youshanghaibaoyejituan|jiemianxinwenzhubandeshoujie【xinguochaodahui】yu7yue29riyuanmanluomu。jiemianxinwenliyaolaizibeijingfuzhuangxueyuan、aoweizixundengduojiazhimingxueyuan、jigou，hongdou、huanruishiji、zhubingren·tong、dr.alvaaierboshi、seesaw、balabala、beijingjingcai、bosideng、dabaitu、dajiangchuangxin、fuguang、geli、haolilai、jimitouying、jiuyang、laoganma、zhengshanhoupai、laojinmofang、laoshengchang、lining、liushen、ningmengyingye、nongfushanquan、shanghaibiao、taolimianbao、wanmeiriji、yeshu、yixian、yilian、yuanqisenlindengbaiyujiaguochaolingyuzhimingpinpaiyunduangongxiangshenghui。shujutongji，yunfenghuidangtiangongyou20yujiameitipingtaitongbuzhibo，zaixianrenshuchao300wan。

shoujie【xinguochaodahui】yunfenghuixianchang，duoweijiabinyi“xinpinpai · laozihao”weihexinzhankailejingcaidefenxiang。yixiashiaoweizixunfudongshihehuorenxienanzhuzhiyanjiang《guozhuangjueqi，buzhiyu“kuai”：guohuomeizhuangchanpinchuangxinmoshideyanbian》wenzishilu——

dajiahao，woshilaiziaoweizixundehehuorenxienan，jintianfeichangrongxingyudajiafenxiangwomenduiyuguochaoderenshihelijie。guochaozhifengzaijinniandexiaofeishichangyuguayulie，xianglining、huaxizi、yuanqisenlin、paopaomatedengguohuopinpai，pingjieyuxinyidaixiaofeizhedetongpingongzhen，bingzhuazhuguojipinpaizhujianqumeidejiyu，zaigezidelingyudulingfengsao。xinyidaidexiaofeizheshigengjiachengshu、zhuanyedequnti，tamenhuizuochengfendeyanjiu、chanpinpeiliaobiaodepaixuyujingquedaokedehanliang，huizaibutongpingtaixunzhaozhuanyebozhudeceping，huiwadisanchi，shiyongtianyanchayu1688xunzhaopinpaitongyuandian，congershixian1kuaiqiandang10kuaiqianhua。jinjinpingjiegainianxuetou、shichangxuanchuan，shenzhipuhuoyuqudaoyoushi，yijingyuelaiyuenandeyingdediaozuandexiaofeizhedezhenxinyuzhongcheng。chenggongdeguohuopinpaiyuelaiyuexuyaohuiguichanpinzhuyidechuxin，tongguozhenzhengmanzuxiaofeizhedewuzhiyuqingganxuqiudechanpinshixiantuoyingerchu。

zuoweizhongguohuazhuangpinshichangdezhangqigenzongyuyanjiuzhe，aoweirenweiguohuomeizhuangqiaqiatixianlezheiyiqushi，butongyushangyidaizhongguozhizaowangwangshijiejianshenzhishichaoxidedaimingci。xinyidaideguohuomeizhuangmeiyoulishibaofu，zaiyouyanyouqudetongshiyuelaiyuezhongshiyouliao，tongguolingrenermuyixindechanpinyinbaoredianhuati，yinlingshichangqushi。genjushichangshuju，zaidazhonghuazhuangpinshichang，guohuopinpaicong2020niankaishibianshixianleduiguojipinpaishichangfenedechaoyue。congyikazilan、baiqueling、zirantangweidaibiaodechuantongguohuo，daoyihuaxizidengdengweidaibiaodexinguohuo，zaidaokelaqi、blank me、jiaosedengxifenchaoliuguohuo，guochaodeneihanzaiduanduanjinianyijingjinxingleduolundediedaiyushengji。youqizaicaizhuangpinleishang，guohuopinpaidebiaoxianfeichangliangyan，jielianyinbaoleshugegainian，jizuoweidapaipingtizhihou，zhujianjubeileyinlingfengchaodenengli。genjuaoweizixundeyanjiu，womenfaxianzhongguoguochanmeizhuangpinpaijinnianyanbianchuliangzhongjiaoweibutongdefazhanmoshi，yizhongshizhuiqiuweikuaibupodeminjieshicuomoshi，lingyizhongshishenruchuangxindejingyidamomoshi。jiexialaiwojiangjiuzheiliangzhongmoshizhankailunshu。

