界面新闻记者 | 蓝丽琦

4yue27rilingchen，musigufen（001323.sz）fabu2023nianbaoji2024yijidubao。

caibaoxianshi，2023nianmusigufenshixianyingyeshouru55.79yiyuan，tongbixiajiang4.03%；guishuyushangshigongsigudongdejinglirun8.02yiyuan，tongbizengzhang13.25%，jibenmeigushouyi2.01yuan；jingyinghuodongchanshengdexianjinliuliangjinge19.35yiyuan，tongbizengzhang1.99bei。

2024nian，yijidumusigufenshixianyingshou12.01yiyuan，tongbizengzhang25.5%；guimujinglirun1.41yiyuan，tongbizengzhang39.48%。jiezhijinnian3yuemo，musigufenzongzichanwei70.85yiyuan。

界面新闻曾报道，2023年慕思股份终止欧派家居（603833.SH）的直供业务，以至于上半年营收出现超过一成的下滑。

ciqian2020nianzhi2022nianjian，oupaiyingxiangmusidezongshourufenbiewei2.89yiyuan、5.28yiyuan、6.67yiyuan，zhanmusizongyingshoubili6.47%、8.15%、11.48%。2022nian，oupaiyijingkeyiyingxiangmusichaoguoyichengdeyingshou。

danoupaizhigongyewudemaolilvchuxianduancengxiahua，cong2019niande37.71%xiahuazhi2021niande18.08%，jianshaojiejin20gebaifendian。duogeyeneirenshixiangjiemianxinwenbiaoshi，youyuduimusilirundeshanghaijiaoda，musitingzhioupaizhigong。

congcicigongbudecaibaolaikan，2023nianmusidezhigongyewushourujinwei1.82yuan，tongbiyijingdafujianshao76.67%。

danmusizuihexindequdao，jingxiaomoshishouru41.64yiyuan，tongbizengzhang7.03%；dianshangyewushouru10.1yiyuan，yejitongbizengzhang 29.18%。jingxiaohedianshangshourudezengzhangzanqiemibuletuichuoupaizhigongqudaodesunshi。

tongshi，musidechanpinmaolilvxianzhutisheng，chuangdian、chuangjiademaolilvfenbiewei62.33%、46.64%，tongbiqianyinianzengjia3.41、6.88gebaifendian。gaoda62%dechuangdianmaolilvyishiaguruantishichangzhongdezuigaoshuiping。

gaomaoliyezhijielashenglemusi2023niandezhengtilirun。zheizhonglashenghaiyanxudaojinnian，dangongsimeiyouzaiyijidubaozhongjinxingshuominglirunzengzhang4chengdeyuanyin。

ciwai，musiyeweigongbuhexinbazhibohezuodeyiruzhangxiaoshoue。

界面新闻于2023年11月报道，慕思与头部主播之一辛巴合作，辛巴直播带货慕思一款原价为13800元的软床，叠加一张床垫后的直播促销价为4980元/套。彼时，辛巴在直播期间透露已付定金的产品销售量达到19.4万张，预估最终销售额超过10.09亿元。

zheishimusishoucihetoubuzhubohezuo，chanpincuxiaoyijingdiyu5zhe。youyumusiyizhidazaodeshigaoduanluxian，cicihetoubuzhuboyinfaxianxiajingxiaoshangdedaliangbuman，chengweijiajuquanjizhiboquandeguanzhujiaodian。

jiemianxinwencongmusigufenzhonghuoxi，yuxinbahezuodezuizhongxiaoshouezhangbenhuijirudianshangqudao，dandangshimaihuodeguizeshiweilaiyiniantihuo，zhiyaoxiaofeizhehaiweijinxingtihuo，jibianfuleweikuanyekeyiquanetuikuanbutihuo，zuizhongguizhanghenyoukenenghuikuanian。yejiushi2023nian、2024niandecaibaozhongdouhuitixian。

huiwang2023nian，musifangqileyudingzhilongtououpaidehezuo，jianshaodaedimaolidingdanyibaozhulirun；zuoweiquanguochuangdianjingxiaoqudaoshourudiyideqiye，jingxiaoqudaoshouruyenengshixianzengzhang。dan2024nianliujimusidenantishi，xuyaoxunqiugengduogaomaolidingdan，shixianyingshou、lirunshuangzeng。