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新国潮大会丨猴牌茶业曾路:商业是中国文化最好的传播方式

7yue29ri,youshanghaibaoyejituan|jiemianxinwenzhubandeshoujie【xinguochaodahui】yuanmanluomu。houpaichayezongjinglicenglufabiaozhuzhiyanjiang《shangyeshizhongguowenhuazuihaodechuanbofangshi》。

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猴牌茶业总经理曾路

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dazaodongfanggaoduanchashechipinpai,houpaijianchileshinian,danshishinianduiyuwomenlaishuo,caijinjinshiyigekaishi。woxiangxinzaijingjilingyu,zheiyangdezixinhejiaoao,chuxianzhongguodechashechipinpai,zheicaishizhenzhengdezhongguowenhuafuxing。jiexialaiwomenhuiyizhinuli。xiexiedajia。

感谢本次论坛机构支持奥纬咨询、官方贵宾伴手礼朱炳仁·铜。

更多新知新动态,尽在2022【新国潮大会】

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新国潮大会丨猴牌茶业曾路:商业是中国文化最好的传播方式

7yue29ri,youshanghaibaoyejituan|jiemianxinwenzhubandeshoujie【xinguochaodahui】yuanmanluomu。houpaichayezongjinglicenglufabiaozhuzhiyanjiang《shangyeshizhongguowenhuazuihaodechuanbofangshi》。

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猴牌茶业总经理曾路

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womencongxiaokenenghuitingdaoyijuhua,minzudecaishishijiede,danshiminzudezhendeshishijiedema?huozhewomenkeyizheiyanglijie,youminzuwenhuaneihedepinpaicaishishijiede,youweizhimaidandequanshijiexiaofeizhe,caishizhenzhengshijiexingde。zhongsuozhouzhi,zhongguoxianzaishiquanshijiezuidadeshechipinxiaofeiguo,kenengwomenzijiyehuiqugoumai,huozheshigoumaiguo,dajiaxiangdedaodexiangnaier、diao、bv、gucci,danshizaizhongduoshijiexingdeshechipinpailimian,quehennankandaozhongguowenhuayuansudezhongguodeshechipinpai。wojidewoyouyicizaigenfaguoshechipinjituanfuzerenzaigoutong,womenyouguozheiyangyiduanduihua,tashuozhongguoyouhenduodeshechipin,bifangshuowomenjializuchuandeyikuaiyu,shenzhibeijinggugongrenhedeyigewupin,tadoukeyichengzhiweishechipin,danshiwomenmeiyouzijideshechipinpinpai,yinweishechipinpaishiyigeshangyegainian,yigewanzhengdeshangyetiyan,ershechipinjinjinshiyigewupineryi。neime,houpaizhuangyuanzhengzainulidazaozhongguodiyigechayeshechipinpinpai,

yinweiwomenyaonulizaiwomendeyonghuxinzhizhongjianliyigedutededingwei,tongguodutedejiazhidazao,qudongtamenjinxingyijiaxingdegoumai,zheishiwomennulidefangxiang。dazaodongfangchashechipinpai,houpaizhuangyuanweishenmeyaojujiaochenniandahongpaoni?

woxiangzaizheiligendajiajieshaoyixia,quanshijiezhiyouzhongguodewuyishancaiyoudahongpao,yinweitadutedeturangmima,dutedexiaoqihoujuedingle。zheibutongyuwomenrichangzhidaodelvcha,zaizhongguoyoulvcha,tongyangzairibenyeyoulvcha,hongchayouzhongguodehongcha,tongyangyeyouyindusililankadehongcha,dandahongpaojinzaizhongguo,suoyitayoudutedexiyouxinghexiquexing。dierge,dahongpaotaziguyilaijiushigongcha,shifeichangyouguizuqizhideyizhongcha。tongyang,dahongpaozaishijiandejiazhishang,jiangjiuyichenweigui,“huoqiweichumojiechun,jiajiamainonggenianchen”,dahongpaoshizhongguosuoyougongyilimianzuiweifuzadecha,tabenshenjiuyaochenfangyiniancainengzhengchangpinyin,erqiesuizheshijiandetuiyi,tadekouganhuiyuelaiyuechunhe。dangran,suizhi,tadejiageyehuiyuelaiyuegao,danshiqiantishi,yidingshihaodeyuanliaohegongyi,shijianshangdejiazhi,guizudeqizhi,baokuotadutedexiquexing,zheixieshiwomendazaozhongguochashechipinpaizuizhongyaodedingwei。

2021nian,houpaizhuangyuantuichulehoupaizhuangyuan10nian,zheikuanchanpin,womenxianlaikanyiduanshipin。