shouxianshiminjieshicuomoshi，qihexinshijintiexiaofeizhedexuqiu，buduandiedaituixin。zheiyimoshizaicaizhuangpinleishangtixiandeyouweimingxian。bufenpinpaijinjinzaichenglishunianshenzhizaishuyuezhinei，biankeyituichudushuyizhidebaopin，yuyibandeguojipinpai15~24geyuedeyanfazhouqi（baokuoconggainianchanshengdaozuizhongshengchandequanliucheng）xiangbi，guohuopinpaideyanfazhouqikeyiyasuodao6~9geyue，shenzhishigengduan。zaigainiandechanshengjieduan，yuguojipinpaidongzhe3~6geyue、youzhongwaituanduifanfutaolunpinggufangkequedingchushigainianxiangbi，bufenguochaocaizhuangpinpaijinjinxuyaozaiyigeyuezhinei，tongguochanpin、shichang、yanfaxiaoshoutuanduidengdengdemijicanyu，jiezhushujufenxideliliang，xunsushibiezaidianshangyushejiaowangluodeliuxingchanpin，jinertuichuyuzhiduibiaodechanpin。jiezhuxizhideshujudongcha，zheiyangdechanpinduibiaoyijingbujinjinshijiandandekaobei，ershishibieqishouhuanyingyuansuzhiyudetongshifaxianqibuzuzhichu，zaituichuduibiaochanpindeguochengzhongshixianyangzhangbiduan。birumoukuanguojidapaidefangshaishuangsuiranbaoshixingnengzhuoyue，danshibugouqingshuang，guoneipinpaizaituichuxiangyingdeduibiaochanpindeguochengzhong，biankeyizhuiqiudadaoxiangsidebaoshixiaoguodetongshi，tongshizhuzhonggengjiakaifaqingshuangbuzhannizhididechanpin，zheiyangqishishixianleqingchuyulanershengyulandexiaoguo。

tongshi，yudaigongchanggengshangyicengloudehezuoyeweiminjieshicuochuangzaolegenghaodeqiantitiaojian。womenzhidaosuizhegongyishuipingdetisheng，zhongguodedaigongchangzaichuangxinshangyebuduantouruzijin，tishengnengli，xiwangchanshenggengduodefujiazhi，baituodiduanshengchanzhedejiaose。yikesimeishi、akexilong、guangzhouhengyuandengweidaibiaodeyixiedaigongchangshixuduobaokuanchanpinpeifanghuozhebaozhuangdezhijieyanfazhe。guohuopinpaitongguozheixiegongchangqiandingdujiaheyuedefangshi，zai1~2geyueneijikeyiqiaodingchanpinxijie，shixianlekuaiyuchuangxindeerzhejiande。

yuminjieshicuomoshiduiyingdezeshijingyidamomoshi。womensuiranganggangtidaoguohuochanpindeyanfazhouqikeyiyasuodao6~9geyue，shenzhikeyigengduan，zheiqishifuherenmenduizhongguozhizaodeyibanyinxiang。suiranshiduanpingkuai，danshiyijiejianqitapinpaidegainianweizhu，henshaoyouzhenzhengdechuangxin，zheiyangdechanpinwangwangyeshitanhuayixian，yenanyichengdanchixuxingdeyanfatouru，congerzheigepinpaihuihenkuaidechenlun。danshigenjuwomenzuijindeyanjiu，womenfaxianguohuodemeizhuangpinpaizhengzaishitutupozheiyangdeexingxunhuan，tansuoshuyuxinyidaiguohuodechanpinyanfamoshi。

