suizhebentuyishiyuwenhuazixinderiyizengqiang，woguoxiaofeizheduiguohuopinpaidexiaiduyurijuzeng，tuidongzheguohuopinpaizaixiaofeishichangdejueqi，yeyiweizhewenhuazixinyizhujianzhuanbianweipinpaizixin。zai“zshidai”deyanzhong，tamenjikanzhongpinpaidetiyangan，yezhuzhongpinzhiyuneihan，yongyoulegengqiangxiaofeinenglidetongshi，yeyongyoulegengdadehuayuquan，gengqingxiangyuxuanzeyuzijidelinianxiangqihedepinpai。

muqianwoguoguochaowenhuazongtirengranchuyuchengzhangjieduan，xingyeguimojinyibukuoda。genjushujuxianshi，2021nianguochaoxingyeshichangguimoyuewei12541yiyuan，tongbizengzhang23.13%。chuledahuanjingdezhichiyiwai，shuzijishudejinbuyeshideguochaozhifengdedaodaguimodefazhan。zaixinyetai、xinxiaofei、xinpinpai、xinchuanbodelangchaoxia，guochaopinpaijiangdakaizhongguoxiaofeishichangzengzhangxinkongjian。

zaicibeijingzhixia，youshanghaibaoyejituan|jiemianxinwenzhubandeshoujie【xinguochaodahui】yu2022nian7yue29rizaixianshangchenggongjuban。shujutongji，yunfenghuidangtiangongyou20yujiameitipingtaitongbuzhibo，zaixianrenshuchao300wan。bingqie，ciciyunfenghuijijielebeijingfuzhuangxueyuan、aoweizixundengduojiazhimingxueyuan、jigou，yijihongdou、huanruishiji、zhubingren·tong、dr.alvaaierboshi、seesaw、balabala、beijingjingcai、bosideng、dabaitu、dajiangchuangxin、fuguang、geli、haolilai、jimitouying、jiuyang、laoganma、zhengshanhoupai、laojinmofang、laoshengchang、lining、liushen、ningmengyingye、nongfushanquan、shanghaibiao、taolimianbao、wanmeiriji、yeshu、yixian、yilian、yuanqisenlindengbaiyujiaguochaolingyuzhimingpinpaiyunduangongxiangshenghui，weirao“xinzhaopai laozihao”zheiyizhuti，chuanchenggongjiangjingshen，yinlingsiweichuangxin，hengkuashijian、zongkuaxingye，chengjiuguofengxinlangchao。

juxi，benciyunfenghuicaiyong3dwutaiquanxitouyingjishu，jiangxunichangjingyufenxiangjiabinjiehe，jidachengdushangtishenglewutaizhanshixiaoguo，chenggongdazaoleyichangjubeiqianglieshijuechongjideyunshangwutai。

主办方致辞

jiemianxinwengaojifuzongcaiguoweizhongzaizhicizhongbiaoshi，yuelaiyueduodepinpaizhengzaixuezhecongchuantongwenhuazhongjiquliliang，xinzhaopai、laozihaodepinpailiyezaibuduanzengqiang，erguochaopinpaidejueqiwuyiyeshizhongguowenhuachengweiquanshijiezhumudejiaodian。guochaopinpaidejueqiyedaidongleguohuoxiaofeidegaosufazhan，bujinruci，xinguochaobujinjinjuxianyuxiaofeishujudezengzhang，gengzaiyuduipinpaijiazhiderentong，yijibeihouduiyuguojiawenhuashili、kejishili、jingjishiliheguojiadiyunderentong。zaihuodefazhanjiyudetongshi，guochaopinpaiyemianlinzhecengchubuqiongdetiaozhan。jiemianxinwenyexiwangjiezhu【xinguochaodahui】jidajiatigongyigejiaoliudepingtai，gulirangsuoyourencanyujinlai，wulunshipinpai，yihuoshixiaofeizhe，doujiaruzheichangtaolunzhizhong，nenggoujixianbeizhizhi，yangzhonghuazhifeng。

