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2023【品牌主理人】评选手册正式发布!

youshanghaibaoyejituan⼁jiemianxinwenzhubande2023【pinpaizhuliren】pingxuanhuodongzhengshigongbushenbaotongdaojipingxuanxize,bencipingxuanjiangtongguobangdanxingshi,jianzhengneixieliyushidaifengkouerandingbuluan,yinlingpinpaitalangerxing,xunqiuchuangxinfazhandepinpaizhulirenfengcai。

jinnianlai,yuelaiyueduodepinpaizhulirenpingjiezishenzhuoyuedechuangzaoli、panduanliyijilingdaoli,dailingpinpaishixiangaozhiliangfazhan。zaicibeijingxia,youshanghaibaoyejituan | jiemianxinwenzhubande2023【pinpaizhuliren】pingxuanzaiciqidong。zaibencipingxuanzhong,pinpaizhulirenkeyishipinpaichuangshiren、youhuoshileisidanaoyiyangdeguanlizhe,dantamenyidingshinenggouzaipinpaicehua、yunyingyuyingxiaodenghuanjiezuoyouheyingxiangpinpaidiaoxing、chuangzaoquancengrenkedeneigeguanjianrenwu。2023【pinpaizhuliren】pingxuanzhizaixunzhaodaxiaofeilingyudingjiandepinpaizhuliren,jianzhengyouxiupinpairendechengzhanglicheng,qingtingtamenzaipinpaijuecehelinianshuchudengfangmiandegushi,biaozhangqilvlingpinpaiyushidaidejufengzhongyiranqianxingdezhuoyuelinghangli。

ruhecanyu2023【pinpaizhuliren】pingxuan?cicipingxuandepingshenliuchengruhezhankai?pingshenshiyinaxieyaosuzuoweibiaozhun?zuweihuixianjiangpingxuanxizegongbu,qidainindejiaru!jiriqizhi2023nian7yue,huanyingyouxiuqiyejipinpaizhulirenyongyueshenbao!

一、评选范围

pingxuanbujuniyupinpaizhulirensuochudexingye、qiyeguimo、xingbie、nianling,jinyinianneiwuzhongdafumianxinwen,manzuyishangtiaojiandepinpaizhulirenjunkecanyupingxuan。

二、申报方式

a. zizhushenbao:tongguotibaolianjie,jinxingzizhushenbao;

*zuweihuijianggenjudazhongtibaodepinpaizhuliren,jinxingzhuomiandiaoyanshenhe

b. shehuituijian:gejietongguotibaolianjie,jinxingdisanfangtuijian。

*pinpaixutijiaozhenshikexindezhulirenjipinpaixinxi

三、评审机制

zhuomiandiaoyan25%、quanwanggongshi25%、meitipingshen50%。

*zhuomiandiaoyan:timing/shenbaosuotijiaodegongkaicailiao,baokuopinpaiguimo、caiwubiaoxian(quannianzongyingshou)、pinpaizhulirenmiaoshu 200 zi

四、评审维度

1. zhulirenlingdaoli20%:kaopingzhulirensuoshupinpaidenianduyingshouhelirundezengsuqingkuang、guimoyijituanduideyunyingxiaolv;

2. shichangqianzhanxing30%:hengliangzhulirenshifoujubeiqianzhanxingdezhanlvesikaoyijichixuxingdechanyebujuguan,nengfoujishidongchabingwajuexinshichangdenengli;

3. pinpaichuangxinli30%:kaopingzhulirenzaipinpaisuoshudechuizhilingyuneishifouyoutuichenchuxindeyingxiaobiange,yihuoshizhidu、shangyemoshidechuangxin,nenggouzhulipinpaigaoxiao、kechixudezengzhang;

4. shehuizerengan 20%:kaoliangzhulirensuoshupinpaiduihuanjing、xiaofeizheyijishehuidegongxianqingkuang,shifoujijilvxingshehuizeren,zaijiangujingjixiaoyidetongshizuohaoyushehuizerenxiangguandegongzuo。

*rupingxuanqijiancanxuanqiyechuxianyanzhongheguishixiang,zeyouyiwuzhudonggaozhizhubanfang,bingzidongtuichubenniandupingxuan;

五、评选进程

3yue:pingxuanqidong、shenbaokaiqi

4-5yue:timingmingdanluxugongbu、shenbaochixu

*timingmingdan 50 wei

6月:评委评议

*zhongbangmingdan 10 wei

7 yue:xinxiaofeishengdianjipinpaizhulirenpingxuanbanjiangdianli

六、奖项设置

timingqijian50xi,6dasaidaobankuai,baokuo

1. yi(fushi、xiangbaopiju、zhubaoshoushi、shoubiaodeng)

2. shi(canyin、lingshi、yinpin、jiuleideng)

3. zhu(jiudian、minsudeng)

4. yu(yingshi、yuledeng)

5. yong(jiadian、riyongrihua、meizhuangdeng)

6. xing(shenghuofuwu、chuxingfuwu、jiaotong、hangkongyoulundeng)

huojiangmingdan 10 xi——2023 pinpaizhuliren top10

【往届专题】

2022【品牌主理人】专题

pingxuancanyuchuixun,qinglianxi“2023【pinpaizhuliren】pingxuan”zuweihui:

会务组:

gunvshi 18601704491,gurenyi@jiemian.com

liunvshi 13636308619,liuxiaohui@jiemian.com

媒体组:

chengnvshi 13636511963,chengxinyuan@jiemian.com

未经正式授权严禁转载本文,侵权必究。

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2023【品牌主理人】评选手册正式发布!