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chucizhiwai,zaidazaodongfangchashechipinpaidelushanghoupaizhuangyuanhaizuolenaxietansuo?womenjianchiyidahongpaoweilianjie,dazaolegaoduanwenhuashenghuomoshi,yijichuangzaolexindexiaofeichangjing。chaxiangjihechajiuyanjiushiwomenyichaweilianjie,qugenbutongdepinleijinxinglianjiedeip。zai2018niandeqingdao,womenyaoqingleshanghaizhimingdexiangdaofeiyichuanchengrenwuqinglaoshi,yuwomenyiqijubanlechaxiangji,yichahexiangquchuanchengzhongguoyouxiudechuantongwenhua,genwomendejiabinyiqiduguolemeihaodexiawushiguang。zaishanghaideluogongguanlimian,womenjubanleyichanggaoduandechajiuyan,womenqianshoulelafeijituan,yonghongjiugencha,jizaizuojiabinchengxianlexiandaizhongshishenghuodeyouya,qizhongwomenyechuanchalefeichangyoumingdefeiwuzhiwenhuayichan,kunqu《youyuanjingmeng》debiaoyan。zheixiehuodongdedazao,qishiwomenjiushirangdahongpaochengweilexiandaishenghuozhongjingshenwenhuabukequeshaodeyibufen。chucizhiwai,womenyechuangzaoleyixiexindegaoduanxiaofeidechangjing,dajiaxiangxiangyixia,ruguowomenquwuxingjijiudianhexiawucha,kenengdajiagengduoxiangdeshiwoyaoheshenmecha,kenengshiyihulvcha,yihuxihulongjing,yihuhongchahuozheshidahongpao,huozheshipuer,danshidajiaxiangxianghuanyigechangjing,ruguowomenzaihejiudeshihou,dajiahuixuanshenmejiuni?qingdao、xuehuahaishibaiwei?dajiakandaoliangzhedequbielema?qianmianshipinlei,houmianshipinpai。

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womenzaishanghaihaizuoleyixiechuangxin,baokuozhimingdefazujiedexiaduohuayuan,womenyeyongchapinpaidefangshi,darulexiandaishenghuodexiawucha。pinpairangzhongshichashenghuogengjiayoukuandu,gengjiayoubaorongxing,yinweizheixiechangjingdedazao,caishizhenzhengdibachaxiaofeirongrulerichangshenghuo,erbushijuxianyidingyaozaichakongjian,rangchayishicainengjiwomentiyanmeihaodechashenghuo。

zai2021nian,houpaidahongpaoquanqiuqijiandianzaishanghaishihuaihaizhonglu868haozhengshikaiye,zaizheigekongjianlimian,dajiakeyikanyixia,womendapolechuantongchayediandesheji,womendadandiyunyonglezhongguohong,womenyongleduomeitidehudong,bazhongguochuantongwenhua、chashenghuo、chameixuerongruqizhong。jiudongfangshejieryan,genshangpinjiehedeshihou,womenrenweichuantonghexiandaishiyonghediedeguanxi,womenkeyiyouxiangtongdeneirong,danshiyunxuxingtaidebutong。zheigekongjian,womenyedadandiyaoqingleshanghaizhimingdeshejishiwangyanglaoshicanyusheji,womenjiushirenkeletazailiyongxiandaisecaifangmianduyoudezhihui,yinweitarenwei,zhongguowenhuadechuanchenghechuangxinbushifugu,yebushifanggu,gengbushizhaobanchuantong,ershizaixiandaiyujingxiadekuajieronghe。dazaodongfangchashechipinpai,womenchuanglishechipinshidetiyanzhongxin,jiushixiwangyichazuoweizaiti,quchuanboyouxiuchawenhuadetongshi,jidajiadailaifeichangyouxiudezhongguochuantongwenhuatiyan,womenxiwangbachatuixianggengduodekenengxing。zheishiwomenzaishanghaihuaihailuqijiandian,womenyegenshanghaihaipaiwenhuayishutiyanzhongxin,genzhongguoxiangdaofeiyichuanchengrenwuqinglaoshilianhedazaoleyixietiyankongjian。

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zheibianwotebiexiangfenxiangyixia,zai2019nian,houpaidahongpaoqianshoulezhimingdenianqingyishujiaxuxufenglaoshi,womenbadaibiaoshanghaizhengzhijingjiwenhua13chudejingdianjinxingleshouhuidechahua,bazheigechahuabianchenglewomenlihedefengtao,zheigeyebeipingweile2019nianshanghaitesebanshouli,womendechabujinjinshicha,haiyouchengshiwenhuadetese。zaiquniande11yuefen,houpaidahongpaozaishanghaizhongxin,lakaileyiwuyipinhaipai,shanghaiguojichashishangwenhuayishujiedeweimu,womenyihoupaizhuangyuan10nianchanpindewuzhongyijing,daidaolebutongwenhuadeshenghuo,baokuoxiang,baokuozhongguodechuantongchawenhua。zaiyiqingganggangjieshubujiude6yue,womenyeyaoqinglezhimingdeshufalaoshi,yishufadefangshi,zaiwomenhuaihailuqijiandian,banleyichanghaojiubujiandexiawuchashiguang。

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dazaodongfanggaoduanchashechipinpai,houpaijianchileshinian,danshishinianduiyuwomenlaishuo,caijinjinshiyigekaishi。woxiangxinzaijingjilingyu,zheiyangdezixinhejiaoao,chuxianzhongguodechashechipinpai,zheicaishizhenzhengdezhongguowenhuafuxing。jiexialaiwomenhuiyizhinuli。xiexiedajia。

感谢本次论坛机构支持奥纬咨询、官方贵宾伴手礼朱炳仁·铜。

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