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界面财经盛典l 特别对话:MKTforGOOD创始人 程艳青

youshanghaibaoyejituanzuoweizhidaodanwei、jiemianxinwenzhuban、meisaidesi-benchizuoweizhanlvehezuohuobande2023【jiemiancaijingshengdian】yu12yue13rizaishanghaizhongxinjuban。shengdianxianchangmktforgoodchuangshiren chengyanqingjieshouledujiazhuanfang。

zuoweiguoneilingxiandeyuanchuangcaijingmeiti,shanghaibaoyejituan | jiemianxinwenyu2023nian12yue13rixingqisanzaishanghaizhongxindasha2loudayanhuiting3(pudongxinqulujiazuiyinchengzhonglu501hao)jubanle2023【jiemiancaijingshengdian】。shengdianxianchangmktforgoodchuangshiren chengyanqingjieshouleshengdiandujiazhuanfang。tebiemingxiebencishengdianzhanlvehezuohuobanmeisaidesi-benchi、xueshuzhichishanghaijiaotongdaxueshanghaigaojijinrongxueyuan。

yixiaweimktforgoodchuangshiren chengyanqingzhuanfangshilu:

zhuchiren:chengzongninhao,kandao《zhongguogongyixiaofeibaogao》,mktforgoodzheiduanshijianduiyugongyixiaofeiyouguanchadaoshenmexinxianxiangma?

chengyanqing: mktforgoodyizhizaizuogongyixiaofeizheijianshi,zhuyaojiyuguoneiesgzaifazhanhebuduanshengjideguocheng,jichuluojishixiaofeiduanduizheigehuatihelingyuyouyidingxingqu,bingbazheigexingquzhuanhuachengxiaofeili,zhuanhuachengqiyehepinpainenggoudedaoxiangyingfankuidejibendongneng。shujujiancexiwangnenggoujixiaofeizhejichufankui,keyikandaodongtaibianhuadeguocheng,xiaofeizhechuandachulejiyoububiandejianchiyeyoubianhuadexuqiu。bubiandeshitamenfeichangqidaiqiyehuopinpainenggoutongguokechixuchanpinhetamenjinxingjiazhiduihua,kechixuchanpinjibenshangbaohanleesgdaibiaodexiangguanneirongyijineihan,biruchanpinpeifangdediaozhengruheduihuanjingyouhao,baozhuanggengxinshangnengbunengzhaogudaoshengtailiyi,zhaogudaoxunhuanzaizaodekenengxing。zheixiechanpindouduixiaofeizheyougengqiangdexiyinli。bianhuashigengzhongyaode,zheiyiweizhetamenduigainiandexishoubuduanjinbu,zhiqianesggainianduigongzhongeryanfeichangmosheng,danxianzaitamenzhidaoshenmeshiesg,shenmeshikechixu,youdutedejianjie。duipinpaifeichangzhongyao,guoquqiyejuedezheishixiaozhonghuati,danshujukeyikandaoxiaofeizheguimozaibianda,xiaofeizhefenbudequyuzaibianda,bushiyixianchengshihuochaoyixianchengshirendejingshenkuanghuan、daodezhishanghuozheziwodongnengqiang,ershizhongxibuxiangguandenianqingxiaofeizheyefeichangjijidiyuanyihuidazheiyangdediaoyanhuowenjuan,zheishiyigelihao,guimoshangkandaolegengduodekeneng。xijieshangduiyuruhechuda,ruhebabiaodahexushijianghaoyeyouzijidexuanzehesikao,liruguoqukenengjuedekechixudeneirongduinianqingyidaishifeichanglieqi、youqudeshiqing,shibuyiyangdeshiqing,tamenxiwangkandaogengduodechuangyichuangxin。dansannianhoutamenzhangwoleshouzhongdechaonengli,keyikandaohuozheqidaikandaopinpaizaibiaoshushangxitongdebiaoda,zhanlvexingdebiaoda、zhangqixingdeguihua,xiwangkandaopinpaizaikechixuxuanchuanzhongyouzhanlvexinghezerengan,zheishizheisannianshujujiancejidaodefankui。

zhuchiren:zhenduizheixiexinxianxiang,qiyezaiweilaiyiduanshiqineijianxingshehuizerenshiyinggaizhuyixieshenmeni?