楚艳：中国美学的新时代表达

beijingfuzhuangxueyuanjiaoshou、xinshidaizhongguomeiyanjiuyuanyuanzhangchuyanjiaoshou，tongshi，chuyanjiaoshouyeshizhongguogaojishizhuangpinpai“chuhetingxiangchuyan”dechuangshirenheyishuzongjian。tazaiyanjiangzhongzhichu，“heerbutong，meimeiyugong”shifeichangzhongyaodezhongguomeixuejingshen。erzhongguorenduimeidejizhizhuiqiuqishishixinlingdezhuiqiu，zheiyezaojiulezhongguorenguzilidelangmanzhuyi。congchunwanzhongde《zhiciqinglv》hedongaohuikaimushishangdeshijueshengyandoukeyirangrenganshoudaozhongguorenguzilidelangman，tongshiyeshizhongguowenhuazixindetixian。tahaitidao，tabenrenyecanyule2022nianbeijingdongaohuibanjianglifudesheji，lifurongruledatangkaifangbaorongdemeixuefengge，shiqinenggouzaizheigeguojihuadewutaishangxiangshijiebiaodazheigeshidaidezhongguomeixueyijizhongguochuantongjiyidejiangxinjingshen。tongshi，tayezhiliyuduizhongguochuantongfushimeixuedechuanchengyuchuangxinshejideyanjiu，rangzhongguodechuantongmeixuerongruyurichangshenghuozhongqu，jijitansuoxinshidaizhongguomeidexintezheng、xinqushi、xinyingyong，shiqizhuliminzupinpaifazhan，weipinpaimeixuefuneng。zuihou，tatandao，duiyuguochaopinpai，zuihaodeshejiyidingshiguanhushenghuofangshide，zaiweilaitamengengyinggaiguanzhulanghuaxiamianneigutuidonglangchaobenyongdedahaideliliang，erfeisuibozhuliu。

谢楠：国妆崛起，不止于“快”：国货美妆产品创新模式的演变 

aoweizixunfudongshihehuorenxienanzaiyanjiangzhongtichu，xinyidaidexiaofeizheshigengjiachengshuzhuanyedequnti，jinpingshichangxuanchuandeshouduanyijinghennanyingdexiaofeizhedezhongcheng。yinci，chenggongdeguohuopinpaiwangwangshihuiguichanpinzhuyichuxindepinpai，erzheiyiqushiyeqiaqiatixianzaiguohuomeizhuangdeshichangzhong。genjuaoweizixundeyanjiu，jinnianlaiguohuomeizhuangshichangbuduanfazhan，cong“yanfajiazhilian”dingduanzhujianyanhuachuliangzhongjieranbutongdeshangyemoshi。yizhongshizhuiqiuweikuaibupodeminjieshicuomoshi；lingyizhongshishenruchuangxindejingyidamomoshi。jinguanzheiliangzhongmoshijunyoukejiejianzhichu，danguohuopinpaidepeifangyanfanenglirengbijiaoyouxian。suoyi，guohuomeizhuangweilaifalidequshishibiyaoxiangziyanpeifangmaijin。tatichu，weilaiguohuomeizhuangpinpaikeyicongsangefangmianbuduanshengjizijidedingweiyucelve。diyishituozhanchuangyilaiyuan；diershineiwaijianxiu，dazaozhenzhengdeguohuojingpin；disanshibuduantansuoxiaofeizhezaichanpinchuangxinzhongkenengfahuidezuoyong，zhiyoubuduanmolianchanpindechuangxinnengli，fangkejiyechangqing。

郭婵：挖掘影视IP与大消费的深层价值

huanruishijiyanshengzongjingli、ruijiazichantouzifuzongcaiguochanzaiyanjiangzhongbiaoshi，huanruishijizuoweiipdechixudizaozhe，qihexinnenglizaiyujujizhizaohezaoxingnengli，“yijuzaoxing，xingfanbuju”debihuanyijingxingcheng，yinlinghuanruichixufazhan。qicitahaibiaoshi，yingshihuaipzhouqixuyaoyanshengzaiwajue，zuidahuaqishengmingzhouqijiazhi。muqianipzhengzhujiantiaochuchuantongdequdao，kaishizhimiancduanshichang，xiangneirong、zaiti、yingxiaodengduoyuanhuachangjingmaijin，xingchengzhengheyingxiao。lingwai，yingshiipbujinjinshiyigefuhao，gengduodeshifuyuleqiputongshangpinbujubeideqiangbianshinengli、qiangfenxianglianjieganyujiazhichendianxingdefujiajiazhi。zaixinguochaoxiaofeibeijingxiadeyingshiipyinggaidakaiqiyunzangdezhengtishangyeli，qizhuyaolujingyousan：yi，yuxiaofeilingyutoubuqiyegongwu，jiezhudadanpinyinbao；er，tilianipdehexinsucaihejingshenjiazhi，tigongcelvexingdeshuchu；san，duoqudaoheduoshangyedeshichangweijiao。youcidanshengdejiushihuanruifuzhuangchang，tongguohuanruifuzhuangchangchuandadongfangyijing，biaodaxianqimeixue，zuihoujiangdongfangwenhuachuanbojigengduoderen，congerquwajueyingshiipsuoyunhandegengduodeshangyeli。

