zhaokaikejichengguojiandingpinpinghui，kaiyeguojinghui，jubandabenyingtuijiehui，guojingchabenjiuchengwei2024zhongguojiuyenianzhongcaidan。

zhangqiyilai，guangxizaizhongguojiuyedecunzaiganpianruo，meiyouqiangshidedichanjiu，jiuleishichangguimopianxiao。

danshi，rujinzheiyiqingkuangzhengzaifashenggaibian。yifangmian，zizhiqudangweizhengfuquanlizhichi“guijiuzhenxing”；lingyifangmian，guangxijiuqiyezaichuanchengzhongchuangxinfazhan，zouchuleyitiaochayihuafazhandaolu。guojingchabenjiujiushizheiyangyigedianxinganli——yipinleichuangxin、fengweichuangxin、wenhuachuangxin、kejichuangxinchengweiyinlingyinjiuxinfengshangdexinyidaizhongguojiu。

2024nian8yue6ri，guojingchabenjiuyixinwuzhongdianxinganliliangxiangzaibeijingjubande「xinwuzhongbaozha·wushengshangyefanglun2024」，yichaniangjiu、chuangxinpinlei、zhuzhangwufudanshejiaodeguojingchabenjiushoudaocanhuijiabindegaodupingjia。

2024nian9yue28ri，chayujiuwenhuachanyeronghechuangxinfazhanxingdongjiguojingchabenjiushangshifabuhuizaibeijingjuban，dingwei“xinyidaizhongguojiu”deguojingchabenjiuzhengshishangshi。

2024nian12yue22ri，chayujiuwenhuachanyeronghechuangxinfazhanxingdongji2024guojingguangxituijiehuizainanninglongzhongjuxing，zhongguogongchengyuanyuanshiliuzhonghua，zhongguowenhuayishufazhancujinhuishuji、fuzhuxicenglaide，zhongguowenhuayishucujinhuilishizhang、guojingjiuyedongshizhangchenyaozong，pingguoshiweifushuji、shirenminzhengfushizhangguojia，lingyunxianweichangwei、xianrenminzhengfuchangwufuxianzhangshiyongcun，zhongguojiuyexiehuimishuzhangheyong，zhongguojiuleiliutongxiehuifuhuizhangjianmishuzhangxingchunlei，zhongguoshipinfajiaogongyeyanjiuyuanshouxizhuanjiawangdeliang，zhongguancunlongmentouziyouxiangongsidongshizhangxujinghong，changjingshiyanshichuangshiren、changjingfangfaluntichuzhewusheng，tianchangtouzizongcaichenyaolin，zhenghedaochuangshihehuoren、fudongshizhanghuanglilu，zhongguowenhuayishufazhancujinhuifuzhuxizhouxinhai  denglingdao，yijishangbaiweizhuanjiaxuezhe、meitidaibiao、kehudaibiaocanjiabencituijiehui

【1】酒业大咖云集，共谋茶与酒的双向奔赴

duiyuguojingchabenjiueryan，guangxibujinshiyuanliao、yuanjiudechandi，gengshijiqizhongyaodedabenyingshichang、genjudishichang。ji9yuezaibeijingzhaokaishangshifabuhuihou，12yuefen，guojingjiuyehuidaoguangxinanningzhaokaikejichengguojiandinghui、guojingchabenjiuzhuanjiapinjianhui、guoneishoujiaguojingchabenjiutiyanzhongxinyijiguangxituijiehui，yiyifeifan。