chengyanqing:yaogendeshangbianhua,tongshiyegendeshangfazhandesuqiu。pinpaizaiesgduankenengshizhengfuqudonghuozhezhenggexingyequdong,zuohenduodetouru,dongzheguoyi,xiaozejibaiwan,meigeqiyedouzaizuoquanmiandezhudonghebeidongdetouru。qiyeruhebazheixietouruzhuanhuachengyouliyuxiaofeizhehaogandu、maidanliyijiyuanyigengduonianxinghudongdesucai,zheishiqiyejinnianhuozhemingniannenggougenghaofalidedifang。congshijianguanchakanjinnianyoudaliangqiyehepinpaizaishijianruheyongkechixuhexiaofeizhezuocuxiao、duihua、shejiaodehudong,zainiandizuomingnianguihuadaliangpinpai,jiankangleiqiye、xiaofeipinxingyeshenzhikejigongsiyezaibujumingnianlantu,kendingyoubufenhekechixugongyiesgxiangguandeyingxiaocelve。zheiyangdeshuangxiangqushixuyaoqiyenenggoukuaisuxingdongqilaizhidingxiangguancelve,congdiyushangjikandaoyixianchengshi、chaoyixianchengshidexuqiu,yeyaokandaozhongxibuxinxingxiaofeizhefankui,zuodaguimodetuiguang。

dier,kechixuxiaofeihuogongyixiaofeishihaogongjudeqingkuangxiaruhezuodegengzhuanye、gengjingzhun,zheiyeshiweilaimianlindehuati。zhuanyexingdetourushinenggouzuoxitongkexuedijuece,yingxiaozhengtidesiweizuoduihua,erbushiyonggongguandesiwei。er,nenggoufahuihaoqiyezuodezheizhangjuyoushehuiyingxianglipaidezuoyong,jianlijiazhilianmeng。qiyebunengjinzishuozihua,zijijuedezijizuodefeichanghuanbao、kechixu,zuodefeichangyourenwenguanhuai,ershiyaotongguoheshehuizuzhi、cishanzuzhi、meitibaokuozhengfuxiangguandanweidelianhehezuo,tigaogongxinli。tayiweizhezuodepinpaishuliangduole,duiyuxiaofeizhedeminganduyehuitigao,huicongzhongbianzhenwei、haohuai、youlie,huiyouxuanzehebijiaodeguocheng。erqiexianzaidexinxingxiaofeizhexiang90hou、00houhencongming,yeshanyonghulianwangshuzihuaxinxi,zhaodaozheixiekechixujucuoshibushiyouli,shibushizhende,huozheshibushizuiyoujie。bijiaosiweixiaduiyuqiyezuokechixuyingxiaohuozheesgyingxiaodezhuanyexingyouxiangdangdadetiaozhan。

zhuchiren:xiangshanyingxiaokeyibangzhuqiyedadaoshenmexiaoguoni?

chengyanqing:xiangshanyingxiaoshishuangxiangfuneng。diyi,ruhejiangxiangshandeneirongbaokuokechixu、guoqudegongyicishanyijidangxiadeesgdeneirongzhuanhuadaoyingxiaozhenggexitong,heshichangjiegui,hegongzhongjiegui,zuizhongnenggoushixianxiaofeidaotouziduanbukefengedeguocheng。haodeesgsuodaibiaodetouzifengchaoyidingyixiaofeizhuanhualiweiqianti,esgdeneirongqiaqiachengweixindexiaofeicijidianchuangxindefeichanghaodelinggandi,erqiezheixiesucaidoushidaliangqiyedetouru,yingxiaoduantiantiandouzaixunzhaoxindechuangyi、ciji、cuxiaofangshi,zheixieneirongyidingyaochongfenliyongqilai。

dier,esglidegshifengxianguanli,muqianzuidadefengxianmangdianqiaqiashiyingxiaolingyufashengde。pinpaijieyonghulianwang、shuzihuashouduanzuodaguimotuiguanghetoufangshi,xinxideneironghezhiliangjiazhifangxiangxuyaobeibakong,yiweizhebujinyaoxiangshanyingxiao,haiyaoyingxiaoxiangshan,bayingxiaozhenggetixidaijigongzhongdejiaolvganshenzhijiangdiduiyuquanyidetuidongyijikebanyinxiangdepianjian,xuyaozaizhenggejueceguochengzhongbeitichu,xuyaoguolvheshaixuan,shenzhixuyaoguojiaxiangguanjianguanbumenchuxiangguantiaolizuoguolv、jianguanhejiangcheng。zheiyanghuiyingxiangdaozhenggeyulunhuanjing、shehuifazhandexintaiyijizhenggeguojiagaozhiliangfazhanxiandaihuajianshe,qiyefachudeshengyinshibushihezheigefangxiangyizhi,yeyaozuoquanmiankaoliang。zheiyangdegongzuozaituidongdeguochengzhong。