朱军岷：新国潮下的匠人品牌

『zhubingren·tong』pinpaichuangshirenzhujunminzaiyanjiangzhongzhichu，guochaoshijuyoushijiandegainian，suoyizaiguochaoxingqidelangchaozhong，bawozhuheshideshijianjiedianjinxingshangyebujushishifenzhongyaode。zaozai2013nian，tigaoguojiawenhuaruanshili，jianshewenhuaqiangguo，jiandingwenhuazixindezhengcefanglvebeitichu，zicixinzhongshidewenhuadachaogungunerlai。zaicishidaibeijingxia，zhubingren·tong“rangtonghuijia”delinianyugugongwenchuang“bawenhuadaihuijia”delinianyipaijihe，zhujunminminruidibawozhuyugugongwenhuadehezuojihui，zaichuantongwenhuadeyuansushangjinxingchuangxin，pipeiheshideshiyongchangjing，dazaochufuhedangdairenxuqiudetongyishupinyutongwenchuangzuopin，congcidaxiangpinpaizaishichangshangdediyiqiang。bujinruci，zhubingren·tongtongguozaibuxingjie、jichang、gaoduanshangchangdengdidebuju，rangxiaofeizhenenggougengzhijieganshouyuchumo，shichuantongfeiyihuoqilai，nenggouzoudaodazhongzhongqu。tahaitichu，zaiweilai，guochaobunengjinjinzhibuyuyuchuantongwenhuadeqiancengronghe，gengyaoshenduwajuewenhuaneihan，jianghaozhongguogushi，jianliguochaoxinshengtai。

曾路：商业是中国文化最好的传播方式

houpaichayezongjinglicengluzaiyanjiangzhongtichu，chawenhuashizhongguowenhuafeichangzhongyaodezuchengbufen，shizhongguomeixuezhongyaodezaiti，yeshiweilaigaoduanzhongshiwenhuashenghuobukequeshaodezhongyaolianjie。suoyi，chapinpaishituidongzhongguoxinguochaofeichangzhongyaodeliliangzhiyi。weiledazaozhongguodiyigechayeshechipinpinpai，houpaizhuangyuanmubiaozaiyonghuxinzhongjianliqidutededingwei，tongguojiazhidazaoqudongxiaofeizhejinxingyijiaxinggoumai。yinweizhongguomeixuedetaiduhebiaoxianfangshiyinggaishiyushijujinde，suoyitamencaiyongleguojihuadeshejijinxingchuanbo，bingqiedazaogaoduanwenhuashenghuodemoshihexiaofeichangjingrangxiaofeizheganshouchakeyiyongbutongdefangshirongrurichangxiandaishenghuo，zaixiandaiyujingxiajinxingkuajieronghe。zaixinguochaodebeijingzhixia，houpaizhuangyuanyichazuoweizaiti，chuanboyouxiuchawenhuadetongshi，yejixiaofeizhedailaiyouxiudezhongguochuantongwenhuatiyan，jiangchatuixianggengduokenengxing。zuihou，tatebietidaopinpaixinzhihezichandegoujiandouxuyaodeshizhangqizhuyi，fuchuchengbenyushijian。

【xinguochaodahui】yunfenghuixianchanghailongzhonggongbule2022【danghongguochao】pingxuandehuojiangmingdan，biaozhangyinlingguochao、poquanchuhaidegedadanghongguochaopinpaijiqiye，zhijingtamenweizhongguoxiaofeilingyufazhansuozuochudezhuoyuegongxian，bingyiciguligengduoqiyeshijiantamenchuangzaoxingdexiangfa，tuidongguofengxinchaoliu。

ganxiebenciluntanjigouzhichiaoweizixun、guanfangguibinbanshoulizhubingren·tong、hezuohuobanseesaw。

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