界面新闻记者 |
4yue27rilingchen,musigufen(001323.sz)fabu2023nianbaoji2024yijidubao。
caibaoxianshi,2023nianmusigufenshixianyingyeshouru55.79yiyuan,tongbixiajiang4.03%;guishuyushangshigongsigudongdejinglirun8.02yiyuan,tongbizengzhang13.25%,jibenmeigushouyi2.01yuan;jingyinghuodongchanshengdexianjinliuliangjinge19.35yiyuan,tongbizengzhang1.99bei。
2024nian,yijidumusigufenshixianyingshou12.01yiyuan,tongbizengzhang25.5%;guimujinglirun1.41yiyuan,tongbizengzhang39.48%。jiezhijinnian3yuemo,musigufenzongzichanwei70.85yiyuan。
界面新闻曾报道,2023年慕思股份终止欧派家居(603833.SH)的直供业务,以至于上半年营收出现超过一成的下滑。
ciqian2020nianzhi2022nianjian,oupaiyingxiangmusidezongshourufenbiewei2.89yiyuan、5.28yiyuan、6.67yiyuan,zhanmusizongyingshoubili6.47%、8.15%、11.48%。2022nian,oupaiyijingkeyiyingxiangmusichaoguoyichengdeyingshou。
danoupaizhigongyewudemaolilvchuxianduancengxiahua,cong2019niande37.71%xiahuazhi2021niande18.08%,jianshaojiejin20gebaifendian。duogeyeneirenshixiangjiemianxinwenbiaoshi,youyuduimusilirundeshanghaijiaoda,musitingzhioupaizhigong。
congcicigongbudecaibaolaikan,2023nianmusidezhigongyewushourujinwei1.82yuan,tongbiyijingdafujianshao76.67%。
danmusizuihexindequdao,jingxiaomoshishouru41.64yiyuan,tongbizengzhang7.03%;dianshangyewushouru10.1yiyuan,yejitongbizengzhang 29.18%。jingxiaohedianshangshourudezengzhangzanqiemibuletuichuoupaizhigongqudaodesunshi。
tongshi,musidechanpinmaolilvxianzhutisheng,chuangdian、chuangjiademaolilvfenbiewei62.33%、46.64%,tongbiqianyinianzengjia3.41、6.88gebaifendian。gaoda62%dechuangdianmaolilvyishiaguruantishichangzhongdezuigaoshuiping。
gaomaoliyezhijielashenglemusi2023niandezhengtilirun。zheizhonglashenghaiyanxudaojinnian,dangongsimeiyouzaiyijidubaozhongjinxingshuominglirunzengzhang4chengdeyuanyin。
ciwai,musiyeweigongbuhexinbazhibohezuodeyiruzhangxiaoshoue。
界面新闻于2023年11月报道,慕思与头部主播之一辛巴合作,辛巴直播带货慕思一款原价为13800元的软床,叠加一张床垫后的直播促销价为4980元/套。彼时,辛巴在直播期间透露已付定金的产品销售量达到19.4万张,预估最终销售额超过10.09亿元。
zheishimusishoucihetoubuzhubohezuo,chanpincuxiaoyijingdiyu5zhe。youyumusiyizhidazaodeshigaoduanluxian,cicihetoubuzhuboyinfaxianxiajingxiaoshangdedaliangbuman,chengweijiajuquanjizhiboquandeguanzhujiaodian。
jiemianxinwencongmusigufenzhonghuoxi,yuxinbahezuodezuizhongxiaoshouezhangbenhuijirudianshangqudao,dandangshimaihuodeguizeshiweilaiyiniantihuo,zhiyaoxiaofeizhehaiweijinxingtihuo,jibianfuleweikuanyekeyiquanetuikuanbutihuo,zuizhongguizhanghenyoukenenghuikuanian。yejiushi2023nian、2024niandecaibaozhongdouhuitixian。
huiwang2023nian,musifangqileyudingzhilongtououpaidehezuo,jianshaodaedimaolidingdanyibaozhulirun;zuoweiquanguochuangdianjingxiaoqudaoshourudiyideqiye,jingxiaoqudaoshouruyenengshixianzengzhang。dan2024nianliujimusidenantishi,xuyaoxunqiugengduogaomaolidingdan,shixianyingshou、lirunshuangzeng。
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