bufenguohuomeizhuangpinpaideyanfazhouqi，qishiyijingyuguojidapaiqukanqi：bufenguohuocaizhuangpinpaiyongyugainiandamodeshijian，yijingxuyaozhishaosangeyuedeshijianliqiuchuangzaozhenzhengxinyingdechanpinxiangfa，。tongshiweilebaozhengyuanyuanbuduandechuangyilaiyuan，pinpaiyehuiyuzhongduochuangyiyuanxiao、yishuyuanxiaokaizhandujiahezuo。zaipinpaifangtichuyigechushidegainianzhihou，yishuyuanxiaodezhuanjiahuijinxingchanpinxingtai、waiguanyubaozhuangdeyixiejutisheji。

chucizhiwai，youxiepinpaiyezaizheigejieduangengzao、gengshendiyuxiaofeizhejinxinggongchuang，canyucainaxiaofeizhedegainian。biruzaigainianchanshengjieduan，xiaofeizhebeiyaoqingtongguoweixinxiaochengxujinxinggainiangongxian，shenzhitoupiaodengdeng，lingxiaofeizhezaichanpinyunyudechuqibiankeyishenrudicanyujinxinghudong，erbushijinjinxiangyibandeyanfazhouqiyiyang，zuoweichanpinlinshangshizhiqiantigongfankuidejiaose。suoyiyuelaiyueduodirangxiaofeizhezaigainiandejieduanjinxingcanyu，yeshizhongguoguochaopinpaiqudechenggongdeyigehenguanjiandeyaosu。

zaibaozhuangshejishang，xuduodeguochanpinpaiyijinggengqingxiangyucaiquzishenzhudaodebaozhuangsheji，erbijiaoshaocaiqudaigongchangdefangan。yifangmian，zheixuyao9~12geyueshenzhigengzhangdeshijian，chuangxinchanpindexingtai、waiguanwangwangyeyiweizhepeifangdiaoshinandudedafushangsheng。birushuoweileshixianmouxiechanpindeteshudewaixingxiaoguo，pinpaifangxuyaoyugongchangzaichizhuangdu，baoshidudengchanpingongxiaoyuchanpinwaixingzhijianfanfudechangshi，xunqiupinghengdian。lingyifangmian，suiranshijiangengzhang，shicuodechengbengengda，danshijingguozheiyangdejingyidamo，pinpaifangziranzaigainianyubaozhuangshangkeyibiaoxinliyi，pingjiefengfudechuangyilingrenyanqianyiliang，erbuchengweiyigeyouyigejiejianguojidapaidechanwu。

jinguanminjieshicuoyujingyidamomoshi，womengangcaitidaojunyoukejiejianzhichu，keyibaozhengchanpingainianbaozhuangshejishangdexinyicengchubuqiong，danshiguohuopinpaidepeifangyanfanenglirengranshibijiaoyouxiande。xinxingguohuoyijichaoliuguohuo，muqianyijingshangshidejuedabufenchanpin，rengranshishiyongdaigongchangdepeifanghuozaicijichushangjinxingyixieweidiao。cong2020niankaishi，yixietoubudexinxingguohuopinpaikaishifali，zujianneibudeyanfatuandui，tebieshizaihufupindengjishumenjianyaoqiubijiaogao、guohuopinpaichuantongruoshideyixiepinleishangmiankaishifali，weilejiaokuaidibuqizheiyangdeyanfanenglideduanban，guohuopinpaiyezaitansuochuangxindemoshi，tebieshijianliwaixiangxingdeyanfatuandui，jijiyuyuanliaochang、daigongchang、sanfangdekeyanjigouyijixingyezhuanjiajianlikaifangde、lianhedechuangxinjizhi，jiakuaiyanfachengguodezhuanhuayuluodi，zheiyeshizhongguopinpaijinxingdebijiaodutede、zaichuangxinxingyanfafangmiandetansuo。zaibaozhuangheshijueshangyijingqudequanmiantupo、fangfalunbuduanchengshuzhihou，womenrenweiguohuomeizhuang、guohuopinpaiweilaifalidequshishibiyaoxiangziyanpeifangzheiyishenshuiqumaijin。yongyouzhuanlidehexinpeifang，birushuoyashilandaidemaijiaoliuyin、oulaiyadebosiyin，zheicaishipinpaizhangyuandehuchenghe，cainengchengweipinpaifangdehexinjingzhengyoushi。