jixiwangdixianshangbafengxianpaichudiao,zuohaozhili,yexiwangxiangshangyanshenyanzhan,kandaoqiyeyonggengduodeziyuantuidongfuheweilaifangxiangjiankang、xiangshan、youhao、baorong、zhangqidedailaigengduolihao,duiyingshanghuanjing、chengshijianshe、guojiafenweideyingzao,nenggoufahuishangyexiangshandejibenzerenyijinengliheyoushi。

主持人:谢谢大家。

shengdianzuizhongjieshiquanguijiemianxinwensuoyou

【jiemiancaijingshengdian】zuweihuilianxifangshi huodong@jiemian.com

【guanyumeisaidesi-benchi】

tebiemingxiebencishengdianzhanlvehezuohuobanmeisaidesi-benchi。shenweiqichedefamingzhe,meisaidesi-benchijishilvsechuangxindexianxingzhe,youshijiandingdejianxingzhe。meisaidesi-benchijiang“kechixudefazhanzhidao”guanchuanyuqichejiazhiliandegegehuanjie,yigaodushuzihuadeqicheshengchanhuanjieshixianzuidadetoumingdu,congertishengshengchanxiaolv,xiangshixiantanzhonghedemubiaowenbuqianxing。tongshi,meisaidesi-benchilizuzhongguokehushuzihua、shenghuohuadeyongchexuqiu,buduandiedaikehutiyanshengtai。meisaidesi-benchichundianeqszuigao813gonglicltcchundianxuhang,jini0jiaolvdejiayusongchigan。dutedegongxingcheshensheji,fuyijiashicangqianzhibujujiwufengcheshen,chengjiuchuangjilude0.20cdchaodifengzuxishu。yufengweiban,yudianerxing,dangdiandongyuhaohuajiaohui,jiayuzizaiyuxin。

 

未经正式授权严禁转载本文,侵权必究。

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界面财经盛典l 特别对话:MKTforGOOD创始人 程艳青

youshanghaibaoyejituanzuoweizhidaodanwei、jiemianxinwenzhuban、meisaidesi-benchizuoweizhanlvehezuohuobande2023【jiemiancaijingshengdian】yu12yue13rizaishanghaizhongxinjuban。shengdianxianchangmktforgoodchuangshiren chengyanqingjieshouledujiazhuanfang。

zuoweiguoneilingxiandeyuanchuangcaijingmeiti,shanghaibaoyejituan | jiemianxinwenyu2023nian12yue13rixingqisanzaishanghaizhongxindasha2loudayanhuiting3(pudongxinqulujiazuiyinchengzhonglu501hao)jubanle2023【jiemiancaijingshengdian】。shengdianxianchangmktforgoodchuangshiren chengyanqingjieshouleshengdiandujiazhuanfang。tebiemingxiebencishengdianzhanlvehezuohuobanmeisaidesi-benchi、xueshuzhichishanghaijiaotongdaxueshanghaigaojijinrongxueyuan。

yixiaweimktforgoodchuangshiren chengyanqingzhuanfangshilu:

zhuchiren:chengzongninhao,kandao《zhongguogongyixiaofeibaogao》,mktforgoodzheiduanshijianduiyugongyixiaofeiyouguanchadaoshenmexinxianxiangma?

