youshanghaibaoyejituan|jiemianxinwenzhubandeshoujie【xinguochaodahui】yu7yue29riyuanmanluomu。jiemianxinwenliyaolaizibeijingfuzhuangxueyuan、aoweizixundengduojiazhimingxueyuan、jigou，hongdou、huanruishiji、zhubingren·tong、dr.alvaaierboshi、seesaw、balabala、beijingjingcai、bosideng、dabaitu、dajiangchuangxin、fuguang、geli、haolilai、jimitouying、jiuyang、laoganma、zhengshanhoupai、laojinmofang、laoshengchang、lining、liushen、ningmengyingye、nongfushanquan、shanghaibiao、taolimianbao、wanmeiriji、yeshu、yixian、yilian、yuanqisenlindengbaiyujiaguochaolingyuzhimingpinpaiyunduangongxiangshenghui。shujutongji，yunfenghuidangtiangongyou20yujiameitipingtaitongbuzhibo，zaixianrenshuchao500wan。
shoujie【xinguochaodahui】yunfenghuixianchang，duoweijiabinyi“xinpinpai · laozihao”weihexinzhankailejingcaidefenxiang。yixiashijiemianxinwengaojifuzongcaiguoweizhongkaichangzhicidewenzishilu——
zunjingdegeweilingdao、zhuanjiayuxianshangdepengyoumen，dajiashangwuhao！zaizheigekushuyanyandeqiyuemo，womenyinglailediyijie【xinguochaodahui】，ganxiegeweizaibaimangzhizhongnenggouzaiyunduanshoukanbencidexianshangyunfenghui。wojindaibiaoshanghaibaoyejituan | jiemianxinwendequantitongshi，xianggeweibiaoshizuichengzhideganxie！
zaiqianjitian，womenganggangyinglailedashu，shanghaideqiwendadaole40℃yishang，yedaoleyinianzhizhongzuiredeshike。ercishi，worenweiyeqiashizuishihetaolunxinguochaozheiyihuatide。rangwomenyingzhelieri，yiqilaikankanguohuopinpaishiruheyuhuozhongshengde。zongguanjinjinian，yijingyouhenduohuobaodeguochaopinpaichuxian，conggugongwenchuangdaolining，conghuaxizidaowanmeiriji，congbaiquelingdaowanglaoji。zhongguowenhualilaituichong“shoubaishizhiquewen，caiqianzaizhiyiyun”，yuelaiyueduodepinpaizhengzaixuezhecongchuantongwenhuazhongjiquliliang，xinzhaopai、laozihaodepinpailiyezaibuduanzengqiang，erguochaopinpaidejueqiwuyiyeshizhongguowenhuachengweiquanshijiezhumudejiaodian。womenxinxidikandaosuizheguochao3.0shidaiduiwenhua、neirongzhiliangdeqiangdiao，haiwaishichangyezhujianshoudaoguochaozhifengdeyingxiang，yituokuajingdianshang，zhongguopinpaizhengzaichengfengpolang。
guochaopinpaidejueqiyedaidongleguohuoxiaofeidegaosufazhan，guohuopinpaideshangpinshuliangchixuzengjia，baokuanshangpinbuduanyongxian。youshujuxianshi，cong2021nian4yuedao2022nian3yue，dianshangpingtaishangguohuopinpaishangpinshuliangtongbizengzhang508%；baokuanbangzhong，guohuopinpaishuliangzhanbida92%，guohuoshangpinshuliangzhanbida93%。
其实，新国潮不仅仅局限于消费数据的增长，更在于对品牌价值的认同，以及背后对于国家文化实力、科技实力、经济实力和国家底蕴的认同。国潮最的大IP在于“国”。在宏观政策层面，国务院、文化部、中央办公厅dengyexianhoufabuletuijinguochao3.0shidaijianshedezhuyaofangzhen。
liru，zai7yuechu，gongxinbudengbumentichu，zaishuzihuazhuli“chuangpinpai”fangmian，gulijiezhushuzijishudazaozhimingpinpai，jieshishuzihuabiangepeiyuxinruijingpin，jiezhushuzifuwusuzaoquyupinpaixinyoushi。qizhong，pinpaipeiyunenglitishenggongchengtichu，wajuezhongguowenhua、zhongguojiyi、zhonghualaozihaodengchuantongwenhuajiyinhefeiwuzhiwenhuayichan，jiaqiangxinshengxiaofeiquntixiaofeiquxiangyanjiu，chuangxinxiaofeichangjing，tuijinguochaopinpaijianshe。“zengqiangwenhuazixin、chuanbozhongguoshengyin”yijingchengweidazhengfanglve。suoyi，guochaoyeshiwenhuazixinchao。
zaihuodefazhanjiyudetongshi，guochaopinpaiyemianlinzhecengchubuqiongdetiaozhan。liru，xinruipinpaidepinpairenzhidubugao，jixuzaishangpintongzhihuadexiaofeishichangdakaipinpaizhimingdu；laozihaopinpaiyexupoquanerchu，dingweigengweinianqinghuadepinpaiyingxiaocelve；jishishimuqianzhengdanghongdedaguochaopinpaiyeyaojuansiwei，jinyibufajueshuzihuapinpaishengjidexinlujing，jujiaochuangxin，wanzhuanguochaoxinfengshang。zaiguofengdelangchaozhong，meiyigepinpaidouyourunishuixingzhou，bujinzetui。
虽然今年是【新国潮大会】的第一届，但“新国潮”一词的兴起却具有深厚的文化渊源。古语有云：求木之长者，biguqigenben；yuliuzhiyuanzhe，bijunqiquanyuan。zhonghuaminzuyouxiudechuantongwenhuashizhonghuaminzudegenhehun，yeshiwomenzaishijiewenhuajidangzhongzhanwenjiaogendejianshigenji。zaixiaofeishichangjiejiepanshengdetongshi，womenxuyaobawochuanchenghechuangxindeguanxi，xuegubunigu、pofabubeifa，yanyichuxinshidaixiazhanxindeguofengchaoliu。erjiemianyexiwangjiezhujintiande【xinguochaodahui】jidajiatigongyigejiaoliudepingtai，gulirangsuoyourencanyujinlai，wulunshipinpai，yihuoshixiaofeizhe，doujiaruzheichangtaolunzhizhong，nenggoujixianbeizhizhi，yangzhonghuazhifeng。
zuihou，zaiciganxiejintianlilindegeweizhuanjiaxuezhe、pinpaifanghezaipingmulingyiduandeguanzhongpengyoumen，jiexialaiwomenyaoqingdaoleduoweiyouxiudejiabindailaitamenduixinguochaoshichangdezhenzhizhuojian，qidaidajianengzaijintiandefenxiangzhongyousuoshouhuo，ganxiegewei！
ganxiebenciluntanjigouzhichiaoweizixun、guanfangguibinbanshoulizhubingren·tong。
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