zhongguowenhuayishufazhancujinhuilishizhang、guangxiguojingjiuyedongshizhangchenyaozongzaizhicishibiaoshi，guojingchabenjiushizhigenwenhuawotu，yiguochaoyinlingchanyexinfengdechuangxinpinleijiu。guojingjiuyezaiyanfachabenjiushi，buduanshengengyanfa，shixianchanpinpinzhideshengjiyupinleidetupo；guojingjiuyezhuzhongchapinpaijianshe，tongguojiaqiangpinpaixuanchuanhetuiguang、tigaopinpaizhimingduhemeiyududengfangshi，dazaoyipijuyouguojijingzhenglidezhimingpinpai，zhilidazaochengxinyidaizhongguojiu。ciwai，“chabenjiu”deniangzaoxuyaodaliangdechaye，guojingjiuyezhengzaijianshetesechanyemoshirangchachanyeluodishenggen，cujinchayechanqunongcunjingjifazhanheshehuijinbu。

zhongguogongchengyuanyuanshiliuzhonghuashizhongguochayeshenjiagongyuzongheliyongfangmiandequanweizhuanjia，tabiaoshichayujiudechuangxinronghe，feichangfuhejiankanghua、shishanghua、shehuihuaheguojihuadebaijiufazhanqushi，bingyouzhuyutuozhanchayujiudexiaofeiquntiheshichangkongjian，cujinxiangguanchanyedefazhan。tongshi，chabenjiuyeshiwenhuachuanchengyuchuangxindezhongyaotansuo。tarangwomenzaijiudepinleizhongganshoudaochuantongwenhuademeili，youzaichuangxinzhongfuyuchuantongwenhuaxindehuoli。zheizhongrongheyouzhuyutishengminzuwenhuadezixinxinhezihaogan，tuidongzhonghuawenhuazouxiangshijiewutaizhongyang。

zhongguowenhuayishufazhancujinhuishuji、fuzhuxicenglaideshiwenhuayanjiufangmiandezishenzhuanjia，taweichajiuchanyeronghefazhantichulesandianjianyi：yishijianshouwenhuazixin，shenwachajiuwenhuaneihan；ershituchuchuangxinqudong，yinlingwenhuaguochao；sanshijiaqiangkuajiehezuo，gongyingmeihaoweilai。

zhongguojiuyexiehuimishuzhangheyongcong“fu”“fu”denghanzirushou，fenxilechaye、niangjiu、chabenjiudengxingyedenongyeshuxing，guojingjiuyeyichaniangjiu，jinerdaidongxiangcunzhenxing，shishidaizhuxuanlv，shijiuqiluoshishehuizerendezhongyaotixian。weilai，xiwangjiaqiangchaqi、jiuqi、wenhuajigou、keyandanweidengduofangzhijiandejiaoliuyuhezuo，gongtongtansuochayujiuwenhuachanyeronghefazhandexinlujing、xinmoshi，cujinchajiuchanyefanrong。

zhongguojiuleiliutongxiehuifuhuizhangjianmishuzhangxingchunleibiaoshi，2023nian，quanguoniangjiuxingyeleijiwanchengchanpinxiaoshoushouru10802.6yiyuan，chaye3400yi，jiuchakuajierongheshichang，zengzhangqianliwuxian。zhongguojiuleiliutongxiehuiyizhimiqieguanzhuzhechajiuronghechanyedefazhandongtai，bingjijizhiliyutuidongxingyedejiaoliuhezuoyuguifanfazhan。

zhutibaogaozhihou，zhongjiabinyiqiweiquanguoshoujiaguojingchabenjiutiyanzhongxin——nanningguojinghuijiepai，bingyitongcanguanguojinghui。

julejie，nanningguojinghuishiyigejichawenhua、jiuwenhua、chuantongwenhuasanweiyitidequanxinbiaoda，zhizaigoujianyizhongxindeshejiaochangjing，tixianchuguojingjiuyefuxing“zhongguofengyawenhuashenghuo”deshiming，changdaoxinyinjiuwenhuadejuexinyuzhihui，yuhuijiabinxingrongzheili“guseguxiang，naozhongqujing”“tanxiaoyouhongru，wanglaiwubaiding”。

zhijiujunshouyaocanjialezheichangtuijiehui，shijingcanguanlenanningguojinghui，bingyuhenduojiabinxianchangjiaoliu。duoshujiabinzhiqiandouyijingpinchangguochabenjiu，wubuduichabenjiudekouganjiyinhoushushidubiaoshirenke，wububeichenyaozongdongshizhangjiguojingjiuyesuozuodeshiyesuozhefu。