chengyanqing: mktforgoodyizhizaizuogongyixiaofeizheijianshi,zhuyaojiyuguoneiesgzaifazhanhebuduanshengjideguocheng,jichuluojishixiaofeiduanduizheigehuatihelingyuyouyidingxingqu,bingbazheigexingquzhuanhuachengxiaofeili,zhuanhuachengqiyehepinpainenggoudedaoxiangyingfankuidejibendongneng。shujujiancexiwangnenggoujixiaofeizhejichufankui,keyikandaodongtaibianhuadeguocheng,xiaofeizhechuandachulejiyoububiandejianchiyeyoubianhuadexuqiu。bubiandeshitamenfeichangqidaiqiyehuopinpainenggoutongguokechixuchanpinhetamenjinxingjiazhiduihua,kechixuchanpinjibenshangbaohanleesgdaibiaodexiangguanneirongyijineihan,biruchanpinpeifangdediaozhengruheduihuanjingyouhao,baozhuanggengxinshangnengbunengzhaogudaoshengtailiyi,zhaogudaoxunhuanzaizaodekenengxing。zheixiechanpindouduixiaofeizheyougengqiangdexiyinli。bianhuashigengzhongyaode,zheiyiweizhetamenduigainiandexishoubuduanjinbu,zhiqianesggainianduigongzhongeryanfeichangmosheng,danxianzaitamenzhidaoshenmeshiesg,shenmeshikechixu,youdutedejianjie。duipinpaifeichangzhongyao,guoquqiyejuedezheishixiaozhonghuati,danshujukeyikandaoxiaofeizheguimozaibianda,xiaofeizhefenbudequyuzaibianda,bushiyixianchengshihuochaoyixianchengshirendejingshenkuanghuan、daodezhishanghuozheziwodongnengqiang,ershizhongxibuxiangguandenianqingxiaofeizheyefeichangjijidiyuanyihuidazheiyangdediaoyanhuowenjuan,zheishiyigelihao,guimoshangkandaolegengduodekeneng。xijieshangduiyuruhechuda,ruhebabiaodahexushijianghaoyeyouzijidexuanzehesikao,liruguoqukenengjuedekechixudeneirongduinianqingyidaishifeichanglieqi、youqudeshiqing,shibuyiyangdeshiqing,tamenxiwangkandaogengduodechuangyichuangxin。dansannianhoutamenzhangwoleshouzhongdechaonengli,keyikandaohuozheqidaikandaopinpaizaibiaoshushangxitongdebiaoda,zhanlvexingdebiaoda、zhangqixingdeguihua,xiwangkandaopinpaizaikechixuxuanchuanzhongyouzhanlvexinghezerengan,zheishizheisannianshujujiancejidaodefankui。

zhuchiren:zhenduizheixiexinxianxiang,qiyezaiweilaiyiduanshiqineijianxingshehuizerenshiyinggaizhuyixieshenmeni?

chengyanqing:yaogendeshangbianhua,tongshiyegendeshangfazhandesuqiu。pinpaizaiesgduankenengshizhengfuqudonghuozhezhenggexingyequdong,zuohenduodetouru,dongzheguoyi,xiaozejibaiwan,meigeqiyedouzaizuoquanmiandezhudonghebeidongdetouru。qiyeruhebazheixietouruzhuanhuachengyouliyuxiaofeizhehaogandu、maidanliyijiyuanyigengduonianxinghudongdesucai,zheishiqiyejinnianhuozhemingniannenggougenghaofalidedifang。congshijianguanchakanjinnianyoudaliangqiyehepinpaizaishijianruheyongkechixuhexiaofeizhezuocuxiao、duihua、shejiaodehudong,zainiandizuomingnianguihuadaliangpinpai,jiankangleiqiye、xiaofeipinxingyeshenzhikejigongsiyezaibujumingnianlantu,kendingyoubufenhekechixugongyiesgxiangguandeyingxiaocelve。zheiyangdeshuangxiangqushixuyaoqiyenenggoukuaisuxingdongqilaizhidingxiangguancelve,congdiyushangjikandaoyixianchengshi、chaoyixianchengshidexuqiu,yeyaokandaozhongxibuxinxingxiaofeizhefankui,zuodaguimodetuiguang。

dier,kechixuxiaofeihuogongyixiaofeishihaogongjudeqingkuangxiaruhezuodegengzhuanye、gengjingzhun,zheiyeshiweilaimianlindehuati。zhuanyexingdetourushinenggouzuoxitongkexuedijuece,yingxiaozhengtidesiweizuoduihua,erbushiyonggongguandesiwei。er,nenggoufahuihaoqiyezuodezheizhangjuyoushehuiyingxianglipaidezuoyong,jianlijiazhilianmeng。qiyebunengjinzishuozihua,zijijuedezijizuodefeichanghuanbao、kechixu,zuodefeichangyourenwenguanhuai,ershiyaotongguoheshehuizuzhi、cishanzuzhi、meitibaokuozhengfuxiangguandanweidelianhehezuo,tigaogongxinli。tayiweizhezuodepinpaishuliangduole,duiyuxiaofeizhedeminganduyehuitigao,huicongzhongbianzhenwei、haohuai、youlie,huiyouxuanzehebijiaodeguocheng。erqiexianzaidexinxingxiaofeizhexiang90hou、00houhencongming,yeshanyonghulianwangshuzihuaxinxi,zhaodaozheixiekechixujucuoshibushiyouli,shibushizhende,huozheshibushizuiyoujie。bijiaosiweixiaduiyuqiyezuokechixuyingxiaohuozheesgyingxiaodezhuanyexingyouxiangdangdadetiaozhan。

zhuchiren:xiangshanyingxiaokeyibangzhuqiyedadaoshenmexiaoguoni?