zongheyishangdefenxi，womenrenweizaizhongguoshichangdeguohuomeizhuang、guochaomeizhuang，keyicongsangefangmianbuduanshengjizijidedingwei，buduanshengjizijidecelve。

diyishituozhanchuangyilaiyuan，jielizhongguozhizao。suizhezhongguozhizaoyedebuduanchengshuyushengji，pinpaifangbubijuxianyujiangconggainiandaoshengchandezhengtiaojiazhilianquanmianneihua，erkeyizuidachengdudequtansuowaibuliliang，weigainianchuangzao、baozhuangsheji，peifangyanfaheshengchanxunzhaozuijunenglidehezuofang，yipinpaifangweizhongxin，dazaogengjiakaiyuandeshengtaixitong，bingqietongguoshengtaixitongdeliuchangyunzhuan，baozhangyuanyuanbuduandexindechuangyidechanshengyushixian。jiyuci，pinpaifangkeyijinyibujiangjinglitourudaoyixiezhenzhenghexinnenglidedamoshang，birushuopinpaijianshe，qianyankejidetansuo，xiaofeizhedeshendudongchadengdeng，zuidahuadiliyongshengtaixitongdeliliang。

diershineiwaijianxiu，dazaozhenzhengdeguohuojingpin。congshichanggainian、baozhuangsheji、xiaofeizhegoutong，xiaoshoumoshishang，guohuopinpaiyijingwanquanbushuguojidapai，liruwomenganggangtidaodehexindepeifangjishu，jiangshiguochanpinpaishifoukeyijiyechangqingdegenbenbaozheng，yeshiguochaopinpaishifoukeyidarumuqianyouguojimeizhuangpinpailaolaozhanjudegaoduanhuazhuangpinshichangdeyigebuerfamen。yuqizaigainianbaozhuangshichangxuanchuanshangjiezeeryu，xiwangjinliangdeqiukuaiqiuxin，burujinzaodapozheiyangdeyigeguaiquan，yijishuyoushitansuochuyitiaoxindepinpaizhilu。

disanshibuduantansuoxiaofeizhezaichanpinchuangxinzhongkenengfahuidezuoyong，xiangjiaoyuchuantongdewenjuandiaocha，xiaofeizhejiaoliuxiaozudengfangshi，tingquxiaofeizheduiyuxinpindeyixieshiyongtiyanfankuizheizhonglvexianzhihou、beidongdefangshi，pinpaifangyinggaitansuoxindexiaofeizhedehudongmoshi，shixiaofeizhegengzaodecanyudaochanpingainianfangxiangdexingchengzhonglai，lingxiaofeizhedexuqiukeyibeigengyouxiaodexina。chulexiaofeizhedezhudongcanyu，yekeyijiezhushejiaolingtingdengshujuwajueshouduan，erduiyuchanpindeceshizekeyitongguoxiaopiliangdeshengchan，kuaisudejinxingshichangceshi，shichangdexiaoshoufanyinglaijinxingzhenshidetixian，erbubiweilezhuiqiuwanzhengxingercanyucaiquguoyufuzaguoyuquanmiandexiaofeizheceshi。

womenkandao，guozhuangdejueqiqishibuzhiyu“kuai”。zhongguohuazhuangpinshichangconglaibuquetiaozhanzhe，conglaibuquexindequshi，zhiyoubuduanmolianchanpindechuangxinnengli，fangkeyijiyechangqing，chengweixiaofeizhedediyixuanze。

好，谢谢大家。

感谢本次论坛机构支持奥纬咨询、官方贵宾伴手礼朱炳仁·铜。

更多新知新动态，尽在2022【新国潮大会】

2022新国潮大会专题

canyuchuixun，huanyinglianxiluntanzuweihui：

会务组：

gunvshi 18601704491，gurenyi@jiemian.com

liunvshi 13636308619，liuxiaohui@jiemian.com

媒体组：

chengnvshi 13636511963，chengxinyuan@jiemian.com