【2】一场融入高科技的鉴定品鉴会

zaijuxingtuijiehuizhiqian，guangxiguojingjiuyeyuzhongguoshipinfajiaogongyeyanjiuyuanlianhejubanle“jiyufenziganzhikexuedechabenjiufenggebiaozhengtixigoujianjipinzhitishengguanjianjishudejichengyingyong”xiangmujiandinghui。

jiandingweiyuanhuituijianzhongguogongchengyuanliuzhonghuayuanshiweizhurenweiyuan，zhongguojiuyexiehuimishuzhangheyongjiaoshou、fajiaoxingyeshengchanlicujinzhongxinzhangwujiujiaoshou、guangxinongyekexueyuanfuyuanzhangsunjianyanjiuyuan、huananligongdaxuezhaohaifengyanjiuyuan、sichuanqinghuagongdaxuehuangzhiguojiaoshou、guangxiniangjiuxiehuichengjingzhilishizhangdanrenjiandinghuiweiyuan。jiandingweiyuanhuirenweixiangmuchengguodadaoguojilingxianshuiping。

zhijiujunlejiedao，gaixiangmuweiraochabenjiudepinzhifenggebiaoda、chaxiangyujiuxiangderonghe、pinzhishengjiguanjianjishujicheng、jiankangyinziyugongnengyinzidekexuejiexiyijiyinyongpinzhibiaodadengfangmian，kaizhanleyixiliekexueyanjiu。

zhuanjiamenzaijiandingguochengzhongfenfenbiaoshi，guojingchabenjiushijuyoudutefengweidechabenxiangxingzhengliujiu。jiutizhongdetiexileiwuzhishichabenjiuzhongyaodechengxiangchengfen，tiexileiwuzhijuyoukangyanghua、kangbingdu、xiaoyanzhentongdengzuoyong，shichabenjiuzhongdejiankangyinzi。ciwai，chabenjiuzhongdebubaohezhifangsuanzhongleihehanliangjungaoyuqitajiulei，erduobubaohezhifangsuanduirentijiankangjuyoushifenzhongyaoyiyi，yuyinjiuhouganzangneichaoyanghuawuqihuameidehuoxingmiqiexiangguan，youliyutineiyichundaixie。

canyuchengguojiandinghuidezhuanjiamenhaixianchangpinjianleguojingchabenjiu，jiabinmendouduijiutinongyudechaxiang、jiuxiangfeichangxinshang，yizhirenweiguojingchabenjiu“qingliangtouming，qingxinziran，chaxiangnongyu，chenghuaxiang、guoxiang、mixiang、muzhixiangjiaorongdefuyuxiang，jiutirouhe，xiediaojingshuang，yuweiyouzhang，kongbeiliuxiangchijiu，chabenxiangjiutifenggedute”。

【3】深度创新的国晶茶本酒，引领饮酒新风尚

zhongguojiuyexiehuilishizhangsongshuyucengzaijieshoucaifangshibiaoshi，dangqianzhongguojiuyexiaofeiyijinru3.0shidai，shipinwenhua、pinjiazhi、pinjiankang、pinshenghuofangshidechuangyixinshidai。erguojingchabenjiujiushizheiyangyikuanjubeidutewenhua、shenkejiazhi、liyujiankangdexinyidaizhongguojiu。

zixiguanchaguojingchabenjiu，zhijiujunrenwei，guojingchabenjiudianfudebushijiu，ershihejiuzheijianshi，jiheshenmejiu、zaishenmechangjinghejiu、jiuzhuowenhuabiaoda、yinhoushushidudeng。weici，guojingjiuyezaisigeweidujinxingleshenduchuangxin，feiyibandeqianchangzhezhi，ershijianchizhangqizhuyi、wanmeichanpinzhuyi，yinlingyinjiuxinfengshangdeshidailinghangzhe。

