yourenminwangyanjiuyuanyuyouguanjigoulianhefabudeguochaoshujuxianshi,“guochao”zaiguoqu10nianguanzhudushangzhang528%。zheichangguochaozhifengbujinxianyuxinguohuoxiaofei,ershigengjiabaoluowanxiang,chengxianchuduiwenhua、keji、shenghuodequanmianguanzhu。rujindeguochaoyijingmairu3.0shidai。
“guochao3.0shidai”shizshidai、keji、wenhuayijixiaofeishengjidengbeijingxiadechanwu。suizheguojiaqiangda、kejizhenxing、wenhuazixin,bushao“houlang”yekaishiyigengxinyingdefangshi、gengbaorongdetaiduyuguochaochanshengqinmijiechu。guochaodejueqi,yikaolaozihaohuanxin、xinzhaopaijueqi。
suoweilaozihao,tongguojiehekejishouduan、shishangchuangyihechanyesiweidengweizijituokaixinzhengcheng。erxinzhaopaiyetongguoyanfa、shengchanjishudengdekuaisutisheng,chenggongdazaoguochaodexinshengliliang。“laozihao”、“xinzhaopai”depojuzhongshengwanshanle“guochao3.0shidai”bolanzhuangkuodebantu,weiguochaoshengxingdaleyijiqiangxinzhen。
eryucitongshi,“guochao”benshenzaibuduanjinhua、yanzhanyushenghua,guochao3.0shidaiyingxiangdeyebujinjinshiguoneishichang,haiwaishichangtongyangshoudaoguochaozhifengdeyingxiang。zheyanyumuqian“guochao3.0shidai”detedianlaikan,yifangmianfushefanweigengguang,yanshendaozhenggexiaofeilingyu,shenzhituposhiwupinlei,shelieneirongxiaofei;lingyifangmian,“guochao”buzaizhikaowenhuagongming,gengshikaochuangxindailaitiyanshengji。
suizhewenhua、kechuangdejueqi,guochaoshichangrengyouxiangxiangli,weilaikeqi。zaicibeijingzhixia,shanghaibaoyejituan⼁jiemianxinwenfaqishoujie【xinguochaodahui】,jiangjijiedingjizhuanjiaxuezhe、guochaopinpaizhuliren、zhuliumeitirengongtongtantaoguochaopinpaizengzhangli,zhulizhongguojingjishuangxunhuan。
【亮点1】新招牌&老字号,“新国货”的潜力与价值
zhongshixifenxuqiuhetiyan,buduanshengjichanpinhefuwu,zheishilaozihao“yongbaoqingchun”dehexin。zhongshichuangxin、qianghuajishu,chuangzaoxinshengshixinzhaopai“tupozhongwei”demiji。dahuijiangyaoqingzuijudaibiaoxingdepinpaililin,fenxiangguochaopinpaiwenhuajingshenyujiazhi。
【亮点2】创投视角:国潮新蓝海
zhongguoxiaofeishichangzhulixiaofeiquntijueqi,duoyuanhuaxiaofeituidongxin、laopinpaideshengjiyuchuangli,guochaozhifengdailaide“xinguohuo”pinpaixunsuchengzhang,weichuangtoulingyudailailejijuqianlidetouzilanhai。
【亮点3】国潮IP联名,民族文化的传承与融合
guochaoxiaofeibuduandapoguyouyinxiang,congfushi、huazhuangpin、3c、wenhua,xingongneng、gaopinzhi、lianmingpinpaiyijingchengweixiaofeiquntizhuliu。“xinguochao”jiangchuantongyuxiandaixiangronghe,yongchuangxinfangshibiaodaduichuantongwenhuadelijieyuchuancheng,guochaojueqidebeihoushiminzuzixin、wenhuazixindetisheng。
【亮点4】沉浸式品牌集市,年中国潮盛宴
jijie2022zuijudaibiaoxingde“guochao”yuansu,yi“xinzhaopai laozihao”weihexin,yongjijuhudongxingdecanyufangshi,chengxianxiaofeishichang“xin”huoli、“xin”dongneng、“xin”chaoliu!
【亮点5】荣誉盛典
benjie“xinguochaodahui”xianchang,zhubanfanghaijianggongbushoujie“danghongguochaopingxuan”huojiangpinpai,sheinengtuoyingerchu?jingqingqidai!
ganxiebenciluntanjigouzhichi:aoweizixun、guanfangguibinbanshouli:zhubingren·tong。
gengduojingcailiangdian,jingqingguanzhu!
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gunvshi 18601704491,gurenyi@jiemian.com
liunvshi 13636308619,liuxiaohui@jiemian.com
媒体组:
munvshi 13701987428,mumengqiu@jiemian.com