqizaidanpinzhongrongruchuantongwenhuayuansu,kaoyanzhihequweixiyinxiaofeizhe,daorujinqianyimohuadegaibianxiaofeizhedeshenghuo,xiangshehuichuandiyizhongshenghuotaiduheshenghuofangshi,keyishuoguochaozhifeng,qiyuqingpingzhimo,rujinzhengzaichaoyueyiweidexiaofeicengmian,xiangxiaofeizhedeqingganjiazhihejingshencengmianfali。xianzaideguochao,yijingkeyifanzhiguangyishangdemouzhongxiaofeigainian,yiwenchuang、youxi、yingshidengjingshenxiaofeiweidaibiao,chaoyuewuzhicengmianderichangxiaofeipinfanchou。
十年国潮变迁,稳扎稳打,迈入3.0时代
guochaozaizheishiniandebianqianzhong,kechubufenweijigejieduan。chuchuangqiqiangdiaochuantongwenhuadezhuru,yikaoguofengdewaibaozhuangyinfaxiaofeizheguanzhu。gugongwenchuang、huiliqiuxiedenglaopinpaidouyikaozheguofengyuansuzaidu“fanhong”。zheiyishiqizhuyaotongguoyizhonglaozihaohuiguidazhongshiye,dakaijumian。ersuizheshichangriqubaohe、jingzhengriyijilie,guochao2.0shidaikaishizhongshikejiyingyong,zhiliyutongguopinzhishengji、pinpaihuayunying,yikaogenggaopinzhidexinguohuojueqi,youqishizaigaokejixiaofeilingyu。jinliangnianzhishoukeredeguohuomeizhuangpinpaiwanmeirijijiushiyigedianxingdexinguohuopinpaijueqideanli。zheiyishiqi,pinpaikaishichangshiweiraoxiaofeizheshizaizuohaochanpin,dazaokekaodexinzhaopailaifunengguochaoxinsheng。ermairu3.0shidai,zhongguopinpai、zhongguowenhuajidaguokejidenghelidakaileguanyuguochaodexinshijie,wenchuang、youxi、dianyingdengchengweixinshidaideranranxinxing。yikaozheguochao1.0delaopinpaihuanxinheguochao2.0dexinpinpaijueqi,guochaoyiluwenzhawenda,rangxiaofeizheduiguochaodeguanzhucongguohuopinpaikuodadaoduiwenhuayukejidequanmianguanzhu,shunlimairu3.0shidai。
消费升级、科技进步、文化自信助推国潮3.0时代
congpianzhongshiyongjiaodudegongnengjiazhi,zaidaoqingganjiazhihejingshencengmiandeqianghua,guochao3.0shidaichengxianchuxinshidaixiaxiaofeirenqundebieyangzhuiqiu,erzheiyiqieyushidaibeijing、xiaofeirenqundengmibukefen。
shuangxunhuanshidai,woguoqiangdiaokejizizhuziqiang,erdaguokejidejueqiwuyizhulileguochaodeshibukedang。rujindeguohuo,congpinzhidaojishushang,douzaishixianquanmianshengjidedaolushang。ersuizhezshidaihuoyuezaixiaofeishichangshang,tamenchengweileguochaodezhuliyonghuqun。zshidaishizuicongmingdexiaofeizhe,tamenwuzhicengmiandefuzujuedingtamenxiaofeishigengzhongshijingshenneihan,ruchaoliu、wenhuadeng,zhutuileguochaodegaige。zshidaitongyangyongyouhenqiangdewenhuazixin,tamenkewangyongbaochuantongwenhua、zhanshiwenhuazixin,zheiyefuyuleguochaoxindeshengmingli。suizhewenhuazixindeshenru,yiminzuwenhuaweineihan、yiwenhuazixinweidonglideguochaofengyufajili,zhujianchengweitigaoxiaofeishichanghuolideyouxiaoliliang。
直面新挑战,国潮3.0时代如何布局
xinguochaopinpaidejueqiwuyishizhongguowenhuachengweiquanshijiezhumudejiaodian,womenxinxidikandaosuizheguochao3.0shidaiduiwenhua、jingshenneihandengdeqiangdiao,haiwaishichangyezhujianshoudaoguochaozhifengdeyingxiang,zhongguopinpaiguojichuhai,chengfengpolang。guochaochuhai,yeshizaipinghengchuantongyuchuangxinzhijianyicigengjiaqingyingdechangshi。guochaozhi“chao”,buyingyiruchaoshuibanlaiqucongcong,ruhetuidongzhongguopinpaizhangjiufali,zheishijidaijiejuedewenti。ciwai,suiranduiguochaodeweilaihuaizhechongzudexinxin,yejiandingzheguochaozaiwenhualingyufalidejibenfangxiang,danxuyaomingquedeyidianshi,guochaochanpinzhuyaomianduidequntishizshidaidenianqingren,tamenzaixiaofeishixihuanzuogonglve、younenglishoujizugoudexinxijinxingbijiao,xiaofeipianhaoyenanyizhuomo,guochaochanpinruhenengyouxiaoditongzshidaiduihua,jishidongchaxiaofeizhexuqiu?zheiyeshiguochaopinpaiguibi“chudaojidianfeng”jiongjingdeguanjianlujing。
zaicibeijingzhixia,shanghaibaoyejituan⼁jiemianxinwenfaqishoujie【xinguochaodahui】jiangjijiedingjizhuanjiaxuezhe、guochaopinpaizhuliren、zhuliumeitirengongtongtantaoguochaopinpaizengzhangli,zhulizhongguojingjishuangxunhuan。
yulezhishangdeshidai,guochao3.0gaihequhecong,yimaixiangxingaodu?jiemianxinwenyaoninyitongtanxundaan!
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