1. 文化表达的创新

jiushiwuhuadejingshenchanpin，zhongguosuoyoujiuqijibendouhuitilishiwenhua，danyejibendoujuxianyumingrenyishihuo“qiangxingguanlian”。

erguojingchabenjiuzecezhongyuwenhuabiaodadechuangxin，chahejiudoushizhongguoyongyoujiqiannianlishidechanwu，chahanxuneilian，jiureliebenfang，liangzhezhangqichuzaipingxingshikongzhizhong，erdaoleyuejiubainianqian，caichuxianlezhuanji。

weidadewenxuejia、meishijia、pinjiushisushijiutichuguo“chajiucaimingniangzhi, ziranfajiaozhengliu, qijiangwuse,chaxiangziyi”dechuangxiang，danyouyudangshijishutiaojian，sushidechajiumengxiangyizhidaole21shijicaishixian——guojingchabenjiu。guojingjiuyexuanqulingyunbaihaochaweiyuanliao，rongruxiandaikeji，wukechashuyijinjiu，cainiangzaochulechabenjiu。

guojingchabenjiuzaiyingxiaoshangzhuzhangwufudanshejiao，yifuxingzhongguofengyawenhuaweishiming，changdaoxinyinjiuwenhua，chengweizhongguojiuyewenhuabiaodadechuangxinshijianzhe。

2. 原料供应链创新

ruhehehuyigejiuleixinwuzhongdepinzhi，guojingrenzaiquanguoshaixuanchabenjiudeyuancailiao，zuizhongxuandingfengturenqingzuijutesedeguangxi，“haoshanhaoshuichuhaocha,yuanchayuanshuinianghaojiu”。

shouxianshiyuanchadeshaixuan，guojingrenweilejiejueshenmechazhonggengshiheniangzaochabenjiudewenti，lijingjinianshijianzaiquanguofanweineixunzhaogezhongyouzhichazhong，lijingshubaicishiyan，zuizhongquedingzhongguoguojiadilibiaozhichanpinlingyunbaihaochashizuishiheniangzaochabenjiudeyuanliao，qijiutigengfangxiang，gengwending、mianrou。

weilejiejueyuanliaopinzhidewenti，2020nian，guojingjiuyezailingyunliuzhuangaizao5wanduomuchayuanzuoweiyuanliaojidi，jiangyuanyoudelingyunbaihaochatongguoshuniannuliyanfa，zhubugaizaoweiyoujicha，quebaolechayedewenzhihewenchan。

qicishishuiyuandeshaixuan，jingguoduolunshaixuan，guojingjiuyezuizhongxuandinglingyuncenwanglaoshantianranhuoquanzuoweiniangjiushuiyuan。guangxilingyunxianshishijiezhimingdezhangshouxian，zhangshoudeyuanyingenyouzhideshuiyuanmiqiexiangguan。niangjiushuiyuanzhouweijinlianggonglineiwucuntun，shanshangzhibeifayu，tianranyuanshizhuangtaishanghao，weifaxianrenhewuran。quanshuiweiwusetouming，youqingliangshuangkouzhigan，jingpingzhuangbufengkouzaitianranshiwenhuanjingzhongguancha，15tianneiwurenhezazhijiqitachendianwujixichuwu，shuzhongxingdinashui。

zuihoushichuzang，haojiudouxuyaochenzanglaoshu，weilejiejuechabenjiujiaozangjiutidewanmeihuanjing，guojingjiuyekaifajin3wanpingmidekasitedimaotianranrulaidong，“rulaizangjiudong”changnianhengwenhengshi，weiyuanjiuchuzangtigonglezuiwanmeidehuanjing。