chengyanqing:xiangshanyingxiaoshishuangxiangfuneng。diyi,ruhejiangxiangshandeneirongbaokuokechixu、guoqudegongyicishanyijidangxiadeesgdeneirongzhuanhuadaoyingxiaozhenggexitong,heshichangjiegui,hegongzhongjiegui,zuizhongnenggoushixianxiaofeidaotouziduanbukefengedeguocheng。haodeesgsuodaibiaodetouzifengchaoyidingyixiaofeizhuanhualiweiqianti,esgdeneirongqiaqiachengweixindexiaofeicijidianchuangxindefeichanghaodelinggandi,erqiezheixiesucaidoushidaliangqiyedetouru,yingxiaoduantiantiandouzaixunzhaoxindechuangyi、ciji、cuxiaofangshi,zheixieneirongyidingyaochongfenliyongqilai。

dier,esglidegshifengxianguanli,muqianzuidadefengxianmangdianqiaqiashiyingxiaolingyufashengde。pinpaijieyonghulianwang、shuzihuashouduanzuodaguimotuiguanghetoufangshi,xinxideneironghezhiliangjiazhifangxiangxuyaobeibakong,yiweizhebujinyaoxiangshanyingxiao,haiyaoyingxiaoxiangshan,bayingxiaozhenggetixidaijigongzhongdejiaolvganshenzhijiangdiduiyuquanyidetuidongyijikebanyinxiangdepianjian,xuyaozaizhenggejueceguochengzhongbeitichu,xuyaoguolvheshaixuan,shenzhixuyaoguojiaxiangguanjianguanbumenchuxiangguantiaolizuoguolv、jianguanhejiangcheng。zheiyanghuiyingxiangdaozhenggeyulunhuanjing、shehuifazhandexintaiyijizhenggeguojiagaozhiliangfazhanxiandaihuajianshe,qiyefachudeshengyinshibushihezheigefangxiangyizhi,yeyaozuoquanmiankaoliang。zheiyangdegongzuozaituidongdeguochengzhong。

jixiwangdixianshangbafengxianpaichudiao,zuohaozhili,yexiwangxiangshangyanshenyanzhan,kandaoqiyeyonggengduodeziyuantuidongfuheweilaifangxiangjiankang、xiangshan、youhao、baorong、zhangqidedailaigengduolihao,duiyingshanghuanjing、chengshijianshe、guojiafenweideyingzao,nenggoufahuishangyexiangshandejibenzerenyijinengliheyoushi。

主持人:谢谢大家。

shengdianzuizhongjieshiquanguijiemianxinwensuoyou

【jiemiancaijingshengdian】zuweihuilianxifangshi huodong@jiemian.com

【guanyumeisaidesi-benchi】

tebiemingxiebencishengdianzhanlvehezuohuobanmeisaidesi-benchi。shenweiqichedefamingzhe,meisaidesi-benchijishilvsechuangxindexianxingzhe,youshijiandingdejianxingzhe。meisaidesi-benchijiang“kechixudefazhanzhidao”guanchuanyuqichejiazhiliandegegehuanjie,yigaodushuzihuadeqicheshengchanhuanjieshixianzuidadetoumingdu,congertishengshengchanxiaolv,xiangshixiantanzhonghedemubiaowenbuqianxing。tongshi,meisaidesi-benchilizuzhongguokehushuzihua、shenghuohuadeyongchexuqiu,buduandiedaikehutiyanshengtai。meisaidesi-benchichundianeqszuigao813gonglicltcchundianxuhang,jini0jiaolvdejiayusongchigan。dutedegongxingcheshensheji,fuyijiashicangqianzhibujujiwufengcheshen,chengjiuchuangjilude0.20cdchaodifengzuxishu。yufengweiban,yudianerxing,dangdiandongyuhaohuajiaohui,jiayuzizaiyuxin。

 

未经正式授权严禁转载本文,侵权必究。