youshanghaibaoyejituan | jiemianxinwen2023【qichejinlunjiang】pingxuanzhengshiqidong，jiriqi，huanyingzaiqichexingyezuochutuchugongxianheshichangbiaoxianyouyideqicheqiyeyongyueshenbao，zhanxianpinpaihexinjiazhiyuchuangxinhuoli！2023【qichejinlunjiang】ruhecanping？ruhepingshen？zuweihuixianjiangpingxuanshoucefengshang，qidainindejiaru！

bencipingxuanmianxiangqicheqiyeyijiyuqichexingyexiangguandepinpaihepingtai，baokuodanbuxianyu：jiaoche、suv、mpv、pika、xinnengyuanqiche、luntai、runhuayou、xitong、qicheweixiuyupeijian、qicheyanghuyubaoyang、qichemeirongyugaizhuang、ershouchejiqichezulin、qichedianshanggong13dasaidao。

【评选流程】

2023nian7yuedi，pingxuanzhengjijieduan：tongguoshujushaixuan、jigouzijian、zhuanjiatiming、shehuituijiandengduozhongxingshijinruhouxuanku；

2023nian8yuezhongxun，wangluotoupiaojieduan：tongguo2023【qichejinlunjiang】chuanbojuzhen（weixin、app、hezuomeiti），fadongquanwangcanyutoupiao；

2023nian9yuezhongxun，ruweigongbujieduan：zhubanfanggenjupingxuanshujumoxingyuwangluotoupiaojieguo，shaixuanchuruweimingdanbingchixugongbu；

2023nian9yuedi，zhuanjiapingshenjieduan：youguoneidingjianjingjixuejia、jiemianxinwenzishencaibianzujianerchengdezhuanjiapingshenweiyuanhuijiangjuxingneibupingshenhui，yigejiangxiangpingxuanweiduweiyiju，duiruweigongsiquanfangweishenshi，yuyitoupiaodafen；

2023nian10yue，zuweihuigenjuwangluotoupiaoyuzhuanjiatoupiaojieguo，jinxinghuizongjiaquanjisuan，zuizhonggongbu2023【qichejinlunjiang】huojiangmingdan。

【评选规则】

1）提名及申报

2023nian7yueqi，2023【qichejinlunjiang】xiangmuzukaifangtimingshenbaotongdao，jieshougongzhong、pinpaifangjidisanfangjigoudetiming，jieshoupinpaishenbao，shenbaotimingdepinpaijianganzhaopingxuanweidujinxingshaixuan，youxiangmuzujuedingshifoujinrugongzhongtoupiaohuanjie。

2）行业划分

13dasaidao，baokuojiaoche、suv、mpv、pika、xinnengyuanqiche、luntai、runhuayou、xitong、qicheweixiuyupeijian、qicheyanghuyubaoyang、qichemeirongyugaizhuang、ershouchejiqichezulin、qichedianshang。houxuan150ming、ruwei75ming。

3）品牌初选

zonghekaoliangshichangbiaoxian、jishuchuangxin、xiaofeizhemanyiduhexingyeyingxianglisidaweidu，xuanqupinpaijinruwangluotoupiaohuanjie。

4）ruweimingdannidingyuanze

zhubanfanggenjupingxuanshujumoxingyuwangluotoupiaojieguo，xuanquqian75mingjinruruweimingdan。

5）入围公示

tongguohouxuantoupiaohoupingshenjinruruweigongshijieduan，pinpaizaiciqijianjiangjieshougongzhongyushichangjianyan，gongzhongduiruweipinpaidechanpinxinyu、fuwuzhiliangyouyiyizhe，ketongguoyoujianlianxixiangmuzu：huodong@jiemian.com 。pinpaitousuyoujianxubaohantousuyuanyinshuoming、zuozhengcailiao，fouzeshiweiwuxiao，yijingchashijiangchexiaopinpairuweizige。

【评审维度】

1）评审维度

a.shichangbiaoxian（30%）：nianduxiaoshouyingliqingkuang、shichangfenezhanbideng；

b.jishuchuangxin（20%）：chanpinyanfanengli、chuangxinnengli；

c.xiaofeizhemanyidu（25%）：chanpinshichangmeiyudu、xiaofeizhekoubei；

d.xingyeyingxiangli（25%）：shichangjingzhengli、qiyelingxiulingdaoli；

*yishangweidudeshujulaiyuanbaokuo：

jiemianneibushuju：huodepinpaiguanggaotoufangxiaoguo、yingxiaoxiaoguo、pinpaikoubei，xingchengshujuzhibiao；

waibushuju：lianheshichangdiaoyanjigouhuoqupinpaishichangzhanyoulv、zhuanlishuliangdengzhibiao。

2）评审规则

a.moxingpingjia(30%quanzhong)：jieheshichangqingkuang，zonghekaochaqiyeyingshouyulirunzengzhang、shichangfenedengcaiwushuju，shaixuanwendingfazhanqiye；

b.quanwangpiaoxuan(30%quanzhong)：tongguoweixin、appdengqudao，fadongquanwangtoupiao，weixinmuzhongde2023【qichejinlunjiang】toupiao；

c.zhuanjiapingshen(40%quanzhong)：yituoguoneidingjianshangxueyuanzhuanjia、jiemianxinwenzishencaibiandengqiangdazhuanjiaziyuanku，zujianzhuanyepingshenweiyuanhui，yigejiangxiangpingxuanweiduweiyiju，duiruweiqiyequanfangweishenshi。

3）品牌上榜依据

pingshenweiyuanhuichengyuangenjugejiangxiangpingxuanweidudafen，zuizhongjiaquanhuizongjisuanzongfen，pingxuanchuzuizhonghuojiangqiye。

【奖项设置】

2023【qichejinlunjiang】niandutop10

pingxuancanyuchuixun，qinglianxi 

2023【qichejinlunjiang】pingxuanzuweihui：huodong@jiemian.com