3. 酿酒工艺的创新

qubieyuchuantongliejiudefajiaozhengliujishu，guojingchabenjiuzaigongyishangjinxinglezhuduochuangxin。

shouxian，zainiangzaofangfashangchuanchenglesudongpo“qiqi”“babi”dechajiujingyan，rangguojingchabenjiujubeilishiwenhuamingjiudediyun。

qici，2022nianchu，guojingjiuyejinxinglexindegongyishebeigaizao，binggaiyongdiwenfajiaojishu。zaishengchanguochengzhong，gengshijiaqiangleyuzhongguoshipinfajiaoyanjiuyuandejiaoliuhezuo。guojingjiuyelijing5nianshijian，caipeiyangxunhuachugengshihechabenjiudezhuanyongjunzhong。

zaici，guojingjiuyexuanyongyoujilingyunbaihaochazuoweiniangzaoyuanliao、caiyongdiwenfajiaojishu，zaijiejianbailandizitongzhengliugongyidejichushangtongguozitongxifushijiutigengweiganjing，baozhenglezaifajiaoguochengzhongchanshengdetiexileiwuzhidedaobaoliu。juzhongguoshipinfajiaoyanjiuyuanbaogao，chabenjiuzhongfuhandeqiangkangyanghuatiexileihuahewu，qihanliangyiyuanchaoqitachuantongmingyoubaijiu10～20bei，gengjujiankangjiazhi。

4. 饮酒体验的创新

zaijinnianjubandezhenghedao2024anligongxuedahuishang，guojingchabenjiujiushilichuquan。guojingchabenjiulianhezhenghedaofachuwufudanshejiaoyinjiuwenhuahexinyinjiuwenhuachangyi，shoudaocanhuiqiyejiashengzan。

zhongguokexueyuanchengdoushengwuyanjiuyuan2022nianfabude《chajiutineidaixieguochengjijiliyanjiuzongjiebaogao》zhongzhichu，chabenjiuzhongdebubaohezhifangsuanzhongleihehanliangjungaoyuqitadejiulei，youliyutineiyichundaixie。

xiangduichuantongzhengliujiu，guojingchabenjiujubei“yikuaisandi”dedutexing，ji“daixiesudukuai、xueyezhongyichunnongdufengzhidi、gansunshangshengwumeidi、gandaixiezhongfudanxingmeidi”。jutibiaoxianweiyinhoukousheshengjin、busuzui、bukougan、bushangtou、xingjiukuai，jinxingbushangtou。chabenjiudeduyoutedian，gengmanzulexiandairendeshangwushejiaoxuqiu，tishengshangwushejiaodeyuyuegan、shushigan，yejiangdilejiuhoudesuzuinanshougan

guojingchabenjiujiutifengweidute，rukoumianrouganmei，chaxiangziyi，qinglieyishen，chunchiliuxiang，jinxingbushangtou，xingjiukuai。zhongsuozhouzhi“chaweibaicaozhishou，jiuweiwanyaozhiwang”，erzhewanmeidejiejingniangzhichuchabenjiu，gengtiejinjiankang。

changjingshiyanshichuangshiren、changjingfangfaluntichuzhewushengrenwei，dangqianxiaofeizhechengxianchu“feibiyaobuzhichu，feitiyanbuqudong，feixingqubuxiaofei”dequshi，guojingchabenjiudetiyanfeichangchuse，xiaofeiyuanyiweilianghaodeyinjiutiyanmaidan。

zhijiujunrenwei，guojingchabenjiuzhaokaikejichengguozhuanjiajiandingpinpinghui、kaisheguojinghuitiyanguan、zuzhihuichangyou，yiquanxindechabenjiupinlei、duijiankanggengyoulideguojingchabenjiuqierujiduneijuandezhongguojiuyeshichang，youru“dongtianlideyibahuo”，zhaolianglezhongguojiuyedeweilai。