youshanghaibaoyejituan⼁jiemianxinwenzhubande2023【pinpaizhuliren】pingxuanhuodongzhengshigongbushenbaotongdaojipingxuanxize,bencipingxuanjiangtongguobangdanxingshi,jianzhengneixieliyushidaifengkouerandingbuluan,yinlingpinpaitalangerxing,xunqiuchuangxinfazhandepinpaizhulirenfengcai。

jinnianlai,yuelaiyueduodepinpaizhulirenpingjiezishenzhuoyuedechuangzaoli、panduanliyijilingdaoli,dailingpinpaishixiangaozhiliangfazhan。zaicibeijingxia,youshanghaibaoyejituan | jiemianxinwenzhubande2023【pinpaizhuliren】pingxuanzaiciqidong。zaibencipingxuanzhong,pinpaizhulirenkeyishipinpaichuangshiren、youhuoshileisidanaoyiyangdeguanlizhe,dantamenyidingshinenggouzaipinpaicehua、yunyingyuyingxiaodenghuanjiezuoyouheyingxiangpinpaidiaoxing、chuangzaoquancengrenkedeneigeguanjianrenwu。2023【pinpaizhuliren】pingxuanzhizaixunzhaodaxiaofeilingyudingjiandepinpaizhuliren,jianzhengyouxiupinpairendechengzhanglicheng,qingtingtamenzaipinpaijuecehelinianshuchudengfangmiandegushi,biaozhangqilvlingpinpaiyushidaidejufengzhongyiranqianxingdezhuoyuelinghangli。

ruhecanyu2023【pinpaizhuliren】pingxuan?cicipingxuandepingshenliuchengruhezhankai?pingshenshiyinaxieyaosuzuoweibiaozhun?zuweihuixianjiangpingxuanxizegongbu,qidainindejiaru!jiriqizhi2023nian7yue,huanyingyouxiuqiyejipinpaizhulirenyongyueshenbao!

一、评选范围

pingxuanbujuniyupinpaizhulirensuochudexingye、qiyeguimo、xingbie、nianling,jinyinianneiwuzhongdafumianxinwen,manzuyishangtiaojiandepinpaizhulirenjunkecanyupingxuan。

二、申报方式

a. zizhushenbao:tongguotibaolianjie,jinxingzizhushenbao;

*zuweihuijianggenjudazhongtibaodepinpaizhuliren,jinxingzhuomiandiaoyanshenhe

b. shehuituijian:gejietongguotibaolianjie,jinxingdisanfangtuijian。

*pinpaixutijiaozhenshikexindezhulirenjipinpaixinxi

三、评审机制

zhuomiandiaoyan25%、quanwanggongshi25%、meitipingshen50%。

*zhuomiandiaoyan:timing/shenbaosuotijiaodegongkaicailiao,baokuopinpaiguimo、caiwubiaoxian(quannianzongyingshou)、pinpaizhulirenmiaoshu 200 zi

四、评审维度

1. zhulirenlingdaoli20%:kaopingzhulirensuoshupinpaidenianduyingshouhelirundezengsuqingkuang、guimoyijituanduideyunyingxiaolv;

2. shichangqianzhanxing30%:hengliangzhulirenshifoujubeiqianzhanxingdezhanlvesikaoyijichixuxingdechanyebujuguan,nengfoujishidongchabingwajuexinshichangdenengli;

3. pinpaichuangxinli30%:kaopingzhulirenzaipinpaisuoshudechuizhilingyuneishifouyoutuichenchuxindeyingxiaobiange,yihuoshizhidu、shangyemoshidechuangxin,nenggouzhulipinpaigaoxiao、kechixudezengzhang;

4. shehuizerengan 20%:kaoliangzhulirensuoshupinpaiduihuanjing、xiaofeizheyijishehuidegongxianqingkuang,shifoujijilvxingshehuizeren,zaijiangujingjixiaoyidetongshizuohaoyushehuizerenxiangguandegongzuo。

*rupingxuanqijiancanxuanqiyechuxianyanzhongheguishixiang,zeyouyiwuzhudonggaozhizhubanfang,bingzidongtuichubenniandupingxuan;

五、评选进程

3yue:pingxuanqidong、shenbaokaiqi

4-5yue:timingmingdanluxugongbu、shenbaochixu

*timingmingdan 50 wei

6月:评委评议

*zhongbangmingdan 10 wei

7 yue:xinxiaofeishengdianjipinpaizhulirenpingxuanbanjiangdianli

六、奖项设置

timingqijian50xi,6dasaidaobankuai,baokuo

1. yi(fushi、xiangbaopiju、zhubaoshoushi、shoubiaodeng)

2. shi(canyin、lingshi、yinpin、jiuleideng)

3. zhu(jiudian、minsudeng)

4. yu(yingshi、yuledeng)

5. yong(jiadian、riyongrihua、meizhuangdeng)

6. xing(shenghuofuwu、chuxingfuwu、jiaotong、hangkongyoulundeng)

huojiangmingdan 10 xi——2023 pinpaizhuliren top10

【往届专题】

2022【品牌主理人】专题

pingxuancanyuchuixun,qinglianxi“2023【pinpaizhuliren】pingxuan”zuweihui:

会务组:

gunvshi 18601704491,gurenyi@jiemian.com

liunvshi 13636308619,liuxiaohui@jiemian.com

媒体组:

chengnvshi 13636511963,chengxinyuan@jiemian.com

未经正式授权严禁转载本文,侵权必究。